Episode Transcript
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welcome to the Art of Succession podcast
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with Barrett Young Join us as we explore
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the strategies stories and insights that
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shape the journey of leadership
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transitions and business success no
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matter where you find yourself along the
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journey This is the podcast where you'll
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find the tools to make it happen Man
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this internet thing is really cool and
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it you know it makes so much sense for
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people to be able to file court
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paperwork online instead of having to
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come stand in line and fill it all out
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by hand So we had to do a lot of cleanup
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and structure building to make the
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company appealing to an acquirer And the
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real money comes from rich relationships
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with those customers knowing the nuance
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of their particularities My name is
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Barrett Young and this is the Art of
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Succession podcast My guest today is
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Nick Goff a CFP candidate and the
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founder of Open-Handed Wealth For the
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span of seven years Nick worked with his
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dad at Court Solutions a payment
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processing company primarily focused on
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traffic court fines In 2017 they sold
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that company to a consolidator And Nick
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continued to work in the same role for
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that company as it continued to acquire
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before launching his company and
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changing careers Nick welcome to the Art
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of Succession Hey I'm thrilled to be
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here Thanks so much for having me So I
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want to start off with what's the
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burning desire or what brings you to the
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art of succession today what is it
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specifically about business succession
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that you want to share with with my
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audience starting there's a reason that
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that you know the business can be
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referred to as the the baby of the owner
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You know when you cradle something from
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its infancy all the way to its uh you
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know divevestature or all the way to its
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success and you ride off into the sunset
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and hand down to your kids there is an
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unbelievable amount of of your soul
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that's like poured into this company
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It's an incredibly transitional pivotal
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time in life when you are leaving it and
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going onto a new chapter Uh I love uh
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that exact space It's where I personally
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walked It's where I watched my dad walk
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and it's where I'll probably walk
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someday soon as a eventually as a as a
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business owner myself Great Awesome So
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let's get into that story Your dad
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started the company in 2000 and you came
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along in
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2010 It fill in the context a little bit
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What do you mean by a payment processor
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well so I'll even fill in some context
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there So he started one company in 2000
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Uh he was bought out for that company in
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I think ' 07 started this one in ' 08
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And so then I came to work for him in
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2010 So this is the second time that he
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was trying to start a very similar
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business And I think that initial seven
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years probably helped immensely I'm sure
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to launch the business that he you know
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eventually I worked for and that he sold
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Yeah payment processor um was kind of a
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newish term I guess back in 2010 but you
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know if if you got a traffic ticket uh
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there were basically uh no modern ways
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to pay it uh where we were joined to to
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serve and so you know we built a product
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and my dad built a a website product
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where you could go look up your traffic
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ticket process a payment for it and the
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court would get the money in you know a
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day or two and that was pretty
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disruptive technology ology to the uh
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money order or certified check that was
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uh required up to that point for for
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paying any sort of government fine like
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that to a pretty rural uh you part of
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the country Gotcha Okay How did your dad
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come about that i I didn't realize he
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had started another company there but
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was he a tech guy was he a web developer
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like how what brought him to that no not
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even close Okay Not even problem solver
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He was an entrepreneur He's a problem
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and he was such a problem solver which
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would you know really uh gives me great
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courage because you don't have to be a
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web developer to start a tech company
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who knew right even in 2010
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uh somebody approached him in like the
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late 90s with this idea that like man
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this internet thing is really cool and
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it you know it makes so much sense for
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people to be able to file paperwork
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paperwork online instead of having to
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come stand in line you know and and fill
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out you know fill it all out by hand Uh
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but you know even then it was like we
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have to have stuff notorized inside You
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still have to do that So they but they
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developed this kind of um you know
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online paperwork processing management
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platform Uh but it wasn't just filing
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paperwork at that you know kind of
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branched into other court related
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services right and payments are a huge
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one And so my dad spun off from there in
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the I guess the late
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2010s you know 0809 and started Core
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Solutions uh to do traffic ticket
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payments and really just zoomed in on
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that slice And so it's still you have a
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problem of like well if Nick speeds
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through town gets a ticket and then he
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wants to go pay it how does he look it
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up so we had to have a data connection
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with the the court you know case
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software manager
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u and then be able to present that on a
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website where you could go and find
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yourself without in theory just mining
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it for all of the traffic tickets in our
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database So you know that was still kind
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of early stage of of that technology
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trying to you know set that up in a way
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where it was secure enough but also
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still user friendly Gotcha Okay So then
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I guess his first business it sounds
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like he had a partner then that was the
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tech side of it or the had that vision
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and he just he came along He had a
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partner that was the legal side Gotcha
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And then he they kind of outsourced the
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the tech side uh building a website and
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you know setting up the connections and
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integrations and all that My dad's a
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salesman He's a phenomenal relational
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you know go-getter problem solver kind
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of guy
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Mhm Gotcha Every business needs that He
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was that you know the the integrator you
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know following the like the EOS you know
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traction kind of framework So he was the
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visionary He needed the integrator And
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so they hired this out and and it was a
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beautiful thing Gotcha Okay I mean very
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cutting edge starting this company doing
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this kind of actual work on the internet
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in 2000 Um I'm thinking back to
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209798 Uh eBay is the biggest
