
ยทE218
ALL NEW: The Internet Dad (Part One)
Episode Transcript
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Speaker 1Who's twenty fifteen and Scott Adams was a hot commodity on the speaking circuit.
Speaker 3My toublet for success has three main components, starting with goals are for losers.
Speaker 1For decades, Scott provided the comic relief for a generation of cubicle warriors.
His Diilbert comic strip was syndicated by two thousand newspapers in sixty five countries, with the global readership of one hundred and fifty million people.
He was a beloved national treasure.
But then someone entered the political scene that would change the course of his life.
Speaker 3I started talking about Trump's talent stack for persuasion in particular.
Speaker 1And the move would put Scott's entire enterprise in jeopardy, which raises the question was it worth it.
I'm Patrick Carelci and.
Speaker 2I'm Adriana Cortes, and this.
Speaker 1Is Red Pilled America, a storytelling show.
Speaker 2This is not another talk show covering the day's news.
We're all about telling stories.
Speaker 1Stories.
Hollywood doesn't want you to hear stories.
Speaker 2The media mocks stories about everyday Americans at the globalist ignore.
Speaker 1You can think of Red Pilled America as audio documentaries, and we promise only one thing, the truth.
Welcome to Red Pilled America.
Who is Scott Adams.
To find the answer, we tell the story of the famed comic strip artist, author, and podcaster.
Scott's commentary has been known to cause widespread cognitive dissonance, but a deeper look into his life reveals why He has come to be known as America's Internet Dad.
Speaker 2Scott grew up in upstate New York in a small rural area known as the Catskill Mountains.
Speaker 3We were, let's say, a lower income, as was most of the town.
My father worked at the post office.
My mom had real estate job, and then she worked at the factory for a while.
Speaker 2He did not attend to Fanti Prep Academy.
Scott matriculated at a tiny public school, the kind that didn't see many people leave after graduation.
Speaker 3There were forty people in my graduating class, and most of that time.
We went to the same building from kindergarten through twelfth grade.
Speaker 2But from those humble beginnings, Scott was almost willed into believing he was going places.
Speaker 3I had the weirdest experience of being identified very early as somebody who was going to make it out and do something that would make a mark in the world.
And adults were telling me that from my earliest memory.
Speaker 4If you grew up in an environment where.
Speaker 3Adults are just routinely volunteering without being asked, you know that, I think you're going to be famous someday.
You start incorporating that is just well, I guess that's what's going to happen.
And I have to admit that for most of my early life I would wake up every morning surprised that I wasn't already famous.
Speaker 4And that's not even a joke.
Speaker 3It was so built into my expectations.
Speaker 2Now, this idea of future greatness may have been implanted at a young age, but Scott still needed to find a path to get there.
Well.
That road would make its first introduction before he could even read.
Speaker 3My grandmother used to babysit for the kids, my siblings and I, and she had in her farmhouse these Peanuts books, the compilations.
Speaker 2The comic illustrated by Charles Schultz, featuring Charlie Brown, Woodstocks, Nubie and others.
The problem was Scott was too young to read.
Speaker 3Four and a half five, and I wanted to because it was the only thing to do.
You know, nothing's on TV.
Before Internet, there was just nothing to do.
And I would look at these and I think, I like the drawings, but man, wouldn't it be good if I could read the words.
Speaker 2I got nothing to do, So the Peanuts cartoon motivated young Scott to pick up reading on his own.
Speaker 3It's like I got to read these comics.
Early, early on, I found out that there's such a job as a cartoonist.
And there was this guy, Charles Schultz, who was the most famous one of all time.
And so I'm six years old, and I thought to myself, well, why don't.
Speaker 4I do that job?
That sounds good.
Speaker 3He's like insanely rich and all he does is draw comics and I like drawing pictures.
So I'll take the job where I could be insanely rich just drawing pictures.
Speaker 4Why not?
Speaker 3You know, I'm six, there's nothing wrong with this plan, right, So I started working on my career when I was six, And that's not even a joke.
It's just that I thought, oh, you know, how hard could it be to be a cartoonist?
So about age eleven, I applied to the famous artist school for young people.
