It's the only time in history I believe that we are going to see multiple solo billionaire founders.

It's just going to become commonplace.

If Acmo were to come to you today and say like I need you to basically create my whole campaign and you have 30 minutes to do it.

So what do you think?

Are you up for the challenge?

I'll do it, and believe it or not, I've had some of those requests actually come in.

Eddie, welcome to the show.

Hey and thanks for having me.

You know, I'm I'm very excited to do this.

For those who have been watching this new way for a while, Maybe I haven't mentioned this before, but we do pre interviews before we do the actual interviews because there's a lot of orchestration that goes into these episodes, right?

People are showing really cool things and their workflows and every now and then a pre interview is so good that even I can't wait for the episode.

So this is one of those episodes, Eddie.

I'm so excited to see all the things that you're going to show us, but just super quickly so people have an idea of who you are and what you do.

Who are you and what do you do?

Yeah, No thanks for having me.

My name is Eddie Yun, currently a director at a global performance agency.

It's called NP Digital and I sit right at the intersection of paid social, creative, ad tech and AI is just infusing and blending all of that together.

So experience on the agency side over the last decade also going in house at different ventures, seed round, Series A, taking them to C&D rounds, fintech gaming, started my career on the equity side of banking.

So kind of just naturally transitioned over to growth and whatever the world we live in now because AI is kind of changing the entire definition of growth.

AI is changing, yes, the definition of growth.

I mean, it's crazy.

Companies are growing the fastest that they've ever grown, and it's just insane things that we never thought were possible.

Just the other day, I mean, we're recording in September 2025.

I saw Mercour posted that they got to 500 million in revenue in two years or, or something like out of this world.

So yeah, the world is really changing.

One of the things that you you and I were chatting about before we hit record was this idea that, I mean, companies are going to need less and less people and there's a lot more companies being established as just solo founders.

What are your thoughts on that?

Like what do you think the company of the future might look like or what might meet you see more of over the course of time?

There's so many different avenues of this.

This is my favorite question right now because it's the only time in history I believe that we are going to see multiple solo billionaire founders.

It's just going to become commonplace.

And the challenge for a lot of the extreme founders is going to be can they start driving value as a one person founder but two execs that are leading agents, for example, that's a very common discussion, right?

If you're a sitting founder and you're very bullish and you hire ACTO and you hire a chief product officer, maybe even ACMO, can they create an agentic team that's every single day?

That's becoming a, a reality.

I think right now in terms of the size of teams, I think it's becoming more pronounced, meaning that you start seeing who is really good at what they do and what they're not good at, right?

A lot of the teams that are comfortable with announcing, hey, we're integrating AI.

Obviously the natural discussion is going to be who's going to lead A-Team, a workforce that is going to be a lot more focused.

Then if that means optimizing the headcount, bringing in new leaders or promoting within.

I think the ones that are starting to do that now, they're, they're giving a preview of what the new model is going to be.

And honestly, that isn't any different than what's happened over the last four or five years.

It's just that AI has made that more pronounced.

And I think it's really a mark of every public leader out there saying that, hey, we're doing that within our own cabinet.

So we expect other teams to start following.

And the output is honestly just being magnified because there's less noise and it's it's the density is much stronger at the top.

Is there an example that you're super impressed with?

Like have you met a solo founder?

Is there someone that you would say, OK, they've done a lot as as a single person or a super duper small team?

I'd say there's so many without even trying to name drop people all sort in different categories, all sort at the enterprise level.

I'd, I'd say that Hubspot's team is an example that we always talk about, meaning that they easily have 567 of their executive leaders extremely bullish on AI, meaning it goes from the CEO, all the other C levels and their product leaders, meaning that a lot of them are talking about displacing their own workflow.

So if you see that from there and they have so much influence in the space, there's so many billionaires connected, then it starts making a kind of question, hey, if this software team, the SAS team is already starting to build agents to do some of what they're doing and they feel like that's going to become a reality, then where, where are we now?

From the entrepreneurial level, I'd say what Tyler's doing at Beehive is a really strong example.

