Hello and welcome to the Women Conquer Business Show.

I'm Jen McFarland, joined by Shelley Carney.

We're your go-to small business marketing show covering breaking marketing news that affects you cool apps we found, and a deep dive into a marketing.

With a side of motivation and inspiration.

We'll also talk a little about our own entrepreneurial journeys as well.

Are you ready?

Let's get started.

Hey, hey, hey, hey.

Welcome to Women Conquer Business.

I'm Jen McFarland, joined by Shelley Carney.

Today we are going to talk about how to boost your business with a product bundle campaign.

And I asked Shelley to do this because when I first started my.

I learned about these like right away the ultimate bundles and they bring all this stuff and I've never really known how it works.

So what is a product bundle campaign and how can you collaborate with other creators in your industry to put one together?

What are the benefits and costs involved?

As I said recently, and she talked about it on this show, Shelley participated in info stack's content creator Super Stack Black Friday campaign, and she's gonna share how she connected with info.

All the steps she took to increase sales and grow her email list so that we can all do it too.

Woo.

How you.

I'm doing really well this week.

We had a lot of fun.

Toby and I got to go to a couple of holiday parties.

Last Saturday.

We went to a fam family and we went to a friend's house.

They actually have a house that was converted from a warehouse, or it was actually a store warehouse type of a building, and they converted it into a home.

It's really nice home, but it's in a district that you wouldn't expect a home, so it's a little odd.

But the whole reason they were doing it on that day was because there was supposed to be this Twinkle Light parade on Central, which is Route 66 that goes through Albuquerque.

Oh yeah.

And it rained the pick, it picked that one day to rain all day and all night.

And Oh my God.

We hardly ever get that much rain, but it was just like, oh, I'm gonna rain on your parade, So we didn't go to the Twinkle Light Parade, but we did go to their place and had a good time there.

And then Tuesday we went to the Jingle Mingle, which is a business party kind of thing.

A friend of ours, she runs a business.

Called exhibit and she puts on trade shows and she helps people put on trade shows and she does displays and she's, really integral into the Albuquerque business community.

So we wanna make sure we were there yeah.

To say hey, and to be seen and to win prizes.

So Toby and I we're like to win our prizes when we're there.

So one of the things they did was they gave you, Number.

And then at the right time, you're supposed to look and see what your number is and then find two other people who have the same number by running around and talking to people.

And Toby and I just really ran around and said, are you this?

Are you this?

Are you this?

And we found our people first.

And so he won a prize.

And I won a prize and I won this prize.

It's called a Float spa.

I don't know if you've ever heard of it.

I've.

Have you I've done it.

It's so fun.

Yeah.

So I'm looking forward to it, and I'm like, okay.

I hope I don't get freaked out by being in an enclosed floating bathtub thing.

Yeah.

But

yeah.

Because what they do is they put so much salt in the float place that like mm-hmm.

I fell asleep.

Like, how weird is that?

Wow.

I'm just like floating on my back and then I like rolled over and got like water on my water in my mouth and I was like, oh, sorry.

Yeah, melt.

And I was like I guess I relaxed cuz it's supposed to be, it's called ero gravity and it's like sensory deprivation and all, it's awesome.

So you time look forward to that?

Yeah.

How about you?

What

do you mean to so for those of you, God bless you, that have listened to the show since 2018.

My friend Liz Zurk, and I used to do an episode called Word of the Year, and she texted me and said, are we gonna do it?

We gotta do it.

We gotta do it.

And because now the word of the year's gotten more interesting, since it's no longer pandemic like the word of the is more interesting.

So over the weekend we recorded a bonus episode of just Liz and I.

Women conquer business that we'll release at some point before the end of the year going through the Oxford English Dictionary and Miriam Webster Words of the Year.

They're two different words, is based on searches and use, and it's always pretty fun.

And it has nothing to do with marketing It's just an excuse to talk about something different.

Although one of the words of the year is related to marketing ish, and so there's a little talk about it, but.

not like with Shelley and I do here every week.

The other thing that happened is I realized that I have sold, I'm gonna put this up here on, add it to the stream.

I realize now that I have sold 400 courses on AppSumo, the ultimate podcast planning checklist.

It's $3.

It's like an insane.

Value for $3.

And I had somebody emailing me this morning who was like so can I can't share your course with people.