It was a correspondence thing where you would draw some things that they told you to draw, and somebody would judge it.
Speaker 2Scott applied but was quickly rejected.
Speaker 3And the reason I was rejected is they said their cutoff was twelve years old, and I was eleven, and so I couldn't be a famous artist yet because that was only only eleven and around eleven, you start understanding the odds of life, you know, and you realize, wait a minute, I can't play in the NBA because I'm five foot eight.
Speaker 4You know, that starts to dawn on you.
Speaker 3And it was about the time I realized, oh, there's only one Charles Schultz.
Wait, tell me how many people there are on the whole were Oh, that's those are not good odds.
I don't like those odds anymore.
Speaker 2So Scott started looking for other career options, but he didn't have much to pull from.
Speaker 3You know, if you're a little kid in a small town, you've only seen the jobs your friends have and whatever the TV dads.
Speaker 4Have on television.
That's it.
So I'm like a lawyer paperwork.
I could do that.
Speaker 2But to do that, you need to go to college.
Speaker 3Neither of my parents went to college, and I didn't even know people who went to college, so I didn't know how to do it.
I was a Valvictorian and I didn't know how to go to college.
Speaker 2So seventeen year old Scott started researching how to do the.
Speaker 4College I was.
Speaker 3Luck would have it, there was a kid from a larger town or city.
I forget where he came from.
He moved into our tiny town, and he had parents who went to college and they sort of knew how the world worked, and so they walked him through it.
And then I said, well, Peter, you seem to know how to go to college.
Can you tell me how to do this?
He goes, yeah, yeah, I'm just looking through these brochures.
This is pre Internet, and just find one that looks good.
And I just fill out these forums and applied to it.
And I said, well, okay, I'll do that too.
So I picked some colleges and applied to.
Speaker 2Him, and in the process Scott thought he'd do a little experiment on some of the applications.
For years, a family lore had been circulating amongst his kid.
Speaker 3We were always told we had Native American, you know, not a majority, but like a good dollop and sort of cheekily.
When I was I guess seventeen and applying to some schools that with some forum, and said, well, what would happen if I checked this box that says I'm Native American?
Speaker 4Because I didn't know the rules, I said, you know, who gets to say?
Do I get to say?
You know?
Who?
Is it up to the tribe?
Is it up to me.
I don't know.
Speaker 3It was just a box, and I had legitimately thought I had at least a.
Speaker 4Good junk whatever that was.
Speaker 3So I checked the box and suddenly the heavens opened.
Speaker 2At the time, the United States was going through a cultural shift.
Woke policies were beginning to seep into American academics, inspired in large part by a moment of activism in Hollywood.
Speaker 5The Winner is.
Speaker 6Marlon Brando.
Speaker 2In the Park in nineteen seventy three, Marlon Brando won the Oscar for Best Actor.
Anticipating a win, he had someone else speak in his place, and the move would help start an activist movement in Hollywood and academia.
Speaker 7Hello, my name is Sasheen Little Feather.
I'm APACHE, and I'm president of the National Native American Affirmative Image Committee.
I'm representing Marlon Brando this evening.
He very regretfully cannot accept this very generous award, and the reasons for this being are the treatment of American Indians today by the film industry excuse me, and on television in movie reruns, and also with recent happenings at Wounded Me.
Speaker 2By the mid nineteen seventies, universities were already hubs of political activity, but American Indian activism was often overlooked.
The OSCARS moment suddenly brought their issues into the mainstream, especially among younger politically engaged students.
Native American student unions began advocating for curriculum reform, ethnic studies programs, and tribal scholarship support, and the first to really jump on the opportunity were the progressive liberal art schools of the Northeast.
So when Scott checked that Native American box, it opened the doors to a whole new world.
Speaker 3And all these smaller colleges, mostly the smaller ones, were saying, we would like to give you free room and board and a four year scholarship if you will attend our college.
I said to myself, you know this doesn't feel right.
So I didn't need any adult guidance, you know, even though seventeen, I was like, no, that wouldn't That's that's not the path I can take, you know, I was just seeing what would happen.
It turns out a later and later in life, few years ago, I took my DNA test.
I have zero zero Native American anything.
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Speaker 2Welcome back to Redfield, America.