I'd say his background comes from Morning Brew.

A lot of people are familiar with him because he's product, he's technical, but he obviously has that accolade of really being part of one of the earlier newsletter success stories and wanted to create a product that's better than what others are working on in the space.

How is he using AI?

It's not directly meaning that everything in there is, hey, this is the new AI update.

That's AI.

He's working fast and he's listening to what customers are talking about and he's implementing those changes in real time, right?

And he's just being very vocal about it.

At the end of the day, that's what AI is, right?

It's, it's, do you take this data that you can get instantaneously and can you make changes?

And I think Beehive is a really good example of what I think a lot of founders are going to be like in the future.

It's going to be one who wears many hats and just uses AI to make changes instantaneously to please everyone.

And So what about the the world of design?

I mean you come from an agency world.

We are seeing more and more capability in models for making images, videos, replicating voices, creating songs, music.

So where do you think that is all going?

And that's like a 5 hour episode right there to kind of backtrack.

AI has been used much longer than people believe.

If you look at the history of Netflix and their AI team, they have been very public about their algos, their dev team using this years and years ago, right?

If you go back to something like even House of Cards, I know there's a lot of controversy behind it, but they took a lot of the data of what in platform activity was what the likelihood of of shows that anyone would watch sequentially, the demographic, ethnicity of characters, the genre such as political drama, even the name of the title.

And Netflix, to be honest, is the first AI streaming show ever created.

It's not talked about enough.

Meaning that they knew with a very high degree of certainty that it was going to succeed.

And it did succeed because they had all of the data pointing to the fact that their actual platform users are going to watch the show and they're not going to stop watching it.

So Netflix in terms of streaming, they've always used different types of features.

I'd say even dubbing is has been perfect for a lot longer than people believe.

A lot of background, even VFX pipeline that has used AI in terms of the most extreme example, are we ever going to see a fully 100% AI script to all the way to movie?

I believe if and when that happens, because it's going to be very possible soon, it's probably going to be from the Russo brothers, right?

Anyone who's made The Avengers.

And they've both been very public about, hey, we're going to use AI, not the traditional ones that you're seeing.

For example, Massive is one, right?

It's just very popular tool for any crowd.

Crowd work.

So if you see thousands of people in a Coliseum or on an Avengers battlefield, that's all technically AI, but it's blurry faces.

What happens when AI gets so perfect that you can start seeing a lot of perfect faces and you can start referencing those images and using them again?

I think the closest team is really what the Russo brothers are doing, and no one can really complain because they're responsible for literally 2 out of the top five, six grossing movies of all time.

So they're always going to have that type of accolade underneath them so they can make a lot of moves.

Hey everyone.

Just a quick pause on today's episode to tell you about my day job.

In addition to this new way, I'm the CEO of a company called Fellow dot AI, and Fellow is an AI meeting assistant.

It joins all your meetings.

It summarizes them, tracks the actions and the decision and does that better than any other tool that you've seen.

We've spent a ton of time making sure that the meeting notes and summaries and action items that come out of Fellow are the most accurate, the most precise.

It beats any human.

You have to try it.

But in addition to that, what makes Fellow different is that it is the first AI note.

Take care built from the ground up with security and privacy in mind.

This means that you can use it for all your meetings, not just the customer facing ones, but also the sensitive ones.

Things like one on ones and executive team meetings and those QBRS and everything in between.

It's got really good judgement.

So for example, if you start a meeting and you're talking about some social stuff that you don't really want on the record, that's going to get e-mail to everyone afterwards.

Fellow just knows.

It just doesn't include those things.

Or say you have something that you talked about and later on you realize, oh man, that shouldn't have been there.

Makes it really easy.

You can go back to the meeting, select that part, delete it, and then it's gone from the record.

It connects to all of the other tools you use in the organization, whether that's Slack or Asana or a HubSpot or a Salesforce or Linear or Jira or Confluence, whatever it is, Fellow integrates with all those things.

I think the best part is that Fellow also acts as, as an AI chief of staff because it sits on all the meetings and the conversations that you have access to.

