Hello and welcome to the Women Conquer Business Show.

I'm Jen McFarland, joined by Shelley Carney.

We are your go-to small business marketing show covering breaking marketing news that affects you cool apps we found, and a deep dive into a marketing topic with a site of motivation and inspir.

We'll also talk a little about our own entrepreneurial journeys as well.

Are you ready?

Let's get started.

Hey, hey, hey, hey.

Welcome to Women Conquer Business.

I'm Jen McFarland.

And I'm Shelley Carney.

I'm stalling a bit because if having a, having a live show, when you start talking to the person you're doing a show with and then you realize as the intro is running that you don't have your show flow up sometimes you need to.

To, to dance a little.

Oh,

okay.

Let's see.

So I have it on, let's talk about Santa.

Santa Oh

my gosh.

Santa and a pineapple.

I wish I was there.

Now it is a balmy 15 degrees here and Whitney.

But today we are going to talk about using AppSumo to save marketing costs.

I still remember, I think I'm gonna talk about that a little.

He still remember when I discovered AppSumo, when I first started my business and thinking this is the coolest thing that I've ever seen.

And there are a lot of tools that I still have.

Daily weekly workflow that I got from AppSumo.

So what is AppSumo?

AppSumo is a website that offers discounted software tools and services for businesses.

It's a good way for companies to save money on marketing costs by taking advantage of discounted prices on a whole variety of products and services.

They now have courses there too, including the one that I sell.

some examples of what you might find on AppSumo include email marketing software, social media management tools, project management tools, and online courses.

Join us today cuz we're gonna talk about some of our favorite AppSumo tools and how you can compare the different options to see which ones are the most relevant and cost effective for your.

Who?

Wow, this sounds like a good show.

I, I think I'm just gonna listen to it.

No, uh oh.

Wait, you running the show?

Missy Alright.

So if you like the Women Conquer Business Show, if you like watching it or listening to it, please subscribe to the show.

It helps us.

And then it means that we have a chance to hear what it is you would like to hear from us.

So you can also email us and, and reach out to us.

So please subscribe to the show.

We're here every week.

and I am going to hand it off to Shelley cuz I'm curious about the New Mexico day trips.

All

right so Toby and I have been playing around with shorts and figuring out how to make them and how to get them up and on YouTube.

And yesterday we worked on it together because I said, I can take the video off of YouTube and I can play with it and then I can make it into a portrait and everything.

And they're doing pretty good.

let me just share my screen.

So as you can see, these are the shorts for New Mexico Day trips.

So we put one up yesterday and it's a little different because when we go on a day trip, we put one camera in the car facing us and one camera on the front of the vehicle.

Yeah.

Facing out.

So you see the road.

So we take the two pieces.

So it's us talking in the car, and then you also see what we see out the front window.

And I think this is new and different for people because we put it up last night around, I don't know, nine o'clock, nine 30, and it's got 624 views, which to us is like a big

deal.

Yeah.

I This is a new channel that you just put together,

Exactly.

We only have 63 subscribers and we got a new one after putting this up.

So it, it.

It's really cool.

Fantastic.

Yeah,

it's cool.

Everybody loves short videos.

I,

yeah as long as something's happening, because I put videos up the shorts of you and me talking, or me and Toby talking, and they don't get anywhere near this response.

But where there's things happening, we're going down the road.

People like that.

So they, they tune in for it.

It's great.

Oh, congratulations.

That's so cool.

And shorts are awesome.

Yeah.

I.

It's cool.

ETI and I are working on what, what I can do to, to start telling stories and talking and using shorts more effectively.

Yeah.

Yeah, yeah.

And so what I wanted to talk about that I've been working on, so on Tuesday we released a bonus episode of Women Concord Business.

My friend Liz Zurk, and I did the Word Words of the Year, and it came out two days ago.

and we talk about metaverse and gaslighting.

It's audio only.

And Liz and I, she was on some early episodes, like in 20 18, 20 19, and it was just good to see my friend and have fun and, and then, we're talking about our own.

Project we're working on that.

So that's very exciting.

Yeah, that's what's going on with me.

Are you, are you ready for some breaking news?

Oh, I hope I got this right.

I didn't double check my sounds.

Buttons.

Yay.

So breaking news.

Got it right, Let's

talk about breaking news.

So in this segment we're gonna talk about have the robots taken over.

The answer is no.

And there is something exciting on the AI writing front, and it's called chat, g p t.

We will put a link to chat g p t in the show notes.

It's pretty cool.

You make a, it's free right now and it's being tested and it's just a really cool way to you can ask it questions and it'll generate.

it'll generate blog posts for you.

