
Grid Connections
·S6 E79
Rohan Puri of Stable on Making EV Charging Profitable with Smart Sites and Dynamic Pricing
Episode Transcript
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Good morning, Grid Connections listeners and welcome back to Grid Connections where we
explore how clean energy, electric vehicles and the grid all converge.
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In this episode, we're joined by Rohan Puri.
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He's the CEO of Stable to unpack one of the most critical and overlooked parts of the EV
ecosystem, how to make charging profitable and predictable.
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From the impact of ride-shared drivers and adaptive pricing to why the best charger
locations aren't always intuitive, Rohan shares powerful insights into how stable is
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helping networks optimize placement and pricing with data-driven precision.
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We also dive into the future of EV charging, including vehicle-to-charger bidding, site
intelligence, and the need to make charging as simple and seamless as tapping your phone.
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This episode is must listen for anyone deploying, investing in, or even just curious about
the economics behind EV charging.
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Or if you're just another EV driver who is always wondering how can we make EV charging
better, this episode is for you.
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But don't forget Grid Connections Consulting is officially live.
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We're helping clients from utilities to charging networks, navigate the future of
electrified transportation.
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Learn more at gridconnections.co.
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Plus, enjoy the episode.
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Share it with one person who would love it too, and please leave a quick review to help
others discover the show.
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And don't forget to subscribe to our newsletter for more EV insights at gridconnections.fm
slash newsletter.
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All of these and more can be found in today's show notes.
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With that, enjoy.
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thank you for coming on today, Rohan.
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Thank you so much Chase, it's great to be here.
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For those who are listening who may not be familiar with what stable auto does, can you
just give us kind of like a high level background and maybe how they've interacted with
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that and not even realized it.
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Absolutely, yeah.
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So Stable's mission is to make EV charging a profitable business.
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It's always been our mission.
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I think it's really resonated in the last couple of years especially.
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The way we do it is we provide software that customers use to select strong locations or
diligence potential charging locations and to change and adapt their pricing in real time.
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So placement and pricing of EV chargers.
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We think that's about 80 or 90 % of the way to profitability.
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Have good locations that attract a lot of drivers and then
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charge the right price at the right time and you'll be well on your way.
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so we provide, basically we have software with some uh algorithms and AI that leverages
data from thousands and thousands of operating charges across the country to help us
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understand what makes good sites good and what makes bad sites bad and help our customers
avoid those pitfalls.
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And I know that sounds like it should be such a straightforward thing.
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And I, it's such a common topic we talk about on the show, but I guess at a high level,
let's start with maybe some of the probably top three pitfalls you see, and then maybe
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we'll go into some more uh future looking trends.
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Yeah.
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Well, I think most charging infrastructure has been deployed with, uh, basically wherever
is easiest.
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It's which means like, where can we get permits?
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Where is there enough power?
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Um, and then where makes intuitive sense for people, which is like, okay, let's put them
in like malls or grocery stores or things like that, that makes sense that match with the
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dwell time.
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And I think what we've seen with some of the more, the larger like DC fast charging
companies, especially is that, know, that, strategy doesn't always work out well.
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It turns out the best locations for EV chargers isn't very intuitive.
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And the reason that stable exists is because many of those companies have run into that
problem themselves where they're seeing, wow, some sites are totally underutilized and
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some of the sites they didn't think would be winners are huge winners.
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Um, and so what makes a good site is kind of a combination of things.
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know, people tend to think like, okay, EV penetration matters a lot and traffic matters a
lot.
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Of course those matter, but it has to be taken in context.
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We have a lot of EVs that are registered near the site that you're looking to deploy at.
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Well, it depends how far those vehicles driving every day and where are they coming from?
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Are they coming from a home, a single family home or a multi-unit dwelling?
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And where are they headed?
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Are they headed to a place with lots of infrastructure and office, you know, like that,
that has charging there?
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So it's not super intuitive to figure out where charges should go.
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And that's why we've had to train a machine learning model that can predict what the
utilization of a charging station will be.
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So we predict, what would the last 12 months of utilization have been if you had deployed
at this location.
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And then you can use a bunch of algorithms to sort of forecast that out, calculate your
energy costs, things like that.
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We also expose a lot of really interesting insights around demographics and traffic and
utilization rates of sites within your vicinity or within a region.
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But the goal is to give them tools to diligence a site that they're about to spend upwards
of close to a million dollars a capital for a given charging location.
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You're doing some basic diligence to make sure the utilization and the costs and those
kinds of things are expected.
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So that was a long-winded way to say one is it's not very intuitive.
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The second pitfall that we see is that just because a site has high utilization doesn't
mean it will make money.
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And that depends on your energy costs and things like demand charges.
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So it's not enough to just know how many people are going to show up.
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You must also know when those people are likely to show up and what the energy costs might
be at those windows.
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And then I think the third pitfall we see is that there's an over-focus on competition.
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where you think you should not deploy where there's competitors and you avoid them at all
costs.
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uh When in fact, what we observe is that when you, a competitor deploys across the street,
one from one of your charging locations, both you and the competitor benefit from better
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utilization than you otherwise would have seen.
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And it's kind of like the, you know, the dealership effect or the jewelry store effect or
the QSR effect, right?
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But we've seen this time and time again, it's, you see the whole location becomes more
attractive.
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Um, so maybe that's the third common pitfall.
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I'll add a bonus one.
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A fourth one is, you know, we do a lot of work on adaptive pricing of charging stations,
about 5,000, almost 5,000 charges today are adaptively and dynamically being priced, um,
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with the help of stable.
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And that means like per location pricing and by time pricing, um, most customers today, or
most people in charging today update their prices once a year or once a quarter.
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Just by moving to once a week, you should see double digit impact and net margin.
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And if you're doing those price changes, right.
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So it's very significant.
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And I think people are afraid to change their prices, but, really it's a big driver of
demand.
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And there are some places where people are sensitive and some people were much less
sensitive to price and you need to be able to take advantage of those effects to drive the
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right operating margin.
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Yeah.
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And I think it's really interesting because like, if you look at the EV industry and EV
drivers, obviously we have the early adopters.
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mean, go back a decade, supercharging and fast chargers really weren't even a thing.
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It was level two.
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And so we really seen a lot of evolution and changes.
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So that has to kind of play into, especially when you're moving forward.
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One thing I'm kind of curious that we talk a lot about that's had a huge impact with
utilization, especially is ride share drivers.
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And I'm kind of curious.
