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379: Another Side of Sebastian Manhart...

Episode Transcript

Hey, thanks for listening.

This is Ross Kenyon.

I'm the host of Reversing Climate Change, the podcast you are listening to right at this very moment.

Before we get into the bulk of today's show, I'd love to tell you about our sponsors, Absolute Climate and Philip Lee LLP.

I've made great radio with both.

Of them, they should be familiar to you if you listen to this show.

But I want to tell you about why you should learn a little bit more.

The first sponsor is Absolute Climate.

I did a show with their founder Peter Miner few months back and a lot of people love that show.

I was asking a question of can registries design their own methodologies for carbon markets without it being a conflict of interest?

An absolute climate's thesis is no, they shouldn't be in the business of doing that.

We.

Actually need to.

Disintegrate functionality within carbon markets even further.

They are literally the only independent standards body for carbon removal that exists.

Their name is very well chosen.

I.

Think they are some of the most aggressively idealistic people within carbon removal.

It's come up on reversing climate change so many times about how and why there's tension between commercial teams and science teams within carbon markets.

There's some fundamental tension between the rules of running a business, or I should say the rules of running a profitable business is maybe a better way to put that and climate impact.

And I think Absolute is one of those companies that, at least from my experience of what I know of them over there, I think they're going to be some of the staunchest holdouts.

Just trying to make sure that there can be a justified true belief that a ton purchase is a ton truly removed.

They're betting big on not compromising.

It's a bold strategy.

I respect the absolute hell out of that.

Absolute is very much doing things their own way and they stand out to me and I will never mistake them in a lineup.

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In fact, I told him to pitch me on some weirder legal shows.

I really like doing shows about the law.

I think the law is such a fascinating.

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It's badly understood by most people.

Just structuring deals within carbon removal is hard.

I'm talking grown up deals here, like when you're trying to put together an enormous package, complicated structuring, a lot of money, changing hands.

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You really do need a good lawyer.

I'm sorry to tell you that if you are a startup out there in carbon removal, you're going to probably pay a fair amount of money to lawyers.

There's just no way around it.

Your choice is basically do you get a bad lawyer or a good lawyer?

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To.

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Of reversing climate change, one also really cool thing.

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And now here is the show.

Hey, thank you.

So much for listening to Reversing Climate change.

I'm the host, Ross Kenyon.

I'm a climate tech and carbon removal entrepreneur.

Today I have someone on that.

If you work in carbon removal, essentially needs no introduction.

So I won't belabor it too long before I get to today's guest.

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If you use some other app or YouTube or something else, a great rating review goes a long way.

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And thanks so much for your support.

So anyways, today's guest, Sebastian Manhart.

If you hang in any carbon removal or carbon removal adjacent spaces, you've certainly seen Seb or Basties, as I'm told that he is often called Bastie by the Germans, Seb by the Americans.

I'm just going to call him Ian, you know, like, I'm going to go my own way on that one.

I knew I wanted to have them on for a long time, but only want to do a show when I could think of an angle that would be a little bit different.

Like whenever I have guests on this show, especially those who have a career being communicators, they often have the things that they communicate about.

And many times they have a spiel.

And some of the shows I'm least proud of on the show are the ones that end up with a guest inside of their spiel that I can't break them out of.

So if you listen to shows I've done with celebrities or people who have publicists, I'm often trying to find ways to throw them curveballs so that we can be more spontaneous, more open.

And I think that leads to a much better listening experience.

That's why I finally had this with Sebastian.

Sebastian had his first kid recently, and we use it as a way of getting into some of the difficult feelings of caring about climate and working on climate in a world in which many of the trends are troubling and what it means to be a parent inside of the circumstances, I get Sebastian.

Sebastian is a very effective user of social media.

I get some advice.

I get to share some of my.

Some of the difficult.

Feelings of being a social media user produces where?

You kind of have to use it.

You can't really opt out of it at this point without taking some serious sacrifice.

OK.

And and so if you don't know who Sebastian is, Sebastian is behind so many things in carbon removal.

He's a senior policy advisor at Carbon Future.

She's a major carbon removal marketplace.

He Co founded Cdr jobs, which is the carbon removal dedicated jobs board.

I described him during the episode as a sort of Johnny Appleseed of trade organizations for carbon removal.

So many of the trade organizations in different geographies around the planet have a Sebastian thumbprint on them.

He's the Co host of Cdr Policy Scoop with Evitama.

So if you want to have very regular updates on what's happening in the world of Cdr policy, it's also more than that.

But their main hook is to focus on policy.

Great show, very effective, very short link to all those things are in the show notes.

Sebastian, I'm so sorry.

Am I leaving anything out about your very active carbon removal career?

There's a bunch of other things.

You can you can cruise around on this LinkedIn if you really want.

Oh the Giga 10, which is a great newsletter that updates one on a monthly basis of the 10 biggest stories of Sebastian sees it from the world of carbon removal and he also does a nice video podcast with Layla Connors.

Layla is the founder of Tree Media and environmental documentary Legend.

Her latest film, Legion 44, features so many alumni of this podcast because it's all about the world of carbon removal, so.

They do a little video podcast.

Version of Giga 10 every month to that I would recommend in any case the show we are ready to begin your properly.

Contextualized, you're ready to listen.

Now, thanks so much for your time.

Have a wonderful day, enjoy the show, share with your friends.

By the way, post about it if you like it.

And here it is.

Hey, Sebastian.

Hey, Ross, this is this is another.

And you're one of the the people I listen whose voice I'd probably listen to most.

So yeah, finally here talking to you.

Likewise, but it's the case with people that have a lot to say.

And you and I both have a lot to say that you you always want to find a way to invite people in that would give them something new.

Because I feel like they like when someone asked me to be on their podcast, I'm like, don't you already know what I'm going to say about some stuff?

Like, do I need to be somewhere else?

And maybe you have a little bit of that inside of you too.

You power a lot of ground like you're you because you you do episodes on things in a lot of different areas.

So yeah, I've heard you talk about a lot of things already.

Yes, I always, my line for this is always for better or for worse, but I think that's what I am good at insofar as I am good at a specific thing.

I like the synthesis.

I like being broad and connecting new things.

I'm not always the person that you want with the incredible amount of depth on a single thing.

