In this episode of Sales Excellence®: Leadership Insights, consultant, trainer, and speaker, Bill Stinnett and his co-host, Rachael LaMagna explore the psychology of how and why customers buy with an emphasis on thinking like the customer.   

Download the diagram that goes along with this episode:
https://salesexcellence.com/wp-content/uploads/2025/06/The-Psychology-of-Selling-the-Way-Customers-Buy-ACB.pdf


Contact Bill Stinnett
LinkedIn:  https://www.linkedin.com/in/billstinnett
Email:  bill@salesexcellence.com
Website:  https://www.salesexcellence.com