I'm like, no.

I'm like, it's $3 a person.

So it was just funny, AppSumo people want to get as much as they can at this point for $3.

It's, it's just exciting to have sold that many.

It's really been a list building activity for us.

It was also a test to see like how selling on AppSu.

I've thought about how meta is this making a course about how to sell on a course on AppSu.

Like it's just like this meta situation.

And anyway, so I had not really been keeping track at all about how many people had bought the course.

I do keep track of things like the reviews to make sure that it's doing well, and it is.

So now I'm like, okay, so what's next?

This has been here for a.

know, when you think about it, a year, 400, 400 courses sold.

That's not bad.

Like I've done relatively no marketing for this, and it's been a really great experience.

So now I'm retooling the course, updating it will re-release it because as AppSumo normally is lifetime access.

So whatever updates I make, they go out to the whole community who.

and migrating my courses to another platform because I honestly am not a fan of teach.

and in the process of making a lot of really great changes.

But it is I don't know, do we have like applause or something?

Like I'm very celebr

Now you gotta add do his ask Very

exciting to have sold 400 of something.

That's right.

It's neat.

So that's my big what's going on over here.

Are we ready for some marketing breaking news?

You betcha.

All right, so Jen and I took a look at the state of marketing Salesforce research, and do you wanna share that or?

I, I

can, yeah.

Let me pop it up.

Okay.

So you can start talking about it and I'll pop it

up.

It's.

It's a a gathering of research from marketers, mostly marketers who work for large companies, what they're doing, what they see happening, what's working number one thing that's working, email talking old school still works.

Hang in there, do your emails.

And as Jen's told us how she grew her email list with selling all of those courses, Through AppSumo a great way to grow your email list.

Be thinking of these types of campaigns that can help you to boost the growth of your email list.

And the second thing I wanted to make a note of is looking ahead to 2023 marketer c.

Improving skills is important in content marketing, campaign strategy, and data analytics.

We're all about that here at Women Conquer Business, and I especially am about content marketing.

So focus on your content marketing if you haven't started doing it yet.

And I talked to somebody this week.

I am.

She does a lot of.

Work with other companies, teaching them to reach out on LinkedIn and to yeah, half automate that and half, personalize it, to bring in new leads.

And then I asked her what are you doing for content marketing?

And she said we're gonna get into that in the next year.

So a lot of people on the precipice of diving into content marketing, if you need help with that, if you wanna get started with that, please contact Jen and I and we can walk you through the process.

Absolutely.

And what I, what excited me the most about this Salesforce report is these are things that we have been talking about for a year since we started doing this.

Mm-hmm.

together, which has been almost a year.

I can't, yeah.

I can't even believe it.

It's flown by.

What's interesting to me is, everybody, of course, they.

personalization.

So it's not only building that email list.

My biggest regret is that I didn't really aggressively try to build my email list when I first started my business.

Mm-hmm.

So now, and everybody says that it's dead.

It's not,

and I think that's a confidence thing.

In the beginning, you're a little afraid.

You're like, oh, I email these people.

They might unsubscribe.

Then they don't belong on your list and they

don't belong on the list.

it's, Texting with Alan, my executive assistant this morning, and I'm like, sometimes you just have to bless and release And that's, yeah, that's, you're just saying goodbye.

Mm-hmm.

and it's okay, mm-hmm.

so

like Marie, is it, Marie Kendo could anyway, she's thank it for its service, and then let it go.

Let it go.

Yeah.

Yeah.

And you have to do that with people on your list.

You also have to think about that, just in terms of the business as a whole.

I think in the context I was talking about earlier, it was, when you're working with people and you're not aligned, sometimes you have to do that too.

So it, it's just how the world works.

Personalization, personalized experiences.

So it's you wanna have an email list, but you also want it to be very personalized.

Something else we've talked about a lot that stood out for me and as much as, and I think

a good way to do that because you can't know everybody on your list, but they can know you.

So you can share your life and your personality in your email list, and that will help them feel like it is more personal.

That's totally true.

I think that in this case too personalized customer-centric.

So you can do tags.

So when somebody comes in, you tag them as if they come in through marketing, self-assessment, if they come in through ultimate, podcasting, I mean you can like tailor your messages.

To gear toward what people are most interested in.