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Are you seeing that in the modeling or are there ways you can kind of focus for sites that
are probably more rideshare heavy than others?
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Yeah, rideshare turns out in some locations, I do think it's been exaggerated a little
bit.
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It's, know, it's obviously EV adoption and rideshare is still on its way up.
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Um, but there are locations where, there've been studies published where they've seen that
rideshare driver use has been one of the dominant, if not the most dominant indication of
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utilization in some areas.
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Those areas tend to be, you know, like places where there have been programs for EVs, like
in Colorado and California and things like that.
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Um, but the point is the same is that they can be a dominant.
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factor, it's, you know, it's harder to optimize for that.
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And the reason for it is like you, you, your instincts might be to deploy where ride share
drivers are doing a lot of pickups or drop-offs so that there's a dwell time advantage.
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But then you also learn that there's a behavioral aspect that most ride share drivers
don't want to charge when there's a lot of activity, right?
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So they want to charge at their lunch break or when there's a lowland activity and they
want to do something while they're charging.
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they'll line up to like a restroom or a
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some other facility and there are groups out there that are financing or deploying
charging infrastructure to serve the rideshare segment.
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you know, the amenities matter a lot more.
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The other thing when we help customers with their pricing of charging infrastructure is
that we notice there's a different sensitivity to price.
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It's oftentimes higher sensitivity to price from the rideshare or return driver segment,
or sometimes like members and subscribers.
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Obviously they're a little more sensitive to that price, but they're also more in touch
with price.
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m
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And so they might be more or less tolerant.
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It really depends on price changes going up or down, but they also willing to push their
charge to a cheaper time of day, whereas the average consumer is charging when it's most
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convenient, not when it's cheapest most of the time.
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I mean, my, totally agree with you that it is kind of hard to track these and have like
specifics right now.
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Cause it is still also just so early.
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Um, but speaking from my own anecdotal experience, it does seem like if it's near a large
airport, the charger, there's going to be a higher ride share, which.
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What's going to end up, what makes sense.
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And then the second is speaking exactly to your, um, the pricing I've had a couple of
times where all roll into a charger.
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And when I get there, maybe I'm on road trip and it's later in the evening.
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I might be the only one there.
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And then I looked down and it turns 10 PM or something.
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And this happened to me once where I thought there was like some sort of car group show.
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Like there was just like eight cars, just all the sudden just come out of nowhere.
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And it was in this completely dead parking lot and all of them just plugged in.
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And I was on the phone talking to my wife and I was like, it's kind of like, wait, what
the hell's going on?
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And I looked down and obviously it just shows that right at 10, it dropped from like 30
cents a kilowatt hour down to like 12.
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And I was like, okay, that, mean,
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Whether it's right share drive or not that that is such a big price delta I could see if
you're definitely much more price focused that that's going to be when everyone just kind
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of shows up to take advantage of it
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Yeah, it does.
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I think people maybe, I think there's big swings.
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Obviously there's big swings in energy cost, right?
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The price of your electricity can vary five to 15 X throughout the day, depending on the
utility you're in.
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uh So it makes sense that the CPOs, the charging networks, would try to match that at the
very least.
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But I think where I see this going much more broadly is uh I think the vehicle is going to
start helping you make this decision for you.
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So you're not going to be looking at prices and trying to find the cheapest time and place
to charge.
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This is an algorithm decision and it's going to be putting out bids to all the charges on
route and finding the most convenient and cheapest charger on route and do that
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optimization for you.
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And maybe there's even bidding happening between the networks and the vehicles.
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Sort of make sure everyone gets their, you know, the charge that they need at the best
possible rate, at the best possible locations.
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And you're trying to do this optimization.
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But I think it's especially as the world gets to more self-driving, autonomous, shared,
you know, the ACEs kind of things.
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Um, we will see that who knows how far away that
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future could be, but I think it's pretty obvious.
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Your Tesla vehicle kind of already does that, right?
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So I think it's an obvious and easy optimization to make.
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Yeah, and I'm kind of curious about that because when you look at those kind of
differences, obviously, especially in the price segment of it and kind of like what you're
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talking about, the bidding, like is this happening?
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I'm sure it's probably multi OS, but there's such a big difference between using a charred
way or a plug share or a best route planner through CarPlay versus some of these native uh
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infotainment OS's.
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usually, especially if they're from the legacy.
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They're getting better, but there's a pretty big night and day difference with the quality
of these recommendations.
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So I'm kind of curious.
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I'm sure your business is probably going to try to go through all these difference, but
are there ones that you're getting more traction with this kind of integration level with?
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Yeah, so we don't actually know.
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And the reason I say is that we typically work with a charging provider, the network
itself.
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And that network's responsibility is to make sure the prices are on all the apps and those
kinds of things.
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So we're just modifying their price, basically, helping them with that recommendation.
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So most of this has just been with the charging network uh level.
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And then they are the communicative layer between either the apps or the actual
infotainment in the car to make these kind of route planning uh suggestions.
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That's great.
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Looking forward now, mean, kind of looking at some of these trends, like, are there any
things really starting, we talk about ride share drivers, but are there anything starting
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to really stand out between, as we go from the early adopter to like,
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whether it be a multifamily home, uh, EV driver or something, or maybe the charging
consistency, especially for like level two, maybe isn't as easy.
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And are there things we're starting to see on your side from that for trends or what are
kind of the new things standing out to you?
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Yeah, you know, it's hard to say if there's sort of any major trends.
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think a few things that we are starting to see, but it's very anecdotal.
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So I don't have any, you know, great, know, stats to share with you or anything like that.
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But, um, I will say that there is with the public markets, like the regulatory market, um,
pulling back on grants and subsidies and different funding programs for EV charging
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infrastructure, we're seeing more private folks deploy, um, in that space.
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We're also seeing the fleet segment focus a lot more on light duty than medium and heavy
duty.
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think medium, medium duty definitely has the potential.
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Heavy duty, of course, has a lot of potential, but we're still waiting for these vehicles
to come out in big enough numbers and we're waiting for the customers who are eager to
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electrify.
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And so on the fleet side, definitely see a light duty focus on the charging infrastructure
side.
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We're seeing more private sector interest into fund financing infrastructure, which is a
sign of maturity.
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mean, we, we know this at stable because customers use us to diligence sites all the time,
right?
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We're like the diligence tool.
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for predicting forecasting demand and ROI and IRR and driving up asset value.
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uh And so we tend to see that.
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And I think the last thing that we're seeing is a willingness to be more collaborative.