You can ask it really cool questions such as what are the biggest opportunities in my company?

What are the bottlenecks in engineering?

And Fellow just pieces together information, sees trends, and they can answer those sorts of questions.

You can even do things like, hey, based on all of the one on ones that I've had with this particular person, can you create them a performance review?

And it can do things like that too.

And the Sky's really the limit.

What I really wanted you to do is have the opportunity to try out fellow, check it out.

And we're making a special offer available to all our listeners.

So just go to fellow dot AI slash this new way to try fellow.

There's a discount code in there for you if you decide to continue with it.

Either way, I would love for you to try it and let me know what you think.

And with that said, let's go back to the episode.

One thing that we were talking about is if a CMO were to come to you today and say I need creatives, like I need you to basically create my whole campaign and you have 30 minutes to do it normally, I think you would say you're crazy.

We can't do that.

Are you out of your mind?

I quit.

But we were just talking about how you you might actually be able to do it now.

And dare I say that it could be reasonable in the future for people to come in and make that request.

Maybe not quite, but it, you know, it's a scenario that you you could actually do something reasonable during that time.

And I thought that during this episode, it'd be really cool if we could create that simulation.

Someone comes to you and says, Eddie, create me an entire campaign in 30 minutes.

So what do you think?

Are you up for the challenge?

I'll do it, Yeah.

And believe it or not, I've had some of those requests actually come in because guess what?

Clients and brands, their execs are using AI.

And now the expectation to get a very quick audit is obviously a lot faster now.

All right, so I'm sharing three screens right here.

There's going to be 3 tabs.

I'll show you exactly what I would do if Acmo just came to me and they said, hey, can you jump in this call 10 minutes.

Decision makers are on it.

We need some mood board.

We need some ideas.

No other direction beyond that point, right?

Which is a lot more common than you would believe.

So I'm going to work with Facebook ads Library.

I'm going to show you the exact prompts that I use in GPT and we're also going to make some mock ups in Reeve.

I'm not going to use something like nano banana because at this point that's so powerful.

It's just cheating at this point.

So I'll show you what we've we've normally been using and it's it's something like Reeve, but I'd say Reeve isn't like an unknown type of thing.

It's very similar to something like mid journey and honestly, five or six other very popular static image generators out there.

So let's start out with a brand, any brand.

Aiden, do you, do you have a brand that you prefer or you're curious about?

Should we do like any standard e-commerce brand?

Yeah.

Anything.

Yeah, OK.

Yep.

OK, how about all birds?

All birds, here we go.

There's two ways to do this.

One again, we don't have that much time, right?

Sometimes I give a direct link, otherwise I'll show you literally what we would do.

So launched in September 2025.

There's a lot of activity here.

If we keep scrolling you'll see all the previous months.

Sometimes I would literally just take copy paste this entire thing.

As scrappy and as dirty as that seems.

I'll show you exactly how that works.

So for those of you who are listening, so we were in the Meta ad library, you type in a brand and you can see all the ads that they're running at any particular time, which is crazy that you can do that.

By the way, you could just go see every ad someone is running.

So all Birds is it's a brand, it's a shoe brand.

They're running a bunch of ads.

I don't know, by the looks of it, maybe 50 to 100, something like that, maybe 50 ads.

So you literally just said control a copy the whole page.

Yep.

And then you're about to paste it into chat 2BT.

I'm going to paste it into here and literally the only context is analyze these ads on meta.

That's it.

Wow, I may have typos on here.

I'm going to show you that none of this even matters anymore, OK, notice that GPT is so good now.

And honestly, even 4 was good enough to do this.

But now that we're using something like 5, if formatting doesn't matter, there's literally no difference between uploading a screenshot of it, doing CSVS in organized manner, or just doing raw inputs, metrics, text.

It all understands it.

So I'm going to do something right here.

So now that it confirmed that it understands it right?

And this is how I know, I just say analyze these ads on Meta gives the creative strategy, format, variations, funnel, positioning, strengths, weaknesses, opportunities.