You can also use tags so that you're including their first name if you're capturing their name.

Mm-hmm.

which I highly recommend on your email list.

If you are selling on e-commerce or something like that, you can also personalize what you send out based on products people have bought.

It's similar to what I was suggesting with the ultimate podcast planning checklist, but it also works if you.

Physical products or if physical products.

And that could be anything from t-shirts to french fries.

You can definitely personalize fries, experience I dunno why that popped into my head probably cause I'm from Idaho The other piece of this that's really interesting is this data privacy regulations tighten.

There were.

It's interesting on the ballot, they don't talk about the stuff down ballot That happens during an election or laws sometimes that are coming on the books.

At the beginning of the year, there were several states, I wanna say like four or five states, and they're putting on the books at some point next year, increased privacy regulations.

Up until now, it's been, I think, Illinois and California.

now it's like even more.

So there's even that, like who's on your list?

How are you tracking them and are you complying with the law?

So there's a lot in here.

It's a good, it's a good thing to talk about It's a good thing to look at.

Even if you aren't a marketer, if you're a self marketer, I think there's a lot of value in this sales force.

In the Salesforce document,

success leaves clues.

So look at these peoples Salesforce huge company talking with other big companies and their marketers.

What are they doing and what is working for them?

Then we can do the same thing.

Absolutely.

And we will definitely put a link to this in the show.

In the chat.

If you want Shelley, you could probably put it in the comments.

Oh, I'm gonna flip over to the other breaking.

I know not as sexy.

Everybody gets super excited about Salesforce and it has all the pretty graphics and stuff.

If you are interested in content marketing, which enco it's not just live streaming, it's also words.

In fact, words are always first really on this.

One of the things that you'll wanna do is stay abreast of changes to Google.

It's frustrating and maddening, but they have a new algorithm.

And so if you look here, it says, creating helpful, reliable people first content.

We have been talking about this for months, all year throughout the year that this is really important.

Two episodes that diver dive deeper into this that will include in the show notes are topic clusters and skyscraper pages.

In both of those episodes, we talk about eat, which is how you create authority.

what it is that you're talking about, and this is really what underlies a lot of this people.

First content, you think about it, is your content helpful and satisfying for web visitors?

I think part of why they're doing this is they are heightening their awareness of AI writing and how terrible it is and not helpful most of the time.

There's nothing wrong with using AI to help you write.

I use lately, for example, for social media.

I've used other tools like pepper type, but they aren't used without a human touch.

That's right.

So you have to use it as a guide.

It's not God guide, not God.

So what that means is make sure that you're focusing on people first.

Make sure that the content you're creating holds up, as something that makes you with an authority.

I don't know why any of you would not do.

anyway, naturally, however, we have to say it because now Google is saying, no, this is really important, even though they've said before, it's really important.

So we will include there's some really great quality content, quality questions in this article.

We will definitely include this in the show notes as well, so that you can be asking yourself these content quality questions, expertise questions as you go through and start writing.

Posts, or even if you're thinking about doing something like what we do, which is having a podcast and then posting episode show notes this could be an interesting exercise for you to go through this and look at it.

And that's all I have.

Breaking news.

Oh, do you need a pause again?

I don't

need, Shelley gave herself a computer robot voice.

Do we know how to undo that?

I don't think she

does.

This is like the funniest thing that's ever happened.

She's trying not to laugh, so So while she's working on that.

Okay.

Are you back?

Okay, I think I'm back.

Oh, no, that was, Tony didn't take that one off.

That was the broken button, but it was on another board, but it, for some reason, it when I tapped the other one twice it, it came on.

Oh, we've been having trouble with.

Roader Pro Two.

Stick with the Roader Pro.

One people get the cheaper one because the two is buggy.

Got some bugs.

Yeah.

So why don't, are you ready to, to start the training?

You betcha.

Awesome.

Alright.

Ass up Shelley.

Here we go.

I'm gonna pull out my, My, okay.

Today we're talking about collaboration campaigns, product bundles, and we wanna start with.

What is a product bundle?

Product bundle is when you take many different things digital courses, eBooks workshops masterminds, masterclass, all the sorts of digital products, and you put them together, but they're all under one theme.

I participated through black.

During the week of Black Friday in a info stacks content creator super stack and I donated or contributed to one of my courses to the stack.