It'll generate a welcome series.

It'll generate all kinds of things.

Now, all of these things, like any writing tool for ai, like I use lately, I have for years to edit.

It'll automate editing out video clips, and then I go in with my, and it'll, it'll give me draft social media clips, and then I go in and rewrite 'em so that they sound more like.

AI really helps speed things up and chat.

G p t is really advanced.

It's, it's super cool.

You just type in any sort of question.

And yeah, so I'll type in write about finding apps on AppSumo.

and what it'll do is it's going to generate it'll generate a bunch of of information about that, and it'll explain what AppSumo is.

It'll explain how to go and, and download apps and.

If you're watching us right now, you can see that it's just doing a whole writing thing for us.

If you're listening, it's just scrolling across the screen and just drafting a, a post that's Absu o's, an online platform that offers deals.

You can go to appsumo.com to sign up for a free account.

On the homepage you'll see app deals.

You can go to the search bar.

I have a secret, like very, very detailed sequence on how to get apps from AppSumo.

So as you can see, it's it's very useful.

Many AI writing tools have been garbled de GK when it comes out.

Mm.

This is next generation, Is it perfect?

No.

In fact, there have been stories all over, like NPR and all kinds of places saying yeah, it's cool, but it's not gonna make you an a plus student.

I think that there are some concerns in academia.

There's certainly concerns among people who are in.

in writing, I think writers are very upset about this.

For me, I'm a writer, and this is not how I write It writes, it, it, it's an outline at best, and then you can take it and make it better.

The concern, of course, is that people are going to take this, copy it, paste it onto their blog.

This is also something that we've talked about a few times that Google is fighting against that.

So I would say if you wanna use a tool like Chat, G p T, or some of the older tools like Jasper, writer, pepper type, all of these AI writing tools, the robots haven't taken over yet.

You still have to edit it, you still have to have your own voice.

I'll be honest, like yes, this is a running list of how to use AppSumo, not nearly as interest.

as anything that you could tell your readers or your listeners depending on how you do it.

However, if you're a writer that doesn't like the blank page, this can really help you out.

This can help you get started, get things on down on paper, and then you can make it more interesting and make it more fruitful and better for your people.

And I think.

I, how do you feel about it?

Do you, you don't, how do you do with the, with the blank page?

Depends, depends on how much I know about it.

It depends on how comfortable I am.

For instance, I did.

Didn't have a description for this week, and all I had was a title, so I typed the title into chat, G P T, and then it gave me a description and then I had to weed out a lot of repetitive stuff.

And then what was left is what is our description for this week show?

So yeah, it works.

It works.

It's great.

Yeah.

Makes a little quicker.

Yeah, you just wanna watch it because it does get repetitive.

It'll say things in a different way, but it really is the same thing that you just saw in the last paragraph.

So you have to really read through it and weed out the repetition.

Yeah.

Yeah.

And that's, that's just the way that the AI works and those repetitions and that kind of thing.

That's what Google's gonna be looking for.

Yes.

Yes.

Uh, You wanna be careful about that.

So if you like all of this type of thing, like breaking news, and then we're gonna break off into the presentation.

I just wanna encourage you to download my marketing self-assessment.

This will help you look at your marketing to make sure you've got everything lined up and it's working well.

So that before you go into adding more marketing tools like we're gonna talk about today or in the past, we've talked about, everything from Evergreen webinars to.

Writing more persuasive copy, like you wanna make sure that your marketing is, is set up and aligned.

I encourage you to go to women conquer biz.com to get the marketing self-assessment that's at women conquer biz.com/self.

That's a new link that we've used in the past, but that will take you there and you'll get.

The marketing self-assessment.

I went through that checklist over the weekend and made sure everything was accurate, made a few changes.

So it's an updated checklist even as of this weekend.

Ooh,

I'm gonna have to take, I'm gonna have to do that right now.

Okay.

I'll wait till after the show.

You can't do

it right now.

It can't be like before the show when we just forgot we had a show, I think, and then we were like, oh, it's hello too.

We better get on

Alright, I'll wait til after but I'm

excited.

Are you?

Are you ready for some training?

Let's talk about Epmo epmo.

Epmo epmo.

Oh, guess what?

The first time I ever heard about Epmo was the day I met Jen McFarland.

She told me all about it and I was like, what?

This exists?

I must see this

So what was your impression when you first went there and you realized there are all of these tools there, and why did I not know

this sooner?

That's what I thought.

Yeah, so I believe it was my friend Tanner Campbell.

