It's up with you.

Body can't murder the human direct flap?

Why because I keep it wavy.

Baby.

This is Victory Light, the number one program on the planet, only the most influential.

Guests on Earth and the galaxy.

You know what I'm saying.

So is Keenan Thompson.

You know I mean Kady Nolan.

You know I mean Deep Memager.

But today we have an entrepreneurial superstar, you know what I mean, co founder of stock x change the sneaker game Forever.

Then he went on to change the collectibles game forever.

You know what I'm saying.

With fanatics today, we're gonna be talking about it, among other things such as like being a cool dad.

You know what I'm saying, having your kids have a little bit of source, you know, and the game and the hype economy.

Stay right there, you know what I'm saying, Because you don't know what a BDA is, but you're gonna learn today.

Lit like Lictory like.

That was Victory like babe, you know what top of this man.

Somebody cant murder the human direct flap.

You know why?

Because I keep it wavy and.

I'm here with the collectible God.

You know what I'm saying, Josh Sluber in the building, my guy.

And if you did not know, we are not in the trap today.

We are not at bbq's today.

Today were at the iconic Tory one Mercer home of Staple.

You know what I mean.

And we are here to talk about you, my guy.

You know what I'm saying and everything that you've done.

You know what I'm saying, because you started stock X.

You know what I'm saying, which was.

Like made waves.

You know what I'm saying in the sneaker game, because prior to that, a young man such as myself would have to go meet a weirdo off for Craigslist, you know what I'm saying, or like some weird scenario like YO, meet me in an alleyway, bring cash, you know what I'm saying, or possibly get robbed, or get a shoe box full of stones.

You know what I'm saying, Like two bricks in that motherfucker.

You made it possible.

You know what I'm saying, that my kids can get sneakers and not get robbed.

So thank you for that.

Well, thank you for the nice introduction, Thank you very much for having me.

I will say there's two things that people say.

They say that which is very or they say, man, I spent way too much money of my kids because of you, and you know, sorry, not sorry, right, it's you know, it's how it goes.

So I'm glad that you can be on that side of it.

Yeah.

Look, you know I do also spend too much money, but they deserve it.

Deserve it.

I spend as much money on stock X myself.

We don't own the product, right, I'm buying it from someone else anyway.

So that's gotta be wild.

Bro, you got a box for your kid and it's just like, yo, this is this is my this is my ship.

Yeah, I pay for it too, just like everyone else.

Basils owners off of Amazon's right, it's right.

He probably gets a better discount than I do.

He paid for ship, that's right, he got, he got prime, prime Prime.

Yet he got a football game on Fridays.

That's just for him.

You know what I'm saying.

He got that type of bag.

And then, speaking of bag, it is you started fanatic collectibles with my groovement.

Yeah, you know what I mean.

Fords is blowing up crazy Now that's one two thirty times a chump.

We here ghost right museum.

Shout out to Staple for putting this museum back here.

You know what I'm saying, Shout out to y'all for making it happen.

It looks very beautiful.

I walked in there and I was like, yo, it took me back to like we were talking before.

It took me back to like the kid robot.

You know what I'm saying, collectible dang sure.

Yeah for all.

I mean, look, it was nice that Jeff offered this.

He told me when he signed this lease, and it was right as we were getting ghosts right off the ground about a year ago, and he offered it right away, and it was like, if you ever want to do anything, will help you, which was just I mean, you know, all of this is people like Jeff and yourself who help us out along the way and do that.

But yeah, it's pretty special to be able to be here, so saying.

Come on, baby, you feel me.

When dads would drip get together, things happen.

Okay, there were only so many of us fifteen years ago in this sneaker game.

You know, ten years ago when this place was twenty one Mercer and we were all standing outside waiting for Galaxy phones right.

Like, yo, right, listen, we gotta listen.

I'm not even gonna blow you up, be but you know what I'm saying, We got a galaxy from enthusiasts and the build here because he is perked up when he heard that.

You know what I mean.

I was standing out outside for hours that day.

I didn't get a pair.

I was staying outside for hours by myself in the cold, you know, waiting there.

Part of part of this whole thing was a function of like that day in the sneaker industry and seeing what was going on, because it was wild in twenty twelve that maybe the most important sneaker release in the history of Nike happened like that.