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marketplace on the internet PayPal just
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starts to facilitate that Um and here
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your dad and and his partner come along
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and they're like "Well we're going to
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allow you to pay traffic courts and look
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up actual court cases and look up the
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fines associated with them on the
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internet." So kudos to your dad
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Definitely saw the vision there of what
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was possible Um what kind of I mean you
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came along 10 years later what kind of
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problems did they have to solve for what
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kind of things did they get into that
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they they didn't realize going into it
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uh that they came up with solutions for
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to make this successful
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i think probably one of the the biggest
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hurdles right out of the gate is
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building trust because if you just pick
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up the phone and call a government
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office you're like "Hey I have a way for
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people to pay
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you." I mean imagine doing that now
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right much less 15 years
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ago Um building
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trust with the you know the the the
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public sector is very difficult It's a
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very very long sales cycle Um I also you
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know there were some other issues of
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just growth Growth is very very slow and
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stubborn uh because you have to sign on
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individual
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accounts and the real money comes from
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rich relationships with those customers
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knowing the nuance of their particular
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well their particularities um yeah every
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every county is going to have different
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things that they need and yes got to be
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customized to their solution well I'll
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give you a fun a fun example here and
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this is where I I love this idea of like
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become an expert on your customer's
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problems and be really good at solving
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them You can call it whatever you want
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You can call it tax prep you can call it
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financial planning you can call it you
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know payment processing but if you can
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be really really good at solving a
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painoint they have they'll love you
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forever And who why why wouldn't they so
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we had a problem uh a couple of problems
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where you get a ticket uh you want to
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pay immediately and you pick up the
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phone because you see a phone number on
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the back of the ticket So you pick up
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your cell phone right
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luckily it was past car phones but like
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you know you pick up your phone you call
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in and it's like "Hey can I pay this?"
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Like "Okay yeah sure When did you get
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it?" Well seven minutes ago Okay It's
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not going to be available for payment
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until maybe a week or two because it
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just takes that long when you're dealing
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with carbon copied you know tickets
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Nowadays like the e- ticketing systems
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are literally instant Uh but you know
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that that's modern technology even now
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that isn't fully integrated across the
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country right so uh we built a little a
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matching system where we could just take
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your information and ceue it up and save
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that And then as we were getting in new
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data it would say like "Oh this here's
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Barrett's last name date of birth and
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you know his citation number and it
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matches." And send you an email like
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"Hey we think we found your ticket You
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can click here to pay it." And that was
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a way
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of you know following up with you
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keeping current with you reminding you
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to pay your ticket because let's be
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honest life happens and we forget Um and
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then also capturing that revenue for the
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court So we saw some really really good
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results from from that system And
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another one was like again like you said
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these different jurisdictions had
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different particularities of like well
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they do it this way they do it that way
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You know if you get a ticket for no
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driver's license but you do have a
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license It's just sitting in your wallet
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You forgot at home Typically you can get
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that reduced to like a $20 admin fee and
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you're done But you have to get a copy
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of it to the court which back then it
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was like
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faxing you know And so we developed a
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system where they could like you know
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snap a picture with their phone email it
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to us We would take the record and then
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eax it to the court We would then we
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could actually they there were some
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customers or some clients that even let
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us do the verification for the clerk to
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say like "Yes this matches the person's
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name date of birth our records that
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we're looking at from your database you
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know Mr Mr Courthouse." Uh we'll match
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00:10:25,440 --> 00:10:29,839
it for you reduce it process the payment
275
00:10:27,839 --> 00:10:31,920
on the phone right then send you all
276
00:10:29,839 --> 00:10:33,760
that you need to to keep your record So
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it was like we really integrated
278
00:10:33,760 --> 00:10:36,640
ourselves deeply with our customers to
279
00:10:35,360 --> 00:10:39,440
solve their problems to make their lives
280
00:10:36,640 --> 00:10:40,959
easier and they loved us for it Yeah
281
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It's interesting because you really were
282
00:10:40,959 --> 00:10:44,720
serving two types of customers You had
283
00:10:43,760 --> 00:10:46,240
the customer you were actually
284
00:10:44,720 --> 00:10:47,160
collecting revenue from which was the
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court
286
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system but the user of your platform was
287
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not the court system They just want to
288
00:10:53,440 --> 00:10:58,160
get paid They don't want to get phone
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calls and and they don't want to get
290
00:10:58,160 --> 00:11:01,920
phone calls from people that are
291
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frustrated You want to make sure that
292
00:11:01,920 --> 00:11:05,600
the user that's actually using it not
293
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somebody coming in on a monthly basis or
294
00:11:05,600 --> 00:11:10,560
anything like that but just a one-time
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thing has a good enough experience that
296
00:11:10,560 --> 00:11:14,680
they don't just say "I'm just going to
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write a check This is stupid." So how
298
00:11:14,680 --> 00:11:21,120
did how were you getting feedback on
299
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that platform at the time because you
300
00:11:21,120 --> 00:11:26,640
your direct customer is the court they
301
00:11:23,200 --> 00:11:28,240
don't know they don't use it Um how are
302
00:11:26,640 --> 00:11:30,880
you getting direct feedback from from
303
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the secondary customer back then uh
304
00:11:30,880 --> 00:11:33,920
that's a great question I actually don't
305
00:11:32,399 --> 00:11:35,440
know if I have a great answer for that
306
00:11:33,920 --> 00:11:37,839
but I think what you just did is you
307
00:11:35,440 --> 00:11:40,320
identified the the first real problem
308
00:11:37,839 --> 00:11:41,839
which is the customer I have to sell
309
00:11:40,320 --> 00:11:44,000
isn't the customer who's going to pay me
310
00:11:41,839 --> 00:11:46,160
anything and I have to It's kind of like
311
00:11:44,000 --> 00:11:48,240
in pharmaceuticals how like a farm rep
312
00:11:46,160 --> 00:11:50,880
has a pharma rep has to like get the
313
00:11:48,240 --> 00:11:53,800
doctor to prescribe the medicine and
314
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then get the person to go and fill the
315
00:11:53,800 --> 00:12:01,160
prescription So we we had to kind of
316
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navigate that sales process
317
00:12:01,160 --> 00:12:07,200
Um what we found is that if we could
318
00:12:03,920 --> 00:12:10,399
make the if we could serve the court
319
00:12:07,200 --> 00:12:13,480
clerk well and if we could really make
320
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his or her life easier reduce phone
321
00:12:13,480 --> 00:12:19,279
calls integrate well learn their systems
322
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and we had we were really nice We had
323
00:12:19,279 --> 00:12:22,959
really nice people working with us We
324
00:12:21,040 --> 00:12:24,560
were just kind you know and when you
325
00:12:22,959 --> 00:12:27,519
treat someone with kindness and who
326
00:12:24,560 --> 00:12:29,519
usually gets griped at at the on the
327
00:12:27,519 --> 00:12:31,360
phone all day and cussed at and screamed
328
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at and you know like they pick up the
329
00:12:31,360 --> 00:12:34,639
phone and call the clerk and rip him a
330
00:12:33,040 --> 00:12:36,560
new one because the officer you know
331
00:12:34,639 --> 00:12:38,880
well he pulled me over and it's like you
332
00:12:36,560 --> 00:12:40,560
you hear like the the worst stories So
333
00:12:38,880 --> 00:12:41,839