So after experimenting on what would happen if he checked the Native American box on his college applications, Scott Adams was offered a full ride to several universities.
His conscience made him turn it down, but two of the colleges he chose not to experiment with were Cornell and Hartwick College.
Speaker 3Cornell turned me down, Actually, I think I applied too late or they put me on a waiting list or something, I forget what it was.
And Heartwick said, will take you, but I couldn't afford it, so it was way too expensive.
So I actually wrote to them and said I'd like to go, but I need a scholarship.
Speaker 4And I actually wrote back and gave it to me.
So between that.
Speaker 3And my parents saved money and I worked, you know, several jobs through college and all that, I became an economics major at Hartwood college.
Speaker 2Now, Scott chose economics because he thought it served as a good pre law major.
Speaker 3But at some point I realized that being a lawyer meant you had to be a battle all the time.
There's a winner and a loser, and neither of those are fun for me.
I don't want to be the loser, but I don't want to be the winner if I have to make the other guy lose, like it's just an uncomfortable permitive position.
But I thought, to make money, I'm going to be a business person or whatever.
Decided to be a banker and take as many classes as I could to learn the banking stuff.
Speaker 2By the time graduation came around, he turned to an economics professor for some advice.
Speaker 3I said, I think I want to go to California.
Speaker 4If I was gonna put down roots.
Speaker 3Might as well find someplace with good weather, good economy.
Speaker 2The professor advised him to try an outfit named Crocker Bank.
Speaker 3Said, there are leaders in the automation, and you know there's sort of leaders and forward thinking stuff.
So I went out there, stood in line at a Crocker Bank and asked for a job, and they gave me a job.
Speaker 4On the spot.
Speaker 2He started off as a bank teller, but after being robbed at gunpoint several times, he set his sites higher.
Scott quickly worked his way up the ranks, becoming the next in line for senior management.
That when it came time for that promotion, Scott was blocked by a new movement sweeping through corporate America.
Speaker 3My boss called me in and said, you know, the company got the bank was getting a lot of heat because they had no diversity in senior management.
And they said the order came down that sorry, we can't promote you.
So you know, just warning you that you won't be promoted here because you're white and male, and we just can't do that until we balance things out.
Speaker 2What Scott was experiencing was a major shift in corporate culture, a shift away from meritocracy towards a color and gender conscious society.
It was a long time in the making.
Speaker 1In nineteen sixty one, President John F.
Kennedy first introduced a firmative action in federal policy, an approach aimed at increasing representation of so called historical disadvantage groups.
I take it race, gender, or other identity factors into account during decision making.
President Richard Nixon expanded on the policy.
In nineteen sixty nine, he launched the revised Philadelphia Plan, requiring certain Philadelphia federal construction contractors to meet explicit minority hiring goals and timetables.
Civil rights activists from every nook and cranny of the nation caught wind, and the policy eventually swept through the rest of the nation.
As the nineteen seventies progressed, affirmative action policy expanded across every government and American institution.
Federal agencies and contractors were adopting written affirmative action plans.
Many universities and companies voluntarily adopted race conscious programs, and by the end of the decade, the Supreme Court weigh in as well, finding that private employers could use voluntary race aware training programs.
A court even found that race could be used as one factor in college admissions decisions.
When the nineteen eighties arrived, affirmative action became a system that was used not just to ensure equal opportunity, but also as a weapon to replace white males with often underperforming workers.
The once laudable policy had grown to a monstrosity where people were being judged not by the quality of their performance, but by the color of their skin.
By nineteen eighty one, the new incoming president, Ronald Reagan, moved to correct the system.
Speaker 8In the sixties, you opposed all the civil rights legislation, but more recently you said that you were a part of the Martin Luther King revolution.
If that is the case, why is your administration so bent on wiping out the flexible hiring goals for blacks, minorities, and women.
Speaker 4In administering these programs.
Speaker 6We've seen that the affirmative action program was becoming a quota system.
Now I've lived long enough to have seen quotas when they were employedoid long before there was a civil rights movement, when they were employed in my youth, to definitely discriminate and use the quota as a means of discrimination.
And therefore we feel that, yes, we want affirmative action to continue.