It happened on the street where only we knew about it, and it's crazy.

And then to see where the sneaker industry is today, it's come from that, and stock Ax is a small part of that.

But it is interesting that we're here now kind of come full circle.

And that's why when Jeff offered it, I was like, yeah, that we're in absolutely.

Absolutely listen because y'all know, another iconic sneaker release was the Staple Pigeon Dunks.

The pigeon dunk o G.

You know what I mean.

That shit was the newspapers gang, you know what I mean, before the Internet.

Before I mean you know that was what five six years before that where Yeah, it was before the internet.

Certainly it is before cell phones or all of that.

Yeah, like motherfuckers is getting beat up in like regular D like not HD.

You know what I'm saying standard definition, Like you know you get washed for dunks and for ADP BRO.

That's that's a that's a badge of honor, you know what I'm saying.

Uh So listen, man, like you've been doing this, like I said, you know, we're here with the ghosts now and there's a wide variety of these joints.

You know what I'm saying, Like, what was like the inspiration behind this shit?

Like what made you say?

Yo?

You know what I did?

Shoes, we did other type of collectibles.

Let me let me get into this lane now.

Yeah, well look, I mean it's it's interesting now.

You know that was twenty twelve, Galaxy fum Breese twenty twelve, and that was basically the start of my entrepreneurial career within the hype economy.

You know, you said three times a charm I had had three, four or five that failed that there weren't anywhere near the success of any of these before that, which I think any successful entrepreneur has many of those in the past as well.

Talk about it, man, because like people think like yo yo josh yo he he bad a thousand, like there's been a couple.

No, no, not even close, right, And I don't think anyone anyway, you just don't.

You have to learn and go through that, just like any any person, any profession.

So let me give you a dad, little dad Limerick.

You can't spell learning without an L, right right, See, I got a wow in the fact you know what I'm saying.

You can take that.

We can't be offended if I don't tell my kids that.

No no, no, no no no no no, you got to tell about you, I'm saying, said Olcabamo said that, you know, but you're.

So yeah, yeah, I mean.

Look, so we started what was called Campus, which was a blog about sneakers, very shortly after Galaxy Foam.

So it's almost exactly to the day when all of this started for me, and so it was a blog.

It turned into a marketplace, a stock x but all the products that we saw at stock x through all the same, whether it's sneakers or trading cards or streetwear or collectibles, like, there are all products that sit at the intersection of culture and commerce.

There are all products that have collectors and resale and fakes and supply and demand, and it's it's all the same.

And so for me, it's just.

Been sort of moving from one part of it to another, but now finally being a point where I can create a brand and take all the learnings from StockX and sneakers and trading cards and finacs collectibles and put it into a brand from the very beginning.

That's the really interesting part of this for me.

So it is very much a continuation of the same thing.

Oh so now that you were like I was gonna say, balls deep, that's crazy, but you are.

You've been doing this like it's been like, you know, twenty twenty two is twenty twenty five, that's three years, you know, you balls deep.

But I mean that's also a function of when you physically make something that has to go to a factory and manufactured.

I mean, we started this business in summer of twenty two.

That's when I left Finax Collectible.

As Reuben was the first check into this, we left as a very sort of continuation of that relationship.

But we didn't produce the first Ghost until August of twenty three.

We didn't sell the first Ghost until August twenty four.

So we're now here in August of twenty five.

It's only been twelve months since we started selling Ghosts, even though it's been three years.

Of actually running the company.

Matt R and D, Go R and D and just you know, just generally brand building and everything that goes into it.

We now have enough factories where we have two factories in China, we have one in Vietnam.

Do you a tariffs and all that shit's going, I mean, so, you know, but we're now getting the point where we have a regular cadence releases and starting to get to a place where even if you were a fan of the brand before, you couldn't buy it.

We couldn't manufacture the product fast enough, you know, So all that like logistic part of running a business, that is a very real part of building a brand.

If people can't buy it and own it, then it doesn't even exist.

So we're now getting the point where there's a regular cadence into the brand, and so we get to do fun stuff and be a part of that now.

Of ligitary life life of ligitary.