And I think there's someone else that you should ask for those kinds of questions.

And I'm a much better question asker than an answer giver, I think in general.

So test.

That today.

Oh crap.

Yeah, get this plan going.

First of all, am I cool enough to call you Seb?

I hear people say call you Seb by the way, so this is.

This is a good starting point.

It's finally I can clear the air on this.

I've never actually done this.

And it's really funny.

Nobody ever called me Seb until I had my first American colleagues.

And there's a thing where a lot of Americans, they, they just default to send before they even know me.

Like my, my shorthandle is actually busty in Germany.

So it's Sebastian and Busty, but yeah, I go by Seb with most people these days.

But yeah, it's Sebastian or Basti usually.

Wow, That's just as a result of you doing more work with Americans.

It sounds like that's what happened.

It's.

It's honestly like it's an, it's an American thing.

Europeans, they never, they say Sebastian, they never say Seb.

And then I meet an American for the first time.

They're like, hey, Seb.

And I'm like why?

I don't, I don't like changing of you as more American because in in my mind you've got a Tyrolean hat on.

Like that's like in my mind, like you are just a Tyrolean.

OK, you're really letting me clear up the air on a lot of things now, because this is another thing that people can't say.

I always say I'm Germany, Italian, right?

And I live in the mountains in Italy, and I have a very German name.

And for those people who are a bit more vested in history, they might know that there's a part of Italy that's German speaking, which is South Tyrol, which is probably what you're referring to.

So when people see my name and they're like, I'm Italian, they're like, yeah, enjoy S Tyrol.

How is it in South Tyrol?

And this really stings because the Dolomites where I'm from, which are these this beautiful mountain range.

2/3 of it.

And the Italian speaking part from which I'm actually from, which is Veneto and 1/3 is in South Tyrol, and all the big mountains, all the beautiful mountains, I'm the Italian speaking side.

But the marketing of the German speaking side is much better.

So everyone thinks that all the great mountains, I'm the German speaking side and everyone assumes that I live there, but I'm not.

I'm from the Italian speaking side.

Oh man, we're 3 1/2 minutes in.

We've already.

I you you do reveal a fair amount about yourself online.

I feel like you do try to communicate about your personal life and like you share that you recently became a father.

Which is it?

Your first child?

First time.

First human.

Yeah, I have a dog that I've had for 10 years and that was a big step for me at the time, but it's nothing compared to having a kid.

So yeah, first time Dad.

You saved yourself there because parents hate when people say that about dogs.

I felt I find that to be like one of those universally like, oh, I have a fur baby so I kind of know what it's like.

And parents are like, you have no idea.

You don't even know what you're so ignorant.

There's no comparing I.

Thought there would be no no.

Yeah.

I kind of want to get into that with you because I think if you are in carbon removal, obviously we see your stuff all the time.

You're very plugged into policy, but you also are a business person.

You're you're in the back end of like basically every Trade Organization that exists.

I think it has your thumbprint on it somehow.

You're just like a.

Johnny, I like trade association.

I like them.

You like them?

Yeah.

It's like your main model for getting things done.

I want to find some, like, new ways to understand you and what you're thinking about that are maybe outside of what we see every day.

I wanted this to be a Christmas show and I wanted it to be with ugly Christmas sweaters on, but I just did not have.

Should have.

Told me I have some great ones.

I have some that even used to have LEDs that kind of blink.

Unfortunately they got they broke at some point, but I've got some good Christmas sweaters.

Send me a picture of of you in one and I'll make it the the image for the.

Show.

And so we will.

Not deny the people what they want.

They want this from you.

Sebastian, that's true.

We can make that happen.

OK, Yeah.

I want to see.

I want to just see a little bit more inside what your life's actually like because you are someone who makes things happen in carbon removal.

But you're also more than that.

And I know that you're also watching this space with a fair amount of trepidation, like probably everyone else is, and trying to make sense of it.

You have a child.

Having a child, I think is an inherently optimistic act to some extent.

And yet the the world is feeling not so good to us.

I think I've seen you bemoan the potential death or lacuna in climate multilateralism that has me very spooked internationally.

I don't know.

How do you make sense of this hope, despair, parenthood Nexus that I think a lot of people are probably in?

It's a really tough one and I I know that you you come with this quite a lot in your episode as well.

I know that you're very as anyone in the space should be, right, thinking about both sides and, and personally, it's been a rough year.

I mean, honestly, I also, I, I, you know, I haven't used letter word recap every month, the Giga 10 and the last couple of months it's just been I tried to put in some nice wins as well, But boy, I've been sharing stuff that's just functioned the gut after punching the gut.

And and that's just in Cdr.

Once I look at climate more broadly, I mean, it's, you know, if I look at the US, if I look at the world, if I look what's happening to my country, Germany, and there's a lot of stuff that I would never have dreamed years ago and not in a good way.

And so there's that reality.

And my way to deal with it in many ways is I have always been, my therapist says I'm a a compulsive optimist and it's something that honestly drives some people mad.

But it's kind of, it's helped me a lot and it's helped me also in this situation a lot because I'm able to see all the negative stuff, but I'm able to kind of put it in the corner in my brain and then focus on the good stuff again and communicate that good stuff.

And kind of hoping that by communicating the good stuff, we'll be able to generate momentum and get more good stuff.

But it's tough, especially this year has probably been the toughest yet, at least for me.

How's it been for you?

Well, you listen to the show, so it's been up and down.

I, I find working in this space to be helpful.

I think if I were more of an observer and not doing much, I think I would feel very disempowered and very scared.

And part of me is very focused on where to move.

Like, is there a safer place in the world to be to bet on for the coming decades for my family and for myself?

But when I'm working at carbon removal, I feel encouraged by the fact that I perceive I am making a difference.

I feel like I'm making connections for people.

This last month I made several what I think are very high impact introductions to people where I'm like this is a new business, this is a new partnership, this is a new idea.

And that stuff gives me hope.

But if I if I wasn't working in this, I think I would start feeling like this is happening to me.

And my job is for as a family man is to find safety.

And I don't want to be in that small individual like kin kind of orientation.

I want to be able to have the moral sphere expanded to have more and more people in the world as a whole taken into it.