if we were just nice and if we could
334
00:12:40,560 --> 00:12:44,079
make their life easier and take those
335
00:12:41,839 --> 00:12:45,200
phone calls off of them they would push
336
00:12:44,079 --> 00:12:46,320
people to us They would change their
337
00:12:45,200 --> 00:12:47,839
voicemail and be like "Hey if you're
338
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calling to pay a ticket call them." you
339
00:12:47,839 --> 00:12:51,519
know they would put our number and
340
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website on this on this ticket you know
341
00:12:51,519 --> 00:12:55,680
so when you're holding it you can see
342
00:12:53,120 --> 00:12:59,200
our so like it it was a and then we had
343
00:12:55,680 --> 00:13:03,040
to make the the user experience very
344
00:12:59,200 --> 00:13:04,639
clean very distraction-free very simple
345
00:13:03,040 --> 00:13:07,120
you know so you when you go it's kind of
346
00:13:04,639 --> 00:13:08,800
like if you went to Google in like the
347
00:13:07,120 --> 00:13:10,480
you know early 2000s you're like "What
348
00:13:08,800 --> 00:13:11,920
is this it's just like a white page with
349
00:13:10,480 --> 00:13:14,800
a box What do I do with this?" It's so
350
00:13:11,920 --> 00:13:16,959
easy All I have to do is search
351
00:13:14,800 --> 00:13:18,959
Ask G's was where it was at you know you
352
00:13:16,959 --> 00:13:20,160
go and it's like "Hey I'm Jebs What do
353
00:13:18,959 --> 00:13:22,560
you want to learn about here's all your
354
00:13:20,160 --> 00:13:23,839
filters." And like it was Jeez did a
355
00:13:22,560 --> 00:13:25,440
good job of explaining what you're
356
00:13:23,839 --> 00:13:27,120
supposed to do with it Google was just
357
00:13:25,440 --> 00:13:28,399
like kind of like Apple is now where
358
00:13:27,120 --> 00:13:30,760
it's just like "Yeah we made a product
359
00:13:28,399 --> 00:13:33,279
and you had to figure it out you
360
00:13:30,760 --> 00:13:36,240
know?" But we had to make a product that
361
00:13:33,279 --> 00:13:38,040
was so simple that you could you know
362
00:13:36,240 --> 00:13:39,839
you could you could do it with no
363
00:13:38,040 --> 00:13:41,399
questions And making that as
364
00:13:39,839 --> 00:13:44,720
frictionless as
365
00:13:41,399 --> 00:13:46,399
possible helped helped a lot Hey there
366
00:13:44,720 --> 00:13:49,279
We're coming up on the end of season two
367
00:13:46,399 --> 00:13:50,959
of the artist succession and July brings
368
00:13:49,279 --> 00:13:52,959
our one-year anniversary of the show as
369
00:13:50,959 --> 00:13:55,120
well I hope that you've enjoyed the
370
00:13:52,959 --> 00:13:56,639
changes that I implemented in season 2
371
00:13:55,120 --> 00:13:58,639
I've gotten some really good data from
372
00:13:56,639 --> 00:14:00,880
the algorithm just to see how people
373
00:13:58,639 --> 00:14:02,800
have been responding to that For season
374
00:14:00,880 --> 00:14:04,560
3 I've got some other ideas but I really
375
00:14:02,800 --> 00:14:06,480
want to connect with you as a listener
376
00:14:04,560 --> 00:14:08,240
So down in the description below you'll
377
00:14:06,480 --> 00:14:10,399
find a link to my calendar I've got
378
00:14:08,240 --> 00:14:12,480
space for five listeners who are
379
00:14:10,399 --> 00:14:14,399
available to book a 5 to 10 minute Zoom
380
00:14:12,480 --> 00:14:16,480
call with me I really just want to talk
381
00:14:14,399 --> 00:14:18,800
with you meet you and find out what
382
00:14:16,480 --> 00:14:20,480
brings you to the Art of Succession when
383
00:14:18,800 --> 00:14:23,600
you listen to the show and what you
384
00:14:20,480 --> 00:14:25,839
enjoy about it as I look to season 3 and
385
00:14:23,600 --> 00:14:27,839
beyond of the show If you don't have the
386
00:14:25,839 --> 00:14:29,360
time to book that I understand I also
387
00:14:27,839 --> 00:14:30,560
have a Google form down there that you
388
00:14:29,360 --> 00:14:32,480
can fill out and just leave your
389
00:14:30,560 --> 00:14:33,839
feedback for the show as well I want to
390
00:14:32,480 --> 00:14:35,760
thank you for being with me on this
391
00:14:33,839 --> 00:14:37,440
journey so far I'm looking forward to
392
00:14:35,760 --> 00:14:39,360
the season 3 launch and the new guests
393
00:14:37,440 --> 00:14:41,680
that I'm going to be bringing to you And
394
00:14:39,360 --> 00:14:43,279
let's get back to that episode Before
395
00:14:41,680 --> 00:14:45,440
the show you talked about your brother
396
00:14:43,279 --> 00:14:47,279
also joined the company So you joined in
397
00:14:45,440 --> 00:14:49,760
2010 Did your brother join at the same
398
00:14:47,279 --> 00:14:52,079
time what brought you guys to dad's
399
00:14:49,760 --> 00:14:54,639
company at that time What was the role
400
00:14:52,079 --> 00:14:57,360
and what was the you know what were you
401
00:14:54,639 --> 00:15:00,720
solving for the company yeah you know
402
00:14:57,360 --> 00:15:02,320
for me I think I came in because my dad
403
00:15:00,720 --> 00:15:04,720
was willing to pay me more than Publix
404
00:15:02,320 --> 00:15:06,880
to buy groceries
405
00:15:04,720 --> 00:15:09,839
and I would rather work for my dad than
406
00:15:06,880 --> 00:15:12,800
work back in groceries uh through high
407
00:15:09,839 --> 00:15:14,880
school Okay So 2010 it was it was the
408
00:15:12,800 --> 00:15:16,160
part-time job kind of thing It was a
409
00:15:14,880 --> 00:15:17,600
part-time job for me and it became
410
00:15:16,160 --> 00:15:19,440
full-time and you know I wanted to be
411
00:15:17,600 --> 00:15:23,120
involved in the family business You know
412
00:15:19,440 --> 00:15:25,320
that that was cool to me It wasn't um
413
00:15:23,120 --> 00:15:28,240
you know I never really grew up aspiring
414
00:15:25,320 --> 00:15:29,519
to work in an office and sit at a desk
415
00:15:28,240 --> 00:15:31,519
you know behind a computer I don't know
416
00:15:29,519 --> 00:15:34,720
many people that really dream of that
417
00:15:31,519 --> 00:15:37,040
but um it was it was neat and it was fun
418
00:15:34,720 --> 00:15:38,399
to be involved in business and I took an
419
00:15:37,040 --> 00:15:40,560
interest in it when I was you know
420
00:15:38,399 --> 00:15:42,720
especially getting college I majored in
421
00:15:40,560 --> 00:15:45,839
finance So I I eventually took on the
422
00:15:42,720 --> 00:15:48,720
role of the financial manager for the
423
00:15:45,839 --> 00:15:51,279
for the company making sure that our you
424
00:15:48,720 --> 00:15:53,120
know reports were tidy that the
425
00:15:51,279 --> 00:15:54,560
accountant and tax repairer had what
426
00:15:53,120 --> 00:15:56,639
they needed that their questions were
427
00:15:54,560 --> 00:15:59,759
answered that there was a strategy and
428
00:15:56,639 --> 00:16:02,000
just you know somebody keeping a a a you
429
00:15:59,759 --> 00:16:04,079
know a finger on the pulse so to speak
430
00:16:02,000 --> 00:16:07,199
of the numbers of the business besides
431
00:16:04,079 --> 00:16:09,199
just the this classic entrepreneur like
432
00:16:07,199 --> 00:16:11,360
bank balance accounting like I have
433
00:16:09,199 --> 00:16:13,440
money in the bank I'm good you
434
00:16:11,360 --> 00:16:15,360
My brother came on almost the same time
435
00:16:13,440 --> 00:16:17,360
actually as the operations director So
436
00:16:15,360 --> 00:16:20,079
my brother's brilliant He's uh he's an
437
00:16:17,360 --> 00:16:22,240
incredibly talented software architect
438
00:16:20,079 --> 00:16:23,920
and engineers completely self-taught He
439
00:16:22,240 --> 00:16:25,839
majored in political science He's
440
00:16:23,920 --> 00:16:28,800
absolutely brilliant Probably reads a
441
00:16:25,839 --> 00:16:31,639
book a day Um he's he's just one of
442
00:16:28,800 --> 00:16:33,600
those guys So when he came in he he
443
00:16:31,639 --> 00:16:34,800
started not even with a whole lot of
444
00:16:33,600 --> 00:16:36,320
business experience but just kind of an
445
00:16:34,800 --> 00:16:38,320
understanding of systems and processes
446
00:16:36,320 --> 00:16:40,120
and how things should be built And he
447
00:16:38,320 --> 00:16:43,040
was so good at
448
00:16:40,120 --> 00:16:45,120
taking my dad's hairrained ideas that he
449
00:16:43,040 --> 00:16:46,360
would scribble out on a whiteboard and
450
00:16:45,120 --> 00:16:49,480
turning it
451
00:16:46,360 --> 00:16:52,000
into an
452
00:16:49,480 --> 00:16:53,680
actual Okay I think I see what you're
453
00:16:52,000 --> 00:16:56,800
trying to do And it's going to look like
454
00:16:53,680 --> 00:16:59,120
this And to get here we need to back way
455
00:16:56,800 --> 00:17:00,120
up here and start slowly and building
456
00:16:59,120 --> 00:17:02,720
toward
457
00:17:00,120 --> 00:17:04,000
this which was such an important I mean
458
00:17:02,720 --> 00:17:05,799
talk about an integrated role like that
459
00:17:04,000 --> 00:17:11,400
was such an important
460
00:17:05,799 --> 00:17:15,039
piece for my dad to have that person
461
00:17:11,400 --> 00:17:17,520
um who who could help you know bring
462
00:17:15,039 --> 00:17:19,280
that clarity and that structure Yeah
463
00:17:17,520 --> 00:17:21,280
Okay So it sounds like this is an older
464
00:17:19,280 --> 00:17:23,039
brother who had already who was already
465
00:17:21,280 --> 00:17:24,959
ready to start his adult professional
466
00:17:23,039 --> 00:17:26,559
life and you guys were brought the
467
00:17:24,959 --> 00:17:27,839
integrator in-house at this point
468
00:17:26,559 --> 00:17:30,799
whereas before it would have been
469
00:17:27,839 --> 00:17:34,480
contractors and and in this company now
470
00:17:30,799 --> 00:17:36,400
that your dad spun off in 2007 Your
471
00:17:34,480 --> 00:17:39,440
brother came in as the integrator to
472
00:17:36,400 --> 00:17:42,480
your dad's visionary Yeah Yeah Very much
473
00:17:39,440 --> 00:17:45,200
so He's an older brother Yeah So he's
474
00:17:42,480 --> 00:17:47,039
four years older than me and
475
00:17:45,200 --> 00:17:49,840
uh you know I'm lucky to have gotten to
476
00:17:47,039 --> 00:17:53,919
work with him Awesome So what did I mean
477
00:17:49,840 --> 00:17:55,840
what was the vision at that time in 2010
478
00:17:53,919 --> 00:17:57,600
for the company i mean I know your dad's
479
00:17:55,840 --> 00:17:59,919
just thrilled to have his two his two
480
00:17:57,600 --> 00:18:02,559
boys working with them and you're kind
481
00:17:59,919 --> 00:18:04,400
of new not sure what you want to do but
482
00:18:02,559 --> 00:18:06,880
I mean where did what was the vision for
483
00:18:04,400 --> 00:18:08,640
the company for that almost 10 years
484
00:18:06,880 --> 00:18:09,760
that you guys were working in there i
485
00:18:08,640 --> 00:18:11,200
mean bear I don't know if there was much
486
00:18:09,760 --> 00:18:13,440
of a vision Okay You know and that's
487
00:18:11,200 --> 00:18:15,840
kind of what's funny is like you know I
488
00:18:13,440 --> 00:18:20,400
think my dad's vision was make money
489
00:18:15,840 --> 00:18:22,480
provide for the family build a business
490
00:18:20,400 --> 00:18:24,240
Okay So is that not a good enough vision
491
00:18:22,480 --> 00:18:26,440
you know like that was kind of his Yeah
492
00:18:24,240 --> 00:18:28,880
No but his visionary
493
00:18:26,440 --> 00:18:31,760
days that caused him to launch an
494
00:18:28,880 --> 00:18:34,240
internet company in 2000 had kind of
495
00:18:31,760 --> 00:18:36,240
just settled a little bit maybe or you
496
00:18:34,240 --> 00:18:38,320
saw the end in sight Let's say that may
497
00:18:36,240 --> 00:18:40,320
maybe I I discounted that question too
498
00:18:38,320 --> 00:18:43,480
much When you say a vision let let me
499
00:18:40,320 --> 00:18:47,440
put it this way I guess the vision was
500
00:18:43,480 --> 00:18:49,559
um you know we want to we want to be the
501
00:18:47,440 --> 00:18:52,400
payment processor for traffic
502
00:18:49,559 --> 00:18:55,200
courts and you know that was kind of
503
00:18:52,400 --> 00:18:56,880
just driving you know I guess it was
504
00:18:55,200 --> 00:18:59,440
broad that it was probably that about
505
00:18:56,880 --> 00:19:02,320
that broad uh when I say vision now I
506
00:18:59,440 --> 00:19:03,919
think differently um having read the
507
00:19:02,320 --> 00:19:06,480
books that we have in the last 15 years
508
00:19:03,919 --> 00:19:08,080
and you know all the the the content and
509
00:19:06,480 --> 00:19:09,840
podcasts around vision and mission and
510
00:19:08,080 --> 00:19:11,440
values stuff like that you know I think
511
00:19:09,840 --> 00:19:13,039
of Chick-fil-A I think of Apple I think
512
00:19:11,440 --> 00:19:15,440
of these big companies that are are
513
00:19:13,039 --> 00:19:17,600
vision driven we weren't one of those we
514
00:19:15,440 --> 00:19:19,600
just were like world changing kind of
515
00:19:17,600 --> 00:19:21,280
yeah we just built a you know my dad
516
00:19:19,600 --> 00:19:22,799
kind of built a business and it was it
517
00:19:21,280 --> 00:19:24,240
was you know let's let's get this off
518
00:19:22,799 --> 00:19:26,400
the ground let's take care of customers
519
00:19:24,240 --> 00:19:28,080
and you know let's let's make that court
520
00:19:26,400 --> 00:19:29,840
clerk's life easier here by taking those
521
00:19:28,080 --> 00:19:33,919
angry phone callers away and processing
522
00:19:29,840 --> 00:19:36,160
payments Yeah Um I mean a much more
523
00:19:33,919 --> 00:19:37,679
localized vision but still a vision for
524
00:19:36,160 --> 00:19:39,120
a small business I mean what was the
525
00:19:37,679 --> 00:19:40,799
size of the company when you and your
526
00:19:39,120 --> 00:19:43,600
brother joined how many how many people
527
00:19:40,799 --> 00:19:45,320
were on the team uh single digits Yeah
528
00:19:43,600 --> 00:19:48,559
Low single
529
00:19:45,320 --> 00:19:50,400
digits When when we finally sold and
530
00:19:48,559 --> 00:19:51,400
when he sold it let's say we when he
531
00:19:50,400 --> 00:19:54,320
sold it in
532
00:19:51,400 --> 00:19:57,120
2017 I think we're up to like 14 or 15
533
00:19:54,320 --> 00:20:01,760
employees So still very much a small
534
00:19:57,120 --> 00:20:04,799
family style feel business Um
535
00:20:01,760 --> 00:20:07,280
And customer-wise I mean how many
536
00:20:04,799 --> 00:20:09,679
payments like talk to me about growth
537
00:20:07,280 --> 00:20:11,080
during that that led up to the
538
00:20:09,679 --> 00:20:13,840
acquisition
539
00:20:11,080 --> 00:20:15,480
um just what was what was the what was
