How can plant-based, cultured meat, and precision fermentation entrepreneurs demonstrate lasting potential to investors in an increasingly competitive landscape during unstable market conditions? Simple - back to basics.  It's all about demonstrating with data A) your ONE main competitive advantage B) your functional benefit to the end consumer (taste, texture, flavor are always queen). Lisa Feria, Managing Partner and CEO of Stray Dog Capital, joins us to discuss:

• How her CPG experience informs investing strategy 
• How her outlook has changed in the current economic landscape and amidst all the "doomsday" talk surrounding alt-protein declines
• How she approaches diversification when so many plant-based - and increasingly cell-based - companies have similar concepts?  What metrics most stand out to differentiate?