But when you do feel disempowered, I can feel it happening even in my own heart where I'm like, crap, now I'm becoming selfish and selfish in a non pejorative way.

Selfish in a, your job is to take care of the people closest to you kind of provider mode.

And that's, that's probably like a reptilian brain, like as old as our brains get.

And it's not helping us make the best decisions for the world as a whole.

I don't want to think a lot.

Of us have been like I, I identify with that and I think a lot of us have been taking more of these decisions lately than we wish.

And it, it sucks, right?

Because you're spending very, yeah, money, time your brain on things that you thought you you don't need, that you should never have to think about.

And yeah, that really sucks.

Yeah, I feel that way too.

But are you saying the Giga 10 has been pessimistic?

I mean, I, I really like those newsletters.

I think they're very well organized and they're good and they're like great monthly recaps, but I don't perceive them as being, is that you being pessimistic as an optimist?

Because it doesn't even read that way.

I just I must have.

Happened like, OK, that that's like maybe one thing that was in the Giga 10, but that's it.

I can't even remember any other things.

So literally just before this recording, I spoke to to Leila Commons.

We do kind of a podcast video version of the Giga 10 once a month.

And as we went through it, I realized I had kind of three really bad news in a row in it and that there were still a lot of good stuff in there.

But but by the end of that third one, when we discussed it, we were like, damn, this has been a rough month.

So I try overall, the way that I like to look at it, a really good quote.

I don't know who to attribute it to, but is that what's important are not headlines, but trend lines.

And we tend to get stuck a lot in, in headlines because that's how our brain works.

That's how newspapers work.

That's how a lot of the information we, we, we get works.

It's always headlines, headlines, headlines.

And but it's really healthy to look at trend lines.

And I love doing things like the Gigaten because it allows me or yearly reviews and stuff, because it allows me to actually take a step back and look at, OK, all the stuff is happening.

I have all these headlines in my head, but where is it going over all?

And when I look at that, we are going in the right direction, right?

Like this is, this is what I perceive like both on the policy front, on the, on the start up front on the, the, the deliveries when we're going in the right direction and what 1 theme made.

And this is an interesting one that gets me thinking more and more about my work is this year more than ever, I've seen the tailwinds in carbon removal come from people that I really don't identify with really in the politics space.

And this is really concerning and it creates kind of an ideological tension in me that I'm sure many feel.

And what I'm talking about is a lot of the, the tailwind for Cdr has come from people who are trying to lower climate emission.

And there's a lot of, and Cdr has been used and is being used as we speak in countries that I worked in, in the exact way that I always hoped it wouldn't be used, which is, you know, we kind of want to keep doing what we're doing.

We're not going to take decarbonization too seriously.

But look, here's Cdr and I feel really, really torn because on the one hand that's wrong.

On the other hand, we are in such a fragile situation that we, I don't think we can afford to turn down the few governments and policy makers that are trying to push Cdr.

And so this is something that this year has really kind of, I, I still don't know really how to navigate that, but this is something that I'm very torn about and that until 2025, I didn't really encounter to this scale.

Yeah.

This is maybe governments saying that they're making strategic investments or procurement in carbon removal to scale this up, but they're slowing decarbonization at the same time or something kind of like that.

Is that what you're pointing to I?

Mean that the most obvious example is if you just look what happened 2 days ago in Europe, they agreed on a 90% emission reduction target for 2014, which is great, but then they build in 5% international credits and this could be huge news for non European carbon removal, for global S carbon removal.

This could be the biggest demand side boost we're going to see in the next couple of years.

And but where's this coming from?

This is not coming from increased ambition.

This is coming from people who are hoping for cheap credits abroad to not have to do the job at home.

And you know, this is a good example where it's like lower ambition.

Everyone agrees that it's lower ambition, but it might actually be really good news for carbon removal.

And that's the tension that, yeah, I, I find quite hard to navigate.

I always hate this with policy.

I had this when the trade war stuff started probably close to a year ago at this point, where everyone I know that worked in anything that touched graphite, any critical mineral was just like, yes, we need to reassure everything.

I'm like, you know, this is this is leading to a a world that is not as not as friendly, right?

Like overall, this is not a I'm glad it's good for you.

I'm it's going to benefit you.

That's great.

But if you can do math.

With it, yeah, so.

Carbon removal Has one of these potentially corrupting or potentially myopia inducing kind of moments now, Yeah, biochar in the global SA lot of demand.

That's great, but it also just means what we're not doing what we need to be doing.

The main thing is decarbonization, right?

That's the main show.

And I'm really worried about doing more harm than good.

And this is the other thing that I find very tough.

Take this international credits aspect.

One option would be to just not take a stance or to push against international credits, period.

But obviously, if you want to see potential demand for carbon removal, you're going to push for international credits.

What could happen very realistically is you push for international credits, but then you end up with no carbon removal and you just end up with a ton of of cheap productions that don't do the job.

And you've been part of that and you've made that partially.

Obviously I don't want to overestimate my own influence here, but you, you, you're part of something bad that has happened.

And so that's the other thing that I'm, I increasingly see is that push and calm removal is often a bit of a gamble where if it turns out the way you want, it'll be great.

But there's a part where it won't turn out the way you want, and it will actually be worse for the climate.

Yeah, I know because you've been advocating for global S inclusion and ETS integration in Europe and carbon removal and like that's a, I'm also at heart a free trade person.

I think if we can go to places where it's cheap and that's helping on the global carbon budget like that's, that's good, that's value for dollars.

Like that's a good thing, but not if it results in for like a policy leakage kind of thing where it's like.

Oh, this is actually just.

On net, not doing what we want.

I love that.

I also love one of the recurring themes of the show.

I don't know if you've been listening long enough to it to have caught all of the references to it, but do you know the the literary device of the monkey paw?

Do you know, have you ever heard of me reference this?

Maybe remind me?

It shows up in countless horror fiction and and films, but it's usually when someone wishes for something and they get it, but it's not in the way that you want.

Like Pet Sematary is a good example of the Stephen King book and film where OK, if you just like bury your kid back in here, it'll come back to life, but it's not your kid anymore.

Like something happened in the grave and it's sure you talk, your kid is alive again, but it's not the same kid that went into the ground.

It is dark.

It's supposed to.

It's a monkey paw.

Like it's supposed to be dark.