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I think in the early days of EV charging here in the US, I think networks were a little
bit more close with their access.
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You could only access it through an app, their app, and it had to be a member or a
subscriber or whatever.
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But I think the economic pressure is so high about
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getting utilization up, getting margins up, that they're now realizing they kind of have
to do what we're seeing in Europe, which is just open up access on all the platforms,
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especially with the pressure that Tesla has been providing in opening up their network to
everybody uh in all the apps.
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I you can now see live operating status of chargers on Google Maps, on Apple Maps.
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You don't only have to go to specialty EV charging apps or your infotainment system to see
that.
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That's just, I think it's a good sign of the industry and where it's going.
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But I think at the same time, the industry is sort of struggling to come to terms with the
fact that one of the top goals I see constantly with these companies is we have to get to
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breakeven or profitable as soon as we can.
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And that wasn't the goal.
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Like three or four years ago, even nobody was worried about that.
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They were just trying to get new sites in the ground at an extremely high pace, but now
it's different.
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It's like fundamentals, economics, which is, know, the hand was forced, but I think it's a
good thing overall.
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No, that kind of makes sense.
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I mean, you're even seeing, um, I think it was even Tesla the other day posted that they
don't even do, uh, land lease exclusives.
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So like if other charges want to be there and it kind of plays to your point, a little bit
of just opening up among many different areas, whether it be in that case, like the actual
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physical locations, but to also the backend and the software side of it.
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with what you're seeing around kind of those changes when we just,
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Our last podcast, had, uh, Lauren McDonald and Bill Farrow of Paranon, and there were kind
of time about the changes in Nevi and how you're seeing this change in more private
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investment.
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And they've kind of had concerns that, well, Nevi part of the probe, it was, was to try
and incentivize the places that weren't as necessarily profitable or straightforward to
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increase EV, charging accessibility.
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And with this change to privatization, are you kind of seeing those changes being
implemented or are there ways that.
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stable can help for these private investments.
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Like, know, this isn't a more rural area, but this is going to be the best place to kind
of get that optimization.
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I am curious to see what you're seeing around that and how that figures into some of these
conversations.
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Yeah, you know, I think unfortunately what we are seeing is a refocus strategy where these
trading networks are focused a lot more on utilization and profitability.
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And the reality is, is that a site in the middle of North Dakota is just not going to do
that well.
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uh And so I, I do think that's the role of these programs and the tax credits, the
incentive programs is to incentivize deploying charging infrastructure in those locations,
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but we didn't deploy enough of it fast enough.
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And.
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new administration, the brakes on it.
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And you have to put yourself in the shoes of these charging networks who are, you know,
they're feeling the pressure of they're not, they might not make it right there.
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They're feeling that like really big strain around like we might not survive.
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We might get, you know, delisted or investors might, you know, drop out or we might have
to sell ourselves or whatever.
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And if you're in that mode, you know, are you really going to deploy charting
infrastructure and take a risk on?
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utilization when you know that if you deploy in California, Washington, New York, Florida,
Virginia, you're going to get a lot better utilization.
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Probably not.
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So yeah, it's an unfortunate effect, you force the market's hand, right?
219
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But what else are they supposed to, they can't just like take the L.
220
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This is not a nonprofit, right?
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They have to at least break even.
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One of the encouraging signs though here is that clearly companies like EVgo have been
able to show that charging is profitable, is a profitable business.
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And then it's possible to do it.
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I think that's really, you know, that goes to show like investor risk appetite is
definitely low, but it's definitely better to see a real example of it for companies that
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have been around for as long as EBGO has to be getting the utilization rates that they're
seeing.
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So I think it's kind of interesting because you look at, obviously Tesla has been around
for a while.
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They do kind of have that national coverage.
228
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Electrify America was probably the first more public one to start trying to get that
domestic coverage as well.
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And yeah, you're right.
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You start to see EV go, but it still kind of spotty in areas.
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And I guess for me, I live on the West Coast.
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I've done a lot of road trips.
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And I do find when you look at all these different
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fast charging maps.
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There does seem to be this really interesting.
236
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It kind of speaks to what you're talking about exactly.
237
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Essentially divide like east of the Missouri river.
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There's such higher density.
239
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And of course you start getting to more and more kind of like the traditional East coast
and even kind of East Midwest cities that there would be kind of the density to support
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that.
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And then you go west of that.
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I mean, especially like to your town about going through North or South South Dakota or
Wyoming.
243
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It is a bit of a charging desert.
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It's kind of lot better for sure than even just a couple of years ago, but it's still a
bit of a desert.
245
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So I'm kind of curious at least with, um, and I think that does make sense.
246
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I mean, we are kind of getting to this point where we do need to see more competition and
the competition has to be in a way that it leads to financially sustainable businesses.
247
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Cause as we've kind of talked on this podcast, I think for a long time, it was like trying
to find ways to get money versus now these companies are fully focused on how to make
248
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money.
249
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Um, and some of that has been the market and the changes from, uh, the, public
investments.
250
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So are there, I guess I'm kind of curious in the conversations and like when CERN, fast
charger groups are thinking about trying to get that East to West coverage.
251
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Are there any other kind of conversations you have around that or anything in the strategy
of like how to help implement that to maybe, cause I mean, you have kind of like pilot and
252
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flying J and they, they have their existing base and that's interesting too, because they
do already have some of that coverage along the interstates.
253
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And so kind of curious what you're seeing about.
254
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Is it really kind of doubling down with regionalization right now with some of these fast
charging?
255
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Or are they kind of seeing those gaps and trying to make it so it is more national
coverage?
256
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I think there, I mean, it does seem like it's very regionalization, regionally focused.
257
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uh There are folks that are doing broader strategies around covering gaps or major
corridors, highway corridors and things like that, but it's certainly, it's quite, uh it's
258
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less, I should say, than maybe a couple of years ago.
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You know, there isn't really, and it's sad to see it, but it's just the reality of
situation.
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We just can't take as much risk now if they don't know if capital is coming.
261
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And so they're going to focus where they know things are going to work or where they know
they'll still do corridors and they'll still take advantage of their prime time real
262
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estate, but they have to do it as a balanced portfolio approach.
263
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and that's what people use, you know, stable to do is to figure out, okay, I'm going to
have 80 % of my sites be in this category, 10 % super winners, 10 % might be losers, but
264
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it'll be paid for by the remaining, you know, the winners and the, and the medium ones.
265
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And they sort of take it, you know, just like investing, right?