Here's the thing, This is my clients #1 competitor.

Right now, we're jumping into a meeting in 5 minutes.

I need 5 brilliant marketing ideas for CMCEO board members.

We need to raise 50 million Series A.

Let's just go aggressive.

Let's see how good.

Wow, that's right.

And we can just talk through this.

Normally I do it faster, but I want to just show you what we filter out and what we really keep on our side.

So 5 brilliant ideas.

Own the next Gen.

comfort narrative out flank on sustainability with radical transparency culture over color drops.

Go full performance, brand, media and distribution blitzkrieg.

I have no time.

Choose one highest chance of acceptance from sea levels.

I love this by the way.

I love it too.

No, there's a lot of different directions you can go in here.

We're going to pitch a mock up shoe brand to beat all birds.

I'm sorry all birds, we're fans.

We're just doing this for fun on this to put as a paragraph into an image Gen.

Give me the single prompt to start the mood board.

Let's do this all right?

Futuristic eco.

Let's just see where this goes.

Futuristic eco Luxury sneaker brand called Comfort 2.0.

This could be, who knows.

What is what is the strategy for those just listening in?

By the way, you all should be watching, but if you're not, what is the strategy that it came up with?

It's basically the only thing I'm priming GPT right now is, hey, we are going to make a mock up shoe brand and we want to beat the competitor here.

And I just need a prompt to basically get a visual for it so I can talk about it.

Obviously on this call that's now coming up in a couple minutes and this is the starting off point.

Whatever it gives me from the image side, I'll show you where we go from there and we keep on having back and forth.

So this is again, this is Reeve.

You can do this with Mid journey.

Honestly, I could do this within GPT.

I just want to show you that Reeve is one of the really cool options here because it's very similar to mid journey, meaning it shows very realistic types of images.

So do you guys actually use Reeve at work at MP Digital?

We do.

We use Reeve, we use every image generator.

We use something like VO3 for for obviously the motion, but we use every iteration even before that, even before nano banana the the previous versions of of Gemini and Imogen.

OK, so here's a quick example of let's see, let's just pop through it.

Not bad.

It kind of looks like it kind of looks like the Adidas New Balance hybrid collabs.

So that's why this is more of what we actually wanted.

There's obviously a typo here.

I wouldn't use that.

But here's more of the mood board.

This is more generic.

So honestly, I wouldn't even throw this out there.

And then this is more of something that makes sense.

What's what's your favorite one from here?

I think I want to say that I like where the first one is going in that it's, you know, it's showing the shoes.

It seems like there's three shoes there, but it's showing the shoes.

It's it's in an office environment.

It make makes me think that these are comfort shoes.

We're talking about comfort 2 point O makes me think that these are sneakers, but they're nice enough that I could wear them to to the office and for work.

It's not just for working out.

And so I like the direction, but the third one, for example, looked more realistic on a person.

Got it.

OK, so all screenshot these, I'm going to pop them back into GPT and this is what I do.

And this could obviously go back and forth.

These are the two outputs.

Here's some things I do choose one.

We have to decide on one that will quickly generate 100 mil in sales over the next two to three years.

Make sure it's unique CMO level above 200 plus IQ.

I've done different variations of this, usually copy pasting so.

Yeah.

What?

What is the above 2200 IQ?

That's a high IQ.

I don't even know has.

Is there anyone that has that IQ?

It does.

That I think there's probably claims of someone who does maybe 160 to 180.

I think some some have actually been recorded actually of being in that range, but I just do it to make sure it's always the highest level possible.

Oh, I like that as a hack, that that's a thing that everybody should give a try.

Usually when you, it's actually an interesting thing, if you go back and you ask AI to analyze the conversation that you had within the last five minutes, what's the level of IQ?

It usually is going to give you

something like 1:20 to 1:40.

If you keep pushing it to 161-8200, it's superhuman stuff, right?

And, and some people they mess around and they say 300, 100 plus IQ.

It just eliminates any chance of there being a used idea.

So you want as many unique ideas as possible.