It's a horror literary device.

But yeah, so you feel like you have some monkey paw dynamics here of just advocating for what you think is good.

People are like, they love what you're saying.

They support it, and then it gets enacted in a way where you're horrified.

Is that probably what's happening?

Yeah.

Wow.

What's that?

What should?

We do, right?

Like I'm I'm a person.

I'm a very intuitive person and I realized that the best things in my life came when I, when I trusted my intuition.

And I've, I've become very comfortable trusting my intuition, which sometimes really backfires, especially when you're like publishing a post that reaches 50 or 100,000 people before thinking about it twice.

And then you realize an hour later, I really shouldn't have done that.

That happens too.

But overall, it's a good modus operandi for me.

And and so in this case, my intuition tells me like, we're already nowhere close to where we need to be, and we just need to push where we can.

We need to be opportunistic.

We need to get whatever we can.

I just hope that in a few years we won't look back and be like, damn, that that turn we took there shouldn't have done that.

But yeah, we shall see.

I prioritize the gut and intuition very highly.

I think people underrate it a lot and should use it more, although you shouldn't do it when you're hungry because then it's hard to tell like which signal is actually operating here.

Like knowing when it's actually your intuition versus some other bodily desire is a really important thing to know.

How do you pair that with just your rational analysis though?

Because I feel like a lot of your work is data-driven.

It's very quantitative.

It's policy.

Policy is not a probably a good place for intuition.

Although that being said, there are people who are like highly intuitive policy makers or visionary political leaders that probably are not thinking from data, so maybe that's even a wrong supposition.

What do you think?

So a little back story here is that one of my most important early professional experience was I was a Co founder in a in a tech startup and it was coming out of the University of Cambridge.

I'd done a masters, all the other Co founders had done a PhD and it was very kind of, you know, Cambridge grads startup and we did a lot of things great.

We did a lot of things wrong, but one of our core values was RF, which was robust as fudge and and it and basically was the opposite of intuition.

It was any decision had to be backed up by really strong analysis and date.

And at the beginning it felt really, really good because it gave me confident everything was always you always had a rationale for every decision.

And with the years I realized that it just really wasn't how I worked and I ended like arguing with I was the COI ended up arguing with the CEO so many times.

At some point I left after seven years and, and, and since then, when I'm reflecting on that, I'm like, OK, this was really not me.

Like I, if I, if I was running a company again, a bigger company, I, I really wouldn't force every decision to be data backed the way that it was there.

And, and that I think, you know, there's a time and place for data.

And especially when you communicate a lot online, you, you do need to make sure that when you make strong statements, you back them up with data.

But there's also time of it and a place for emotion and for and for just saying what you're thinking and for and for ranting and for, yeah, putting something out there that people will contradict with data, right.

Even as an, as a, as an intentional step to elicit discussion and to get the best out of other people.

So yeah, I I'm really taking a very much more dialectic approach these days than I think I would have done 10 years ago.

I think the dialectic is appropriate here.

Nori made all the opposite mistakes where it was very visionary and but visionary in a way that is like some of the things that were envisioned are still nowhere close to happening.

And you're like, cool, some more empirical grounding and data-driven.

This might have been useful more early.

The goal is not to just be purely data-driven or purely intuitive.

The ultimate goal for being good at business or probably anything is is being able to to marry these things, to being able to use your intuition successfully, pair it with quantitative analysis where appropriate, but also not get so hidebound to either that you make poor decisions.

I think that's just what wisdom is, as far as I know, is being able to combine those things and wisdom has to be beaten into you by learning the hard way, I think is mostly how that works.

Yeah, there's nothing that that I think makes you understand things as much as running a starter when you're 25.

And yeah, it's it really helped me on a lot of fronts.

You got all the answers then, didn't you?

You knew everything, I thought.

What I did, it's so funny that I mean, another aspect that maybe people know less about.

I had a burnout when I was 28 and and I was very much in the you got to work eighty 100 hours a week kind of can and kind of glorifying that.

And, and, and I remember having an off site discussion where somebody that is now one of my closest collaborators, Helen Lundaby, who is now also in CDI and she works with me on all projects.

She's fantastic.

I remember her raising the point that we should have an expectation of not working more than 50 hours a week, which is already way too much.

And I remember making such like, yeah, taking her argument apart and being like, absolutely no.

And when I think back about those moments, I'm like, who the hell were you?

And, and thankfully, thankfully, I ran against the wall when I was 28.

There's some people who never run against that wall or who run against that wall much later in life and who spent decades doing what I was doing.

And I did it for 3-4 years and it was a really low point, but everything changed after.

And for people who kind of know me also outside of work and in my free time, they will know that I've probably one of the healthiest setups that you can imagine.

I'm very happy with how life is and how much I work and how I get to be in the mountains and with my family, with my wife and with my kid and say that's another big, big learning.

And I'm glad I did it early, even though it was painful, because I really, I hate the glorification of, of, of working that much.

I think it's one of the silliest things we have done in our modern society.

Yeah, the worst boss I ever had quoted this Elon Musk line.

He said something like to be an entrepreneur is to chew on broken glass while staring into the abyss.

How?

Freaking depressing.

Yeah, like, like that's why are we doing this.

This is, this is terrible.

Yeah.

If you hear something like that, by the way, you should run.

If you're if you're in an interview and someone quotes that, you should get out of there.

And it's all about to realize what the yes, it's all about in our job, not in all jobs.

In our jobs, it's about the quality of our interaction and thought.

And I realized a really interesting inverse causality of the less I work, the higher the quality of my interactions and thought and the more productive I am, the more successful I am, the more compelling I am.

And this is, this is something that I think is super under underutilized by people in business and by individuals is less is more when your job is to be creative and impactful in the way that we are hoping to be.

So yeah.

Of course the European says this.

I'm in the European August.

I know how you people do things.

Yeah, you Americans, I don't get it.

I.

Don't think it works very well for us either.

One thing that helps me be much more OK with the model you just stated is there is a way of understanding creativity and consciousness.

This is a little bit woo.

I'm going to go a little woo here.

Tiny bit.

I'm not even sure that I fully believe this, but if you can get yourself there, I think it helps in certain ways where consciousness is more of a field rather than something that's endogenously generated by a material brain.

And creativity is something that is received.

