This interview features Aditi Shekar of Ask Zeta who's worked with multiple companies going from null to zero all the way to founding and scaling Ask Zeta! We discuss how Ask Zeta got started, Aditi's interesting approach to discovering the couples finance problem space, and how to grow and test a financial product when customer barriers to trial are so much higher as they require more upfront trust.

Aditi has a wealth of experience in and out of FinTech and it makes this a great listen, I can wait to hear your feedback.

This podcast is brought to you by Dignified a leading agency building digital products for bootstrapped to Fortune 250 companies. If you need help with Business & Product Strategy, Building a product, or Innovation we're here for you: goodday@wearedignified.com or @brandonwaselnuk

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Twitter link @brandonwaselnuk 

Intro music by our friend Jack H. Litster