He's really a thought leader in podcasting and a and a handful of other places where we were talking.

He was my podcast editor when I first started this show, and he was, he was talking about AppSumo, how he found I think it was like a client portal for his WordPress website.

Mm-hmm.

on AppSumo.

And I'm like, what's AppSumo?

And I was like, holy cannoli, like this was amazing.

It's, there's just so much stuff there.

Yes.

And I think if you're a bootstrapper, if you don't have like a, a lot of money for those, because what we forget is that all of these apps, they add up.

Mm-hmm.

it's like 20, you think, oh, it's just $20 a month.

And then you're like, that's, $240 a year.

They, they add up,

yeah.

and you never stop paying for them when they're subscriptions.

You're always paying.

Yeah.

Yeah.

And so the advantage of AppSumo, there's a few things.

One, cuz it adds up for me too.

It's a way that you can download a lifetime deal access.

A lot of 'em are sass actually.

So you can log into a website and have a lifetime deal, meaning you pay one time $29, or, back in the day when I first started doing it I think I got I think I got missing letter for $19 Nice.

And, and, and so it was, but what, what you're getting is sometimes the tools aren't perfect and there's a.

Things about it that are crazy.

But if you're trying to save on some of your marketing costs, and we'll talk about the types of things that you might wanna look for on AppSumo and then some things that you might wanna avoid on AppSumo.

But what is it that when you went there and you were like, and your brain exploded what else what else struck you about a place like AppSumo?

Number one was that I could start to replace subscriptions with things that we owned instead of renting we could own.

And that is a big deal to me.

That monthly fee is I don't wanna pay for this forever.

I just wanna pay for it once and be able to use it.

and why can't I, I do that.

And then AP Sumo said, you can.

And I was like, I love you.

The other thing is once you get on their mail, email list, they're constantly sending you these cool things and you gotta go in there and look at it and think about it because wow, you could just buy everything.

It it, but, Everything is appropriate for every business.

Some things are more important than others.

For instance, when we bought, we bought one called what was it?

Melon.

Melon is for live streaming.

We don't use it because we love Streamy Yard so much.

We'd never leave now.

And Streamy Yard is a subscription.

but it is the best product out there for live streaming and we're never gonna leave.

we have melon now that, yeah.

I don't know.

We thought we might switch over and we didn't.

But you gave it to your daughter, right?

Isn't that what you

did?

Yeah.

We're gonna give it to her when

she's, when she wants, when she does it.

Yeah.

I just, I, I leaned out for a second cuz I was looking at how many deals I bought because I have a product up on AppSumo.

I can see it.

I've, I've bought a hundred and.

Wow.

Yeah.

Some of which I don't use, obviously but some of which I do.

Yeah.

So what I will say, and, and I will say that like before I listed a product on AppSumo, so you have to be on there to respond to questions and, and all kinds of things.

Like I ignore the emails that come from AppSumo because I know I'm gonna buy stuff and.

But being on there, then it's like I succumb to the temptation of software.

Mm-hmm.

So when you get on here, there's a couple things I wanted to show about it.

So it is app, A P S U M o.com.

And what they have, there's actually a couple of different types of products that they offer on here.

like at a very high level.

And I, I think that if you're new to AppSumo, you're like, holy cow, look at all these deals.

And, and they're not on forever.

If you find something and you really think that it's gonna fit your business, then you need to hop on and get it because they expire.

Sometimes they're only on there for a, like they'll have deals over the holidays that are like 72 hours and you have to jump on it, or mm-hmm.

or they're gone and they bring back some of their favorite.

But what I wanted to point out on here, and you can see it where some of their deals are AppSumo Select, and when we're talking about software and then some of their deals are not, they don't have a little banner on them that say AppSumo Select.

And you can tell also when you click into an app, if there's a YouTube video created by AppSu.

then it's YouTube, it's AppSumo Select.

And what that means is they've gone, those apps have gone through a rigorous process where AppSumo has reviewed it, made sure that it works.

I They, they, they do that with the other products.

But these are more vetted than the other products on here.

I have bought both.

But I think it's important to know that like some of these aren't, so there's one on here right now called Word Hero.

It doesn't have the banner on it, but it has a lot of really great reviews.

And AppSumo people are ruthless with their reviews, If they like it, that's awesome.

And if they don't, they're, they're very honest about what is and isn't there.

So I would say if you're new to AppSumo, make sure that you look for that AppSumo Select because then at least it's gone through another level of.

The other thing about it that I learned the hard way, like early on I had a tool that I used all the time that I loved, and it was like, I can't remember what it was called now because it was so long ago, but it was like this really cool tool that I used every day that would like, make like Google Docs and everything makes sense.