266
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You can't bet on a certain style.
267
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a class of stock, but you want to hedge, you can, but you have to balance it out.
268
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Yeah, and that totally makes sense.
269
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guess looking to some of the things that other things that stable does kind of help with
what can, cause I mean coverage has been one.
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The other traditional issue has been reliability.
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And I'm kind of curious with how stable with kind of the backend communication platform
has maybe allowed providers to kind of help with that reliability and just kind of create
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a better in, uh, kind of end experience for the average EV driver.
273
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Yeah.
274
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So we, we don't do as much on the reliability side, at least not directly.
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We do help our customers understand when sites are broken, when they might not have seen
it.
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Um, because, and the reason we do that is because we're helping them with their price
adjustments.
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And so we, you know, there's, you can use a tool and stable to figure out, you know, what,
what is a good price, apply that price across thousands of locations, and then go ahead
278
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and set it and we'll handle the whole flow of doing that.
279
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And then measuring like, what was the response to that price change?
280
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And so if the price doesn't go through or we get like a lot less utilization than we would
have expected on that price change, then it typically means the charger might be broken or
281
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there's something else wrong, A road closure, like who knows.
282
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uh So why we don't flag it directly and we don't really do anything about it, uh it is
implicitly does show up in our dashboards.
283
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Stable software is designed to be sort of independent of whatever hardware and software
you're using.
284
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So if you're using...
285
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you know, charge point or drives or blink or EV connect, you know, it doesn't really
matter.
286
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can, we can help you adjust your prices on any platform.
287
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we do have a partnership with EV connect where we have more native controls of things and
a broader integration planned for this year.
288
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Um, which gives, you know, EV connect customers access to the same capabilities, even if
they're like a smaller site host.
289
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Um, but, the point being is that we're very focused on the like CPO's financial.
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oh
291
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stability.
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And I think the tricky part about focusing on reliability candidly is, you know, we have a
lot of people are focused on reliability.
293
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And I think, of course, it's a huge problem.
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Don't get me wrong.
295
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It's not, it's not like it's not a problem worth solving.
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It's a huge problem.
297
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Everyone knows it.
298
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Um, but it seems to be an isolated problem in the sense that, um, it it's isolated in time
and that naturally over time, charges will get more reliable, even if we don't do
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anything.
300
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Right.
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Like
302
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The hardware manufacturers are incentivized for their sales to make sure that the charges
work better.
303
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And there's some clear hardware winners already.
304
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Like we know Tesla superchargers are better.
305
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know, Alpatronic seems to be doing well.
306
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I don't know what their reliability numbers are, but they, you people tend to choose them
for reliability.
307
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So there's already some winners.
308
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And the other problem with solving reliability, and you have to be honest with yourself
about your economics and your, company, right?
309
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A company that, you know, we have to make a profit, right?
310
00:24:00,969 --> 00:24:05,046
Um, is that in solving reliability, it's this weird incentive.
311
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If I make fewer and fewer chargers or make more and chargers reliable, I have less people
to sell to.
312
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So it's like, I make the market smaller as I try and solve the problem.
313
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And so don't think it's our job.
314
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I think it's better to align it to somebody who is incentivized to make reliable chargers
better.
315
00:24:23,136 --> 00:24:27,499
that's the other incentive is born by the manufacturers, people who sell the hardware and
the software.
316
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They want reliable so that they have retention and more growth and they're known as the
most reliable chargers.
317
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Whereas if I do it, in solving this problem, my market shrinks.
318
00:24:38,893 --> 00:24:40,715
No, I think that's a really good point.
319
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It kind of a interesting dichotomy that is unique to kind of what your team's working on.
320
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And I think I'm kind of curious with the pricing intelligence.
321
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I think that's really cool and such an important thing that kind of highlights the change
from going from combustion technology to EV where you do have just the strong software
322
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layer and it's much more in said being reactive proactive when I need to go get a get gas
in my car.
323
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I go to probably whatever's closest or what I nearby and maybe I occasionally price shop,
but it's just what I think of.
324
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Whereas with the proactive layer of kind of this, especially when you're on longer road
trip, it is really interesting to optimize for that.
325
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And I'm kind of curious to get more into that.
326
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One of the things you guys mentioned is just how that helps for a CPO to improve net
margins.
327
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And I'm kind of curious, one, just maybe unpack that a little bit.
328
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That makes sense.
329
00:25:32,870 --> 00:25:35,852
And I think a lot of people listening would be interested in that, but two,
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What are some of the, I think when we look at current charging experiences, like let's use
an EA for example, there's, you go up, you tap your car, that's a price.
331
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Now, if you have a membership, you save a little bit of money and I'm sure that plays into
it.
332
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But something that I think would be really interesting that I'm kind of curious if your
team is able to kind of help with is so many of the people who really got into electric
333
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vehicles to begin with and still to some extent, I mean, was the environmental aspect.
334
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And.
335
00:26:03,288 --> 00:26:08,348
When we talk about pricing and time, a big part of that too is also where that energy is
coming from.
336
00:26:08,348 --> 00:26:21,048
And I'm kind of curious if your company has looked at it like leveraging a premium for
either buying clean energy like you can from your utility anyway, paying extra for car, or
337
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just how that kind of works.
338
00:26:21,888 --> 00:26:28,048
And we'd just love to kind of get a little bit more unpacked of how it works today and
maybe where you're looking to take that technology.
339
00:26:28,546 --> 00:26:29,216
Yeah, absolutely.
340
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mean, most, most in terms of how it works today.
341
00:26:31,687 --> 00:26:35,749
Yes, it's typically there's a flat fee and then a membership fee.
342
00:26:35,749 --> 00:26:39,078
And then there's some chargers today in a good number.
343
00:26:39,078 --> 00:26:41,001
shouldn't say some that I have time of use fees.
344
00:26:41,001 --> 00:26:46,253
So like in this hour, you know, this window is this price and this one knows this price.
345
00:26:46,253 --> 00:26:50,835
It's not truly dynamic in the sense that it's not changing week over week or season over
season.
346
00:26:51,736 --> 00:26:57,750
and what I, what I think we need to see is we need to see variability based on demand,
right?
347
00:26:57,750 --> 00:27:01,083
If your site has a ton of lines and queuing, it's a high demand site.
348
00:27:01,083 --> 00:27:03,296
It probably means you should raise your prices.
349
00:27:03,296 --> 00:27:07,820
Of course, no driver wants a higher priced, you know, charging station.