We want what I think Martin Luther King asked for.
We want a colorblind society.
Speaker 1Minority activist Jesse Jackson saw Reagan's position as a threat to the affirmative action policies benefiting his coalition, so his activist group called Push set out to pressure corporate America into supporting their cause.
Speaker 9The argument behind PUSH's reciprocity campaign is that because Black Americans as consumers contribute significantly to the profits of major companies like Coca Cola, black Americans should hold more positions of power within those industries.
Speaker 8Is opposition that we must demand economic reciprocity.
Speaker 4Social generosity is an addicate.
Speaker 9After waging a boycott against Cocaine Atlanta, Jackson announced that company has responded by bringing blacks into management, legal and sales positions.
Operation Pushes expanding its campaign, threatening economic sanctions against several other bottling companies, including seven Up and Pepsi.
Jackson warns that if these companies don't shape up and renegotiate with a black community, they may also face an economic boycott.
He argues, blacks must take their fight to the private sector.
Speaker 1Corporate America, fearing becoming a future target, began voluntarily implementing affirmative action policies, leading companies like Crocker Bank to inform high performing white male employees like Scott Adams that their promotions would be postponed indefinitely again.
Scott Adams, so.
Speaker 4I quit.
Speaker 3I was a young guy like beginning my career and if somebody says that we're not going to promote you, you quit, so I went and worked for the phone company.
Speaker 1Like at Crocker Bank, Scott quickly got on the management track.
He entered UC Berkeley and got an MBA.
His career prospects we're looking promising again.
But then he experienced some deja vu.
Speaker 3My boss called me in his office and then a repeat of the earlier story.
He said, management just got caught having no diversity in senior management and until that changes, we can't promote you because you're.
Speaker 4Male and white.
Speaker 7And yeah.
Speaker 3I said, well, how long is this gonna last?
And they're like, well, how long did it take us to get here?
You know, we're not talking about months.
You know, we can't tell you when this will ever end.
Speaker 1This would have crushed the ambition of most young men.
I mean, Scott had done everything right.
He turned down the Native American scholarship, worked his way through college, then went through the relentless hours of management training.
He even got his MBA during after hours.
You wouldn't have blamed Scott Adams for becoming bitter, but instead he took the news and stride.
Speaker 3I was influenced by the power of positive thinking movement.
Speaker 5You can actually believe yourself to achievement, you can actually believe yourself to happiness.
Speaker 2In nineteen fifty two, clergyman and American author Norman Vincent Peel published The Power of Positive Thinking, a monumental self help book that made the case for positive thinking using a biblical approach.
Speaker 5Year you really believe, not some vague kind of an intellectual assnt.
But if you with all your heart believe, if you believe with an intensity of belief, then you can believe yourself to every good thing.
Speaker 3My mother was aware of it.
She was a reader, and that was a topic we talked about.
I read about it early, and I got hooked in my teenage years.
I got hooked reading success books.
Speaker 2After consistently facing setbacks in his career because of his gender and skin color, Scott was still able to find a silver lining in his situation.
Speaker 3And people say, that must have made you feel pretty pretty bad, And I have to admit it didn't.
Speaker 4It should have.
Speaker 3But I remember feeling that I was free, and that you know the moment that your effort and your rewards are disconnected, that you don't have to do the effort anymore.
And I realized that I didn't have to come to my job and work.
I could just come in and just do the minimum it took while doing something on the side, because I probably wouldn't get fired.
I could work half as hard and still be in the top twenty percent of the performers without too much trouble.
So that's why I decided to look at other opportunities.
And I thought, well, maybe I'll try to be a cartoonist, something I'd wanted to do since I was six, and that's when I started putting some comics together and working my day job.
Speaker 2The problem was Scott didn't know where to start.
Speaker 3So one day, as luck would have it, and luck is always every good story, I wondered how to be a cartoonist and turned on the TV and there was a show telling me how to be a cartoonist, of all the things that exactly when I needed it.
It was actually a TV show how to do it.
Speaker 2But Scott turned it on at the tail end of the program.
This was the eighties, there was no way to rewind the show, so as the closing credit started running across the screen, Scott needed to act fast.