Like it would sort through 'em and do everything.

Mm-hmm.

and the company went outta business.

Mm.

And I And sometimes they don't warn you for very, very foreign in advance.

Yeah.

So if you're investing in AppSumo and, and you're using it all the time, make sure that it's something that you, that's not mission critical, especially if you're not super techy.

Because some of these tools, they do go outta business.

What they're doing on here is they're trying to raise capital so that they can.

Do more development on their product, and sometimes you'll see that products come back again and again.

And it's a little concerning because it probably means they're, they're not getting that monthly recurring revenue that subscriptions need, subscribe.

You can't build a business giving people lifetime access.

You if you, you.

infrastructure and all kinds of things you have to take care of.

So you're in, you're like an early investor in a product that may or may not be here for several years.

And so that's one of the reasons why I tell people.

And, and I wanna know what you think, Shelley.

Because I've, again, I've, I've had products go away.

I tell people.

Don't use AppSumo products for something that's like mission critical.

Like I wouldn't use it for my business website, for example, Cause they have website things that come up all the time.

Mm-hmm.

I might use it for seo, I might use it for something that like supports the the website, but I'm not going to use it for like a website product.

Interesting.

Something really, really important.

Mm-hmm.

how do you mm-hmm.

How do you feel about that?

There are some core products that are made by AppSumo, such as Tidy Cal, tidy Cow send Fox.

And I think those are great to rely upon because as, as long as AppSumo is around, those are gonna be around and they're gonna continue to make them better all the time.

And you get the updates automatically which is great.

Yeah.

And App AppSu o's not going.

So you know the product, the marketing tool, Sumo, it's the same.

Yeah.

And.

and they have a product like King Sumo and mm-hmm.

Yeah.

Which helps you like King Sumos fun.

I have that one.

I haven't figured out how to use it for my

business.

And No, we do too.

And we're just saying, we're like,

how are we gonna use this?

How do we do this?

But what you do is, is it's encouraging people to share your content.

Mm-hmm.

and then you reward them.

Like if, if they share all of the things in all of the ways, and I'm like don't have merch.

I don't know what I can offer people that they would be like, I'm all about Sharing your stuff, right?

They make all kinds of tools Sumo and I think it's just sumo.com.

Then you can go and a lot of people, you, it's a plugin you can put on your website to really help you with marketing.

Yeah.

So I don't think AppSumo is going anywhere.

But some of these products in here, I can guarantee you aren't gonna be around like yeah, two or three years

later.

One of my favorite things, and I discovered this over the summer, is the 60 day money back guarantee.

I was trying to find a good platform to put my course on.

That was.

That had all the things that I wanted and needed in it.

And so I tried I don't know, four of them I think, and where I would put stuff in and I would try it out and I would think about it and then something else would come along and I go, oh, this one's got this and that one didn't have that, so I'm gonna switch over.

So I kept switching over and because you have that 60 day money back guarantee, they just.

Take, give you the refund, but in credits, in sumo credits, and then you can just buy something else on their platform with those credits.

So you're always perfecting the tool that you're using.

You're saying, okay, this tool isn't quite what I wanted, but I see this other tool.

Let me try that, and it's doing the same thing, but it's got these extra features that I need.

So I was able to narrow it down to Banza to put my course on, and I love owning it.

Because then I can put my courses on there and not worry about, having to pay monthly if I'm giving away free courses.

It wouldn't, behoove me to to have to pay monthly for something, pay for

platform, and then give away.

Yeah.

And I think that I'll be honest, the 60 day.

Return policy is something that I started adopting more after you started talking about it.

Yeah.

Like I was like, I should do that cuz there's some things that I've just never used that I never returned.

And, and they give you just a like 30 days to, to redeem your code and to start using the product.

So I recommend if you get something on AppSumo, start using it right away.

See if it's gonna work for you, find out the ins and outs of it, and then if it's not for you, go ahead.

get the refund and you can get it in credits.

And then when something else better comes along, you can use your credits on it.

You can get your money back if that's what you want, or you can get it in credits.

It's your choice.

Yeah.

I, I can't remember what I bought.

I bought something and I ended and I was like, this is just not gonna work.

And I I ended up with.

And it was something so you can buy, let me pull that up.

I was pulling, I was gonna pull up the Facebook group that I recommend for researching tools, but they

do, they have really good sales copy on their sales page and they make these little videos about the product.

So they get you really hyped up and excited about it and then you get, and you're like, oh wait, this isn't gonna work for me.

