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Episode Description
Ever feel like your mortgage lender is just running numbers instead of understanding your unique situation? Meet Katie Weldon – branch manager for Annie Mac in Apollo Beach and self-branded "Katie the Mortgage Lady" – who brings a refreshingly human approach to the mortgage process.
With a background spanning real estate, restaurants, and corporate sales at Xerox, Katie leverages this diverse experience to take what she calls a "consultative approach" with her clients. "I'm more of a therapist than a mortgage lady," she laughs, highlighting how emotional the home financing journey can be. This philosophy has earned her over 900 glowing online reviews from grateful clients.
Katie shares invaluable insights about today's challenging mortgage landscape, particularly addressing the "golden handcuffs" dilemma – homeowners with historically low interest rates (3% or less) reluctant to sell despite having substantial equity. She reveals how strategically using that equity to eliminate high-interest debt can actually improve monthly cash flow, even with today's higher mortgage rates. Her transparency extends to warning Florida homebuyers about potential property tax increases that can shock new homeowners a year after purchase – a crucial detail many lenders overlook.
Having recently relocated from Massachusetts to Florida's South Shore area, Katie discusses how she maintains clients in both states while building her presence in the local community. Her personal branding strategy differentiates her from corporate mortgage entities, recognizing that clients form relationships with people, not companies. Most importantly, she emphasizes her "no surprises" approach – providing detailed estimates and explaining trade-offs between rates and costs so clients fully understand what they're committing to.
Ready to work with a mortgage professional who treats you like a person, not a number? Visit TeamKatie.com or call 978-751-1934 to experience the difference a truly consultative approach can make in your home financing journey.
Residential Mortgages for purchasing or refinancing 1 - 4 unit properties and condos for primary, secondary, or investment use.