Speaker 3I grabbed a pen and pencil and I write down where it was broadcast from and I sent a snail mail letter to the host, and I said, I missed your show, but I'd like to be a famous cartoonist.
Can you tell me how to do that?
How do I get started?
A few weeks later, I get a handwritten two page letter from the host in which he answered all my questions, said, get this book.
It'll tell you where to submit your materials and how to do it and all that, and use these materials and these pens in this paper.
Speaker 2So he went out and bought the book, picked up the materials, compiled what he thought were his finest comics, and then sent them off to the magazines that paid the most for comic strips, publications like The New Yorker and Playboy.
Speaker 4And I got my rejections.
Speaker 3It literally wasn't even a personal rejection, actually a photocopy of a rejection with my name written in an hand letter, Dear Scott, thank you for submitting.
So I get the rejections, and I say to myself, well, at least I tried, right, I put the effort in.
I felt good about my effort, but you know, not everything you try is going to work out.
So I took my materials and I put them in my art materials, put them in the closet, and forgot about it.
A year goes by and I get a second letter from His name was Jack cass Day, the cartoonist and the host of that show gave me the advice, and he said he was cleaning his office and he came upon in the bottom of one of his piles was my original letter and some samples i'd set him, and he said he was just writing to make sure that I hadn't given up.
And he didn't ask for anything.
He didn't tell me anything else.
That was the only point of his letter, and I had given up, and I thought, well, maybe he knows something, like maybe he's just seeing something that's invisible to me and to the people who rejected me so far.
Speaker 2So Scott pulled his art materials from out of his closet, and.
Speaker 3I decided to increase my sights to be a syndicated cartoonist in newspapers around the world.
And I figured, well, if I fail at that, at least I'll be failing at a more noble goal.
It'll be a higher goal I'm failing at, and that will feel like progress in its own weird way.
So I put together some comics that were loosely based on my coworkers, you know, come them in most cases, and some of me I would put into the characters.
Speaker 2Scott Wood Doodle the main character on a whiteboard in the office.
Speaker 3And so one of my coworkers said he should be called Dilbert, and I was like, Oh, that's it, that's his name.
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Welcome back to red Pilled America.
So, after getting some encouragement from a TV show host, Scott Adams decided to get back to cartooning.
He drew his main character on a whiteboard at work.
Speaker 3And so one of my coworkers said he should be called Dilbert, and I was like, Oh, that's it, that's his name.
Soon as I heard it, I was like seeing the future.
I had an experience of a future memory.
In other words, it didn't feel like a dream and illusion and imagination.
It didn't feel like a wish a hope of visualization, because you know what those feel like.
It felt like a memory.
The moment I heard the word Dilbert, I almost felt myself being drawn down a tunnel into the future, seeing something clearly, and then being yanked back out of the tunnel.
Back to the present, and it's an experience I will never be able to fully explain.
But the moment I heard the word, I could see my future and I knew it, now hoped it, and not wished it.
Speaker 4I just saw it.
Speaker 2So Scott went about making this future memory a reality.
Speaker 3And so I sent out my samples to the big cartoon syndicates, and I thought I had all my rejections from them.
You know, a few weeks go by and they trickle in, one at a time, reject, reject, reject.
One of them suggested that maybe I could find an actual artist to do the drawing for me.
Speaker 4So that wasn't my finest moment.
Speaker 3But one day I get a call from a woman who said she worked for a company called United Media that I didn't recognize.
Had not sent my samples to anybody with that name, and she said she'd seen my samples I didn't even know how, and wanted to offer me a contract to become a syndicated cartoonist and newspapers around the world if things went well.
And I said, well, you know, I'm flattered by your offer.
But you know, by this time I was still young, young guy.
I was a little bit seasoned in the ways of the world.
So you know, I'm going to hold my cards a little close to my vest I'm gonna ask for references.
So I said, you know, I'm flattered by your offer, but is there any cartoonists you've ever worked with before who have gone on to be published in any way in a let's say, a magazine or any kind of a pamphlet or anything.
And there's this long pause and then she says, yeah, we handle peanuts.
Speaker 2The same comic strip that drove him to learn how to read, created by the cartoonists that he wanted to emulate since he was six years old.