350
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We get it.
351
00:27:08,541 --> 00:27:11,383
But in every other industry, when demand is high, we raise prices.
352
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When demand is low, we lower prices.
353
00:27:13,065 --> 00:27:14,142
It's how we do things.
354
00:27:14,142 --> 00:27:15,735
you, I would rather pay a bit more.
355
00:27:15,735 --> 00:27:18,590
Like it's not, it's a pretty small incremental.
356
00:27:18,590 --> 00:27:26,062
And if that incremental means I don't have to wait in line, that premium is such a larger
Delta in value that I'm sold.
357
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100%.
358
00:27:26,702 --> 00:27:30,622
And it's the same thing if your site is nobody's showing up, you know, lower your price.
359
00:27:30,622 --> 00:27:33,562
Like this is an obvious thing to try.
360
00:27:33,562 --> 00:27:41,602
And I think we're a little bit too quick to try things like throwing battery packs on site
and solar and all these things was like, wow, that's an expensive solution to the same
361
00:27:41,602 --> 00:27:44,402
problem, which is that your economics aren't very good.
362
00:27:44,402 --> 00:27:45,742
And here are the other ways, much easier.
363
00:27:45,742 --> 00:27:48,802
You just type in a new number and you click save and there you go.
364
00:27:49,402 --> 00:27:49,842
Try that.
365
00:27:49,842 --> 00:27:55,182
And as long as you're really measured about that and you understand what your price
impacts are, which is, you know, what stable helps do is that.
366
00:27:55,182 --> 00:27:58,962
run those, that constant experiment of, of pricing.
367
00:27:59,362 --> 00:28:10,702
Um, you'll, you'll, you'll see that, um, that change now in terms of strategies, like
other pricing strategies we've seen, or we could implement, haven't looked into anything
368
00:28:10,702 --> 00:28:15,062
related to sort of emissions draw or, you know, climate impact.
369
00:28:15,122 --> 00:28:23,702
But I think one of the things we have that I thought is somewhat interesting and it
impacts the driver experience quite a bit is, you know, another thing that CPOs do to help
370
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manage their costs.
371
00:28:25,326 --> 00:28:27,766
Is they do load balancing, right?
372
00:28:27,766 --> 00:28:32,386
So they, throttle your charge at certain times of the day, right?
373
00:28:32,386 --> 00:28:40,206
They like throttle your power behind the scenes, uh, in, preserve their demand charges or
to reduce their costs.
374
00:28:40,206 --> 00:28:42,286
And actually what happens there is the driver suffers, right?
375
00:28:42,286 --> 00:28:46,246
You get like a much slower charge because just cause other people are also using it right
now.
376
00:28:46,246 --> 00:28:47,086
And that sucks.
377
00:28:47,086 --> 00:28:48,646
It's like an awful experience at the same time.
378
00:28:48,646 --> 00:28:50,926
You understand why the charging networks are doing it.
379
00:28:51,026 --> 00:28:55,350
What if instead you could have variable pricing by speed, meaning
380
00:28:55,350 --> 00:28:58,251
I can pay to have the full 300 kilowatt charge.
381
00:28:58,251 --> 00:28:58,901
I'll pay more.
382
00:28:58,901 --> 00:29:02,333
I'll pay, you know, right now at peak, I'm desperate.
383
00:29:02,333 --> 00:29:06,154
So I'm willing to spend a dollar kilowatt hour for this charge and that speed.
384
00:29:06,154 --> 00:29:13,310
Um, but if I'm willing to charge and be throttled down to 50 kilowatts, I get passed down
a discount and it's only cost me, let's say 25 cents a kilowatt hour.
385
00:29:13,310 --> 00:29:19,230
Um, why don't instead of like forcing throttling and balancing on the background, you
incentivize it.
386
00:29:19,230 --> 00:29:23,942
So you say, yeah, listen, I will always give you the option to charge a full speed, but I
have to charge you a lot right now.
387
00:29:23,942 --> 00:29:25,482
It's very expensive for me.
388
00:29:25,586 --> 00:29:33,491
Um, but if you're willing to charge slower and you're patient and you're willing to sit
down for 45 minutes instead of 20 minutes, you know, I can pass on this.
389
00:29:33,491 --> 00:29:34,412
It's up to you.
390
00:29:34,412 --> 00:29:36,413
So give consumers and drivers the choice.
391
00:29:36,413 --> 00:29:38,574
I would like to see more of those types of strategies.
392
00:29:38,574 --> 00:29:40,916
do it in every, again, these are all things we do in every sector.
393
00:29:40,916 --> 00:29:43,107
You go to Disneyland, you pay more to go in the fast lane, right?
394
00:29:43,107 --> 00:29:44,726
It's, it's the same thing.
395
00:29:44,726 --> 00:29:45,478
Right.
396
00:29:45,996 --> 00:29:49,657
And that actually is a really interesting analogy of how to like the fast lane.
397
00:29:49,657 --> 00:29:58,437
don't the vernacular works really well, of course, because we're talking about cars, but
I'm trying to think of this like as myself and a lot of these listeners, probably we're
398
00:29:58,437 --> 00:29:59,600
kind of EV nerds.
399
00:29:59,600 --> 00:30:04,161
So like that clicks with us like, yeah, we'll pay the Delta or we'll be cheap, whatever.
400
00:30:04,421 --> 00:30:08,842
How do you message that to someone who's coming from a gas world?
401
00:30:08,922 --> 00:30:12,453
And that does kind of create a weird and possibly a bad experience.
402
00:30:12,453 --> 00:30:15,800
But I do like that kind of clear and simple messaging of like
403
00:30:15,800 --> 00:30:18,700
fat, fast lane charging versus that.
404
00:30:18,700 --> 00:30:22,760
And you do traditionally have kind of like the premium fuel versus regular.
405
00:30:22,760 --> 00:30:29,920
there, there is kind of that mindset, but that I think that is the challenges around the
messaging of it and how do you make it?
406
00:30:29,920 --> 00:30:38,220
like someone who just bought this electric vehicle does like, wait, you mean I have to pay
now an extra premium to just charge what this car can do.
407
00:30:38,500 --> 00:30:39,789
And yeah.
408
00:30:39,789 --> 00:30:43,101
like you have to pay to do what it can do anyways.
409
00:30:43,101 --> 00:30:47,874
like the default is the slow and the, you know, it's like paying for high speed internet.
410
00:30:47,874 --> 00:30:49,064
You're like, wait, it could always do this.