540
00:20:13,840 --> 00:20:18,240
the
541
00:20:15,480 --> 00:20:21,320
attractive value proposition here for an
542
00:20:18,240 --> 00:20:23,919
acquirer yeah you know integrated
543
00:20:21,320 --> 00:20:26,480
payments Uh what I mean by that is is
544
00:20:23,919 --> 00:20:28,720
payments that are relational
545
00:20:26,480 --> 00:20:32,000
relationship based
546
00:20:28,720 --> 00:20:33,840
um very sticky you know like I said we
547
00:20:32,000 --> 00:20:35,520
deeply integrated with our customers we
548
00:20:33,840 --> 00:20:38,640
we knew their problems well we solved
549
00:20:35,520 --> 00:20:40,799
them and um you know we had good strong
550
00:20:38,640 --> 00:20:42,480
cash flows for it you know we had double
551
00:20:40,799 --> 00:20:46,960
digit growth several several years in a
552
00:20:42,480 --> 00:20:49,080
row and um as long as we continue to
553
00:20:46,960 --> 00:20:51,280
very rarely do we lose a
554
00:20:49,080 --> 00:20:52,559
customer you know and the the margins
555
00:20:51,280 --> 00:20:55,600
were great you you know I mean we would
556
00:20:52,559 --> 00:20:58,720
charge a a percent processing fee which
557
00:20:55,600 --> 00:21:00,480
you know would cover our integration and
558
00:20:58,720 --> 00:21:03,840
development time and costs and call
559
00:21:00,480 --> 00:21:06,400
center and you know there was still um
560
00:21:03,840 --> 00:21:10,480
enough meat left on the bone for you
561
00:21:06,400 --> 00:21:12,240
know for an odor to to find appeal in
562
00:21:10,480 --> 00:21:14,159
Yeah I was going to say the sales cycle
563
00:21:12,240 --> 00:21:17,760
might be longer when you're dealing with
564
00:21:14,159 --> 00:21:23,200
those kind of entities but you bring on
565
00:21:17,760 --> 00:21:24,960
a court in 2000 2001 it's probably still
566
00:21:23,200 --> 00:21:26,559
using the same system Unless you don't
567
00:21:24,960 --> 00:21:28,799
screw something up it's like no we made
568
00:21:26,559 --> 00:21:31,360
our innovative decision We're going to
569
00:21:28,799 --> 00:21:34,400
stick with it for the next 30 years just
570
00:21:31,360 --> 00:21:37,760
about Now I'll say you there's it's very
571
00:21:34,400 --> 00:21:39,120
hard to actually vet the the at least it
572
00:21:37,760 --> 00:21:40,720
was It's probably much much easier now
573
00:21:39,120 --> 00:21:43,520
with the amount of data out there But
574
00:21:40,720 --> 00:21:47,039
man trying to vet the potential revenue
575
00:21:43,520 --> 00:21:50,159
of a of a court uh was extremely
576
00:21:47,039 --> 00:21:52,480
difficult Um some of our highest revenue
577
00:21:50,159 --> 00:21:55,360
courts were these tiny little towns that
578
00:21:52,480 --> 00:21:56,960
you never heard of that are Yeah
579
00:21:55,360 --> 00:21:59,280
basically speed I mean some of them but
580
00:21:56,960 --> 00:22:00,039
like you know they had a little slice of
581
00:21:59,280 --> 00:22:04,039
the
582
00:22:00,039 --> 00:22:06,480
freeway and you know and then other
583
00:22:04,039 --> 00:22:08,200
other clients we thought would be really
584
00:22:06,480 --> 00:22:11,880
significant never bought
585
00:22:08,200 --> 00:22:14,559
in and so we got a tiny percent of
586
00:22:11,880 --> 00:22:17,280
their you know their gross traffic
587
00:22:14,559 --> 00:22:19,120
ticket volume and as a result because
588
00:22:17,280 --> 00:22:20,480
they didn't really they didn't really
589
00:22:19,120 --> 00:22:22,480
see the vision right it wasn't that
590
00:22:20,480 --> 00:22:24,159
appealing to them Um they weren't
591
00:22:22,480 --> 00:22:25,760
putting your number on the tickets They
592
00:22:24,159 --> 00:22:26,880
weren't saying all payments must go
593
00:22:25,760 --> 00:22:28,480
through here They're like "If you want
594
00:22:26,880 --> 00:22:30,080
to come in and pay in person we'll still
595
00:22:28,480 --> 00:22:31,840
take that check." All that kind of stuff
596
00:22:30,080 --> 00:22:34,320
Yeah And we had we had clients that
597
00:22:31,840 --> 00:22:36,240
would uh take payments over the phone at
598
00:22:34,320 --> 00:22:37,840
their office on their own credit card
599
00:22:36,240 --> 00:22:40,480
processor And it's like well why'd you
600
00:22:37,840 --> 00:22:42,080
why' you you know after using your
601
00:22:40,480 --> 00:22:43,840
system
602
00:22:42,080 --> 00:22:45,840
after using your system to look it up on
603
00:22:43,840 --> 00:22:47,760
the web I'm going to call and process it
604
00:22:45,840 --> 00:22:49,600
there Yeah Yeah Well because the court
605
00:22:47,760 --> 00:22:50,960
wouldn't charge you a service fee like
606
00:22:49,600 --> 00:22:52,640
we would
607
00:22:50,960 --> 00:22:53,919
And so sometimes the court clerk would
608
00:22:52,640 --> 00:22:55,280
be like "Well I don't want you know I
609
00:22:53,919 --> 00:22:57,360
don't like that they're having to pay an
610
00:22:55,280 --> 00:23:01,200
extra $15 or whatever." It's like "Well
611
00:22:57,360 --> 00:23:02,559
that's fair but you know you could have
612
00:23:01,200 --> 00:23:05,039
been doing something else instead of
613
00:23:02,559 --> 00:23:07,280
taking that phone call." Um we'll get
614
00:23:05,039 --> 00:23:09,080
into the acquisition here in a in a
615
00:23:07,280 --> 00:23:12,720
minute
616
00:23:09,080 --> 00:23:14,880
What talk about your dad just
617
00:23:12,720 --> 00:23:16,799
approaching retirement starting to look
618
00:23:14,880 --> 00:23:18,880
at his two boys working in the company
619
00:23:16,799 --> 00:23:21,320
your older brother running the company
620
00:23:18,880 --> 00:23:23,360
uh very much so in the
621
00:23:21,320 --> 00:23:24,640
day-to-day Share with me just a little
622
00:23:23,360 --> 00:23:27,840
bit of the conversations that were
623
00:23:24,640 --> 00:23:30,400
happening before 2017
624
00:23:27,840 --> 00:23:32,480
Yeah So you know at one point my dad did
625
00:23:30,400 --> 00:23:33,799
approach my brother and I and kind of
626
00:23:32,480 --> 00:23:36,400
just threw out
627
00:23:33,799 --> 00:23:39,640
like if we wanted to take over the
628
00:23:36,400 --> 00:23:41,520
company he was open to that uh that
629
00:23:39,640 --> 00:23:43,919
conversation you know and my brother and
630
00:23:41,520 --> 00:23:46,640
I kind of we talked about it a few times
631
00:23:43,919 --> 00:23:48,960
and just kind of agreed that it it it
632
00:23:46,640 --> 00:23:51,919
wasn't going to work out for us Um you
633
00:23:48,960 --> 00:23:53,440
know my dad wanted needed to be able to
634
00:23:51,919 --> 00:23:55,840
just have kind of a clean break and go
635
00:23:53,440 --> 00:23:57,919
retire And to do that we would either
636
00:23:55,840 --> 00:24:00,640
have to just come up with the money to
637
00:23:57,919 --> 00:24:02,159
buy him out um or borrow it And we
638
00:24:00,640 --> 00:24:03,440
didn't we didn't have it We didn't want
639
00:24:02,159 --> 00:24:06,080
to borrow it And we didn't really want
640
00:24:03,440 --> 00:24:09,520
him on like a you know a three fiveyear
641
00:24:06,080 --> 00:24:10,799
sort of payment plan uh being bought out
642
00:24:09,520 --> 00:24:13,000
slowly And the other thing too is we
643
00:24:10,799 --> 00:24:15,520
kind of saw there was some upcoming like
644
00:24:13,000 --> 00:24:17,520
legislative tension about online
645
00:24:15,520 --> 00:24:18,880
payments and again the sales cycle so
646
00:24:17,520 --> 00:24:21,360
long Neither my brother and I are really
647
00:24:18,880 --> 00:24:25,279
salespeople So we didn't really want all
648
00:24:21,360 --> 00:24:27,360
of that involved Um and so you know my
649
00:24:25,279 --> 00:24:30,880
dad started looking for an acquirer
650
00:24:27,360 --> 00:24:33,880
probably in I don't know 2014 15 even uh
651
00:24:30,880 --> 00:24:36,240
but struggled because
652
00:24:33,880 --> 00:24:38,080
of I mean a number of reasons you know
653
00:24:36,240 --> 00:24:39,880
for instance you know the the whole
654
00:24:38,080 --> 00:24:41,760
business was built on
655
00:24:39,880 --> 00:24:44,080
handshakes you know we didn't actually
656
00:24:41,760 --> 00:24:45,679
have contracts we didn't have we didn't
657
00:24:44,080 --> 00:24:47,360
have like letters of understanding terms
658
00:24:45,679 --> 00:24:51,440
and conditions like I mean we didn't
659
00:24:47,360 --> 00:24:54,799
have any of that stuff uh you know 15 10
660
00:24:51,440 --> 00:24:57,039
15 years ago know and so it wasn't very
661
00:24:54,799 --> 00:24:58,480
attractive to an acquirer to come and be
662
00:24:57,039 --> 00:24:59,760
like look you have good cash flow but it
663
00:24:58,480 --> 00:25:02,240
could literally disappear tomorrow
664
00:24:59,760 --> 00:25:04,400
because there's nothing you know it just
665
00:25:02,240 --> 00:25:05,679
felt like a big liability a big risk so
666
00:25:04,400 --> 00:25:07,760
we had to do a lot of cleanup and
667
00:25:05,679 --> 00:25:10,559
structure building to make the company
668
00:25:07,760 --> 00:25:12,159
appealing to an acquirer and it was fun
669
00:25:10,559 --> 00:25:13,679
and it really was you know getting HR
670
00:25:12,159 --> 00:25:15,360
structures and policies and procedures
671
00:25:13,679 --> 00:25:18,480
and agreements and all that kind of
672
00:25:15,360 --> 00:25:20,000
stuff Well I mean how did your dad when
673
00:25:18,480 --> 00:25:22,480
he when he was still in the talks with
674
00:25:20,000 --> 00:25:25,240
you guys how did your get dad come to a
675
00:25:22,480 --> 00:25:27,960
value for the business or was it just
676
00:25:25,240 --> 00:25:30,880
like you being a financial
677
00:25:27,960 --> 00:25:32,799
guy looking and saying realistically dad
678
00:25:30,880 --> 00:25:34,400
you need this type of a number in order
679
00:25:32,799 --> 00:25:37,200
to be able to retire fully from this
680
00:25:34,400 --> 00:25:38,880
point was there a valuation done or was
681
00:25:37,200 --> 00:25:40,799
it just very much more like we need to
682
00:25:38,880 --> 00:25:42,240
take care of dad and we can't do that
683
00:25:40,799 --> 00:25:44,400
with the cash we have right now i don't
684
00:25:42,240 --> 00:25:46,400
think it was really either um the
685
00:25:44,400 --> 00:25:47,919
typical small business world right where
686
00:25:46,400 --> 00:25:50,799
it was like he kind of had a number in
687
00:25:47,919 --> 00:25:54,320
mind of what he wanted and it wasn't
688
00:25:50,799 --> 00:25:56,039
really based on valuation or metrics I
689
00:25:54,320 --> 00:25:59,440
think it was
690
00:25:56,039 --> 00:26:03,039
just I don't know if it was just like a
691
00:25:59,440 --> 00:26:06,000
big number This is my dream He just had
692
00:26:03,039 --> 00:26:09,120
a number in mind and it was not crazy
693
00:26:06,000 --> 00:26:10,480
high but it was high and we were like I
694
00:26:09,120 --> 00:26:13,080
mean dad we want to take care of you
695
00:26:10,480 --> 00:26:16,720
absolutely but like you
696
00:26:13,080 --> 00:26:18,159
know I don't think we can quite do that
697
00:26:16,720 --> 00:26:19,360
um evaluation would have been
698
00:26:18,159 --> 00:26:20,679
interesting And now as a financial
699
00:26:19,360 --> 00:26:24,559
planner I I
700
00:26:20,679 --> 00:26:26,240
see Oh man I mean the the stress of this
701
00:26:24,559 --> 00:26:27,919
is part of why I got into the career
702
00:26:26,240 --> 00:26:30,000
shift that I got into because I saw
703
00:26:27,919 --> 00:26:32,520
firsthand the stress of an entrepreneur
704
00:26:30,000 --> 00:26:35,919
who spent 15 years building two
705
00:26:32,520 --> 00:26:38,880
businesses and was betting everything on
706
00:26:35,919 --> 00:26:40,400
the sale You know my dad had very little
707
00:26:38,880 --> 00:26:42,400
life savings to this point that I knew
708
00:26:40,400 --> 00:26:44,159
of at least And you know he was not
709
00:26:42,400 --> 00:26:45,799
independently wealthy In fact he grew up
710
00:26:44,159 --> 00:26:48,400
rel in relative
711
00:26:45,799 --> 00:26:50,360
poverty And you know in many ways like
712
00:26:48,400 --> 00:26:52,840
his story is
713
00:26:50,360 --> 00:26:55,159
is the American
714
00:26:52,840 --> 00:26:57,919
dream You know he's the
715
00:26:55,159 --> 00:26:59,600
the son of immigrants or grandson I
716
00:26:57,919 --> 00:27:01,760
guess of immigrants I think it was my
717
00:26:59,600 --> 00:27:03,840
grandfather that came over from Italy as
718
00:27:01,760 --> 00:27:07,120
a as a kid with his parents I guess he
719
00:27:03,840 --> 00:27:10,159
my dad was the grandson of immigrants Uh
720
00:27:07,120 --> 00:27:12,960
but you know like first name born Yeah
721
00:27:10,159 --> 00:27:16,480
his dad was a barber you know who who
722
00:27:12,960 --> 00:27:18,159
worked until his last day of life And um
723
00:27:16,480 --> 00:27:21,600
you know so for my dad to have this
724
00:27:18,159 --> 00:27:23,440
dream of retirement and being able to
725
00:27:21,600 --> 00:27:25,760
live out his days with my mom together
726
00:27:23,440 --> 00:27:28,559
enjoying life was was really important
727
00:27:25,760 --> 00:27:31,360
to him But you know he had poured
728
00:27:28,559 --> 00:27:34,400
everything back into the company
729
00:27:31,360 --> 00:27:35,840
um or spent it on his family And you
730
00:27:34,400 --> 00:27:38,159
know it doesn't take a lot right and I
731
00:27:35,840 --> 00:27:40,559
mean 10 15% savings over 30 years will
732
00:27:38,159 --> 00:27:44,400
do wonders You know everybody can live
733
00:27:40,559 --> 00:27:45,679
on 10% less Um and uh but he you he
734
00:27:44,400 --> 00:27:48,400
didn't do that Nobody was there to help
735
00:27:45,679 --> 00:27:50,559
him and coach him to that And so there
736
00:27:48,400 --> 00:27:53,200
was a ton of pressure a ton of stress on
737
00:27:50,559 --> 00:27:54,320
I've got to sell this company for the
738
00:27:53,200 --> 00:27:56,159
number that will afford me the
739
00:27:54,320 --> 00:27:58,480
retirement that I've always dreamed of
740
00:27:56,159 --> 00:27:59,640
Let's talk about the acquisition uh
741
00:27:58,480 --> 00:28:02,480
first
742
00:27:59,640 --> 00:28:05,039
So my understanding is this is a company
743
00:28:02,480 --> 00:28:06,640
that had started to acquire similar a
744
00:28:05,039 --> 00:28:09,039
consolidator They were acquiring other
745
00:28:06,640 --> 00:28:10,640
payment small little payment processors
746
00:28:09,039 --> 00:28:13,720
around the country at this point Is that
747
00:28:10,640 --> 00:28:16,880
correct that's correct Okay So
748
00:28:13,720 --> 00:28:19,200
what did did your dad get the number he
749
00:28:16,880 --> 00:28:21,039