Your mind, your body more of an antenna for receiving intelligence rather than the thing that's generating intelligence.

Even if this is poetry, if you think that way, your job is to clear enough space where you can be creative.

It doesn't mean you fill all your time up with meetings, but you have enough time where you're thinking passively and openly and then things come to you.

And a lot of the ideas that I've had recently, we're doing just that, not overbooked.

That's really resonates like super high value.

I'm like targeted.

I know exactly what to do.

I know who to introduce.

This is the deal.

You guys should cut this deal.

This is serious.

And that's that's not because I was working 80 hours a week.

It's because I was listening very effectively.

I think my.

Best business ideas have all come while cycling or running or hiking.

All without exception.

Not while I was sitting at the desk.

And those, I mean, the decisions that kind of really changed the trajectory of what I was doing.

They all happened when I was outdoors doing something that I love.

And when that happens, not one or once or twice, but 10/15/20 times and you see that pattern, you, you realize I, I have to get, I, I mean, I love doing that stuff.

But even just from a business perspective, from a career perspective, that's how I get the best outcome.

Otherwise I will never have those ideas.

It works.

You don't have to.

I don't know the mechanics of it.

I don't know if it's just exercise, taking a break, weird thoughts about creativity.

It doesn't matter.

The proof is in the pudding, as we might say.

It just kind of works.

Yeah, I find that too.

Why do we fetishize it then?

Is there something about the, I don't know, toxic hustle culture?

We got to be super busy.

Makes us look productive and important.

And I.

Was I was a proponent of that.

So I, I, I get it.

I understand that I was part of that.

I was, I was pushing my managers, my employees to the brink for years.

And I feel awful for it now.

And I'm like, what, what?

And we were, and the worst part is at the time, we thought we had this best working place in the world, right?

We had all the flexibility, unlimited paid time off, all that bullshit that when you, when you, when, the minute, when the manager at the top is, is exuding toxicity day-to-day, it doesn't matter what policies you have, you're just going to have miserable people in your team.

And when they have families, you know, you're 25, you don't get it.

At least I didn't, and I'm not proud of that.

That is the one, the one group of people that in considering who to work for, if I want to take a full time position somewhere, I'm like, I don't really want to work for a 25 year old CEOIII think that's the one.

I'm like kind of discriminatory again for him.

Like I think you need to come back to me 20 years later.

And almost up to you.

I mean quick reference my the the I mean main company I work with right at common future.

The reason that I ended up with them is exactly this is because Honus, the CEO is freaking awesome.

He had two kids ready early in life and he is the, he's 1 of this perfect mix of kind of environmentalist, but also he used to work in finance.

He had kids early.

He kind of gets family life and, but still works, you know, productively.

And when I saw that together, I was like, this is a person I want to work for because he gets it right.

The things that I didn't get 10 years ago, he gets.

So I'm, I'm completely with you.

I'm very picky now when it comes to the people I work with.

Yeah, Honus is somewhat because he's a, he has a PhD in financial engineering, I think, right.

Yeah, he's one of those people that in the long, long arc of carbon removal, as soon as it becomes necessary to do some of that, like serious financial engineering, you're like cool carbon feature, not a bad place to be.

Those skills, those skills are here now.

They're ready now.

And most importantly, I have to hope I don't expose him too much.

He's, he's a really strong cyclist and I love that about him.

I love that whenever I go to Fry book I, I bring my bike, we go out.

And but again, to me, when I, the people I work with, I don't have the expectation I had when I was 25 that I need to be best friends with everyone.

Again.

I think that's actually the toxic, but I have the expectation the people I work closest with, there needs to be some sort of human connection.

It can't just be a business transaction.

I need to understand the person behind the face.

Otherwise, I find it really hard to genuinely trust someone and do good work.

And with Honest I, I found that which is really, really great.

But it's something that, again, with 25, I had a very different understanding.

Yeah.

How bad was your 28 year old self meltdown?

Like what exactly happened?

I never had thankfully, except that moment month.

I never had mental health issues in my life, but I started having essentially anxiety and almost panic attacks and couldn't breathe and stuff, right?

And it happened kind of a day.

And then I didn't really.

I just went to work.

I remember opening my laptop and not being able to breathe.

And like that happened two or three times.

And then at someone I was like, click, like, what the hell just happened here?

Like where did you get to right?

And I had to be, I was building, I was building that startup.

I was building another startup in the evening from 9:00 to

12

12:00.

It was ridiculous.

It was really ridiculous.

And I was trying to have a relationship that obviously didn't work out right?

Like, and it, it, it was crazy.

And, but I remember once I realized I went to, to the CEO and I said and done.

And I was like, look, this is happening.

Either we reduce my workload now in this meeting by 50% or I'm out.

But it's the only way this can continue.

And after that, I've changed my life and, and two years later, I, I left the company.

And ever since I've kind of structured until then, my work always came first.

And now it doesn't like I, my lifestyle, my, my other things come first.

And I structure my work around it.

And this is something that has been game changing for me is the acceptance that I can do impactful, meaningful work that I really enjoy and that can sustain my life without it being the top priority, which it is for many people, but for me, it's just not anymore.

I'm genuinely surprised to hear you say this because you strike me as someone who is ridiculously productive.

Not just the frequency and depth of your posting and your writing.

I saw how many words he wrote in the last year.

Just like that's a huge number.

There's podcast, there's stuff that I don't know about that I'm sure is like policy briefs and other things for Carbon Future, other clients.

There's trade organizations, you.

Delegate.

Really.

Really.

Yeah.

I I want to add that.

I I know that's the answer at least partially, but it's true.

So Sebastian, like what is the mechanics like who doing all this thing for you?

Yeah, the people think I wear crazy eyes.

I really don't.

And I've surrounded myself with probably 8-9 people and over the years that are exceptional, that are highly autonomous, that require almost no management.

Like literally half an hour a week at Max.

And I often batch them together.

So there's maybe 2-3 hours of management per week and they are just incredible.

Some of which I like Helen, the person who asked for the 50K50 hour week, I've been working with her for more than 10 years, right?

And, and she's been kind of transitioning with me now into carbon removal in other places.

And, and so I, I think I'm just really, really good at finding and retaining very good people and delegating to them.