But the woman didn't stop there.
Speaker 3And Garfield, Marmaduke and Nancy and robot Man.
And when she got to the twelfth name on the list, I realized I was talking to the biggest cartoon syndicate in the world, and the most important person on the entire planet, of all the seven billion people on Earth, I was on the phone with the most important person for this entire industry in the biggest place.
Speaker 1Scott Adams was faced with the opportunity of a lifetime.
His pathway to fame had finally revealed itself.
Speaker 3And she was offering me, without even meeting me in person, a contract to be a syndicated cartoonist.
So once she said that, I realized that my negotiating position had been compromised.
I was not the clever business person I imagined that I was, And so I said, well, hell, yes, I'll take that contract.
Now you take the contract, But that doesn't mean that you're automatically in newspapers.
They still have to sell it to the newspapers.
In the first several years they couldn't do that.
The newspapers didn't like it.
It was poorly drawn.
They said, nobody cares about a newspaper where a guy's at work.
It's like, you know, we don't want to see work.
This is for fun.
And it sort of languished, and fewer than one hundred newspapers around the world, which is not enough to make any kind of a living.
Speaker 1The royalties were so small it Scott still had to keep his day job.
Speaker 3And because it was struggling and starting to head in the other direction, and failure seemed assured if nothing had been done in my day job, which I still had.
We were learning about this new thing called email.
Speaker 1In the early nineteen nineties, very few people actually even understood what the Internet was, including mainstream news broadcasters.
Speaker 3What is the Internet?
Speaker 1Internet is that massive computer network, the one that's becoming really big.
Speaker 8Now, what do you mean that's big?
Speaker 4How does what do you write to it?
Speaker 9Like mail?
Speaker 3Now a lot of people use it and communicate.
Speaker 8I guess they can communicate with NBC writers and producers, Alison, can you explain what internet is?
Speaker 3And this is how long ago it was that nobody had email, but we had it because we were the phone company and we're among the first to have it.
And I thought, hey, I'm going to put my email address between the borders of the strip and see if anybody gives me ideas or input.
And it was considered a risky move at the time, which is quaint and funny from our perspective, because the syndication company said, I don't know, our clients the newspaper are going to see that, and it looks like an advertisement for something, and why would they pay us for something that's going to be an advertisement?
It should be opposite.
We should be paying them.
So we think they'll get kicked down.
And I said, you know, but I'm going to fail anyway.
Basically, was my argument, why not.
They said, all right, try it, And I got thousands of emails a day, almost as soon as it happened, and most of.
Speaker 4The email went't like this.
Speaker 3Hey, I got email too, but I don't know anybody else who has email.
I saw your email adjusted, so I'm writing to you because I don't know anybody else has email.
Speaker 1But some of the emails gave valuable information it would change the course of his comic strip.
Speaker 3At the time, Gilbert was a workplace guy.
He was an engineer, but he didn't spend that much time at work.
That was just one of the things he did.
And people wrote to me and said, you know, we kind of like your comic when he's at home and playing with his dog and stuff, but we really like it when he's at work because that's just like our work, and then we relate to it.
And so many people told me the same thing, and nobody told me the opposite, and it was one hundred percent.
Speaker 4People said that.
Speaker 3I said, well, I guess I'm a workplace cartoon now because.
Speaker 4My background was not art.
Speaker 3My background was economics and business, and you know business school.
In that realm, you listen to the customer and the customer tells you what your product is, and that's just sort of a basic smart business person thing.
You can take a guess what your product is, but as soon as it's in the market, you're done with that part.
After that, your customer tells you what your product is, and you better make it that as soon as you can.
So I put this comic out there, and my customer said, no, no, that's a workplace comic.
And so I said, well, if you're telling me that's what it is, that's what it's going to be.
Speaker 1So Scott took the advice of his readers, and when he did, his comic strip would become a cultural phenomenon.
Speaker 2Coming up on Red Pilled America, what.
Speaker 1Do you want people to remember you by when all is said and done?
Speaker 4Another amazing question.
Speaker 2Red Pilled America is an iHeartRadio original podcast.
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Speaker 7M