So that's why they give you that 60 day money

back.

Yeah, and that's the other thing about this I, the other thing you can use AppSumo for, which is terrific.

Looking at good landing pages and copy Yeah, totally.

It's actually really great for this where you can see how people are selling something.

Mm-hmm.

and you can look at it.

So one of the things, so this is, this is one that I've told myself I can't have this is an example of an Abso Select, it's like a mind mapping tool.

It's it's one of those things that I absolutely adore and then I never.

So I, I see resisting.

So what you can also do if you look at these is you can also stack.

So when I said that I spent $200 on something, it was something that I thought I was really going to need like a lot of.

So sometimes you can just get a one time and it's the only offer is like $69.

In this case, they're saying, for $69 you can get this 138, you can get this 207, you can get this.

And like it's just more features.

And so you wanna make sure that you look at this and decide what it is that you need and then, act accordingly.

But it can be overwhelming and you can, you can search for just about anything on here, Yeah.

And they have it.

I have I have gotten some really cool SEO tools on here.

Mm-hmm.

that just help with some research.

I'm a big fan of Writers Zen, and that's a tool that can help you write blog posts and that are SEO researched.

And I've used, I, we used that for epiphany courses as we first launched, and we still get a ton of traffic to those blog posts that we use that on.

And so there's a lot of really great things on here, but again, for me my course platform isn't something from Abso because I just get nervous about it may be going away.

Mm.

So that's why I say, Hmm, yeah, no, I'm not gonna do that.

But I did use Send Fox for a while.

I, I've moved off of Send Fox because my business has changed and I need something more robust.

But if you're looking for if, if you're looking for something for email marketing, this is one that would work.

you're still using that one, right?

Yes.

Yeah.

But you can find anything like, I had Luna for a while.

That's like a, a cold, you can send out cold emails to leads that

way.

I was looking at that one today.

You'll have to tell me more about that

one.

I'll have to tell you about that one.

Yeah.

Why I refunded it.

It's just, it just, so that's why you have to like, test them because you, you'll try it and you'll be like, you this isn't really.

Useful for this reason or that reason.

So that's what's on platform, right?

And then, and you can find just about anything.

As you can see here, you can shop by category and it's like operations, marketing, sales, media tools, finance, development.

And it, that's where you'd find like all the website tools, you can get WordPress plugins, like all kinds of things here and customer experience.

So they have all of that.

They also have like courses and learning.

This is where you'll find the ultimate podcast planning checklist, which is my product

at the low low price of

$3.

The well for a short time, I'm almost done with it.

Hurry up, It's gonna get up.

It's gonna go up.

And you can get courses and learning and that's like business strategy development, marketing.

I got a really.

YouTube course through here.

Mm-hmm.

and it like really helped me figure that out.

But you can learn about things like Google Ads, all different kinds of things.

And just grab a course and instead of it being like really expensive you can get it for much less.

I paid a dollar for a course.

Yeah.

But know it's a hundred dollars.

Look, it's the how to make a thousand dollars a month.

Yeah.

In your business for a dollar.

And I got it for a dollar cuz it, they were revenue.

Special.

And I'm like, yeah, I guess I'll spend a dollar.

And then I put it in the cart and I didn't have my card with me or anything, so I just put it off and put it off.

And they sent me the emails, there's something in your cart and it's going to expire.

And I'm like, oh, all right, I'll get it all.

It's only a dollar.

So I got it and then they raised it up to a hundred and I'm like, oops, Whoops.

Good thing I got it.

Awesome.

You could also get templates.

I bought when.

When ETI and I switched over to Asana, I bought Asana templates through here.

Interesting.

It's cool.

I didn't even know you could do that.

Mm-hmm.

you can do things through here using tools that you already have.

There's a ton of Canva templates in here.

Then if you're not a big designer, like it's done for you, like that's nice.

You just put in your information.

Finance, all kinds of things.

Again, like for things like this, it's cheap, it's this is like a planner and ebook.

There's just all kinds of things that you can find coaches and course creators can a template bundle.

Then you don't have to you just plug and play, and that's what you're looking for as an entrepreneur.

You don't have a lot of time.

I know that I don't like I'm always looking for a shortcut.

And then they have some creative images.

I.

The creative resources.

I am always on the hunt.

I just bought it.

It came through recently.

Deposit photos.

Mm-hmm.

comes through here and it is like the greatest like photo.

Thing ever.

And I always buy it.

I share it with people and it's up again.

Because you can get graphics if you do presentations a lot or you do blog posts and things like that.

And it's not the same old Pexels pictures that everybody uses.