And it was a new experience for me.

I had never done this before and Jen asked me to talk about it today, and she asked me, where did they find you?

And I was like, I don't know.

So I emailed them and asked how did you find me?

And she said we looked on Amazon for keywords such as live.

In other keywords, she says, I didn't know exactly which one hit for you, but I'm guessing it was livestream and they found my book.

So there's a, an important note if you have not yet written a book, but you have been writing blogs for a while.

Compile them together and put a book up on Amazon and it's going to, you never know.

Opportunities can pop up all the time and things like that.

So that's how they found me.

And what is that is what a product bundle is.

Now you can do that through Info Stack BC stack.

There's a podcasters kit, there's a bunch of 'em out there.

Or you can create your own.

If you already have a bunch of digital products, you can package 'em together in a bundle and add in a couple of extra services and then promote it like crazy.

You can do that on your own.

You can do it with other peers who also share similar audiences to you who produce a digital product that would fit into a theme, and you can do that together.

share email lists and promote the heck out of it.

But the reason I did it was because they contacted me and I thought let me give it a try.

It'll be a learning experience if nothing else.

And it was let me just, I'm gonna look through my, so what do we need as content creators and entrepreneurs?

We need visibility, credibility, and customers when we wanna grow our email list.

So this product bundle, Was a way to accomplish visibility, credibility, and growing my email list visibility because people who wouldn't normally see me are gonna see me because everybody who's in the product bundle who's participating is sending out emails to their list.

They're putting out ads on their social media.

and info Stack is also doing that.

They're putting out ads to everyone Yeah.

To share this product.

I Here, can I can I bought it so yeah.

Do you want me to log in and show

You can certainly do that.

Absolutely.

Show you the stack.

So just so that everybody understands, let me share it here.

So I bought, Shelley Stack is here.

It's the content creator.

Super.

And so just to underscore what Shelley's telling you, so if you look in here, these are all created by different content creators.

And then in here, Shelley Carney, livecast Life, the Secret to fun fulfilling and consistent content creation.

Now, if you were to buy this course outside of the stack, far more expensive, but buying it as part of a stack, then you're getting access to all of these tools and then.

Ostensibly, I would think everybody that signs up for a court signs up for the stack, then you pick and choose.

So I only really redeemed a handful the day I bought it, one of which was Shelley's.

And I'm already on your email list, so everybody that I added to I got added to their email list and then I could go in and look.

each individual course.

So I think you begin to see there's what, like 12 or 15 people on here.

They're all promoting it.

Oh, I think there was like 20, 24 products or something like that.

20 products?

Yeah, something like that.

So I can't count.

That's not why you That's right.

Hire me.

They You didn't,

you didn't bother to count cuz you didn't care how many there were.

No, I was buying

it because you were doing it and I thought it was great that.

Yeah, so and bear that in mind.

I bought it cuz Shelley's cool.

Mm-hmm.

Like other people did too.

Mm-hmm.

So this is why it's advantageous if you can get on one of these because you're being added alongside all of these other creators.

and promoting yourself as well

okay.

Mm-hmm.

around the world, in fact, because some of these creators are in the uk and other places in Europe.

So yeah, you're around the world and when they find you on there in, they may end up.

If they get into the course, they're gonna find out all of the content that I create all of the different shows that I put out.

So then they're gonna say, oh I'd like to learn more.

And she said, she's gonna talk about this on her show, so I'm gonna go tune into her show.

So I get not only email subscribers, but then subscribers on my YouTube channel podcast and whatnot.

Absolutely.

So then you, they reached out to you and then you said Yes.

And then did you have to give them, when did you give them this description?

So what they do is they say, okay, now here is the onboarding process.

So I go through the onboarding process and it's this form, and I basically copied what was on the form and then I started working on it because it was the product description.

It was the bio all of the different information that you might have on a sales page for your course.

They wanted so that they could put it on their sales page.

So it forced me number one, to finish the course I'd been playing around with all summer long.

I finished the course and then I had to do all of this sales copy and they guided me through, here's what we need.

And as I was writing it for them, I was plugging it into my own.

Course funnel so that I have that it, it was motivational, right?

Get this done and get it up.

Oh, yeah.

And now it all matches as well.

A good experience with that.

So are you saying then that this experience helped you improve, like your sales copy?