It's the only explanation I have because yes, I have a lot of output, but I don't work as much as people think.

Are these paid by you?

Is it the different businesses?

Does Carbon Future have like a team for you behind the scenes?

Like what?

What?

How did this all work?

Well, there's different, different entities, right?

There's different things I run and they're paid to different entities.

Basically there's a policy scoop, there's Cdr jobs, there's kind of my consult, my policy consulting, right?

So there's different entities and some of which, Helen, for example, she works on every single project of mine because she's so good.

And but yeah, they're all freelancers doing their thing in different businesses of mine.

And for me, it's working great and it's keeping getting better and better.

So I'm I'm very glad with that.

Are the rest of us just fools that we're we're artisanally cranking this stuff out?

And you're Henry Ford.

You know this assembly line of freelancers.

That's one thing that I showed that anyone who works with me closely knows I'm obsessed.

Like I I said earlier about the intuition, right to do stuff, but when it comes to analysis, I'm insanely data-driven.

Like I analyze the crap out of everything to understand patterns and to understand what works and doesn't work.

And I've been doing that for years.

And so I've been gradually optimizing everything I output to see what actually what actually has an impact.

However, I define impact for the given activity.

If I can't track it, I probably don't do it in the first place.

Like I, I really don't like, I'll give you an example.

I was thinking of writing a book and I was kind of of thinking about it.

I even started a proposal.

And then I decided halfway through that to drop it because I realized it didn't fit my modus operandi for how I do pretty much anything else and everything else.

And that's the beauty of working through all these digital channels.

You have data, so you can be intuitive, you can be impulsive, you can you can try things out, but when you look back, the data doesn't lie.

Like you can see what worked and what doesn't.

And when you keep optimizing your activities for years with data, you end up with stuff that doesn't take a lot of time and that has pretty big reach and impact.

And so I guess that's a big component of the story as well.

Interesting.

I, I feel like that's a part that I fail at in my own content creation that I think by the time this comes out, the, the last of the carbon removal shows, new little series will have aired.

And I gave an interview for that.

I end up talking about how the podcast for me is almost more art for art's sake.

Like I don't, I don't have like a goal with it.

I, if no one listened to it, if I get one good comment of appreciation for every show, I'm like, that's good enough for me almost.

Cuz I, I, I process my own thoughts through it and the creative product, I've detached myself from the outcome.

But there are times I'm like, I'm like, surely leaving money on the table by not being obsessively data-driven and growing this thing.

But then I also have a bit of a tricky relationship with social media.

I'm not a very showy person.

I don't like having to say, Hey, everyone, stop what you're doing.

Like you must listen to this thing.

It's the most important thing on your feed right now.

But the people who are able to do that confidently and successfully in that kind of way, the results are there to to see for all.

But I think a lot of people maybe get caught in a similar thing where they're proud of their work.

But the the way that social media encourages us to behave, I think makes us feel a little bit icky.

This is me getting free advice from you.

What should I do?

No, but it's, it's a tough world, right?

Because I mean, take, take my, my wife is an actress.

And it's really interesting because we come from completely different worlds.

We, our professions couldn't be more different.

And the social media we use is completely different.

But one thing we have in common is that both professions, in my opinion, depend to a huge extent on personal branding in in the digital space.

Like for her, it might be Instagram, right?

For me, it might be LinkedIn.

But I think nowadays and any job for me, it's it's funny, like even a physiotherapist.

And if you're a handyman, anything you do these days, if you have a strong online brand, you will out compete everyone else.

And so we live in an age and that sucks.

Just to be very clear, I don't think it's a good thing overall.

But we live in an age where I think the people who don't play the game, who are not comfortable on in these channels, who are not comfortable being on social media, also putting themselves out there, making themselves vulnerable in a public way, which I understand fully why some people don't want that.

And they will be out competed by people who are less qualified who can do that.

And, and I see that across professions.

And this is something that is not fair.

I don't think it actually gets the best results overall, but it's something I recognized and I happen to be very comfortable with that kind of stuff.

It was a process, but I feel quite comfortable with it.

And once I realized this is how it works, I was like, OK, of course, like let's go for it.

Yeah, it's one of those lingering things I've been thinking about.

I know I need to confront it.

I'm, I'm also content with with what it is for its own sake, but I also wouldn't mind growing it.

And for the people who like it, they really like it.

There's probably more of them out there who don't even know about it because I'm being shy about it in a weird way and it's not really helping anything by doing it, by acting better than the algorithm.

I don't need the algorithm.

I don't want to participate in LinkedIn to the extent that is necessary to truly Max this out.

I messaged you recently because I had a post that I felt like was vulnerable that was dealing with some of the just a grief of working in climate.

Like this is like, I think a fairly real post.

And yeah, but like some of there's like mechanical errors of like OK, you're you're re sharing from a post like.

This.

Is like don't do that at all.

And some other parts of it are also things like, I don't know, maybe it's not written in a way that is I don't.

I'm sure I could ask AI if I wanted to like rewrite this in a way that that the algorithm is going to favour on LinkedIn and 10 seconds later it'll be like cool, post this and it'll probably work.

But this actually, by the way, you're opening up a whole nother area, which I think is super interesting, which is AI generated content in our space.

And actually I'm going to release this one.

I've been doing a quick and dirty again.

I'm want to see data.

I have an intuition.

I want to see data.

I I did a quick and dirty analysis and of I shall not name them by kind of the top 20 influencers, CDI and climate.

I looked at the last 15 polls and I ran them through a couple of AI check checks, you know, just because I wanted to see like I had the feeling like that our that in the last 6 to 12 months, like a lot of the content out there.

I'm not I work with with Chachi PD all the time, right.

I have it proofread my drafts.

I have to give feedback to me.

I help to bounce things set back and forth.

And I think anyone who's not doing it, it's just, you know, not utilizing this amazing tool.

But what really irritates me is, and maybe that's just me, but is when I see content that is 100% obviously copy and paste generated by GPT and I see more, more of that content go viral.

People love it.

And I, and I'm, I'm just like, I'm like ripping my hair out.

I'm like, what's going on here?

I'd so obviously something like it really triggers me when I see those posts and then I see like 500 likes something.

Then I'm like, who are these 500 people?

And then I see people that I know and I'm like, you like this stuff.