That everybody

uses.

Yeah.

And, and it's usually way more expensive.

It's, and it's high quality.

Mm-hmm.

it's kinda like Shutterstock.

Yeah.

But if you have a question about, oh, better put that down.

If you ever, ever have a question, this is like the best Facebook group I've ever found.

It's Ken Moo, lifetime.

and it is dedicated to AppSumo everything basically.

Mm-hmm.

And it's where people on Facebook are like, you get sometimes they get the people the developers to come on and answer questions about the product.

They're always giving reviews.

You can see here, there's you, you get to see some of the drama behind the scenes.

But what I use it for is I'll go in here and that you can do a search in Facebook if you're on Facebook and you can just look up.

Like I bought, I bought Airbrush AI from AppSumo recently.

And look at it here.

Mm-hmm.

You can research these tools and you can start to see what people say.

Like here is like 500 images per month.

There's 163 comments.

I can tell you that this is a good product.

It's fun.

I've enjoy.

And, you could click in here and be like what are people who've already downloaded it?

Saying, is, is there anything in here?

I use this sometimes when I see something and I'm like, Huh?

Yeah.

What, what?

How good is it?

Yeah.

And it'll save me some time and money and get me off of there.

And his group has been around for a long time.

It's a pretty good group.

There is drama in there sometimes, but that's just a Facebook group, That's how they work.

Yeah.

But there, it, it is good.

I've really enjoy.

F discovering and finding tools and, it's a, it's a fun tool.

I like AppSumo because I have saved a CAJILLION dollars, like I use missing letter in my weekly workflow.

The plan that I have, I don't think it even exists.

And, and I got it, like I said, originally for $19 and then, and then missing letters, like the rare one that like, I still have discounts available.

where they still are, like, they still offer deals to AppSumo people mm-hmm.

to get us to, to bump up into something else.

So they're, which is smart.

They're getting more money from us, even though without making it a subscription.

Yeah.

So we'll do stuff.

Another one that's in my weekly workflow, another social media scheduler that I really is social b and I was showing Shelley that that was actually.

Got us off topic beforehand.

What else do you

use?

The favorite one that I've got is social websuite.

I got that off of AppSumo and I think it was 49.

And super helpful people got us all set up, and then it's all my social media published stuff goes in and all.

Social media posts come out and I don't have to do anything.

Every once in a while it'll say there was an error, putting it out on your LinkedIn.

So go fi go check that out.

And all you have to do is go in and click the button and it reconnects.

Yeah.

And it's fine again.

And it's you wanna make sure that if you start something new, like a new playlist on your YouTube channel or something, you, you add that in to the, yeah, to the ingestion.

And then every time you publish something it's automatic.

And I love it cuz it's just in the background doing all this work for me.

And I, now I have.

Purchased from AppSu, three different social media schedulers.

And they all do somewhat different tasks.

They have other features.

One has these features and the other one has different features.

So I have three of them, and I don't have a problem with that.

I think that if, they, they have a little bit of overlap, but not much because they have different features.

So if you need, really a robust.

social media scheduler and social B isn't available, or whatever it is that your friend is using is no longer available.

There are other things in there that are always coming out that you can try that, that may have similar features or something different that it offers so that you can plug and play whatever it is that you find and that works for you.

One of the things that I find interesting with AppSumo is, for instance, Luna pops up and I read about it and I'm like, huh, I never thought about cold emailing before.

I wonder if I should be doing that.

It, it makes you think about your business more, is there another avenue for revenue that I haven't explored yet and, and here's a tool that's telling me how to do that.

So it's really good at keeping you.

In the know of what's available, what's out there in the world.

Yeah.

It keeps you thinking, and, and what you just described about having two apps that do different things.

I don't usually recommend that for people except, except if the two things that it does, you couldn't afford it if you bought the one tool that does everything.

Yeah.

Yeah.

And that's, that's really the key is like sometimes you can.

like a scheduler that does all of the things.

Yeah, that'd be ideal.

But, but it costs like a hundred dollars a month and if you can't do that mm-hmm.

then you can find something that you can piece it together and, and do it.

Sometimes as entrepreneurs, we gotta do what we gotta do and AppSumo gives us a chance to.

Try some really cool tools, get in the know quickly.

And then the fact that we can refund them if they're not a good fit for our business.

For example, Luna, it was, women conquer business and it was just a bunch of dudes.

They were just showing me dudes and it was mostly companies that I would not work with.

I worked with.

Mm-hmm.

I work with men too.

but my primary customers, I was looking for female founders specifically that I could reach out to, and it was like just not enough.

