The African Alternative Protein Landscape is ready to TAKE! OFF! Hakeem Jimo, Co-Founder of Veggie Victory, tells the story of creating Nigeria's first plant-based meat company. Join us to learn: African alt protein landscape innovation, distribution, and merchandising intricacies; how Hakeem and co-founder Bola Adeyanju tailored their product to traditional recipes; where plant-based fits into the 'aspirational' perception of meat; and much more. LOVED THIS EPISODE!