I don't know if you've noticed that, but to me that's that's been something that's been, yeah, tricky.

I don't.

Know the the.

The show that's going to come out before this that I referenced earlier today, I'm about to edit that out because it's not going to make any sense to a listener.

Yeah.

The the dynamic here though, is you also have to make the nice a little bit.

And so there are people that you know, you, you throw a like, it's like appreciated.

There's sort of a economy of approbation and affection happening.

That's fine.

Even there, I, I like something sometimes where I'm like, this is fine and I'm glad you exist.

So here's a like, it's not necessarily the most insightful thing or whatever.

Maybe there was a big AI assist and well, I don't, I don't necessarily mind that, especially if maybe the core ideas came from a particular person, but they, they use help to get through the laborious writing process.

Like whatever it is just some original idea in there that probably came from you.

I get advice from AI sometimes I'm like, this doesn't make any sense at all.

So I see something like that sometimes too.

Yeah, I'm.

Just I'm, I'm wondering what will social media look like in like even LinkedIn?

What will LinkedIn look like in five years?

Like there's, that's my hypothesis, which is that people will crave authenticity and that very few formats lend themselves to authentic content anymore.

Not text, audio for a while.

Video I'm getting really scared about like how good some of these video models are getting.

So it's, it's really tricky for me to know what will be truly authentic content.

I love lives.

I love doing lives because that feels like the most authentic thing we can do is get someone on a live and talk in front of people and whatever they say will be listened to, right?

But there's also a side of me and I'm trying to go all in.

I'm kind of more authentic content because my hypothesis is that that will pay off.

But there's also a side of me which things the solely AI generated, like, yeah, momentum that's happening now could destroy social media once and for all.

Because if you just have AI interacting with AI and there's no human involved anymore, I mean, what's the point going on LinkedIn, right?

No idea.

What do you think?

Yeah, I've seen the predictions of the like, slop overwhelming social media and the Internet as a whole, and that being like a major risk for the Internet as it's currently structured.

And there's probably something to that, I don't know.

I find LinkedIn and a lot of these spaces to be somewhat aggravating already.

Social media I don't hold in great high esteem and have them for a long time either.

They do weird things with your data all the time.

They don't care about you and they're not your friend.

They make poor decisions.

Some of them buy carbon removal.

Cool.

Not sure that makes them a great global entity, but thank you.

Like I, I don't know.

And it I don't like the way that it forces us to reform, like monetizes by engagement through anger.

Like you stay on because you're pissed off.

I think like X and Twitter often has that LinkedIn has it where you get a lot of like some of the posts that will do well and there will be like, here's a selfie of me at a conference and I'll see like 400 like like, cool, you like bought a ticket and went somewhere like why?

Why is that worthy of this amount of approbation?

And it's really frustrating.

But then I'm it also, it also knows that it's probably pissing me off, like looking at a really low quality kind of idiotic post.

And so I'm engaged on LinkedIn by looking at other people being performative and showy about their own like quote, UN quote accomplishments here.

And then I so I'm engaged too.

Like it was also working off of anger.

And I don't like being in spaces that encourage the basest parts of our animal natures here.

I find I'm like, not sure that increasing digitization of all of our lives and all of our social relationships are worth it.

That being said, though, there are so many places like if you're a parent, you know, like your child's school has a very active Facebook group or something, you might you might not even want to be on Facebook, but if you're not, you're missing information that's valuable.

The stuff they always make it like just valuable enough that you can't really leave.

And Linkedin's like that too.

Like if I left LinkedIn, the opportunities for me would would not be as great.

Like I got a lot of lot of good stuff comes from LinkedIn for me.

But.

I think I would also kind of like to not have to play the game, be like, guys, I have a new affiliation.

I just started a new thing.

Here's a new podcast.

Like, everyone, stop what you're doing and listen to me.

But if you don't do it, then you're also not getting the opportunities.

That's always just just good enough to keep me in the mix.

But I can't like get off of it.

And then or you could just like go be a hermit or like Bill Murray apparently has a voicemail that you can just call and ask him to be in your movie and like state the terms of it.

And that's why he doesn't even have an agent.

Like could I just do that?

I don't think I, I don't think I'm far enough along career wise to to just have like a landline with a with a answering machine you're.

Getting there, Ross, you're getting there.

Sorry.

I just went on like a 10 minute rant on this, but I I find the whole social media business to be inherently sort of icky and corrupted in this way.

But I also know that I kind of have to use it here.

Help me disabuse myself at least some of those notions unless you totally agree.

I mean, you've done almost have you done 400 episodes of this podcast yet?

Have.

You count that and carbon removal newsroom, it's probably like closer to five, I think so, OK.

There you go.

I mean, that's your answer, right?

Like you, you've really built a platform that you can control, that you can keep authentic, whatever that means to you, right?

And, and that's incredibly powerful.

And yeah, be on LinkedIn, do your thing, but like, you have your channel.

And that's something that's actually really important to me is I, I, I, of course I'm on LinkedIn, Everyone knows that.

But I, my biggest objective is to diversify away from LinkedIn and to, I mean, the podcast.

I love that that whole experience has gone into a direction I would have never dreamed.

It's, it's amazing.

And the opportunities that come from it and the conversations I get to have there and we control it 100% and it's authentic.

And so I, I, I'm a huge, I was always a fan of podcast.

Now I'm a huge fan of being a podcaster.

It's amazing.

And so for me it's more about building those platforms in future.

Still doing LinkedIn, I see a lot of value there, but I really prefer things like we are doing now and that I get to do in the policies group.

For me there's much more.

Value there.

What's being a parent like for you?

So what I, what I find really interesting is that before being a parent, I, I, now that maybe one step back, I act very intuitively and I don't think too much about the negative consequences of what a certain decision could have, could have.

Again, can be bad, can be good.

I adopted a dog and then went to my employer and said, I have a dog.

I need to bring him into the office.

That example when I was 20.

And, but even with the kid, I didn't think too much about it.

And I'm glad I didn't because it's just really difficult.

And there are two sides.

Often it's like, oh, being a dad is amazing or being a parent is amazing or being a dad is exhausting.

They coexist.

And what I didn't understand before enough is that within a minute, within an hour, within a day, you will have great happiness that you've never known before and love coexist with complete exhaustion, despair and frustration.