So you talk about the hype economy, and that shit like made my perk up because I'm like, Yo, that's not the first time I've heard that phrase.

But I'm like, if there was like a face to put on that, it low high key would be you.

You know what I'm saying, because like, like you said, like you see in that intersection of like hype commerce, like commodities, commodities, Yeah, you know what.

I'm saying, Like, well, I mean you're right, because they're the easiest way to defind the hype economy.

Are all of those products that are equal part consumer good and financial asset.

They have finite supply.

So therefore if they are have some intersection with culture and they have this high demand, the value that product will change based on that demand, which is you know, this is going to turn in an economics lecture, but it really is like econ one on one at its most basic right, It's like, hey, there's only ten of these and all these people want it, so therefore the value goes up.

So sneakers being the most obvious one, right as we come from that.

But like trading cards are designed that way.

Trading cards are designed to be limited where this one's number tw one hundred and this one's number fifty and this one's number to twenty five.

I mean, very very specific, and all those products sit there.

So I appreciate the kind words.

I don't know if I'm the face of it.

I just happen to have been now working in it in the decade that it went from an underground thing to a mainstream thing, right, And so my career happens to span that because I think Galaxy Foam, I think that was literally the moment where it started the change from being this thing that happened in back alleys in street corners buying box of rocks to now being where Michael Rubin and fanatics in the NBA are making all the trading cards that I mean, it's just it's wild.

Look at how far it's coming.

Only a decade, That's what I'm about to say.

I was like, Doug, this hasn't been that long.

Now you're things for moving at like lightning speed.

Bro, And so like you said, like this is your brand, now, this is not like, Yo, I'm in partnership with so and so and this and that and like that da that you put like you putting the money with the mouth is you know what I'm saying?

You making these.

What what like kind of like quality control?

What made you say, yo, this is what is my next move?

Yeah?

So at Fanatics Collectibles when we were building that business.

And by the way, I appreciate the very quick nod the fact that you know, my last two partners happened to be billionaire NBA owners, which you know, I am extraordinary lucky to have fallen into this and somehow work with Dan Gilbert and Michael Rubin to do that.

But it cuts both ways because you know, there's a lot of people that might look and say, well, anyone could be successful if you have most successful business people in the world working with you and funding it.

And so now I get to do it on my own.

But like, what's really cool is I get to work with all the people that work with me along that way.

There's fourteen people that work at ghost right, almost all of them worked with me at either stock x or finat Colluctbles or both.

Because at the end of the day, a business is just people and to be able to work with those people that you want to work with.

Like that's and so we get to know what now and go and do.

About that shit.

Bro, That is so important man, working with people that you enjoy working.

With, right, Like you're not coming into work like man, fuck yeah.

This motherfucker with the with the curly hair, he thinks he's fucking cute.

Bitch.

Motherfucker.

Wi't never do shit.

Bro, I'm doing all the work out here.

I got excel open.

This motherfucker's out there at the water machine twenty times a day.

How hydrated do you need to be?

You know what I'm saying.

But you not.

You say you're bringing people up like I like to say.

I put the ladder there, I climate I left it there, and I said, yo, let's go.

Yeah.

Look it's what's nice is particularly now you know your business a little bit different because you need to be able to show up here and have a production.

But we get to be a fully remote post pandemic company where there's fourteen people.

We probably live in I don't know, nine ten different cities, right because I spent I spent six years where all I did was try to convince people to move to Detroit.

That was it for six years, That's all I did, you know, and we were pretty successful.

But at the end of the day, there's a lot of people, there's a lot of people just aren't going to move right.

But then you know, convince people to move to Detroit is a whole other thing.

And we build a great team there.

But pre pandemic, you had to be together.

Like like startups move so fast and that interaction is so poort Like meetings happen on the way to meetings now where like I can work with I don't know, I couldn't work with these people if we had to be in the office because they all live in other cities and they have families, and so it's nice to be able to do that, right And yeah, at the end of the day, like I think a lot of the success of this company today and hopefully in the future is a function of that.

We've been working together now for so many years.

It's the continuity, man, that should matters.

Man, you know, I mean the family.

What I mean, it's a family business, you know what I'm saying.