411
00:30:49,064 --> 00:30:50,058
I just had to call you.
412
00:30:50,058 --> 00:30:55,238
You know, it's the same with, you know, when the Tesla vehicles had that like excess
battery that you could tap into if you upgraded.
413
00:30:55,238 --> 00:30:57,249
It's like, wait, the hardware is already here.
414
00:30:57,249 --> 00:30:59,360
And I'm just, it totally makes sense.
415
00:30:59,360 --> 00:31:07,124
think it's like maybe instead of fast lane or, or, you know, whatever, or premium, it's
maybe you think of it more as like priority.
416
00:31:07,124 --> 00:31:09,603
We're going to fill you up before we anyone else up.
417
00:31:09,653 --> 00:31:10,652
for sure, for sure.
418
00:31:10,652 --> 00:31:11,773
I totally get it.
419
00:31:11,773 --> 00:31:22,456
And I mean, the way I'm thinking about it from the customer standpoint is if I have to
charge at this one location, sure, that kind of makes sense.
420
00:31:22,456 --> 00:31:24,737
And the fast lane premium get it.
421
00:31:24,737 --> 00:31:33,139
And once again, if I'm at work or something and I'm just trying to charge my car, hell
yeah, I'm to do like a slower charge and doesn't really inconvenience me.
422
00:31:33,139 --> 00:31:37,830
I'm thinking of it more from like, if I'm going also on a road trip.
423
00:31:38,040 --> 00:31:40,260
It's like, okay, why not?
424
00:31:40,260 --> 00:31:41,840
And because I've kind of seen this happen.
425
00:31:41,840 --> 00:31:43,740
And of course I've even hacked it.
426
00:31:43,740 --> 00:31:44,840
It's like, why am I going to this chart?
427
00:31:44,840 --> 00:31:46,560
I should go to this next one.
428
00:31:46,560 --> 00:31:53,800
And that to me is where you can have that really smart thinking kind of software layer to
just say, you're going, you don't really need to stop in the heart of San Francisco.
429
00:31:53,800 --> 00:32:00,980
You're trying to go out to, uh, I don't know, let's say big bear or something anyway, and
let's try and get you out of the city anyway.
430
00:32:00,980 --> 00:32:07,056
And this part, this is cheaper and essentially remove some of this, um,
431
00:32:07,586 --> 00:32:09,636
kind of busyness at this one location.
432
00:32:09,636 --> 00:32:12,100
I guess that's why I'm, I know you get it.
433
00:32:12,100 --> 00:32:15,613
It's just trying to figure out like, how do you do this in multiple ways to get that
smart?
434
00:32:15,613 --> 00:32:21,618
And it clearly we're working towards that, but it is really cool that that is kind of what
your team is thinking about and how to approach it.
435
00:32:21,686 --> 00:32:22,096
Exactly.
436
00:32:22,096 --> 00:32:31,033
And I think that comes out, comes down to, again, I think if you create a bidding system
between vehicles and chargers and chargers are just offering prices and vehicles are
437
00:32:31,033 --> 00:32:39,429
offering, you know, driving or offering, you know, batteries essentially, then you
naturally create this incentive where the vehicles say, you know, I'm not that desperate
438
00:32:39,429 --> 00:32:43,092
for a charge in San Francisco because I'm going to big bear and I can wait 30 minutes.
439
00:32:43,092 --> 00:32:44,606
So I'm only willing to pay this much.
440
00:32:44,606 --> 00:32:47,626
And if anyone lets me reserve it and do it great.
441
00:32:47,626 --> 00:32:48,544
If not.
442
00:32:48,544 --> 00:32:50,642
I'm going to skip and wait and I'll try again later.
443
00:32:50,642 --> 00:32:53,865
So I think this is an algorithm thing that we've seen in many other domains.
444
00:32:53,865 --> 00:32:55,208
We're just going to see it again.
445
00:32:56,342 --> 00:33:02,384
And one of the other things that I think is really interesting is like, we've talked about
this a little bit is like measuring the performance of the site.
446
00:33:02,384 --> 00:33:08,137
And then maybe see a site change where maybe it drops off and like you were saying, maybe
it's construction.
447
00:33:08,137 --> 00:33:08,827
I'm kind of curious.
448
00:33:08,827 --> 00:33:17,831
Like one of the conversations we've had a lot too, is when you're going on a road trip,
it's like, okay, there's an EV charging on Walmart, whatever during the day, plug in
449
00:33:17,831 --> 00:33:20,462
charge, go some locations.
450
00:33:20,462 --> 00:33:25,944
And I not to use the Walmart as the example, but some locations they're totally fine
during the day.
451
00:33:25,944 --> 00:33:30,604
But you roll up kind of at night or later in the night, like, this location is kind of
sketchy.
452
00:33:30,604 --> 00:33:36,064
Um, and I, know from my experience, I'm when I'm on like a road trip, I try like 800 to a
thousand miles in a day.
453
00:33:36,064 --> 00:33:36,704
I don't really care.
454
00:33:36,704 --> 00:33:38,444
I just want to get the charge and go.
455
00:33:38,484 --> 00:33:44,704
But I know for like my wife and other people, there is definitely that kind of security,
um, concern sometimes at some of these locations.
456
00:33:44,704 --> 00:33:49,164
And it goes to what you were talking about earlier where people were just kind of throwing
them wherever they could get them.
457
00:33:49,644 --> 00:33:56,098
Does, do you, are you able to kind of pull back, maybe not necessarily that it's the
security feeling or the safety feeling.
458
00:33:56,098 --> 00:34:01,224
But like kind of interesting things were saying like, wow, this charging location is
packed from 8 a.m.
459
00:34:01,224 --> 00:34:03,616
to 6 p.m.
460
00:34:03,616 --> 00:34:08,114
But then as the sun goes down, you start seeing a drop off and maybe kind of it goes back
to what you're talking about.
461
00:34:08,114 --> 00:34:10,374
There's that almost implicit common for that.
462
00:34:10,374 --> 00:34:11,184
There's maybe something.
463
00:34:11,184 --> 00:34:12,326
It's not just the price.
464
00:34:12,326 --> 00:34:14,888
There may be something else that's an issue with this charger.
465
00:34:15,342 --> 00:34:21,162
Yeah, it's not something I have any direct evidence of, but anecdotally we've seen times
when we're like, what's happening here?
466
00:34:21,162 --> 00:34:21,742
What is this?
467
00:34:21,742 --> 00:34:23,302
And you can see it in the data.