And that, that kind of those two things happening at the same time.

I wasn't ready for that.

And now I'm, I'm starting to.

But it, it, it's almost everyday, both of them.

And so, yeah, it's, it's a lot.

That's usually what I tell people is that it's everything that people say about it.

It's it's the most rewarding thing.

It's beautiful.

It's incredibly aggravating at points to there'll be sometimes where I'll be I'll be praising my son for something to I was talking to my wife and and be like celebrating some achievement.

And then I'll go walk in the other room to check on him and be doing something that's like is well known to be against the rules.

And it's just like, what are you talking about?

What is this man?

We we talked about this.

Come on, it never stops as far as I know.

I think that's just like part of it.

Maybe that's just also people.

People are both like some of the most, most wonderful things on the plant to interact with.

I don't like calling them things, but but also they are the most aggravating things.

I'm I'm not that worried about tigers.

I'm not that worried about rain.

I'm, I'm like pretty worried about people making decisions, but I'm also like most encouraged by people making decisions too.

How old is your kid?

He's 1616.

Wow.

Oh yeah, completely different face then, huh?

Yeah, it'll be funny story.

It always says like one of the weirdest, weirdest ways to start a family.

But I always see people, they're doing math in their head.

When I tell them that they're like, were you a teen dad?

Like, how old were you?

I'm like, no, I adopted.

Don't.

At what age?

At 12

At 12:00.

So my my wife, I don't know if I'll keep this in or not, but she, her family's Lithuanian American and spent a lot of time volunteering in a children's home in Lithuania.

Met him when he was one and then as soon as you're married long enough to qualify for adoption, we adopted him.

So we decided when he was 10 and I think it took a toll.

He was 12 to complete it.

That's amazing.

I, I, it's adoption's definitely something that I, I think I want to do in the future as well.

Like I've always really, really liked the idea.

Again, shout out again to, to the show you did on it, which I really, really enjoyed.

And yeah, I mean, I'm now getting to do the whole newborn baby thing and it's a journey.

But yeah, in the future, I'm sure I'm I'm very open to, to adoption as well.

What are you going to do with your kid during the climate wars of the twenty 40s?

Are you going to enlist them as a child soldier?

Are you going to wait?

Honestly?

Again, trying to put that in the corner of my brain, that's on excess very often.

And but one thing that I'm really glad coming back to what we said earlier is with work straightened out before having a kid, because for me, it's, it's a no brainer that my kid comes first like any time of the day.

And, and that's really important.

Like if I imagine like being in the place where I, I, I, I really departed my work.

I kind of departed my kid.

That would be right now really, really, really hot.

So, yeah, I'm glad that I took some decisions before having a kid.

Travelling little, working from home.

Like there's a lot of things that I've done structurally that allow me to be the father.

At least I aspire to be.

I don't succeed all the time, obviously, but at least I can try, right?

And I know many people, I have the luxury of being able to do it like this.

Many people don't.

But there are also many people who could structure their life to be much more present and who don't.

Right.

And so this is something that for me was really important before having a kid.

Yeah, I think it's very, very sensible advice.

Do you have a tradition of Christmas movies?

Or maybe you've just seen American Christmas movies where there's a dad and he he's overworked and it's Christmas time and like trying to meet deadlines and you just know that by the end of the movie he's going to learn the spirit of Christmas.

And like it sounds like I've seen 9.

100 shows like.

That yeah, it's.

Like it's like, so we talked about the monkey.

Paw and we talked about whatever this archetype is called, I don't know, it has a name.

Whatever it is, it has a name.

Is the Father who needs to learn the meaning of Christmas.

And whenever I feel that way.

Last year, Nori had closed in the summer.

And I was.

Doing a case study for a job that I did not get and I ended up having to do it like I thought I would finish a couple days ahead of Thanksgiving.

And I ended up working on it a good chunk of the morning of Thanksgiving.

And I'm like, Oh my God, Christmas movie, I got it.

Like.

And anytime I find myself a directionally approaching that, I'm like, no, no, no.

My relationship with my family way more important than whatever stupid job this is, Don't care, do not do this.

And I find my life is much better when I make decisions like that.

Sometimes they're painful.

It's painful saying no to opportunity.

And you always wonder, like, would that have been a good thing to say yes to?

Like, am I missing out on?

It's something that I would really like to be a part of, but you are also saying no to your family and you don't want to not be a part of that.

And I think if you say yes to me, other things, you don't leave a lot of room for them either when one very simple exercise.

That helped me when I left my startup was I literally just put on a piece of paper kind of what are the big categories in my life, you know, whatever relationship, wife, dog, sports, job, whatever it is for a, for a person.

And then I just matched it against how much time am I spending on these right now, my wake time.

And then I put next to it, how much meaning and happiness do I get from each of these?

And it was crazy because, you know, work, whatever was like 60% and it didn't give me 60% of my meaning or happiness.

At no point, even at my start, when we, when my startup was going the best it possibly could, even at that moment, it didn't give me 60% of my happiness, right.

And then you see other things which are just like, I don't know, you have like wife and it's like 10% and you're like, give me 40% of my happiness.

Like, what the hell am I Am I doing?

And and it was very simple exercise, but I saw that and then I was OK, this is my this is what I need to get to, right?

I need to make sure that those numbers add up as much as possible.

Yeah.

Good lesson.

Wow, Ross, that was a wild ride.

Yeah, I don't.

Know what I'm going to do for editing?

Some of this is going to end up as bonus content.

I don't know.

Damn it, the Russ and Sebastian talking about geopolitics.

It's not, it's.

I mean, there's more that should be said I.

You're, look, you care about policy, you're in Europe, you're also globally oriented.

There's a lot to say about all of this, I think.

And I think we ignored at our peril.

I think we pretend like it's not something that influences climate work, but I think it's one of the climate stories that is least represented in our space and possibly the most important.

So I'm tolerant of it.

Maybe it's a little bit of a joke, but that's OK.

Ross, thank you so much.

I'll have to go down.

Dinner's ready.

But I.

Really enjoyed it and yeah, looking forward to it.

This was great.

It's great to cut me off to go do family obligations.

It's very much on theme.

Thanks for being here.

Exactly.

See ya.

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