This episode focuses on a strategic resource that becomes a tactical guidebook for getting into new markets / new customer segments known as the Ideal Customer Profile (ICP). We talk about how to create one and how it can help guide you in bringing in new business.

This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

Show Notes:

• Our agency Dignified
  
• Twitter link @brandonwaselnuk
  
• Intro music by our friend Jack H. Litster