It, yeah, because it forced me to do it and it guided how long it should be and what it should include, and they would give you samples to follow.

And even the graphics, they gave you samples like, okay, here's some samples, and if you don't wanna create the graphic, they'll create it for you.

If you're like I'm crap at that stuff, do it for me.

So they would have, but I just copied one of their samples and I think a lot of people did that was, yeah, because they were all real similar in the look in their look.

So it is an opportunity to collaborate and finish a digital product if you haven't done that yet.

Some people gave things that were very small and, simple like a checklist.

Mine was a very comprehensive course because I wanted people to take the course and then give me feedback on it so that I could improve it.

You have to decide for yourself, what do I want to include in this?

And.

There's advertising, so they send you email swipe copy so that you can write.

emails now they Wow.

Ask you to think about writing to your list every day during the sale.

And that's nine days actually nine days because they want you to do a, the day before this is coming, and then every day, so it's nine days.

But you don't have to, you get to choose, it's your list.

and they're very, you know all about that.

This is you, this is your list, but here's some email swipe copy for nine emails.

I went ahead and set up those emails.

I personalized them, from my voice, and I set them up in a whole different email marketing provider, I put them into Convert Kit.

Convert Kit.

You can start for free.

So I just put that list from, I took my list from Send Fox and I put it over in Convert Kit and and then I set up, All those nine emails, and I recommend you do this because if you wait and you think you're gonna do it every day, it's not gonna happen.

So he sent 'em up ahead of time.

Use their email, swipe copy, put in your affiliate link that give you an affiliate link so that when people click on it, you get credit for it so that you make a commission off of every sale that, that you bring in.

Yeah.

And then you can set and forget the the emails at that point.

Now they also recommend that you might want to have a welcome sequence, but they don't give you, guidelines for that.

So if people sign up for your course, you put them on your email list, and then they.

A welcome sequence to know more about you and what you do, and some people will try to sell you things or get you involved in their memberships and that sort of thing.

I've noticed because I've signed up for this as well.

Yeah.

So I'm doing that too.

Whereas I'm just like, I just put 'em on my list and put 'em in my welcome sequence so they get, here's who I am, here's what I do, and now they're getting my my weekly newsletter just to nurture the.

Relationship rather than, Hey, have you done the course yet?

Hey, hey, hey, do this.

Hey, do that.

I'll tell you like this, like a bombard.

I got bombarded.

I had to subscribe from somebody already cuz I'm like, like I downloaded it.

I, it was the TikTok coach.

Mm-hmm.

And I was just curious.

And then it was just like, Had me on blast, mm-hmm.

And I will say, so this must be the part that was hard for you was sending out like daily emails.

I feel like my list would kill me since I only spend one out a week.

And yet at the same time, I know that.

This is how it works,

That's right.

Now what I did was I included in my newsletter, my weekly newsletter, I told them what was going on.

Look, I am sending you all information about this.

If you do not want to in receive any information about that, it's on a completely different.

Email server, so go ahead and unsubscribe from that.

But don't unsubscribe from the newsletter because you know you'll still get the newsletter once a week.

Just let them know, here's what's happening.

Don't get scared, don't get worried, don't unsubscribe.

if you don't want that one, just unsubscribe from that.

Yeah.

Ben, did they also provide you with like social media?

They did give me a handful of graphics that I could use for posts.

And I also, because I'm a video person, I took their email swipe copy and I adjusted them and I created nine videos, which I put into square format and portrait format, and I scheduled them with my social media scheduler to go.

Every day.

And then I just, okay, that's done.

Yeah, and Toby and I went to Alamogordo.

I'm just like, brilliant because a few days in, you and Toby had purchased and nobody else had.

Now they tell you people don't purchase till the last day.

So don't freak out about it.

Just keep things going.

And I did.

I was like, okay, I had to calm myself down.

this is not a reflection of who I am, this is just marketing and.

You have to do that sometimes during a launch or during a promotion when you're like, oh, nobody loves me.

They're not buying my products.

it's like also they're getting a thousand different emails a day about Black Friday.

Promotions.

So yeah, don't take it personally, but what does happen is you get some sales, you get some new people on your email list, but a lot more people are aware of you and the people who already knew you are inspired to take some kind of action.

So there's been more actions since I've done this, so putting out Yeah.