But like in sports teams, right, like it's not it is it is not an unknown fact that as teams geil together, they play for a couple of seasons together, right, and then you know there's just exponential outcome output that comes from that.

Speaking of Detroit, man, like, listen, you saw that Pistons.

I'm a Knicks fan.

I saw that series and I was like, Bro, that was the only team that scared me.

I was like, we got Boston.

We gotta eat their food.

We got that, you know what I'm saying.

I was like Cleveland.

I was like Cleveland.

I was like, do I even go?

Like who goes here?

Like joking, Mill said, y'all go to vacation.

I've never heard nobody say I'm going to vacation on Cleveland never.

You know what I'm saying.

So Detroit, though, that was a very physical series, you know what I'm saying, and I hope it.

Happens again next year.

Kid's legit.

I mean he is.

He's a dog.

Bro, I gotta get listen, light Skins be back.

You know what I'm saying.

Kate, cut of him.

I let your boy.

You know what I'm saying.

Those those hazel lies, motherfucker just looking straight at you.

You know what I mean, coming down the lane get out the way.

We'll we'll get to the NBA product later, but I will say one of the most one of the people that we missed is like I wish that we had had Kden this year set because we can only have nineteen players in the set, and so we miss Kay this year.

But we'll get him next year, you know.

What I'm saying.

Maybe you know, maybe the famous fans, you know New Yorker from the Bronx.

I kind of feel like the only way we got this interview is you put yourself out for famous fans.

Come on, Joshon, you know what you're playing.

Like you said, meetings happened on the way to meetings, Meetings happened on the way to an interview.

Sometimes, you know what I'm saying, Just just be like, yeah, be a people person and you will succeed, you know what I'm saying.

So, Brohm, we are now at the precipice of the release of the NBA Pact.

We were talking a little bit about it off Mike, off camera, and how these things like like I reckon as a dad, like I recognize a lot of this stuff, like the blind bags, like all this stuff that adds to like the of you know what I mean, getting a ghost you know what I'm saying, So like talk a little bit about that, because it's like, you know, are these things that you recognize as a dad or like as a consumer or just as a dude.

Because taking it back to what you were saying before, like having billionaires investors backing you up is dope.

But also a lot of those times and not saying that Dan and Mike don't have sauts you know what I'm saying.

I'm just I'm just saying, but.

A lot of times billiaiers do not have sauce, you know what I mean, And they need guys who know.

And are tapped in in order.

So it's it's more like a marriage.

Yeah, look, I mean it was.

It was a thanks for the bag, it was.

It was a great partnership.

Someone's got to invest in the company.

It is extraordinarily helpful if the people who your investors are also entrepreneurs and also business people and understand that part of it.

And you know, we don't need to go down the whole rabbit hole here.

But both Dan and Michael, in both of those businesses, they were true co founders and they both had the same idea around the business.

I was the one running at day to day because they both have many other things to do.

But they both were right there and said, this is the business that I want to create.

Happen to be that we both wanted to create that business at that same time, So it was very fortuitous for me.

But you know, those guys are entrepreneurs too.

Five Who approaches who in these situations?

You know what I'm saying, because like we see, y'all can't see it, but I can see it because I got a mad good eyesight.

You know what I'm saying.

There's a lot of.

This rebod there's each con shot to my guy SCHMOOI.

You know what I'm saying.

We got post Malone is back there, you know what I mean.

We got Dave Chappelle, we got tomrohe bigs back there.

There's a lot of like dope collabs, dope crossovers.

We got the I don't know if I can say, Tiffany.

There is a Robin egg blue.

There's a Robin egg blue with a diamond nose.

You know what I'm saying, goes up there.

So how like do you do y'all approach?

They approach.

Is it like a is it getting to that level now where it's it's like people are like, yo, what is that?

I need it?

Yeah?

Yeah.

The collectible toy space is this area that it's big enough to matter.

It's big enough to work with all the most important brands and artists and companies.

And we've seen this over the years where you know, people like Daniel Arsham or Cause or bar Brick will create collaborations with I mean there's a there's a Chanel bar Brick happens to be one of the most valuable you know, it's a Carl Logra for Chanel bear Brick.

So to have this industry that's sort of within the hype economy, but it's not so big like sneakers or trading cards, you have these monolists in the space, you know, in the collectible toy space, it's Funko, It's it's Medicom, it's bar Break.