wanted from that that was in his head or
750
00:28:19,200 --> 00:28:23,279
did you guys realize it's not going to
751
00:28:21,039 --> 00:28:25,039
be that and and he's going to have to
752
00:28:23,279 --> 00:28:26,720
get it lower you said you did some prep
753
00:28:25,039 --> 00:28:27,919
work to get it up to that number Talk
754
00:28:26,720 --> 00:28:29,120
through talk through a little bit on
755
00:28:27,919 --> 00:28:31,799
that for me
756
00:28:29,120 --> 00:28:36,559
Yeah So this was the fun part Uh
757
00:28:31,799 --> 00:28:40,480
honestly you know so the first um gosh
758
00:28:36,559 --> 00:28:42,080
the first real offer that we got this
759
00:28:40,480 --> 00:28:43,520
company I forget even where they were
760
00:28:42,080 --> 00:28:46,000
maybe New York or something they they
761
00:28:43,520 --> 00:28:48,080
reached out to us and asked basically
762
00:28:46,000 --> 00:28:51,000
the terms of their purchase was like
763
00:28:48,080 --> 00:28:53,760
"We're going to individually buy your
764
00:28:51,000 --> 00:28:57,760
customers and any customers that don't
765
00:28:53,760 --> 00:28:59,559
come over fall off completely you can't
766
00:28:57,760 --> 00:29:03,200
have them neither can
767
00:28:59,559 --> 00:29:05,679
we And at the end you know we'll just
768
00:29:03,200 --> 00:29:07,279
set a like a I don't know a two or 3x of
769
00:29:05,679 --> 00:29:09,279
revenue per customer or whatever the
770
00:29:07,279 --> 00:29:11,039
number was We'll just buy your customers
771
00:29:09,279 --> 00:29:12,799
a trailing 12-month revenue or you know
772
00:29:11,039 --> 00:29:15,840
times some multiple we'll just pick them
773
00:29:12,799 --> 00:29:20,240
off one at a time It was like that
774
00:29:15,840 --> 00:29:22,320
sounds horrible Oh my gosh And if I if I
775
00:29:20,240 --> 00:29:24,720
lose my biggest customer like we're all
776
00:29:22,320 --> 00:29:26,320
hosed Would Would would they have been
777
00:29:24,720 --> 00:29:28,480
Sorry uh would they have been changing
778
00:29:26,320 --> 00:29:30,320
the system at that point then or were
779
00:29:28,480 --> 00:29:32,240
they looking to acquire and just move in
780
00:29:30,320 --> 00:29:33,840
seamlessly it sounds like they would
781
00:29:32,240 --> 00:29:35,520
want to buy the customers So the
782
00:29:33,840 --> 00:29:37,840
customers have to migrate to their new
783
00:29:35,520 --> 00:29:39,760
platform Make it very difficult make it
784
00:29:37,840 --> 00:29:41,520
so that most of them don't want to stay
785
00:29:39,760 --> 00:29:44,640
and then not pay for the ones that left
786
00:29:41,520 --> 00:29:46,320
So yep I got you It was it was terrible
787
00:29:44,640 --> 00:29:47,520
So we said a quick note to that but that
788
00:29:46,320 --> 00:29:49,919
was really discouraging because you know
789
00:29:47,520 --> 00:29:51,279
when you're looking for an acquirer and
790
00:29:49,919 --> 00:29:52,320
you finally get somebody on the phone
791
00:29:51,279 --> 00:29:53,679
and they're like "Yeah we want to buy
792
00:29:52,320 --> 00:29:55,840
your company." You're like "What oh this
793
00:29:53,679 --> 00:29:57,120
is awesome Cool Okay let's talk And they
794
00:29:55,840 --> 00:29:59,120
talk and they outline the worst plan
795
00:29:57,120 --> 00:30:00,799
ever And you're s kind of sitting there
796
00:29:59,120 --> 00:30:02,799
like with your eyes blinking like I
797
00:30:00,799 --> 00:30:04,960
can't I can't imagine trying to do this
798
00:30:02,799 --> 00:30:06,080
but I'm nervous to turn it down Feels
799
00:30:04,960 --> 00:30:07,919
like your life's kind of hanging in the
800
00:30:06,080 --> 00:30:10,960
balance And then if you have the guts to
801
00:30:07,919 --> 00:30:13,120
say no now you have to wait out however
802
00:30:10,960 --> 00:30:15,520
long until the next buyer hears about
803
00:30:13,120 --> 00:30:17,520
you and bites which could be a week a
804
00:30:15,520 --> 00:30:20,000
month a year and you just have to keep
805
00:30:17,520 --> 00:30:22,480
trucking with your business uh hoping
806
00:30:20,000 --> 00:30:24,080
that day comes So that was that's tough
807
00:30:22,480 --> 00:30:25,840
Uh and my heart goes out to any
808
00:30:24,080 --> 00:30:29,279
entrepreneur any business owner in that
809
00:30:25,840 --> 00:30:32,279
position because I know the just the
810
00:30:29,279 --> 00:30:35,440
pain of just waiting and waiting So
811
00:30:32,279 --> 00:30:38,559
anyway mid 2017
812
00:30:35,440 --> 00:30:41,120
um we get another call Uh this is a
813
00:30:38,559 --> 00:30:45,880
really solid company We'd be acquisition
814
00:30:41,120 --> 00:30:49,120
number 20 Um they had plans to go
815
00:30:45,880 --> 00:30:51,039
public and uh yeah they had done this
816
00:30:49,120 --> 00:30:52,480
many times over and they were quick and
817
00:30:51,039 --> 00:30:55,840
efficient knew exactly what they wanted
818
00:30:52,480 --> 00:30:57,679
They threw out a number uh with a payout
819
00:30:55,840 --> 00:30:59,440
and I think the combined total kind of
820
00:30:57,679 --> 00:31:00,880
got my dad to that number he was hoping
821
00:30:59,440 --> 00:31:01,640
for which is really really cool So it
822
00:31:00,880 --> 00:31:04,000
was a
823
00:31:01,640 --> 00:31:05,679
win-winwin Uh you know we started having
824
00:31:04,000 --> 00:31:08,480
meetings started doing due diligence
825
00:31:05,679 --> 00:31:10,320
signed NDAs and it closed by uh I think
826
00:31:08,480 --> 00:31:12,080
it was December 1st So it's about four
827
00:31:10,320 --> 00:31:14,080
months
828
00:31:12,080 --> 00:31:16,880
And they did acquire the company then
829
00:31:14,080 --> 00:31:19,200
and the existing systems and you came
830
00:31:16,880 --> 00:31:20,720
over with the job and they bought
831
00:31:19,200 --> 00:31:23,440
everything and everyone and they said
832
00:31:20,720 --> 00:31:26,159
you know we don't we're not buying you
833
00:31:23,440 --> 00:31:28,480
to gut you Uh we we buy successful
834
00:31:26,159 --> 00:31:30,720
companies and try to help them do better
835
00:31:28,480 --> 00:31:32,399
And they were very kind very they're
836
00:31:30,720 --> 00:31:34,159
great folks Great folks They made our
837
00:31:32,399 --> 00:31:35,760
team all the way down And it was true
838
00:31:34,159 --> 00:31:37,279
They didn't you know they didn't buy us
839
00:31:35,760 --> 00:31:39,679
and and fire half the They didn't fire
840
00:31:37,279 --> 00:31:42,240
anybody Uh in fact they you know they
841
00:31:39,679 --> 00:31:45,519
really helped to update some systems
842
00:31:42,240 --> 00:31:47,360
that needed updating and to move us to
843
00:31:45,519 --> 00:31:49,120
their processing platform that saved us
844
00:31:47,360 --> 00:31:50,399
a ton of money uh because they had way
845
00:31:49,120 --> 00:31:52,320
better rates than we did because the
846
00:31:50,399 --> 00:31:55,279
volume was you know 100 times higher And
847
00:31:52,320 --> 00:31:57,360
so it was it was cool I learned a ton uh
848
00:31:55,279 --> 00:32:00,880
from those folks and getting to be there
849
00:31:57,360 --> 00:32:02,880
Yeah So you stayed there for another six
850
00:32:00,880 --> 00:32:04,559
seven years Part of that probably is
851
00:32:02,880 --> 00:32:05,679
your mindset is shifting and saying I
852
00:32:04,559 --> 00:32:10,080
don't know that I want to do this for
853
00:32:05,679 --> 00:32:12,640
another 30 But what was it about being
854
00:32:10,080 --> 00:32:14,799
part of this new company what does it
855
00:32:12,640 --> 00:32:17,200
feel like to be on the acquired side uh
856
00:32:14,799 --> 00:32:21,120
and the consolidated side that that drew
857
00:32:17,200 --> 00:32:24,399
you to it um for as long as it did
858
00:32:21,120 --> 00:32:27,120
well so it at first it felt scary I mean
859
00:32:24,399 --> 00:32:28,120
I had plans to leave I think in the
860
00:32:27,120 --> 00:32:29,799
first six
861
00:32:28,120 --> 00:32:32,559
months
862
00:32:29,799 --> 00:32:34,399
Um because you know you can say "Oh
863
00:32:32,559 --> 00:32:35,679
we're gonna we're gonna buy you and keep
864
00:32:34,399 --> 00:32:37,039
everybody We don't want to let anybody
865
00:32:35,679 --> 00:32:38,640
go." You can say that all day but as
866
00:32:37,039 --> 00:32:41,880
soon as you own it it's up to you and
867
00:32:38,640 --> 00:32:44,720
you can do whatever you want So I I was
868
00:32:41,880 --> 00:32:47,840
nervous for probably the first year like
869
00:32:44,720 --> 00:32:53,399
waiting for the other shoe to drop Um
870
00:32:47,840 --> 00:32:56,080
once that kind of went away and I
871
00:32:53,399 --> 00:32:58,840
realized my job was not about to be
872
00:32:56,080 --> 00:33:02,159
taken from me
873
00:32:58,840 --> 00:33:05,840
um you know I I saw it as a really neat
874
00:33:02,159 --> 00:33:08,519
opportunity to grow in a corporate
875
00:33:05,840 --> 00:33:11,080
environment that I'd never been in
876
00:33:08,519 --> 00:33:13,679
Um you
877
00:33:11,080 --> 00:33:15,519
know there's so many stories of people
878
00:33:13,679 --> 00:33:19,360
that make it to a corporate environment
879
00:33:15,519 --> 00:33:21,919
hate it and and leave Um I wanted to try
880
00:33:19,360 --> 00:33:25,120
it out And so
881
00:33:21,919 --> 00:33:26,440
um it was fun It was It really was It
882
00:33:25,120 --> 00:33:30,480
was neat for a while
883
00:33:26,440 --> 00:33:32,279
Um I will say I came in to my dad's
884
00:33:30,480 --> 00:33:35,519
business with the goal
885
00:33:32,279 --> 00:33:36,720
of you know find working in the family
886
00:33:35,519 --> 00:33:38,880
business making better money but
887
00:33:36,720 --> 00:33:41,200
ultimately I knew I wanted to help my
888
00:33:38,880 --> 00:33:43,279
dad into a retirement position I had
889
00:33:41,200 --> 00:33:46,480
been interested in personal finance and
890
00:33:43,279 --> 00:33:49,840
investments since you know high school
891
00:33:46,480 --> 00:33:51,440
uh and had really taken I wanted to
892
00:33:49,840 --> 00:33:54,080
pursue the CFP In fact I started
893
00:33:51,440 --> 00:33:56,080
pursuing the CFA charter after college
894
00:33:54,080 --> 00:33:58,000
while working for my dad planning my
895
00:33:56,080 --> 00:33:59,679
next career move before he was ever even
896
00:33:58,000 --> 00:34:01,600
thinking of selling the business So it's
897
00:33:59,679 --> 00:34:02,960
kind of always been in my mind of like I
898
00:34:01,600 --> 00:34:06,880
wanted to get into financial planning
899
00:34:02,960 --> 00:34:08,879
and investments uh the the family
900
00:34:06,880 --> 00:34:10,960
business and the trajectory of the last
901
00:34:08,879 --> 00:34:13,520
14 years of my life really were a
902
00:34:10,960 --> 00:34:16,679
different path that I just was on I mean
903
00:34:13,520 --> 00:34:19,159
it's just where where God had me
904
00:34:16,679 --> 00:34:21,040
Um so
905
00:34:19,159 --> 00:34:22,960
postacquisition you know I'm waiting for
906
00:34:21,040 --> 00:34:25,359
the other three to drop and kind of
907
00:34:22,960 --> 00:34:26,960
planning my exit and I just ended up I
908
00:34:25,359 --> 00:34:30,240
just kind of kept postponing it every
909
00:34:26,960 --> 00:34:32,000
year for like seven years What were you
910
00:34:30,240 --> 00:34:34,480
I mean how were you growing talk to me
911
00:34:32,000 --> 00:34:37,200
about that going from a company of 14 15
912
00:34:34,480 --> 00:34:38,960
people to a corporate environment What
913
00:34:37,200 --> 00:34:42,079
specifically
914
00:34:38,960 --> 00:34:44,000
uh just skillwise relationship-wise what
915
00:34:42,079 --> 00:34:47,119
were you focused on that kept you
916
00:34:44,000 --> 00:34:48,800
engaged for as long as it did knowing
917
00:34:47,119 --> 00:34:51,440
probably by this point I am going to
918
00:34:48,800 --> 00:34:52,960
launch I just don't know when Yeah You
919
00:34:51,440 --> 00:34:54,240
know I'd say a couple things First off
920
00:34:52,960 --> 00:34:55,919
it's a lot of fun to present to people
921
00:34:54,240 --> 00:34:57,920
that you're not related to and to
922
00:34:55,919 --> 00:34:59,839
actually get to like pitch an idea or
923
00:34:57,920 --> 00:35:01,280
share a a business update or talk
924
00:34:59,839 --> 00:35:03,280
through a financial report with somebody
925
00:35:01,280 --> 00:35:05,599
that doesn't show your last name It's a
926
00:35:03,280 --> 00:35:07,200
lot of fun Um it's a good kind of
927
00:35:05,599 --> 00:35:09,040
pressure and stress to be like you know
928
00:35:07,200 --> 00:35:11,119
make sure your your buttons are done and
929
00:35:09,040 --> 00:35:12,960
and go up and and know your stuff So
930
00:35:11,119 --> 00:35:14,720
there's a pride that comes from the
931
00:35:12,960 --> 00:35:17,920
polish of a corporate environment that I
932
00:35:14,720 --> 00:35:20,000
think is really is really good Uh I'll
933
00:35:17,920 --> 00:35:22,000
also say I did have opportunities to
934
00:35:20,000 --> 00:35:23,920
just rub elbows with people who were
935
00:35:22,000 --> 00:35:26,720
smarter than me older than me better
936
00:35:23,920 --> 00:35:28,480
than me more experienced than me Uh and
937
00:35:26,720 --> 00:35:30,320
that was always fun too So it was it was
938
00:35:28,480 --> 00:35:34,800
neat to meet the the folks and just see
939
00:35:30,320 --> 00:35:38,320
like how the real pros do it of you know
940
00:35:34,800 --> 00:35:40,880
project management IT marketing um
941
00:35:38,320 --> 00:35:44,079
business like big like high level
942
00:35:40,880 --> 00:35:46,560
business structure uh planning and cash
943
00:35:44,079 --> 00:35:48,240
flow forecasting and and all that So I
944
00:35:46,560 --> 00:35:51,040
didn't have too many in the room
945
00:35:48,240 --> 00:35:53,440
meetings but I had a few uh and really
946
00:35:51,040 --> 00:35:57,280
did enjoy them And then like when COVID
947
00:35:53,440 --> 00:36:00,079
hit um and a lot of you know my
948
00:35:57,280 --> 00:36:02,320
day-to-day responsibilities and projects
949
00:36:00,079 --> 00:36:05,440
and everything kind of went on hold I
950
00:36:02,320 --> 00:36:07,280
don't like being bored So um I had been
951
00:36:05,440 --> 00:36:09,200
waiting for a good time to start
952
00:36:07,280 --> 00:36:11,359
learning Microsoft PowerBI because I was
953
00:36:09,200 --> 00:36:12,800
doing reporting and analytics for years
954
00:36:11,359 --> 00:36:14,400
at this point And I had built this huge
955
00:36:12,800 --> 00:36:16,720
big spreadsheet that was just a chaotic
956
00:36:14,400 --> 00:36:19,440
mess to everybody but me I knew it like
957
00:36:16,720 --> 00:36:23,200