468
00:34:23,302 --> 00:34:28,222
And it's a little bit unclear unless you're on site and you know that site, what might be
the effect.
469
00:34:28,562 --> 00:34:36,842
But there was a customer recently where we suspected they saw a big surge in utilization
because of this March Madness.
470
00:34:36,842 --> 00:34:40,502
Some March Madness game was happening and that's the only road in or something.
471
00:34:40,522 --> 00:34:41,382
And we'd seen that.
472
00:34:41,382 --> 00:34:42,146
We're like, that's...
473
00:34:42,146 --> 00:34:47,197
That's the only thing that would explain this big spike, you know, and it's, it's the
same, you know, on the, on the flip side, right?
474
00:34:47,197 --> 00:34:48,368
Like what explains it?
475
00:34:48,368 --> 00:34:50,488
Is it broken or something else happening?
476
00:34:50,488 --> 00:34:55,546
You know, I think it's interesting, you know, a lot of our customers don't even have
clarity on what is happening at their sites.
477
00:34:55,546 --> 00:35:01,371
Like they know roughly how many kilowatt hours being dispensed, how many sessions per day,
but they don't know if there's queuing happening.
478
00:35:01,631 --> 00:35:09,364
They don't know if like how many charges failed unless they really dive into the data and
figure out, this, this, this charge is broken all the time.
479
00:35:09,364 --> 00:35:10,514
This one's not.
480
00:35:11,702 --> 00:35:15,084
I think the queuing one is really interesting to me because that is something Tesla does
know.
481
00:35:15,084 --> 00:35:22,699
Cause the Tesla, Tesla knows where the cars are and they know if there's a bunch of cars,
there's eight cars, but four chargers, they know there's four cars queuing probably in
482
00:35:22,699 --> 00:35:23,870
that lot.
483
00:35:23,870 --> 00:35:26,422
But everyone else doesn't know that they don't have that data advantage.
484
00:35:26,422 --> 00:35:27,663
And so they have to infer it.
485
00:35:27,663 --> 00:35:32,816
And so one of the things we've been to try and help folks think through is how do you
infer that queuing is happening?
486
00:35:32,816 --> 00:35:41,302
And one day without putting like a camera or something on site, one way you could do it
theoretically is that you could just see if, if charging sessions are happening.
487
00:35:41,302 --> 00:35:46,263
in rapid succession, like somebody charges and then five minutes later, another person
charges five minutes later, another person charged.
488
00:35:46,263 --> 00:35:49,674
Clearly there's a line and backup there, but you still don't really know for sure.
489
00:35:49,674 --> 00:35:57,957
So there's a lot of, you know, back to your original question of like, when do you, you
know, you see these other effects, there's not that much, unfortunately, that much data on
490
00:35:57,957 --> 00:35:58,327
the sites.
491
00:35:58,327 --> 00:36:01,028
Nobody wants to put cameras on the site and sensors and things like that.
492
00:36:01,028 --> 00:36:01,438
It's weird.
493
00:36:01,438 --> 00:36:02,308
It's creepy.
494
00:36:02,308 --> 00:36:09,190
So we have to infer it from session data and usage and it's not always perfect, but it's,
it's Tesla has a big advantage in that respect.
495
00:36:09,878 --> 00:36:14,850
Yeah, that is kind of interesting, especially when you're talking about the automaker
charging networks, because you're right.
496
00:36:14,850 --> 00:36:20,253
They know, especially in Tesla's case, maybe like Rivian, where they have their own
routing OS.
497
00:36:20,253 --> 00:36:22,043
And so they know we're sending these cars here.
498
00:36:22,043 --> 00:36:24,965
These cars are physically here and these ones are charging.
499
00:36:24,965 --> 00:36:27,215
So it must mean there is a queue.
500
00:36:27,516 --> 00:36:28,316
Do you?
501
00:36:28,316 --> 00:36:29,556
And it's interesting.
502
00:36:29,556 --> 00:36:37,460
also mentioned the fact about like, it seems expensive to put a camera and going back to
our earlier conversation around like.
503
00:36:38,070 --> 00:36:40,561
while there's good intention, there's value to it.
504
00:36:40,561 --> 00:36:44,522
It is really expensive to put solar and to put batteries at these locations.
505
00:36:44,522 --> 00:36:55,735
Do you think that there could be a greater Delta in value unlocked by putting a camera or
what are some like site uh upgrades that you talk to your CPOs or others about like, you
506
00:36:55,735 --> 00:37:04,688
know, honestly, in seven doing this huge capital expenditure at the site, you know, if you
just did this, this, and this, you would unlock so much value, whether it be through
507
00:37:04,688 --> 00:37:06,220
stable or just even like.
508
00:37:06,220 --> 00:37:06,995
Maybe a camera.
509
00:37:06,995 --> 00:37:07,599
I don't know.
510
00:37:07,599 --> 00:37:09,266
just I'm kind of curious around that.
511
00:37:10,062 --> 00:37:10,322
Yeah.
512
00:37:10,322 --> 00:37:12,462
I mean, I would say there's two things that get brought up a lot.
513
00:37:12,462 --> 00:37:22,042
One is internet connectivity is a big problem where, you know, a major network has signed
a partnership with, say AT &T and because AT &T gave them a discount, but all their sites
514
00:37:22,042 --> 00:37:24,582
don't have coverage in AT &T territory.
515
00:37:24,622 --> 00:37:26,582
So they're like, oh, well, we made a mistake.
516
00:37:26,582 --> 00:37:35,322
And so now a lot of people are shifting to like signing individual data agreements with
Verizon in this location and you know, whatever T-Mobile in this one.
517
00:37:35,322 --> 00:37:37,322
And that, that definitely helps.
518
00:37:38,158 --> 00:37:41,598
The second thing we talk a lot about is just making it easier to pay.
519
00:37:41,778 --> 00:37:47,618
plug and charge, think a lot of people know about and have talked about, but you know, one
of Tesla's biggest advantages, you don't have to do anything.
520
00:37:47,618 --> 00:37:49,598
You just plug the thing in and it goes.
521
00:37:49,938 --> 00:37:56,758
And right now there's usually like, there's a card reader and then there's an app and then
there's also plug and charge and it's confusing.
522
00:37:56,758 --> 00:37:58,658
Which one do you get different prices with which one?
523
00:37:58,658 --> 00:38:00,118
It's just so confusing.
524
00:38:00,118 --> 00:38:02,858
And you don't have to think about that at all when you're fueling with gasoline.