There's just not that many big So it was for us an opportunity to sort of slide right in into that space and take everything we learned from sneakers and trading cards and create a brand that had the exact same concepts around.

You know how the hypeconomy works, and so then we get to the demand side.

It was, well, who do we get to create?

What do we get to build for anyone that knows baar Bricks, I mean, Ghostwriter is kind of like the evolution of baar Brick, right, it is.

It is this blank canvas collectible.

Our shape, our ghosts is a kid with a crown.

But when you look at eminem or Staff or the NBA basketball or whatever it is, you don't see the kid.

You see, you know, the figure of whatever it's supposed to be.

And so for us, we get to go and then work with all those brands.

In some cases we make them from friends of ours.

You know, there's a Micahmrie Ghosts back there that's not one that we had for sale.

There's two of those.

He has one, I have one.

He's a friend.

We made that one, which was pretty cool.

The flip side is we have licenses with the NBA and Major League Baseball and the WNBA and ww and so those are more commercial ones that we get to produce with them and sell and so it runs the gamut for there.

But you know, over time, we get to make toys, make products with people.

We like and like that's a pretty fun place to be.

That's dope.

And then so this this is something I'm gonna look it up because I'm I'm ana fuck this word up.

You know what I'm saying or this phrase, you know what I mean?

Because you but I want to see you try, yeah, because you know, like we were saying before, like with stock X, with the with the shoes and all that type of stuff, like it's you know, it's like you get beat over that, you know what I'm saying, Like you paying whatever they ask.

So you have developed a blind Dutch talk, a blind Dutch auction.

Thank you, B D A A b DA all.

I think if we can get to the point to normalize the acronym will be a whole lot easier.

But right now, you know, no one knows what we say if we say BDA.

But yeah, yeah, blind Dutch auction victory, Like.

You learn something new every day, baby, You know what I'm saying, b DA, blind Dutch auction.

You know what I'm saying.

Not the ones you smoke, you know what I mean, Like the like the Nation of the Netherlands, explain to me.

I don't know what the hell that means of course, and I will say it is important to note that much like stock X, we didn't make any of this up.

All we've done at all these companies is take different things within finance and apply it to consumer goods.

At stock X, you know, the real business stock X, it's not sneakers, it's the bid ass model.

It's how we price it.

And we didn't make that up.

We just copied how the stock market works for how stocks are priced.

And so we spent years talking to economists and professors and market makers to try to figure out what is the right way to release a product, to launch a product, but to not have a fixed price, to let the market set the price for the product.

And what we found is what's called a blind Utch talktion.

And you know, we don't need to go through all the economics of it, but I'll say that the most basic premise of it is this, which is that the market set the price.

The brand not set the price.

So you let let the market.

Set the price, and you get to a place where it is a function of demand.

And so whereas you know, in the sneaker industry, Nike puts out a Travis Scott Jordan at a buck ninety and that things selling for fifteen hundred hours, and it leads to chaos, and it leads to everything that happened outside the galaxy foone.

And that idea is it's crazy if you think about it, that these brands have been using chaos as a distribution strategy forever, right because everybody knows that that shoe is worth fifteen hundred dollars, so why are you selling it for one ninety?

Like you're you're giving away money for free, So who's not going to line up and take free money?

Which leads to the riots and all the other things that going on ape all of it all.

That's crazy.

Thats what is literally a function like you absolutely the hypectomy doesn't exist.

That doesn't exist, Yes, exactly.

Yeah, of ligty, like of litery.

The idea of go straight from the very beginning was if we're going to create a brand that sits within the hype economy, that has all the same economic principles of sneakers and trading cards, where they finance supply and they're limited and they work with all the most important brands, then we want to price them fairly and we don't want to be in this situation where we're selling a product for one hundred ninety dollars that is worth fifteen hundred and then have bots and chaos and right.

So we use this system, which is called a blind detalunction.

It's super easy to use.

All you do is basically go to the site and just tell us how much you want to pay for it.

And that's really it.

Haw has been a wins baby.

You know what I'm saying.

That's it.

You know what I'm saying.

Also, these are these are fire like low key.