So here's here's some things that comes out with we want the winners.

This isn't all birth 2.0.

This is the birth of comfort 2.0.

So it looks like comfort 2.0 is really, really the big one.

OK.

And and let's do one more comfort 2 point O.

And it says where performance grade tech meets everyday lifestyle.

Think of the Tesla footwear.

Sustainable roots, but engineered for speed, scale and cultured dominance.

Cultural dominance.

Give me another prompt, make it unique.

No cliches.

I've had to do that a lot now and then we'll just do one more as a quick spin off here.

OK, looks like bio materials with human centric engineering precision knit upper flex.

Let's see.

Let's just see visually what what this pops into.

And honestly, the workflow that I'm showing, we go back and forth not to show the final design just as the definitive deliverable.

It's more because once we start having agents on our side that are able to understand the logic, the history of a client, then we can get better sentiment on, hey, these are yeses, these are no's.

It removes a lot of any personal feelings towards these, right?

Because previously, if you're only spending like hours and days on just one concept, right, like this, this, this could take a long time.

This is kind of a strange concept to be honest, but this could take a long time, right?

But if you're producing hundreds of these thousands of these, you want to get a feel for the colors, the design, the angles that the clients really enjoy.

Maybe there's something that grabbed their eye even here or they just like this type of angle.

We get all of this information and this is funny where where where Riva's going just with the materials, but we get all this information and then we bring that back to our creative team.

Then we start generating a lot more static ads, a lot more tag lines and just expediting what would have taken normally, honestly, three to four weeks to we can do this within two hours.

And we've had a lot of ad hoc calls and, and honestly, and we enjoy it because it's fun.

There's there's a lot of live screen shares, believe it or not with clients as well.

So this is good for a mood board and, and, and you get started.

But theoretically, if you were to take the next step and, and the client already has this, this shoe say that they're, they are a shoe brand and they have the shoe.

Would you, how would you take that shoe specifically and put it in the in the same context?

Like do you actually go out and hire people to shoot these ads or can you do it all now with AI?

We would do it all with AI.

So one example would be basically at the ad level and creative.

I'd say most brands have already figured it out and I'll give you a couple examples.

If you look at what PNG Procter and Gamble Unilever, what they're doing right, they've publicly said that we've already reduced the time and the cost 50 to 70%.

Now all of those really advanced teams, they're taking it back all the way to R&D and product.

Just like you're alluding to.

What we do is we actually help them in the sense of, hey, if, if they've already dominated a certain type of category, right?

They've just maybe every single millennial or tech worker, right?

In ESSA for all the big cities and even in the rural areas, they already wear the shoes.

And now they're trying to penetrate different regions, different geos.

What's the way we do that?

So we use AI to essentially test the ethnicity, the type of shoe, the angle of the shoe, the color of the shoe.

And we do really quick tests on on social, right on Meta and Instagram is making this a lot easier.

Now you could do trial reels, meaning that you can push your ads organically without even spending a dime.

And you can have only people who've never been exposed to your brand see it.

You get a really good sense of which ones have the lowest CPC, the highest center.

That's how we bring back to the client a lot of confidence.

Hey, these are the top four or five visuals, the names of the three features that we tested.

These are the personas you should probably invest in this because we already have the ads that are gaining traction and we got to turn it off right.

The way we tested is hey, enter a giveaway or a wait list and then once they opt in, it's hey, this isn't released yet, but if you want us to notify you, here's a text those types of things.

So we do a lot of simulated drops across E com.

We also do a SAS companies, believe it or not, right how what's the value of R&D?

If you understand that you can create 50 million MRR type of product, they would probably play pay a substantial amount, right?

So we can do this very quickly.

We fail a lot.

Of course, we love it, but we also know that every time we keep on failing, that's data for them in the future that becomes even more valuable and it kind of creates A Moat for us.

I'd say we're using AI less for the actual top level awareness ad level.

We're starting to use it a lot more to work with product teams and the research teams to make sure that we're building trust with the clients even before they're raising the rounds.

If that makes sense.

This is super interesting.