Putting out things into the world relentlessly.

We'll get some attention.

And attention is money in this industry, so sure.

I recommend it for that.

I recommend trying it because it is a learning experience.

You get you feel motivated, almost forced.

Oh, I gotta do this.

Oh, I gotta get that done.

Oh, they want me to do this It's totally up to you if you do it.

That's the secret that you hide in the back of your brain and then you force yourself to get it done.

And then on the other side of it you go, I did that.

And here's how it worked out for me.

And maybe you didn't get a lot of sales.

I didn't get a lot of sales.

I had four sales And maybe you don't get a lot of people on your email list.

But in this particular case, they have a whole year to sign.

So they bought the package.

They can sign up anytime in the next year, so I can add them on at that point.

I have probably about 22, 24 people who've signed up so far, and they're now on my email list and they are qualified leads.

So it's important.

It is I think the greatest learning experience was just.

set it and forget it.

Commit to it.

Mm-hmm.

I'm doing this and it's going to last a week and I'm doing nine emails and I'm gonna do nine videos and I'm gonna do, all these posts and then I'm gonna, Schedule it all and then I'm just gonna let it do its thing and I'm not gonna f take it personally

yeah, here's the thing, you can learn so much.

So at the time I signed up for, so remember at beginning I said it sold 400 AppSumo courses.

I signed up when they were trying to get people to sell courses.

So a year ago.

Mm-hmm.

it wasn't like the whole world had a course on AppSumo.

Mm-hmm.

Which it seems like now they have a ton of courses, So they offered, I

mean, really honestly, maybe.

Or maybe you just now notice it because you're looking for it.

At the time, they were offering a bonus if you signed up and sold a course.

Oh, very cool.

So I think they sent us like a thousand dollars first for.

Having a course.

Wow.

And then as part of signing up, at that time, it was because it was last year for Black Friday that we signed up and then right before we went live in October.

Mm-hmm.

and it was like we got the bonus if we signed up by that time.

So we got the bonus and then part of that whole package was, Hey, would you like us to help write your copy and do graphics I was like, oh yes,

please.

Okay.

Anything that they're gonna do.

Absolutely.

It was, oh boy.

Yeah, we got it.

So we've got, so it, as part of that I was like, yes, please.

I'm gonna let you help me write the copy for this.

I'm gonna help you with the graphics.

If you look at the graphics, this is clearly not graphics that I typically would have on my website, and yet it's been very good, it's done very well, and I learned a lot about like, how to talk about things, how I changed some of my own person.

Copywriting based on this experience and it's really worked out.

And it sounds like you've really learned a lot from.

As well.

Yeah, I, it was a growth experience.

And the other thing is I think I've made a good connection with the people at Infos Stack and they are going to be promoting it again in January and they asked, would you like to promote it again?

You don't have to, it's your choice.

But if I do make any sales, of course I get the commission, but they're gonna promote it again.

Yeah.

So they're gonna bring in even more people to buy these courses and they said they're even adding more.

Con content creators to the stack this second time.

So there's going to be even a wider audience.

So once you're in, it can continue to grow.

Yeah.

And that,

yeah, and that's the thing, like I took, I was like let's just see.

Let's just see if mm-hmm.

if Epiphany can take off a little by selling courses on AppSumo.

And then, we've learned a lot through the whole process.

We had people coming in, we've gotten a lot of.

I think it's a really great experience.

Yeah.

So anytime that you get contacted by somebody, this might work.

It sounds like you're willing to keep going with them.

Yeah.

Yeah.

Like I said, it, I didn't sell a lot, but they give you a really good commission like 70% it's really good.

So it's really worth it to.

not just because of the money though, but because of the learning that's involved and that push.

And when you get involved in something that's, quality you wanna make sure it's a good quality.

It's a good company.

Yeah.

They're, they treat their people well.

Then, there's so many doors that can start to open up.

Yeah.

Yeah.

And I was on a, I was on a livestream to promote this, and the guy and I on the livestream really bonded, like we thought a lot alike about.

The content consistency framework and, live livestream, first framework of doing content creation.

So he's oh, I wanna have you back.

And I said I have, I even have a book cuz he's promoting authors.

And I was like, I have a book.

And he's oh yeah, let's talk about your book.

So we hit it off and he's got a huge list that he's sharing this with.