So my obsession originally to validate myself to my children was to get a Fortnite skin and now I'm like, I feel like I've moved off of that and I feel like I need to have one of these, and I was put it prominently displayed in my foyer so that everybody comes to my house knows, yo, yo, who got one of these?

Merrow and Mike Emier, motherfucker.

That's right, that's it, that's right.

You know what I'm saying.

That eminem that's it.

You know what I'm saying.

And Josh, yeah, all right, fair So really this is just about me.

We started with helping your kids, but here this is as fathers.

That's all we do, right, It's just everything around.

We provide, you know what I'm saying.

We just got to provide.

We provide guidance.

You know what I'm saying.

You provide sauce.

You know what I mean, because kids got to have your sauce.

You can't have kids out here being lame as fuck, you know what I'm saying.

Like, I can't personally, you know what I mean.

If I see my kids doing something corny, I'm like.

Hey, hold, let your kids have a little boo.

My daughter got a bunch of la booboos, you know what I'm saying.

My Oddly enough, my ten year old son, who is a left guard defensive end, is like a small dexter Lawrence, very aggressive child has a blue La Boo boo that he has on his book bag and he's like, you do.

Oh fuck you book like that verbatim.

My daughter is thirteen, and I told her she's been on it this last week.

I told her, I was like, I am not gonna let you be the last one on a trend.

I was like, no way, it can't happen.

Nah, I can't bro as days, You can't bro you can't because we remember what it's like to go to school.

You know what I'm saying, Like we're not we're not old heads.

That being said, we got a little bit of sauce, you know what I'm saying.

We got a little bit of you know, we're cool.

We're cool dads, you know what I'm saying, So cool dad cannot let they can't go to.

School looking like a lake.

I have so many pins of Jamran sneakers in my house right now.

It is it is absolutely insane, you know what I'm saying, Like great shooter hooping, but really it's.

Like my son is just like, yo, these are hard, you know what I mean.

And then I got the other son who lives on stock Acc and it's like I went through self beach Lebron's and I'm like, get the fuck out of here.

Bro.

I was like, you can have mine, you know what I'm saying, Yo, it's not happening to you, Like, yeah, I'm not buying you.

Right on Toopa's man, you're twelve, but.

You're at least you're the point where he knows he's got good taste and it's good.

When my daughter was like six or seven, I bought our a pair of yeezis.

They were I think it was either like the three fifties, but something like soft that she could wear to school.

And she came home crying.

She came home crying.

She's like, everyone made fun of my shoes.

They said they weren't cool, and I'm like, trust me.

I was like, six year old girls of your school do not know what cool shoes are?

You know?

And uh And my wife was like, yeah, just stop.

It was like, you know, let her go to school when she wants to wear it.

So bro, yo, I had to pickle Juwe cheesies and I was like, Yo, these are hard.

I was like, yo, y'all are all gonna wear this?

Because they need to send the whole run for the whole family shot to whoever the fuck that was a a data shot out.

To you hit my line anyway, They said the whole run.

They sent my size, my shorty, the kids, everybody, and my daughter said the same shit.

I won't school yo.

They said that they was, but they look weird and blah blah blah.

Man, these motherfuckers are corny.

That's why they don't know what swag is.

So let's talk about like being cool.

That is because now you got me hype, I'm cross my leg.

I yeah, I blow a bag on these kids, man, And I feel like an idiot because their feet grow so fast.

Now all like I'm wear twelve and they're all creeping up on me.

At first it was like my wife, she was like, she's like eight and a half.

So they all wore those like the acron impress those and all these like weird you know what.

I mean, like joints, you know what I mean.

And now they're looking at me like, oh yo, you got them home alone joint statutus bro, you got the towy joints.

Yo, you got this that.

I'm like, man, none of this is for you.

Like maybe when I perish, you can have these.

That's right, that's right.

But how did how do you go about that?

You know what I mean?

Well, my son is tenant, and so he's starting to get really into collecting Pokemon cards and collecting generally, and.

So collection collect or collect to clip.

Well, so he's starting to understand that.

And on one hand, it is super fun to have that conversation with him and teach them about business, teach them about collecting, you know, and you know, true story, you know, so we bought him.

He had a couple of cards.