the back of my hand Uh but I needed a
958
00:36:19,440 --> 00:36:24,480
much better way of of of doing all that
959
00:36:23,200 --> 00:36:26,560
right of doing the data management and
960
00:36:24,480 --> 00:36:28,480
the projecting and you know so anyway I
961
00:36:26,560 --> 00:36:30,640
I knew that I needed to learn R or
962
00:36:28,480 --> 00:36:32,320
Python or something to like but I hate
963
00:36:30,640 --> 00:36:34,560
coding you know I didn't want to do that
964
00:36:32,320 --> 00:36:36,720
So PowerBI was a really cool opportunity
965
00:36:34,560 --> 00:36:39,119
to learn how to do data analytics and
966
00:36:36,720 --> 00:36:41,119
dashboarding and report management for
967
00:36:39,119 --> 00:36:43,920
you know a large entity a large
968
00:36:41,119 --> 00:36:45,920
organization with lots of data Um and so
969
00:36:43,920 --> 00:36:47,920
I dove in head first and within about 3
970
00:36:45,920 --> 00:36:49,359
4 months uh I had learned the platform
971
00:36:47,920 --> 00:36:51,760
built two three reports showed them to
972
00:36:49,359 --> 00:36:54,079
my boss and he you he was floored showed
973
00:36:51,760 --> 00:36:56,079
them to his boss before you know it I
974
00:36:54,079 --> 00:36:58,800
was I was tasked with doing like you
975
00:36:56,079 --> 00:37:00,599
know data management and reporting for
976
00:36:58,800 --> 00:37:04,320
you the whole sector of like 12
977
00:37:00,599 --> 00:37:06,320
companies which was extremely difficult
978
00:37:04,320 --> 00:37:08,400
because nobody had data as good as we
979
00:37:06,320 --> 00:37:12,000
did at Core Solutions and our sister
980
00:37:08,400 --> 00:37:15,280
company Um nobody had data like us So
981
00:37:12,000 --> 00:37:17,880
trying to get a report that looked as
982
00:37:15,280 --> 00:37:21,599
good as the one I made for us for them
983
00:37:17,880 --> 00:37:24,359
was it was awful Uh but you know it
984
00:37:21,599 --> 00:37:27,119
taught me a lot about uh projects
985
00:37:24,359 --> 00:37:28,240
managing people and you know following
986
00:37:27,119 --> 00:37:29,760
up with them because they don't really
987
00:37:28,240 --> 00:37:32,240
care about doing what you ask unless
988
00:37:29,760 --> 00:37:34,000
their boss tells them to I mean it's a
989
00:37:32,240 --> 00:37:37,599
good challenge Anybody can make a report
990
00:37:34,000 --> 00:37:38,960
with beautiful data but real world is
991
00:37:37,599 --> 00:37:41,040
you're gonna have to make that not
992
00:37:38,960 --> 00:37:43,680
anybody
993
00:37:41,040 --> 00:37:45,920
It's it's easier to make a good report
994
00:37:43,680 --> 00:37:47,599
with beautiful data but the real world
995
00:37:45,920 --> 00:37:49,680
is clients are going to bring you the
996
00:37:47,599 --> 00:37:53,520
worst data and can you still make sense
997
00:37:49,680 --> 00:37:55,520
of it and turn it around so yeah And I
998
00:37:53,520 --> 00:37:58,079
know you know not to put words in your
999
00:37:55,520 --> 00:38:00,320
mouth but I know you've got four kids
1000
00:37:58,079 --> 00:38:02,480
and almost five kids under the age of 10
1001
00:38:00,320 --> 00:38:04,400
also So there had to be some of that
1002
00:38:02,480 --> 00:38:07,680
just it's nice to be able to shut this
1003
00:38:04,400 --> 00:38:11,119
off at the end of the day I know when I
1004
00:38:07,680 --> 00:38:13,040
went back to being an employee in 2017 I
1005
00:38:11,119 --> 00:38:14,960
went from working for myself from home
1006
00:38:13,040 --> 00:38:18,480
in my pajamas for clients that were
1007
00:38:14,960 --> 00:38:21,599
remote to suit and tie or shirt and tie
1008
00:38:18,480 --> 00:38:24,079
commute um you know clock in clock out
1009
00:38:21,599 --> 00:38:26,400
all that kind of stuff But I was in such
1010
00:38:24,079 --> 00:38:28,880
a place at that time that I needed that
1011
00:38:26,400 --> 00:38:30,240
ability to just shut it off and walk
1012
00:38:28,880 --> 00:38:32,880
away from it at the end of the day Okay
1013
00:38:30,240 --> 00:38:36,079
So was that also part of it for you at
1014
00:38:32,880 --> 00:38:38,480
that time with babies being born yes I
1015
00:38:36,079 --> 00:38:42,640
mean in 2017 we had one we had our
1016
00:38:38,480 --> 00:38:45,680
second in 18 and then 20 22 and 25 So
1017
00:38:42,640 --> 00:38:49,240
you know it it's been a crazy seven
1018
00:38:45,680 --> 00:38:52,000
years no doubt Um 8 nine years
1019
00:38:49,240 --> 00:38:54,200
But I will you know I don't know being
1020
00:38:52,000 --> 00:38:57,640
in a family
1021
00:38:54,200 --> 00:39:00,400
business I don't know if there is
1022
00:38:57,640 --> 00:39:02,480
like shut it off and and leave because
1023
00:39:00,400 --> 00:39:05,119
as long as your parent or your brother
1024
00:39:02,480 --> 00:39:07,200
or your uncle or whatever is is the
1025
00:39:05,119 --> 00:39:08,560
owner you kind of always think like well
1026
00:39:07,200 --> 00:39:12,000
if something happened to him it's coming
1027
00:39:08,560 --> 00:39:15,599
to me So you can't you can't always just
1028
00:39:12,000 --> 00:39:17,680
shut it off Um I was an employee I will
1029
00:39:15,599 --> 00:39:20,400
say postacquisition that that definitely
1030
00:39:17,680 --> 00:39:22,880
changed Um and then even pre-acquisition
1031
00:39:20,400 --> 00:39:24,800
in like 2015 for a very short stint I
1032
00:39:22,880 --> 00:39:27,599
was an employee in a small family
1033
00:39:24,800 --> 00:39:30,240
business uh a different business So I I
1034
00:39:27,599 --> 00:39:32,240
left my dad's company uh trying to make
1035
00:39:30,240 --> 00:39:35,599
a bit of a career move into more of a
1036
00:39:32,240 --> 00:39:38,079
financial position um at another local
1037
00:39:35,599 --> 00:39:41,760
family business and it was very very
1038
00:39:38,079 --> 00:39:43,880
difficult Um you know the but being a fa
1039
00:39:41,760 --> 00:39:46,960
being a
1040
00:39:43,880 --> 00:39:48,800
non family employee in a family business
1041
00:39:46,960 --> 00:39:50,800
I saw that side of it too and grew a lot
1042
00:39:48,800 --> 00:39:53,280
of empathy for the people in my dad's
1043
00:39:50,800 --> 00:39:54,720
company that didn't have our last name
1044
00:39:53,280 --> 00:39:57,440
You know because they came to work every
1045
00:39:54,720 --> 00:39:58,640
day for the family Yeah I don't know So
1046
00:39:57,440 --> 00:40:00,400
just it's a whole different kind of
1047
00:39:58,640 --> 00:40:03,920
dynamic But yeah postacquisition being
1048
00:40:00,400 --> 00:40:07,839
able to just Yeah turn it off and go be
1049
00:40:03,920 --> 00:40:10,119
dad and be a husband and be Nick and it
1050
00:40:07,839 --> 00:40:13,680
that was very very
1051
00:40:10,119 --> 00:40:16,079
helpful So a lot of people go back to
1052
00:40:13,680 --> 00:40:18,079
being an employees and they enjoy the
1053
00:40:16,079 --> 00:40:19,839
life They enjoy maybe the increased pay
1054
00:40:18,079 --> 00:40:21,839
They enjoy shutting it off They enjoy
1055
00:40:19,839 --> 00:40:23,599
the the glamour that comes from being
1056
00:40:21,839 --> 00:40:26,320
part of a corporation again or a bigger
1057
00:40:23,599 --> 00:40:28,720
company again What caused you to start
1058
00:40:26,320 --> 00:40:31,440
to shift i mean I know you always wanted
1059
00:40:28,720 --> 00:40:33,839
to do financial planning but what what's
1060
00:40:31,440 --> 00:40:35,720
shifting in your mind and how are you
1061
00:40:33,839 --> 00:40:39,680
surveying the times
1062
00:40:35,720 --> 00:40:43,119
and why what caused you to go out and be
1063
00:40:39,680 --> 00:40:45,760
uh self-employed again oh man I mean I'
1064
00:40:43,119 --> 00:40:47,800
I'd say in in many ways it's the stories
1065
00:40:45,760 --> 00:40:51,520
of people who' done
1066
00:40:47,800 --> 00:40:54,400
it always appealed to me a lot the
1067
00:40:51,520 --> 00:40:56,640
founder e or mythos of like the me
1068
00:40:54,400 --> 00:41:00,079
against the world kind of thing I don't
1069
00:40:56,640 --> 00:41:01,720
know I mean just the you know more the
1070
00:41:00,079 --> 00:41:03,839
like XYN
1071
00:41:01,720 --> 00:41:05,760
radio the interviews with other
1072
00:41:03,839 --> 00:41:07,760
financial adviserss who are helping
1073
00:41:05,760 --> 00:41:10,200
clients
1074
00:41:07,760 --> 00:41:13,680
uh doing good
1075
00:41:10,200 --> 00:41:15,240
work making good money and enjoying a
1076
00:41:13,680 --> 00:41:17,520
lifestyle
1077
00:41:15,240 --> 00:41:20,000
practice You know that was it It was
1078
00:41:17,520 --> 00:41:21,760
them maybe in an assistant Maybe they
1079
00:41:20,000 --> 00:41:23,760
had two or three employees a little
1080
00:41:21,760 --> 00:41:25,440
boutique firm but they were making good
1081
00:41:23,760 --> 00:41:28,040
money They're serving clients doing work
1082
00:41:25,440 --> 00:41:30,400
they love and they're working 25 hours a
1083
00:41:28,040 --> 00:41:32,560
week It's like hey that sounds pretty
1084
00:41:30,400 --> 00:41:35,760
nice You know I would be fine to do that
1085
00:41:32,560 --> 00:41:37,440
and to be able to devote my time to to
1086
00:41:35,760 --> 00:41:40,560
helping people navigate something that's
1087
00:41:37,440 --> 00:41:44,400
typically incredibly stressful money
1088
00:41:40,560 --> 00:41:47,920
Yeah Um I know you've shared watching
1089
00:41:44,400 --> 00:41:49,760
your dad do it kind of wrong Um I mean
1090
00:41:47,920 --> 00:41:52,079
nothing against your dad but just the
1091
00:41:49,760 --> 00:41:55,440
the American dream of work until you die
1092
00:41:52,079 --> 00:41:58,240
and then oh wow there's nothing here for
1093
00:41:55,440 --> 00:42:00,560
me to live out my last couple years How
1094
00:41:58,240 --> 00:42:02,560
much of that is in the back of your head
1095
00:42:00,560 --> 00:42:04,400
because I know that's a big part of what
1096
00:42:02,560 --> 00:42:06,480
you want to focus on now with your
1097
00:42:04,400 --> 00:42:09,280
financial planning firm How much is that
1098
00:42:06,480 --> 00:42:10,800
are you remembering those conversations
1099
00:42:09,280 --> 00:42:14,480
how much of that is remembering this
1100
00:42:10,800 --> 00:42:15,920
deal uh motivating you yeah I mean I
1101
00:42:14,480 --> 00:42:19,440
don't know if I'll ever really grow past
1102
00:42:15,920 --> 00:42:21,440
the first 1015 years of my career Um so
1103
00:42:19,440 --> 00:42:22,720
it it's yeah it's a huge part of the
1104
00:42:21,440 --> 00:42:24,760
story I you know I'll share a quick
1105
00:42:22,720 --> 00:42:27,280
story about
1106
00:42:24,760 --> 00:42:29,520
um you know this is why I got into the
1107
00:42:27,280 --> 00:42:33,560
business because I watched this happen
1108
00:42:29,520 --> 00:42:36,160
Uh so it was 2015 I guess 16 somewhere
1109
00:42:33,560 --> 00:42:39,520
pre-acquisition you know even before he
1110
00:42:36,160 --> 00:42:41,440
was planning on really selling uh the
1111
00:42:39,520 --> 00:42:43,599
the business had grown the cash flow was
1112
00:42:41,440 --> 00:42:45,599
strong and it was it was probably the
1113
00:42:43,599 --> 00:42:50,240
best few years my dad had ever had in
1114
00:42:45,599 --> 00:42:52,079
his life Um and we were approached by a
1115
00:42:50,240 --> 00:42:53,520
financial adviser a financial planner a
1116
00:42:52,079 --> 00:42:55,200
fee only guy who's a friend of mine from
1117
00:42:53,520 --> 00:42:57,280
from church at the time And he said "Hey
1118
00:42:55,200 --> 00:42:58,880
you know have you ever considered like a
1119
00:42:57,280 --> 00:43:01,280
retirement plan like a 401k or something
1120
00:42:58,880 --> 00:43:02,880
for your dad's business?" And at that
1121
00:43:01,280 --> 00:43:04,480
time I'm thinking like 401k I didn't
1122
00:43:02,880 --> 00:43:05,839
really know what a 401k was but I knew
1123
00:43:04,480 --> 00:43:07,280
it was like something more for like a
1124
00:43:05,839 --> 00:43:09,440
big company I was like I don't really
1125
00:43:07,280 --> 00:43:11,680
know And he said "Let's just talk I I'm
1126
00:43:09,440 --> 00:43:13,040
glad to just draw up a proposal let you
1127
00:43:11,680 --> 00:43:14,720
look at it answer any questions you
1128
00:43:13,040 --> 00:43:16,000
have." Well he probably didn't realize
1129
00:43:14,720 --> 00:43:19,200
what he was getting into because I can
1130
00:43:16,000 --> 00:43:21,520
come up with a lot of questions And so
1131
00:43:19,200 --> 00:43:23,599
many conversations and phone calls later
1132
00:43:21,520 --> 00:43:26,400
uh I presented this to my dad the CPA
1133
00:43:23,599 --> 00:43:28,000
our accountant and I think uh our our
1134
00:43:26,400 --> 00:43:29,359
somebody else But anyway I I just
1135
00:43:28,000 --> 00:43:30,400
presented this idea and I was like "Hey
1136
00:43:29,359 --> 00:43:32,880
I think this could be a really great way
1137
00:43:30,400 --> 00:43:36,480
for us to save money." Now the plan was
1138
00:43:32,880 --> 00:43:38,240
predicated on my dad maxing out his uh
1139
00:43:36,480 --> 00:43:39,760
maxing out his you know his his limit
1140
00:43:38,240 --> 00:43:42,720
right his his annual auditions limit of
1141
00:43:39,760 --> 00:43:44,319
I think at the time was like 60 5,000
1142
00:43:42,720 --> 00:43:47,119
something Now it's like 70 or whatever
1143
00:43:44,319 --> 00:43:49,359
But um that or 59 whatever it was that
1144
00:43:47,119 --> 00:43:52,240
the point was he was over 59 and a half
1145
00:43:49,359 --> 00:43:54,079
or over over 55 rather for over 50 for
1146
00:43:52,240 --> 00:43:56,240
ketchup I'm getting confused Point being
1147
00:43:54,079 --> 00:43:59,680
he could sock away a lot of money and
1148
00:43:56,240 --> 00:44:01,599
that was the huge lynch pin for the
1149
00:43:59,680 --> 00:44:03,280
whole plan to make sense The owner gets
1150
00:44:01,599 --> 00:44:04,880
to put a lot of money away All the
1151
00:44:03,280 --> 00:44:06,800
employees get a benefit And here's the
1152
00:44:04,880 --> 00:44:08,319
global tax savings Mr or Mrs client
1153
00:44:06,800 --> 00:44:09,359
instead of writing a check to Uncle Sam
1154
00:44:08,319 --> 00:44:11,599
for this amount you're going to write a
1155
00:44:09,359 --> 00:44:14,400
check to you your employees and you know
1156
00:44:11,599 --> 00:44:17,240
your your team And doesn't that sound
1157
00:44:14,400 --> 00:44:20,960
better so the problem
1158
00:44:17,240 --> 00:44:23,040
was it was not implemented fully because
1159
00:44:20,960 --> 00:44:26,720
he never actually contributed anything
1160
00:44:23,040 --> 00:44:28,079
to the plan because he just didn't know
1161
00:44:26,720 --> 00:44:30,640