So you're actually helping with product design?

This isn't just ads.

Exactly.

We're yeah, that's what we believe or even I believe, right.

The future is going to be you have to be full funnel.

A lot of people think full funnel is just on the marketing side.

I think full funnel is going to be the entire business element, right?

It's can you help us on the product side, even the tech side, OK, can you help us kind of what parts of the pipeline can have agents?

What parts can never use agents, right?

A lot of the tech teams, they don't want to touch agents.

That's totally fine, right?

You can work with your traditional systems, but I can almost guarantee you that we have to eventually have some type of connector, right?

So in this capacity, we would attach it if, right?

Clod is another example we use where we attach with MCPS and we just start connecting everything and we create a separate Google Drive with all the information we're willing to publicly share.

Like even this, for example, right?

A lot of people are like, oh, what ads can you see?

Everything's public.

This is just and, and honestly, even if you go on these Facebook pages, the IG pages, you can get a lot more info than this, right?

You can get the density of likes and shares relative to what they launched in August and September.

If someone wanted hundred page deep dive on any competitor, we can do it and we can bring that back.

Yeah, that's what one thing I was going to ask you.

So, so this is super interesting to kind of like recap where we are so far, viewed their page, saw all their ads, pulled it in, got competitive report and then iterated a few times between Reeve and ChatGPT in order to get some like really cool concepts.

My question is, is there a way to know which one of these?

I mean, you kind of hinted at it, but is there a way to know which one of the ads that a competitor has is working the best?

That's very good question.

And that's how I know that your team is also thinking about the same thing.

So there's two ways we do it.

One is we include real data from other intelligence software that we have.

So there might be more granular creative intelligence or spend estimates.

AI is pretty good at this point.

Or we actually take a screenshot of real spend and we have it paired up along with it.

So I'll give a hypothetical without sharing any types of real examples, but we sometimes do something like this.

Let's use scoring system of 100.

Cut off anything 85 below.

Not worth discussing.

95 plus is winners, 3 categories, 1 is descending order of top ads.

We should immediately launch including products.

Two of the top three percentage chance of winning and then three any gaps moats were missing.

Let's see where it goes here.

And a lot of this we have agentic flows.

And then but right now it has no performance data.

So you you would use another system to give it that performance data like are are there tools that do that kind of thing or is it just proprietary things you guys have?

There's there's nothing secret to this.

I'd say a lot of the the large companies, they use the same types of of tools out there.

For example, if it's going to be on the search side, it could be something like SEM Rush.

On the social side, I'd say Socialpeta is one thing, but we don't even really use that anymore.

That's kind of the whole purpose of showing this workflow.

We've actually tried both scenarios of what's the traditional manner versus just operating in GPT as a silo and having an estimate.

For example, we sometimes drop URLs or PDFs of actual data, right?

That would be one just to make sure it's, hey, by the way, like this is the real data.

What's the estimate?

Just to fine tune it.

We often find that it's a waste of time.

And whenever we ask for the top three to five products, ads copy in descending order.

Usually these three, they're, they're going to be your new winner.

So from here, for example, a lot of people are like, all right, what should we do with this?

We take this, give me a TikTok script, 10 hooks for virality.

Like that's one example, right?

So if we get 10 TikTok hooks right here, right, we send them to our influencers or maybe the founder LED and it's a lot easier or we even use AI avatars.

But we test all of these, right?

These aren't running shoes.

They're 12 hour life shoes.

All birds are cute.

These are built for real life, right?

Some of these, it's obviously going to be a bit controversial, but we continuously test these hooks.

We input what we have in terms of we tested these, these are the results.

We maintain all of these as a shared type of chat for everyone to see and we keep on basically refining it.

So we say, hey, these hooks didn't work.

What do we need to fix?

Backtrack and and we have it basically recap the entire convo and figure out where the errors are.

We've reached a point now where we have multiple agents that are so fine-tuned on every type of industry where if we just went in here and we literally said we need this by this time because we're talking to X brand and this individual, it's going to give us something that's 90% usable.