He had a four hour Pokemon card and he took it to school and he came home with forty six dollars and I said, how did you this is a four hour card.

He goes, yeah, but my friend really wanted it.

He said five hours.

I said no, he said twenty hours.

I said no, he said forty six.

I said okay, And I'm like, so I had.

To explain to him.

I was like, you know, we don't rip off our friends.

You know.

I actually had to call the kid's father and like give some money back to me.

But you know, on the side, I was like, yo, like my dog, I've never been so proud of my life.

I was like, you know, that's a ten x lo.

I was so but it is fun to have this as a parent and go through that and what's great.

And this was not intentional.

But you know, the primary ghost right that we sell are blind boxes, and so you owe and it's just like trading cards.

You don't know which ghost you're going to get, yeah, and so you want to get the good players.

You know.

We were open in WNBA for a while and he understood Kaitlyn Clark.

We were under upper majorgue baseball.

He understood Oftani.

But he also gets the parallels and so he knows that like, oh this, so we hit a Caitlin Clark gold crown, which on eBay, the last one sold for about four grand.

Okay, now he knows they're my boxes, but he hit it.

So now he's trying to tell me that he gets the money for that.

I'm like, we're not selling this.

You don't get the money for it.

It's still mine, you know.

Oh yeah, we've had that one.

We've had that conversation too.

Yeah.

But it is fun.

And like, honestly, of all the things that are happening right now with ghosts right and everything else, that interaction because he now will will then he is an app where he can see and look up on eBay what it's worth.

And so he's going and seeing, well, what are ghosts rights, what are what's the Caitlin Clark selling for, what's Jotani selling for?

And part of that and that is really fun.

And so we actually as a brand, we don't know, excuse me, we don't know.

Is this going to skew more towards kids.

Because your point, they love the blind box part of it, right, right, or is it going to skew towards more towards card collectors who trading cards are blind boxes but just higher value et cetera.

And so it's a really interesting place because we've only had two releases of the blind box, which is like all the ones you talked about, like the Dave Chappelle and Amiri and which you're all about four hundred percent this size.

They're more sold as a blind utch auction.

Super limited fifty pieces, one hundred pieces sports that's blind boxes, right, And so it's a really interesting thing from the brand.

And I think what will happen is like trading cards, where you know, trading cards like every year, like for basketball, they might make fifty five zero different basketball sets every year, they got super expensive ones.

And so I think for us, we start to have different price points so that like we have our kids, they can open the lower expensive least expensive ones, and so I think that's how it'll evolve.

But like it wasn't intentional, but it's pretty awesome to be in place now.

I feel that.

And I like that because like you said, like you don't know.

Where it's gonna skew if it's gonna skeew collector if it's gonna skew kids.

And having those tiers is dope because as a dad, bro like if I walk into that, if I walk into game Stop Bro and is like a bunch of these in a bin and I'm like, and I pick one up and it's just like one hundred and twenty.

Dollars, I'm like, who, RIGHTO.

I'm like, you don't even know what's in here?

Right, It's it gonna be we're finding what he else?

Or do you have the same Do you have this Jason Tatum at home?

That's right, you know what I'm saying.

So, but it's it's not like that thrill of like, yo, I don't know what it is.

That's right.

I mean, it's a whole trading card industry exists because of that, and now other industries are all starting to figure out and how can we use that same mechanic, that same blind box mechanic, which is borderline legal.

The fact that it's all still legal is is good.

And I think I think is because you have at the low end, you know, Paul Patrol and all these other that aren't one hundred and twenty hours, but have the same mechanic you don't.

I think that's what sort of keeps the whole thing legal from an industry standard, because it's all the same logic.

It's like you're buying something you just don't know what you're gonna get.

It happens to be that some are worth more than others, but at the end of the day, it's just a mechanic of you don't know what you're gonna get.

That's tough, man, Yo.

Listen man, God damn it.

Josh Luber is your buddy Kimmero.

Man, this is victory.

Like this has been a fire interview man, Like, Yo, dog, appreciate you, thank you for the ars.

You know what I mean?

Like, listen, man, this guy changed the sneaker game, he changed the collectible game, and he's about to do it again.

Litory like like like.

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Of ligory like like like like like