Fantastic.

This is all good.

It just grows.

Yeah, it just grows.

It just grows.

Yeah.

So hopefully everybody can see the benefit of collaboration.

Do you have any other, like benefits or costs or anything you wanted to share?

The only cost is.

whatever it is you're giving them, which is a digital product, which is you've already created anyway, and you can still continue to sell on your own to other people.

So I don't think there's a whole lot of cost other than your time and your effort.

But for your time and your effort, you're getting so much growth and knowledge and opportunity from it.

I say it's really worth doing.

Absolutely.

That's cool.

Do you have anything else?

Teach us today.

This has been really helpful.

This is no I think make sure you check out Jen's course and her self-assessment.

A marketing self-assessment, and check out my framework.

Because content consistency framework we need that in 2023.

Absolutely.

Yeah.

So those are scrolling across the bottom.

But go to womenconquerbiz.com/podcast to learn more about the podcast.

Go to where.

Sendfox.com/wcb for the free content mark, free marketing self-assessment, and then framework.agkmedia.studio to get your content consistency framework.

Yay.

So those are all our CTAs for you today.

That's right.

Are you ready for tweaks of the week?

Tweaks of the week?

All right, so Shelley is also leading us in tweaks of the week, an inspirational nugget.

This is a k a Shelley show, So take it

away.

Okay, so this week I did a show yesterday, in fact, about.

A content website that you can put together very quickly and automatically called Supapass.

Mm-hmm.

I purchased it and Jen got it too.

You did through AppSumo.

Today is the last day you can get the special deal.

So if you're listening right now, run out and get it.

Otherwise, they do have a forever free level that doesn't have as.

Features, but it's still free.

So it's a great place to get started if you're a content creator putting out a podcast especially.

So all you have to do is import your r s s feed for your podcast and for your blog, and it pulls it in automatically.

You can start bringing in your YouTube videos with a Zapier.

That's how they're doing it right now.

And, Once you have that set up, it just does it's thing.

You don't have to mess with it.

Then you can put in your all your information, all your contact information.

You can have courses and special other content on there that you can gate with a paywall.

Or you have a membership.

Have a membership where they pay monthly.

Yeah, you can go

either way.

Yeah.

So this is, this would be an alternative to a Patreon or some of these other.

Content creator websites, but way easier than setting up a whole Patreon.

I think I had a Patreon account for a while and yeah.

Yeah, I tried Patreon.

This is really great.

Yeah, this is really great.

I bought it because when Liz was here, we decided we're gonna have a side podcast for funsies called female Crime Fighter.

Dun, dun

So I

was like, I wonder, cause I, I was the one who said, have you looked at Supapass?

Like mm-hmm.

You did?

You told me that.

Yeah.

Yeah.

I can't remember if you'd bought it yet or not when I said that.

But then I, when I was like, if we're really gonna do like a new podcast, like I need a place to put it.

And I was like, I wonder if Supapass is still there.

So it was mm-hmm.

and as you said, it's almost done.

They've added so part of.

Apps from AppSumo if they're good companies, and I think this is a good one.

If you look at some of the people like Pod Fest being on here, I think it's a good indicator for the quality of the product.

What happens is they start to get feedback based on the deal that informs the company of how they may want to adapt or change what they're offering, and that's.

what's happened with this product?

Like in the beginning, you would get certain things and then everybody's but this isn't really as useful as if you made it so that we could add blogs as part of the deal or made it so that we could upgrade into the growth pricing point.

And they've added that too, so that if and that right now is yearly.

$300 a month or $350 a month.

Yeah.

To get the growth package.

W if you buy I think it's the second tier, I think that's why I got the second tier.

Mm-hmm.

On Tumo, it's $8 a month or something like that.

Mm-hmm.

So like you can see that like you're saving like a tremendous amount and they're gonna let you in.

To grow your business with them.

So it's a good one.

How has your experience been so far with having Supapass?

I I was a little confused on some things and They have a little chat bubble down in the bottom click on that.

And if they're not there, they start emailing with you so that you know they want to know your questions and your problems, and they ask you for if it's something to do.

Like I was having a problem with setting up the d n s for my My domain name.

Oh, the domain name, sure.

Yeah.

To it.

And so they were saying, oh, we'll just send us some screen caps and let us know what's going on, and we'll help you fix it.