what he had to do He thought somebody
1162
00:44:28,079 --> 00:44:32,319
else was handling it I guess the adviser
1163
00:44:30,640 --> 00:44:34,160
thought I was handling it I thought the
1164
00:44:32,319 --> 00:44:37,760
accountant was handling it No the ball
1165
00:44:34,160 --> 00:44:40,000
totally dropped And so instead all he
1166
00:44:37,760 --> 00:44:42,800
did was just give money to his employees
1167
00:44:40,000 --> 00:44:44,720
and you know match and struck a nice big
1168
00:44:42,800 --> 00:44:46,160
check for the setup fee and all like it
1169
00:44:44,720 --> 00:44:47,440
was still great It was great for all the
1170
00:44:46,160 --> 00:44:49,119
employees Everybody loved it It was
1171
00:44:47,440 --> 00:44:50,880
great for morale and retention and all
1172
00:44:49,119 --> 00:44:54,000
that but it didn't deliver the benefit
1173
00:44:50,880 --> 00:44:56,240
it was supposed to to the owner and
1174
00:44:54,000 --> 00:44:58,800
because of that I mean the whole case
1175
00:44:56,240 --> 00:45:00,480
for the plan kind of ended up falling
1176
00:44:58,800 --> 00:45:01,760
apart and nobody really caught it So it
1177
00:45:00,480 --> 00:45:04,400
just sort of you know it happened and
1178
00:45:01,760 --> 00:45:05,839
and it was just a part of you know a
1179
00:45:04,400 --> 00:45:07,280
part of the process that I don't think
1180
00:45:05,839 --> 00:45:08,640
anybody ever really caught until I just
1181
00:45:07,280 --> 00:45:09,760
caught it a few months ago even I
1182
00:45:08,640 --> 00:45:11,000
reached out to my dad I was like "Hey
1183
00:45:09,760 --> 00:45:13,520
did you
1184
00:45:11,000 --> 00:45:14,640
ever recently after I literally just
1185
00:45:13,520 --> 00:45:16,400
caught it?" Cuz I asked him I was like
1186
00:45:14,640 --> 00:45:18,240
"Do you do you remember this?" He's like
1187
00:45:16,400 --> 00:45:19,599
"Yeah." I said "Did you ever roll that
1188
00:45:18,240 --> 00:45:21,760
over?" He's like "I never did." Like I
1189
00:45:19,599 --> 00:45:24,160
never put anything in Like you never put
1190
00:45:21,760 --> 00:45:25,319
anything in Like Dad the whole plan was
1191
00:45:24,160 --> 00:45:28,640
for you
1192
00:45:25,319 --> 00:45:30,359
to sterning years to maximize this thing
1193
00:45:28,640 --> 00:45:32,960
Yeah
1194
00:45:30,359 --> 00:45:34,640
So that's part of the story I carry with
1195
00:45:32,960 --> 00:45:36,640
me all the time Little little examples
1196
00:45:34,640 --> 00:45:38,079
like that I got I got 50 of those
1197
00:45:36,640 --> 00:45:40,800
examples Barrett that I can give you of
1198
00:45:38,079 --> 00:45:43,119
just like if somebody had been there
1199
00:45:40,800 --> 00:45:47,280
with a financial planning mindset to say
1200
00:45:43,119 --> 00:45:49,440
"Hey um you know Mr Graph let's just
1201
00:45:47,280 --> 00:45:51,440
make this one or two small changes so
1202
00:45:49,440 --> 00:45:53,599
you have a bit more of a plan a little
1203
00:45:51,440 --> 00:45:54,560
bit better of a structure." Um you know
1204
00:45:53,599 --> 00:45:58,000
something else we talked about before
1205
00:45:54,560 --> 00:46:00,880
the show bear it was like the post sale
1206
00:45:58,000 --> 00:46:02,960
income gap problem for entrepreneurs
1207
00:46:00,880 --> 00:46:05,760
right so you're you're company's making
1208
00:46:02,960 --> 00:46:07,640
5 million you're taking home 500,000 Uh
1209
00:46:05,760 --> 00:46:11,119
you're going to sell it for like you
1210
00:46:07,640 --> 00:46:12,560
know whatever 4x IBIDA and so you're
1211
00:46:11,119 --> 00:46:14,079
going to sell it for for two or three
1212
00:46:12,560 --> 00:46:19,880
million and now you're going to have you
1213
00:46:14,079 --> 00:46:22,400
know 80 or 120 grand a year in 4%
1214
00:46:19,880 --> 00:46:25,200
income What are you going to do because
1215
00:46:22,400 --> 00:46:29,319
you just took a 70% pay cut from your
1216
00:46:25,200 --> 00:46:31,440
500 grand a year income down to
1217
00:46:29,319 --> 00:46:32,560
120 What are you going to do like you're
1218
00:46:31,440 --> 00:46:34,640
going to go start another company You
1219
00:46:32,560 --> 00:46:38,560
going to work at Walmart you like you
1220
00:46:34,640 --> 00:46:42,400
know shoring up that gap with a decade
1221
00:46:38,560 --> 00:46:43,240
and a half of of 15% savings can do a
1222
00:46:42,400 --> 00:46:45,920
whole
1223
00:46:43,240 --> 00:46:47,839
lot But it takes planning in your 30s
1224
00:46:45,920 --> 00:46:49,520
40s 50s so that when you're in your 50s
1225
00:46:47,839 --> 00:46:52,720
60s and 70s you don't run into that
1226
00:46:49,520 --> 00:46:55,040
problem like so many other people do
1227
00:46:52,720 --> 00:46:57,119
Yeah I know And you're in this to
1228
00:46:55,040 --> 00:46:59,920
prevent other people from doing this So
1229
00:46:57,119 --> 00:47:01,680
you know hindsight's 2020 but I also
1230
00:46:59,920 --> 00:47:03,359
would think the number that your dad had
1231
00:47:01,680 --> 00:47:06,000
in mind when he approached you and your
1232
00:47:03,359 --> 00:47:08,960
brother would have been a lower number
1233
00:47:06,000 --> 00:47:12,400
also had he been able to put money into
1234
00:47:08,960 --> 00:47:14,000
retirement uh outside of the company So
1235
00:47:12,400 --> 00:47:15,359
this is why you do what you do in
1236
00:47:14,000 --> 00:47:18,480
financial planning why you work with
1237
00:47:15,359 --> 00:47:20,480
small businesses So talk now to somebody
1238
00:47:18,480 --> 00:47:23,599
who is a seller who's listening to this
1239
00:47:20,480 --> 00:47:25,680
who thinks that their payday is an
1240
00:47:23,599 --> 00:47:27,359
external acquisition or even an internal
1241
00:47:25,680 --> 00:47:31,119
acquisition and just talk to them about
1242
00:47:27,359 --> 00:47:32,800
the both and uh approach for a minute
1243
00:47:31,119 --> 00:47:35,599
Well one thing we didn't even mention is
1244
00:47:32,800 --> 00:47:38,400
is the deal tax right and this isn't a
1245
00:47:35,599 --> 00:47:40,720
tax conversation I'm not a tax expert
1246
00:47:38,400 --> 00:47:43,040
but you are
1247
00:47:40,720 --> 00:47:44,720
Uh the deal tax is a real problem
1248
00:47:43,040 --> 00:47:46,480
because if you're going to have someone
1249
00:47:44,720 --> 00:47:49,119
in your company buy you out you're
1250
00:47:46,480 --> 00:47:50,640
having to pay them wages that they're
1251
00:47:49,119 --> 00:47:51,920
paying taxes on that they're then going
1252
00:47:50,640 --> 00:47:53,440
to turn around and pay you that you're
1253
00:47:51,920 --> 00:47:56,200
going to pay tax on to then give them
1254
00:47:53,440 --> 00:47:59,280
the business
1255
00:47:56,200 --> 00:48:01,119
Um I mean I've seen figures that the the
1256
00:47:59,280 --> 00:48:03,280
total deal tax can be as high as like
1257
00:48:01,119 --> 00:48:06,720
50%
1258
00:48:03,280 --> 00:48:08,079
even higher Um and you can you know do
1259
00:48:06,720 --> 00:48:10,160
some discounts and stuff like that But
1260
00:48:08,079 --> 00:48:13,359
like working with an adviser is not just
1261
00:48:10,160 --> 00:48:15,680
paying somebody $20,000 down the drain
1262
00:48:13,359 --> 00:48:16,960
for some you know PDF document It's
1263
00:48:15,680 --> 00:48:19,880
working with somebody that could save
1264
00:48:16,960 --> 00:48:23,440
you hundreds of thousands of
1265
00:48:19,880 --> 00:48:25,359
dollars may maybe more Uh I mean if your
1266
00:48:23,440 --> 00:48:27,040
if your business is doing a few million
1267
00:48:25,359 --> 00:48:29,839
dollars in revenue and you're hoping to
1268
00:48:27,040 --> 00:48:33,720
sell it for a few million dollars then
1269
00:48:29,839 --> 00:48:36,160
your tax implication could be a million
1270
00:48:33,720 --> 00:48:38,559
dollars If your business is doing 10 or
1271
00:48:36,160 --> 00:48:40,920
20 or $50 million you can just add zeros
1272
00:48:38,559 --> 00:48:43,599
to those numbers So
1273
00:48:40,920 --> 00:48:46,079
like and I'll I'll we'll probably
1274
00:48:43,599 --> 00:48:49,000
mention this in a second but like I I
1275
00:48:46,079 --> 00:48:51,839
see a lot of times that
1276
00:48:49,000 --> 00:48:53,520
uh there's this reluctance to bring in
1277
00:48:51,839 --> 00:48:56,559
outside advisors because we have an
1278
00:48:53,520 --> 00:48:58,480
aversion to being sold Um we think
1279
00:48:56,559 --> 00:49:00,800
especially like when you think taxes you
1280
00:48:58,480 --> 00:49:02,319
think advisor sort of relationship You
1281
00:49:00,800 --> 00:49:04,400
don't think well my CPA is trying to
1282
00:49:02,319 --> 00:49:05,920
sell me something When you think CFP
1283
00:49:04,400 --> 00:49:07,280
when you think financial advisor you
1284
00:49:05,920 --> 00:49:08,640
think oh you're trying to sell me a
1285
00:49:07,280 --> 00:49:09,680
shares or some investment or something
1286
00:49:08,640 --> 00:49:10,960
like that that you know you're gonna
1287
00:49:09,680 --> 00:49:12,640
make a commission on some insurance
1288
00:49:10,960 --> 00:49:15,079
policy It's just a life insurance play
1289
00:49:12,640 --> 00:49:19,359
isn't it like no not at all Like my job
1290
00:49:15,079 --> 00:49:21,920
is you know to look out for you and to
1291
00:49:19,359 --> 00:49:23,680
make sure that a deal is structured in
1292
00:49:21,920 --> 00:49:26,000
such a way that you're not just leaving
1293
00:49:23,680 --> 00:49:28,800
loads of money on the table and that
1294
00:49:26,000 --> 00:49:31,640
you're not also banking on that one
1295
00:49:28,800 --> 00:49:34,079
number coming from an acquirer
1296
00:49:31,640 --> 00:49:37,200
Because well you mentioned this but if
1297
00:49:34,079 --> 00:49:38,880
if my dad had had you know a a
1298
00:49:37,200 --> 00:49:40,720
significant retirement savings cushion
1299
00:49:38,880 --> 00:49:44,559
already sucked away from the last 20
1300
00:49:40,720 --> 00:49:47,280
years of savings the stress of the
1301
00:49:44,559 --> 00:49:48,960
process would have been way less The
1302
00:49:47,280 --> 00:49:50,720
requirement of a certain number would
1303
00:49:48,960 --> 00:49:52,160
have been much softer Not to say that he
1304
00:49:50,720 --> 00:49:54,160
shouldn't have still pushed for a good
1305
00:49:52,160 --> 00:49:56,640
sale number but it his whole life
1306
00:49:54,160 --> 00:49:58,880
wouldn't have been riding on it right um
1307
00:49:56,640 --> 00:50:00,319
and you know if I talk about this a lot
1308
00:49:58,880 --> 00:50:01,680
too of like you don't know what the
1309
00:50:00,319 --> 00:50:02,880
economy is going to be like or what the
1310
00:50:01,680 --> 00:50:04,160
interest rate environment is going to be
1311
00:50:02,880 --> 00:50:05,839
like or what your health is going to be
1312
00:50:04,160 --> 00:50:07,280
like or what your family dynamic or your
1313
00:50:05,839 --> 00:50:09,280
business or your biggest customer
1314
00:50:07,280 --> 00:50:12,319
relationship is going to be like
1315
00:50:09,280 --> 00:50:13,760
tomorrow next quarter next decade So if
1316
00:50:12,319 --> 00:50:15,520
you're planning on just building up a
1317
00:50:13,760 --> 00:50:16,960
company and then just selling it because
1318
00:50:15,520 --> 00:50:18,880
everything is always going up and to the
1319
00:50:16,960 --> 00:50:21,280
right that may not be the case You may
1320
00:50:18,880 --> 00:50:22,720
have a really hard economy year the year
1321
00:50:21,280 --> 00:50:25,280
before you want to sell So your profits
1322
00:50:22,720 --> 00:50:26,960
may dip 25% and then you're taking the
1323
00:50:25,280 --> 00:50:28,559
haircut because you planned on selling
1324
00:50:26,960 --> 00:50:29,760
it right after a down year and the
1325
00:50:28,559 --> 00:50:33,920
acquirer is like "Well your sales just
1326
00:50:29,760 --> 00:50:35,920
went down 20%." So you know there's so
1327
00:50:33,920 --> 00:50:39,200
many factors in selling a business that
1328
00:50:35,920 --> 00:50:42,800
have to go just right for it to go just
1329
00:50:39,200 --> 00:50:44,559
right And as many as we can uh reduce
1330
00:50:42,800 --> 00:50:47,440
the pressure on with just some simple
1331
00:50:44,559 --> 00:50:48,880
common sense planning moves uh I mean
1332
00:50:47,440 --> 00:50:50,400
that's that's what I like to do I like
1333
00:50:48,880 --> 00:50:52,640
to keep things simple It's not about
1334
00:50:50,400 --> 00:50:54,960
making it complicated Uh it's just about
1335
00:50:52,640 --> 00:50:56,720
simple common sense steps toward you
1336
00:50:54,960 --> 00:50:58,720
know removing some of the complexity
1337
00:50:56,720 --> 00:50:59,839
removing some of the pressure of what
1338
00:50:58,720 --> 00:51:01,599
could be the biggest financial
1339
00:50:59,839 --> 00:51:04,559
transaction of your life selling selling
1340
00:51:01,599 --> 00:51:07,200
business I mean at the at a high level
1341
00:51:04,559 --> 00:51:10,400
it's diversifying that portfolio right
1342
00:51:07,200 --> 00:51:12,640
and we as entrepreneurs are so bad at
1343
00:51:10,400 --> 00:51:15,599
diversifying because it has taken a 100%
1344
00:51:12,640 --> 00:51:18,640
of our focus and energy in this company
1345
00:51:15,599 --> 00:51:20,720
for as long as it has in order to make
1346
00:51:18,640 --> 00:51:22,800
it sustainable But now you're telling me
1347
00:51:20,720 --> 00:51:24,400
take some of that money and don't
1348
00:51:22,800 --> 00:51:27,839
reinvest it back into your company Put
1349
00:51:24,400 --> 00:51:30,079
it somewhere else Um so to anybody who's
1350
00:51:27,839 --> 00:51:32,720
like "Oh I just reinvest my profits." I
1351
00:51:30,079 --> 00:51:34,880
would beg you print off a list of your
1352
00:51:32,720 --> 00:51:37,599
expenses from last quarter from last
1353
00:51:34,880 --> 00:51:39,599
year and look at them and tell me how
1354
00:51:37,599 --> 00:51:40,440
many of those you swear you couldn't
1355
00:51:39,599 --> 00:51:42,800
live
1356
00:51:40,440 --> 00:51:44,240
without Because what I see way more
1357
00:51:42,800 --> 00:51:46,400
often than not Barrett is not that
1358
00:51:44,240 --> 00:51:48,640
you're reinvesting in capital equipment
1359
00:51:46,400 --> 00:51:50,640
and hiring new salespeople and going
1360
00:51:48,640 --> 00:51:52,240
into new territories No you're just
1361
00:51:50,640 --> 00:51:54,160
actively growing a company from
1362
00:51:52,240 --> 00:51:57,280
investment You're just We're just really
1363
00:51:54,160 --> 00:51:59,520
good at spending a lot of money
1364
00:51:57,280 --> 00:52:01,760
We I mean that's just we're just really
1365
00:51:59,520 --> 00:52:03,440