It was not enough.

Mm-hmm.

that I could, go and follow and stuff.

So it wa you know, so you have to look for that.

You have to play with these things.

Most of us are so time strapped that we don't have time to do this all the time.

But if you're looking around for something and you can't.

I recommend it.

Yeah.

I've gotten some cool stuff.

I've gotten some really cool YouTube stuff.

This is not a platform.

I've learned more about YouTube over the last year from Shelley.

She's been like mentoring me and teaching me about it, just like I've been mentoring her about marketing and like we just, all things, all the things, all of the things I go and I found a course about YouTube that was like, I don't know, 20 bucks.

And then I found, I got something called Bite Play.

um, Was telling Shelley about it.

That really helps with YouTube SEO O which as an SEO nerd is like totally up my alley.

And so there's just all these cool things out there that are, are possibilities and and then you try it and you're like, eh, no and you take it back.

I thought it was gonna be something better than it is or different, or that was gonna fit my needs, but it's not going to.

So let me go get something else.

I love that you get to try.

to try everything in that way, it's great, but you gotta make sure that you stay on top of it.

And if you're gonna get a refund, don't wait more than 60 days, get

it done.

That's right.

And especially for, for what Shelley does, I mean, Shelley's always on the lookout for things that help her.

Consistent content framework and if you're really interested in producing content like we do every week and getting out there, being on YouTube, being, we also have the show that's on Spotify and all of the podcast networks.

You're gonna wanna get the consistent content framework that's available at.

AGK Media Studio slash framework.

Framework.

Framework dot

framework dot.

That's what I did.

I knew that I had typed it in there wrong.

Framework dot agk Media Studio.

Oh yeah,

you did.

Type it in wrong.

I'm like, wait a minute.

That's not

framework, right?

Agk media.studio.

I've only been talking about it for a while and I totally.

Hose that, but I dunno what I'm talking about.

It's in the crawl framework.

Agk Media Studio.

Show notes.

So yeah.

I'm gonna come Things Erase.

Erase.

Can you tell we're, it's a little rummy over here.

We're, we've been busy.

We're getting ready for the holidays, just like all of you.

Yeah.

Jen,

is Jen's gone outta town?

Hopefully there could be a ice storm starting tonight and, oh.

It's like I said, it's a balmy 15.

Yeah.

Which is really, really cold for here.

Yeah, it is.

So are you ready for some tweaks of the week?

Let's tweak it.

Oh, that sounded dirty.

Hey, it's on you, Shelley.

Hi.

I can't help it.

If tweak is a weird word, Too many meetings.

Ah, we talked about chat, G p T.

Yeah.

Let's talk a little about Canva Docs.

Canva Docs is something new that Canva is in has introduced?

Yeah, you talked about it.

I'll pull it up.

Oh, okay.

Cause I was gonna do both at the same time.

That's hard.

That's hard to do.

So Canva dogs, and it popped up when I opened up my Canva this week and I was like, oh, what is this?

And it makes a beautiful.

Doc, doc.

Now it'd be great for like a, a quick ebook to throw together is a, a free download or a, lead magnet type of thing.

It could be something that maybe, if you're going to.

Go to a conference and you want a quick little handout.

Just little super, super great designs super easy, and it gives you blocks.

Oh, put this block in.

Put that block in.

Put that block in.

Great.

And then it's got an AI writer.

And I tried it out and it worked out really, really well.

I didn't find that it was doing too much of the whole, Repeats.

It wasn't so bad about repeating.

I thought it did a really good job depending on what you type in there that you're looking for.

Sure.

But it will help you to flesh out your.

Bullet points.

If you have bullet points, but you can't think of what to say beyond that, stick it in there and it will flesh them out for you so that you have more to your ebook or handout, making it more valuable.

So I thought it

was awesome.

Awesome.

Yeah.

Collaboration tools.

Yeah.

This, this looks really great.

I haven't had time to check it out.

I've, I have all kinds of e-books and things in Canvas, so part of me is ugh, do I have to redo everything?

It looks awesome.

I think if you're a big Canva user, if it pops up for you this week, it popped up for me and I was like, yes, please, So if you, if you are on Canva, you're gonna wanna do that because it can't, it just looks like it can do a lot of stuff that can help

you.

Yeah, it could be a presentation, it could be a proposal, it could be a handout.

It, it, there's so many things you could do with it.

Why

not make it quicker?

Mm-hmm.

Yeah, and pretty and pretty quicker and pretty, pretty quick.

It's pretty quick.

Do you have a tweak of the week?