And then they also said, and here is our our scheduling app to schedule a call with us.

And I've seen in the in the AppSumo comments, people have also said, I was on the phone with them three times and they walked me through everything and they're really patient and they got it.

They didn't, they worked on it until it was right.

Yeah.

And so their customer service is really good.

They have a knowledge hub, they have a blog and they have a Supapass academy.

So that.

There's all kinds of ways to learn how to use it and to get your questions answered and to fix little problems, that come up.

I was having an issue, with the d n s, like I said, we type in messages and methods.com.

It should take you right there now.

It does, but I had made a mistake on there, and Toby and I figured it out.

But I could have, had a call with them.

I did have a call with them initially just to, yeah, have a quick, here's what I'm doing with it.

talked it over cuz I was like how do I make it go live?

And he's you just hook up.

Your dn you adjust your dns your a record for your domain name and then it goes live.

Oh, okay.

Easy.

It's just, yeah.

But sometimes, and that's part of why, you're an early adopter when you do something through AppSumo, but usually the good companies, they'll help you right away and look at this.

This is pretty nice.

This is your super.

Site, correct?

Yeah.

There, there's some good stuff in here.

You can also log in or register.

Mm-hmm.

So this is, it encourages people to sign up with you to get notified of content.

There's also you can gate your content in free to everybody who shows up and looks at it.

Mm-hmm.

free to anybody who signs in and then paid products.

So it's nice that you can do that.

Great.

Mm.

so that's awesome.

Yeah.

Woo.

So I'll keep you posted if I build my Supapass site, if I'm excited, we'll win.

Do it.

I'm busy.

Come on.

It's so easy.

Just put in the RSS feed.

Boom.

Now the first page the getting started, it runs you through, okay, now first do this, then do this, then do this.

And it's okay.

Okay.

I'll have to talk to Liz.

Yeah, it's pretty simple.

She's a brain trust

co-host, Yeah.

I think the hardest part was like, okay, if you don't have branding or if you're unsure of what branding you PO you wanna put on there, then you have to get together and make sure that that it is, you're both happy with it.

Yeah, yeah, exactly.

That's all.

Yeah.

So are you ready for some?

Are you ready?

You ready for some inspirational nuggets?

Let me look at my inspirational.

I got some quotes for you today.

Woohoo.

Yeah.

Zig Ziegler.

It was character that got us out of bed, commitment that moved us into action and discipline that enabled us to follow through Richard Branson.

If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.

And this is anonymous.

There are secret opportunities hidden inside every failure.

And I added the word perceived.

Mm-hmm.

There are secret opportunities hidden inside every perceived failure just because you think you fail.

It doesn't mean you failed, you learned something, even if, because you tried, because you took action.

And I love the one from Zig Ziegler about character got us going, commitment and moved us into action and discipline enabled us to follow through.

And that's how I felt about.

The the product stack that I was working on was like, discipline.

Get it done.

I have, I have a deadline.

I have to get this in because I promised not just them but myself that I would do this.

And I had, I had an a reason to do it, pushed myself and I got it done.

And that discipline pays off.

And I wanna say, I wanna really congratulate you for following through It takes courage and it really does.

You're laughing, but it does, it takes courage to.

okay, I'm gonna run with this.

They're telling me to do this and I have all the feels about that and I'm gonna do it anyway.

Yeah.

I mean, seriously, that's not mm-hmm It's true.

hard.

It's hard to follow through and just say I'm gonna listen cuz sometimes it's easier to not listen.

So I wanna congratulate you for that and thanks.

You're seeing the results of that, and it's gonna continue to come in over the course of the year.

You've built some good relationships.

This is exciting.

It is.

And I'm, and even though even some things that I don't think are related to it have started popping up.

Mm-hmm.

And I think when you take action, when you put stuff out in the world, even if it's not directly related, other things are gonna start happening as you, cuz you shake it up, right?

It's like that snow globe, you shook it up.

So all those little snowflakes are coming down now and coming into your world.

So gotta shake things up.

Gotta do it.

Is that all we have for today?

Yeah.

Thank you so much everyone, for joining us, whether you're watching us or listening to us, and we really, really hope you have a great week.

Thank you for joining the Women Conquer Business Podcast, hosted by Shelley Carney and Jen McFarland.

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