good at spending and you know maybe you
1366
00:52:01,760 --> 00:52:05,520
don't need to do free lunch you know
1367
00:52:03,440 --> 00:52:07,680
twice a week maybe you don't need to you
1368
00:52:05,520 --> 00:52:09,520
know have the the new equipment maybe
1369
00:52:07,680 --> 00:52:11,680
you don't need etc like go through find
1370
00:52:09,520 --> 00:52:14,680
it yourself like chances are you could
1371
00:52:11,680 --> 00:52:17,520
cut 10 to 15% out of your expenses
1372
00:52:14,680 --> 00:52:20,079
tomorrow and be fine and that's all
1373
00:52:17,520 --> 00:52:22,160
money you can start saving today Just
1374
00:52:20,079 --> 00:52:24,319
the the thing about the economy shifting
1375
00:52:22,160 --> 00:52:27,040
and your trade whatever whatever you're
1376
00:52:24,319 --> 00:52:29,280
in shifting too This is why we do what
1377
00:52:27,040 --> 00:52:31,280
we do why I do what I do at GW is I've
1378
00:52:29,280 --> 00:52:33,440
had too many companies that say "Oh I'll
1379
00:52:31,280 --> 00:52:34,640
just work here and then sell it
1380
00:52:33,440 --> 00:52:36,319
someday." And they get to the end and
1381
00:52:34,640 --> 00:52:39,359
they find out they're basically selling
1382
00:52:36,319 --> 00:52:40,960
their equipment you know on Facebook
1383
00:52:39,359 --> 00:52:43,040
Marketplace because that's the only
1384
00:52:40,960 --> 00:52:45,040
people who are going to buy it They you
1385
00:52:43,040 --> 00:52:47,599
know they stopped innovating They just
1386
00:52:45,040 --> 00:52:49,920
kept doing the work They didn't change
1387
00:52:47,599 --> 00:52:52,119
the technology They didn't hire or
1388
00:52:49,920 --> 00:52:56,160
weren't able to find people to come in
1389
00:52:52,119 --> 00:52:58,400
and keep the business model actively
1390
00:52:56,160 --> 00:53:00,640
engaged in the prof in their trade or
1391
00:52:58,400 --> 00:53:02,960
their profession And so they get to the
1392
00:53:00,640 --> 00:53:04,920
end and you find out it's not worth
1393
00:53:02,960 --> 00:53:07,520
anything You you've
1394
00:53:04,920 --> 00:53:09,839
invested 30 40 years into this and
1395
00:53:07,520 --> 00:53:11,680
you've made good money along the way but
1396
00:53:09,839 --> 00:53:13,760
at the end of the day that's what you
1397
00:53:11,680 --> 00:53:15,920
have you have the 30 or 40 years of cash
1398
00:53:13,760 --> 00:53:17,599
flow and if you're not putting that away
1399
00:53:15,920 --> 00:53:19,760
into retirement you get to the end and
1400
00:53:17,599 --> 00:53:21,680
that and that company's not worth
1401
00:53:19,760 --> 00:53:25,280
anything then it's just it's a shame It
1402
00:53:21,680 --> 00:53:28,240
it breaks my heart It makes me get up
1403
00:53:25,280 --> 00:53:31,040
and do what I'm going to do Um I
1404
00:53:28,240 --> 00:53:33,839
couldn't say it better Yeah So I really
1405
00:53:31,040 --> 00:53:34,880
couldn't Well that's exactly why I mean
1406
00:53:33,839 --> 00:53:36,720
that's why we do what we do isn't it
1407
00:53:34,880 --> 00:53:39,200
that's why we do what we do Yeah Because
1408
00:53:36,720 --> 00:53:42,640
dude there's something about the 10 15%
1409
00:53:39,200 --> 00:53:44,880
savings rule If you just follow that you
1410
00:53:42,640 --> 00:53:47,760
will solve so many of these problems You
1411
00:53:44,880 --> 00:53:50,240
won't have to like it won't all be
1412
00:53:47,760 --> 00:53:51,680
hanging on how good of an economic
1413
00:53:50,240 --> 00:53:53,040
engine did you really build in your
1414
00:53:51,680 --> 00:53:54,640
business Because if it's just a service
1415
00:53:53,040 --> 00:53:57,040
company and you're really good at
1416
00:53:54,640 --> 00:54:00,400
building decks or laying concrete or you
1417
00:53:57,040 --> 00:54:02,079
know whatever doing taxes like that's a
1418
00:54:00,400 --> 00:54:04,000
service that's not an economic engine
1419
00:54:02,079 --> 00:54:06,960
someone can buy for the cash flows and
1420
00:54:04,000 --> 00:54:09,280
pay you a nice multiple on And even if
1421
00:54:06,960 --> 00:54:10,720
it is a great economic engine you still
1422
00:54:09,280 --> 00:54:13,079
have that income gap problem we talked
1423
00:54:10,720 --> 00:54:15,760
about earlier of like is it
1424
00:54:13,079 --> 00:54:17,520
worth enough to pay you what you're
1425
00:54:15,760 --> 00:54:21,480
currently making and continue the
1426
00:54:17,520 --> 00:54:24,000
lifestyle that you have right now Yeah I
1427
00:54:21,480 --> 00:54:25,920
mean I I really couldn't say better I'll
1428
00:54:24,000 --> 00:54:29,119
stop trying to improve upon it That's
1429
00:54:25,920 --> 00:54:30,480
all right Um Nick before we jump into
1430
00:54:29,119 --> 00:54:32,319
the lightning round here was there
1431
00:54:30,480 --> 00:54:36,240
anything that uh you wanted to add that
1432
00:54:32,319 --> 00:54:39,440
we haven't covered yet anything I missed
1433
00:54:36,240 --> 00:54:40,800
you you know this show is a a show for
1434
00:54:39,440 --> 00:54:42,960
entrepreneurs right it's a show for
1435
00:54:40,800 --> 00:54:45,119
anybody in in a business interested in
1436
00:54:42,960 --> 00:54:46,400
selling or acquiring or or having
1437
00:54:45,119 --> 00:54:48,800
already been through that process I
1438
00:54:46,400 --> 00:54:49,800
would just say uh you don't have to do
1439
00:54:48,800 --> 00:54:54,000
this
1440
00:54:49,800 --> 00:54:56,520
alone don't don't try um you know
1441
00:54:54,000 --> 00:54:59,680
entrepreneurship can be such a lonely
1442
00:54:56,520 --> 00:55:02,240
journey don't don't make uh business
1443
00:54:59,680 --> 00:55:04,400
exit planning a similarly lonely journey
1444
00:55:02,240 --> 00:55:07,680
you don't have to so bring in adviserss
1445
00:55:04,400 --> 00:55:10,319
you uh who who uh have been there who
1446
00:55:07,680 --> 00:55:12,280
know the the journey who know the ropes
1447
00:55:10,319 --> 00:55:15,480
and let them walk alongside
1448
00:55:12,280 --> 00:55:18,960
you Yeah this is the one for most
1449
00:55:15,480 --> 00:55:20,720
businesses most people this is the one
1450
00:55:18,960 --> 00:55:22,880
time this transaction is going to happen
1451
00:55:20,720 --> 00:55:26,160
in your life
1452
00:55:22,880 --> 00:55:29,920
But for someone like you someone like me
1453
00:55:26,160 --> 00:55:32,400
this is one of three one of 10 one of 50
1454
00:55:29,920 --> 00:55:35,280
depending on you know how many how many
1455
00:55:32,400 --> 00:55:39,440
deals you do uh in a year that that I
1456
00:55:35,280 --> 00:55:40,720
might deal with So um yeah good stuff
1457
00:55:39,440 --> 00:55:42,960
All right so you ready for the lightning
1458
00:55:40,720 --> 00:55:45,599
round Nick i'm ready Let's do it All
1459
00:55:42,960 --> 00:55:48,240
right Uh coffee or tea and how do you
1460
00:55:45,599 --> 00:55:52,319
like it coffee with a little bit of
1461
00:55:48,240 --> 00:55:55,680
heavy cream Okay Um pie or cake and do
1462
00:55:52,319 --> 00:55:58,400
you have a favorite kind apple pie Um I
1463
00:55:55,680 --> 00:55:59,920
think you just shared it but what is a
1464
00:55:58,400 --> 00:56:01,359
what's a common belief among
1465
00:55:59,920 --> 00:56:02,960
entrepreneurs that you would want to
1466
00:56:01,359 --> 00:56:04,880
challenge
1467
00:56:02,960 --> 00:56:07,119
oh man that your business has to run
1468
00:56:04,880 --> 00:56:11,119
your life I mean embellish on that just
1469
00:56:07,119 --> 00:56:12,960
a little bit Um if you got into business
1470
00:56:11,119 --> 00:56:16,240
it wasn't so that you could work 90
1471
00:56:12,960 --> 00:56:18,720
hours a week and at the expense of your
1472
00:56:16,240 --> 00:56:21,040
family and friends What is your favorite
1473
00:56:18,720 --> 00:56:23,119
holiday and why
1474
00:56:21,040 --> 00:56:24,720
oh man that's a tough one Uh toss up
1475
00:56:23,119 --> 00:56:27,280
between Christmas and Easter Uh
1476
00:56:24,720 --> 00:56:29,440
Christmas for all the family Uh kid
1477
00:56:27,280 --> 00:56:32,799
reasons but also u you know as a
1478
00:56:29,440 --> 00:56:35,280
Christian celebrating the birth of Jesus
1479
00:56:32,799 --> 00:56:38,240
is only improved upon by celebrating his
1480
00:56:35,280 --> 00:56:39,920
his resurrection Um are you a morning
1481
00:56:38,240 --> 00:56:42,480
person or a night person and do you have
1482
00:56:39,920 --> 00:56:45,440
a favorite routine morning all the way
1483
00:56:42,480 --> 00:56:47,680
Yeah I love an early morning with you
1484
00:56:45,440 --> 00:56:50,799
know a cup of coffee a good round of
1485
00:56:47,680 --> 00:56:52,960
exercise probably on my mountain bike Um
1486
00:56:50,799 --> 00:56:54,319
and you know hopefully hitting a couple
1487
00:56:52,960 --> 00:56:57,440
hours of work before anybody else is
1488
00:56:54,319 --> 00:56:59,440
even up Um what is one thing that you
1489
00:56:57,440 --> 00:57:01,520
would want your successor to remember
1490
00:56:59,440 --> 00:57:03,119
you for
1491
00:57:01,520 --> 00:57:04,760
man you know in Proverbs it says "What's
1492
00:57:03,119 --> 00:57:06,640
attractive in a man is his
1493
00:57:04,760 --> 00:57:08,799
kindness?" And those are the words that
1494
00:57:06,640 --> 00:57:11,920
my father-in-law told me when I asked uh
1495
00:57:08,799 --> 00:57:13,200
if I could marry his daughter And uh I
1496
00:57:11,920 --> 00:57:16,480
hope more than anything Barrett that
1497
00:57:13,200 --> 00:57:19,040
people would remember me for my kindness
1498
00:57:16,480 --> 00:57:23,280
I I want to treat people the way I would
1499
00:57:19,040 --> 00:57:23,280
want to be treated myself And if I'm not
1500
00:57:24,280 --> 00:57:28,400
kind I'm not sure what else really
1501
00:57:26,400 --> 00:57:30,720
matters
1502
00:57:28,400 --> 00:57:33,680
Um where are you finding creativity
1503
00:57:30,720 --> 00:57:36,079
right now
1504
00:57:33,680 --> 00:57:39,599
different work environments
1505
00:57:36,079 --> 00:57:41,920
How so i've worked at home for 5 years
1506
00:57:39,599 --> 00:57:44,000
So getting out to other work spaces
1507
00:57:41,920 --> 00:57:46,000
helps me to clear my head think
1508
00:57:44,000 --> 00:57:47,599
differently Are you using like
1509
00:57:46,000 --> 00:57:49,280
co-working spaces for that are you just
1510
00:57:47,599 --> 00:57:51,920
talking like Panera Bread Starbucks
1511
00:57:49,280 --> 00:57:54,079
stuff like that yeah the Starbucks
1512
00:57:51,920 --> 00:57:56,319
Panera isn't ideal Uh so mainly
1513
00:57:54,079 --> 00:57:58,400
co-working spaces or even like uh
1514
00:57:56,319 --> 00:58:02,000
driving to a pretty place and sitting in
1515
00:57:58,400 --> 00:58:05,440
the truck and or outside and working
1516
00:58:02,000 --> 00:58:07,280
Awesome Love it Used to do that myself
1517
00:58:05,440 --> 00:58:09,760
Um what do you have coming up that's got
1518
00:58:07,280 --> 00:58:11,520
you really excited for this next year
1519
00:58:09,760 --> 00:58:13,839
well we're expecting a baby in September
1520
00:58:11,520 --> 00:58:16,799
so that's pretty exciting
1521
00:58:13,839 --> 00:58:19,920
All right I'll take it Congratulations
1522
00:58:16,799 --> 00:58:23,280
again Thank you Um and Nick where can
1523
00:58:19,920 --> 00:58:24,839
people go to find out more about you
1524
00:58:23,280 --> 00:58:26,760
yes you can go to
1525
00:58:24,839 --> 00:58:29,839
openheadedwealth.com You can check out
1526
00:58:26,760 --> 00:58:32,280
my social links there Instagram Nick
1527
00:58:29,839 --> 00:58:35,680
makes sense
1528
00:58:32,280 --> 00:58:37,599
Um I've got some free offers for anybody
1529
00:58:35,680 --> 00:58:40,559
listening as well Um just go to
1530
00:58:37,599 --> 00:58:43,680
openhedwealth.comresources
1531
00:58:40,559 --> 00:58:45,280
um got some really helpful handouts for
1532
00:58:43,680 --> 00:58:46,880
building your first cash flow plan for
1533
00:58:45,280 --> 00:58:48,960
investing with purpose I do biblically
1534
00:58:46,880 --> 00:58:50,880
based investing for my clients Uh some
1535
00:58:48,960 --> 00:58:53,440
tax saving ideas business planning stuff
1536
00:58:50,880 --> 00:58:54,880
like that So uh but yeah opened.com is
1537
00:58:53,440 --> 00:58:56,559
where you can find me Feel free to reach
1538
00:58:54,880 --> 00:59:00,079
out I would love to I'd love to meet any
1539
00:58:56,559 --> 00:59:01,599
of your listeners Uh but yeah I do uh
1540
00:59:00,079 --> 00:59:04,079
most most everything I do runs through
1541
00:59:01,599 --> 00:59:07,760
there Awesome And do you also have a
1542
00:59:04,079 --> 00:59:10,960
podcast Nick i do So you can find me uh
1543
00:59:07,760 --> 00:59:14,000
one degree by Nick Goff on uh anywhere
1544
00:59:10,960 --> 00:59:15,920
you listen to podcasts Awesome Well
1545
00:59:14,000 --> 00:59:17,280
thank you Nick I I I really appreciate
1546
00:59:15,920 --> 00:59:19,599
you coming on and just sharing your
1547
00:59:17,280 --> 00:59:21,440
passion for small business owners and
1548
00:59:19,599 --> 00:59:22,720
sharing your story walking alongside
1549
00:59:21,440 --> 00:59:24,559
your dad through this whole thing I
1550
00:59:22,720 --> 00:59:25,839
appreciate it Barrett My pleasure Thank
1551
00:59:24,559 --> 00:59:27,200
you so much for having me It was a a
1552
00:59:25,839 --> 00:59:28,880
pleasure to be here I appreciate you
1553
00:59:27,200 --> 00:59:30,160
extending the invitation uh and giving
1554
00:59:28,880 --> 00:59:32,720
me a chance to come on the show and tell
1555
00:59:30,160 --> 00:59:34,720
my story I I appreciate and really love
1556
00:59:32,720 --> 00:59:36,240
what you're doing Uh so keep up the good
1557
00:59:34,720 --> 00:59:38,240
work I think it's a great show and and
1558
00:59:36,240 --> 00:59:40,240
the great work that you're about Thank
1559
00:59:38,240 --> 00:59:42,240
you so much You've been listening to the
1560
00:59:40,240 --> 00:59:44,240
Art of Succession podcast with your host
1561
00:59:42,240 --> 00:59:46,079
Barrett Young Twice a month we'll bring
1562
00:59:44,240 --> 00:59:47,520
you interviews sharing the successes and
1563
00:59:46,079 --> 00:59:49,760
challenges from business owners with
1564
00:59:47,520 --> 00:59:52,799
their own succession stories The Art of
1565
00:59:49,760 --> 00:59:55,359
Succession is sponsored by GWCPA and is
1566
00:59:52,799 --> 00:59:57,280
provided forformational purposes only
1567
00:59:55,359 --> 00:59:59,119
Before engaging in any transaction you
1568
00:59:57,280 --> 01:00:00,799
should consult your own adviser If
1569
00:59:59,119 --> 01:00:03,680
you've enjoyed this episode please share
1570
01:00:00,799 --> 01:00:03,680
it with others