Email us at hello women conquer biz.com so we can highlight it.

We've gotten a few suggestions and we've pretty much covered 'em, so you've gotta let us know out there what it is that you find interest.

and you can do that again, that's email us@hellowockbuss.com.

Nice.

I'm gonna write that in the chat.

Hello?

Yeah, And then conqueror biz.com in there.

All right.

Are we ready for the next thing?

Yeah, inspirational moments.

This is from Seneca.

It was in my the Daily Stoic for today.

It's disgraceful for adults to have only the knowledge in their notebooks.

How long will you be compelled by the claims of another Take charge and stake your own claim.

Something posterity will carry in its snow.

It's easier to quote and rely on the wise words of others like Seneca It's intimidating to venture out and express your own thoughts.

Your experience does have value.

You have an accumulated wisdom.

Share your stories.

In my LinkedIn newsletter this week, I combined a little bit of different things.

I talked about ai, AI's getting pretty awesome mm-hmm.

but AI gives you overviews and generalities.

It's never ever gonna come with a story.

Like a when my son was two and he got a toy that was a wood.

From Toy Story Doll and Hello Guitar, and you press the button on the back of the ca guitar and, and he would talk and he was so excited.

Now you've gotta imagine that this is a child.

This is a child who is really of sad and depressed most of his life.

He was, he's, like he's on the spectrum, but not, he's not on the, obviously autistic, but he is very, Clingy, two depressive ideas.

So when he got this toy and he was so excited, my husband and I were just like, and it affected us so much that I, to this, to this day, remember it, that, that he was so happy to get this toy, this present.

And that is why we need to be fully present in the moment.

That's what that taught me.

Now, if I hadn't experienced that, I wouldn't be able to share that story with you.

You wouldn't resonate with it.

You wouldn't think about your own child or yourself on a Christmas morning.

And, and AI can't give you that.

AI can't provide you with experiences and stories that, that real people can.

So share your stories.

And if you need help getting your stories out into the world, that's what we do.

we can help you learn to livestream, podcast, blog, and all of the things.

That's what I have for today.

How do you feel about that, Jen?

I think that that's totally right.

I, I think that it's possible at some point AI will be able to handle more storytelling, but there's nothing that it replaces.

And vulnerability and sharing personal experiences.

Nothing, nothing can take that away from you.

And that's what, that's what keeps us from being a robot So yeah, it's what makes us special.

I, I think that we have to, and I will say it's hard for me, it's hard for me to tell stories in a way that maybe for other people is.

and it's something that I am working on and it's something mm-hmm.

that Kelly and I've worked on together is, sharing little challenges and struggles and bits of yourself.

It's it's hard and but it is what makes us human and it's what makes us interesting and

relatable.

Yeah.

Yeah.

And it's part of our brand.

It's why people will choose us over anybody else.

They hear a story that they relate to.

And it could be a simple thing.

And you can start off with, today I was getting my coffee and then I put my creamer in and I thought, let me taste the creamer.

And by itself it tasted like a cinnamon roll.

It was.

Perfect.

Then I put it in the coffee and it wasn't as good anymore, and I just couldn't understand why.

By itself it was great, but with, and this is a story you can tell and it's, it's nothing, you don't, you're not even revealing any personal information about yourself except that you like the taste of cinnamon rolls and So this can be a story.

Yeah.

It doesn't, oh, sorry.

Yeah.

Yeah.

That's just an example of one of the thousands of things that happens throughout the day that you can turn into a teachable moment, a story you can share about your life.

Something that people can laugh about.

Yeah.

Yeah.

Like one of the first things I bought for my Roader Pro was a cover on it because I am very clumsy and I knew that I would spill water on it and ruin.

Did she spill water on the unit?

Not yet, but when I showed, it was funny cuz when I showed Liz, my Roader pro, she's wow, I feel like I could spill something on it.

I'm like, oh, but wait, And I go, cause I do that too.

And I walked out with the case and I thought she was, she just thought that was the funniest thing ever.

Yeah.

Yeah.

So we all have those things that, that we, Think about ourselves some.

Some.

I'm klutzy, so I'm gonna get

back massive coffee explosions on my desk before so there's a reason for it.

So smart.

Everybody, have a wonderful holiday.

Safe travels.

Stay warm, stay safe, enjoy the time you have with your family,

and Merry Christmas Thank you for joining the Women Conquer Business Podcast, posted by Shelley Carney and Jen McFarland.

Please subscribe and leave a comment or question regarding your most challenging content creation or business problem.

Then share this podcast with family and friends so they can find the support they need to expand their brand and share their message with the world.

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