And it just requires a director or VP to pretty much make the final edits.

I mean, it's super interesting and some of this stuff, I'm just reading some of the headlines.

One of them was something on the order of what if your sneakers worked as hard as you do?

I, I like that, that, that sounds like a clever title.

But like you said, I mean with the trial reels and even without those, just like the ability to test a whole bunch of these hooks that are generated to create the most perfect ad, that goes a long way because it's so easy to generate these things and because it's so easy to test, it almost becomes like the minimum bar you have to do these things.

Exactly.

So now we're finding obviously curious teams appreciate this, right?

Because if, if you're able to have this convo on the other side, then there's a lot of fun ideas that can come from it.

And there have been a lot of great relationships that have been built, obviously intros to different companies or we've created even different subcategories or we've talked about new companies being built.

So I think this is the sign of the times, meaning that you can do this with everything.

I think text is just one aspect of this.

We've uploaded our own types of audio clips and shared it internally with our teams, our own agents that are analyzing the situation.

We're also testing video analysis.

So after we do this, does the video actually work?

Does the creative actually work?

And it's starting to get really good.

So I think in terms of what's coming next is going to be connecting this with the actual ad uploads and having it tell you why it didn't work.

It analyzes a 15 second video, the hook is wrong or this needs to be fixed or XYZ, and then we kind of just go from there.

This is great.

I mean it's amazing what you can do.

Hey everyone, hope you're enjoying the episode.

1 of the common things that we hear is hey, you all talk about all these different tools.

You walk through these demos, Sometimes it's hard for me to follow along.

We decided to do recently was take all the things that we talked about, put them in a weekly newsletter.

We literally list all the tools we link to them and any demo that that we walk through, we break it down step by step, put it in this newsletter so it's super easy for you to follow along.

And the other nice thing is that if there's someone on your team that you think could benefit, they're working on that subject area.

They could use a little bit of AI injection into their workflow.

Send them the newsletter, send them that particular episode.

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It's free to sign up.

All you have to do is go to thisnewway.com, enter your e-mail address, and you'll get this weekly e-mail from us.

Hope you enjoy it.

With that said, let's go back to the episode.

So Eddie, this has been incredible.

What are you most excited about over the next 12 months?

I mean, things are rapidly changing.

There must be still things that you would love to be able to do but you can't do but you know that are coming.

What would you put in that list?

I'd say creating IPS is really interesting to me.

I think one really strong example, I'd say if, if people know Blippi, it's probably it's mostly parents, right?

But having a real persona behind a brand, right, such as kids entertainment, or it could be any type of genre and using that to think about merchandise.

Can you get into Target?

What's the strategy behind it?

AI can probably help you to some degree map it out.

Also, how can you stylize that?

You can upload entire clips or images and take a real image, right?

Like Aiden, you could literally upload yourself.

And you can have segments of future interviews be stylized so that you can change the background in real time.

Or you can like put a hat on yourself for no reason, right?

For a sponsorship, There's so many different things.

I think what you can do with AI is now going to be real time interactions and proving that, hey, we don't need to spend time after this interview to even edit and put something, put a sponsor on the side.

It's just gonna pop up every time you mention it.

And that's going to make monetization influence shareability a lot greater.

So obviously anyone listening to this, the the really meta aspect of it is, is that Aiden and the team are are are focused on on capturing AI audio and being founder LED.

And whenever you can do that, you can transition any types of company products to whatever you want, right?

That's the influence.

What if 5 to 10 years later you want to partner with someone else?

They don't have to do any research.

They already know everything you've ever talked about.

And you could even send them your agent to kind of collaborate in real time with you.

So I think I'm most excited about what's being done here.

It's it's personal brands and meeting the ambitious people who understand that being a billion dollar entrepreneur, it's actually realistic and it's the first time ever in history.

And and even if you missed that mark, you'll probably be 100 million type of solo company.

It's a it's a crazy world we live in, but excited to to see more of it.

Eddie, thank you so much for doing this.

Thank you, Aiden.

I appreciate.

It and that's it for today.

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