525
00:38:02,858 --> 00:38:08,278
So it's actually harder to pay for an EV charger, an EV charge than it is to play for gas
session.
526
00:38:08,446 --> 00:38:09,857
Um, which is sad to see.
527
00:38:09,857 --> 00:38:13,290
one of the things we always ask them to do is just simplify.
528
00:38:13,290 --> 00:38:21,918
think what we're seeing, to be honest, is this effect of like CPOs really holding onto
their differentiation and their brand and saying, like, I want people to use my app and my
529
00:38:21,918 --> 00:38:24,559
experience and my membership and my subscription.
530
00:38:24,760 --> 00:38:31,345
I think the reality, you know, this is just my opinion, but the reality is, that I don't
think long-term people really care which network they charge at.
531
00:38:31,928 --> 00:38:35,800
They just want the most convenient location, the best price, just like we think about gas
fueling.
532
00:38:35,800 --> 00:38:38,682
And I'm talking about supercharging or fast charging, right?
533
00:38:38,682 --> 00:38:41,244
em That's all you want.
534
00:38:41,244 --> 00:38:45,516
And what that implies is that maybe charging will be a commoditized business, right?
535
00:38:45,516 --> 00:38:48,188
The hardware and the software experience are all roughly the same.
536
00:38:48,188 --> 00:38:50,770
And I think they're resistant to that effect.
537
00:38:50,770 --> 00:38:55,292
But, if you look in Europe already, there's so much more, there's so many more CPOs.
538
00:38:55,352 --> 00:38:58,414
Every CPO has a partnership with like Hubject or
539
00:38:58,414 --> 00:39:04,894
There's even EMSP is like, they don't even have control, full control of their pricing
anymore because there are all these apps you can use instead.
540
00:39:05,154 --> 00:39:14,054
I think the sooner networks get comfortable with that idea and make progress towards that,
knowing that it probably will come one day, um, the better.
541
00:39:14,054 --> 00:39:18,214
so the networks, think that will be most successful are the most open, the easiest to
charge on anything.
542
00:39:18,214 --> 00:39:19,214
Don't need an app.
543
00:39:19,214 --> 00:39:20,754
Don't need a subscription.
544
00:39:20,854 --> 00:39:25,214
They're charging prices and their availability is available on every mapping platform.
545
00:39:25,214 --> 00:39:26,674
Not just if you have their app, right.
546
00:39:26,674 --> 00:39:28,114
It's available anywhere.
547
00:39:28,150 --> 00:39:32,343
And it just maximizes for visibility and clarity versus anything else.
548
00:39:33,002 --> 00:39:37,615
Yeah, I think that talks about like really two things that we discuss a lot here.
549
00:39:37,615 --> 00:39:48,040
One is, I mean, whether we're talking about the electric vehicle space or not, the old
kind of entrepreneurial innovation thought is for something to be, for a new technology to
550
00:39:48,040 --> 00:39:49,601
take off, it doesn't have to be just as good.
551
00:39:49,601 --> 00:39:51,202
It has to be better.
552
00:39:51,262 --> 00:39:54,324
And right now gas isn't great, but I can just tap my card.
553
00:39:54,324 --> 00:39:55,044
It works.
554
00:39:55,044 --> 00:39:57,005
And I go on with my life.
555
00:39:57,265 --> 00:40:02,304
And between the apps, I kind of get, I can get an argument for an app or something or the
membership.
556
00:40:02,304 --> 00:40:09,776
If it saves me money, cause that is actually something you have with gas, but that's where
you really do need to see like the supercharging or the plug and charge experience, which
557
00:40:09,776 --> 00:40:11,587
is put it in, walk away.
558
00:40:11,587 --> 00:40:11,837
Sure.
559
00:40:11,837 --> 00:40:14,227
You have to set up a card once, but I'll give it that.
560
00:40:14,227 --> 00:40:17,768
And even then I've had an experience where I plug it in.
561
00:40:18,148 --> 00:40:23,720
It charged me and then it let it send me a notification saying like, Hey, your card is
expired.
562
00:40:23,720 --> 00:40:25,200
We need a new card, which is totally fine.
563
00:40:25,200 --> 00:40:31,446
But the, I kind of think for the experience to be good for a consumer, you kind of have to
give the tie to the consumer.
564
00:40:31,446 --> 00:40:41,270
So if there's a failure on that card running or something, no matter whose fault it is,
just let them get charged because, uh, recently, um, and this is a network I have, it's
565
00:40:41,270 --> 00:40:42,361
more on the West coast.
566
00:40:42,361 --> 00:40:44,402
I cannot stand in general.
567
00:40:44,402 --> 00:40:46,302
And also they just have terrible hardware.
568
00:40:46,302 --> 00:40:51,395
Uh, recently I tested along the Oregon coast because it wasn't like I needed a charge.
569
00:40:51,395 --> 00:40:54,606
just would have been convenient because we were going into a place anyway.
570
00:40:54,806 --> 00:40:59,352
And even though it was only 50 kilowatt, all of them always have a card reader.
571
00:40:59,352 --> 00:41:02,152
None of the card readers ever work when I try and use them.
572
00:41:02,152 --> 00:41:04,292
And so they always force you to use the app.
573
00:41:04,292 --> 00:41:06,752
And so was like, okay, I'll do that then.
574
00:41:07,092 --> 00:41:12,612
And unfortunately on my iPhone, I've got some setting where if I don't use an app for a
long time, it just deletes the app.
575
00:41:12,612 --> 00:41:14,692
So I go to pull it up.
576
00:41:14,692 --> 00:41:15,112
Yeah.
577
00:41:15,112 --> 00:41:19,252
And because of where I was, there was no AT &T cell coverage.
578
00:41:19,252 --> 00:41:23,212
So I couldn't even download the app to do this.
579
00:41:23,212 --> 00:41:28,072
I like, at this point, I'm just going above and beyond any other person would have just
been pissed off and walked away.
580
00:41:28,076 --> 00:41:34,842
And it just highlights exactly what you're talking about about just like this terrible
experience where at the very least just make the tap and pay function work.
581
00:41:34,842 --> 00:41:36,744
It's got to be at least as good as a gas station.
582
00:41:36,744 --> 00:41:39,977
And we're really getting to that point where, yeah, you can just plug it in and walk away.
583
00:41:39,977 --> 00:41:45,852
That then unlocks a better experience that people will be more comfortable with and want
to implement.
584
00:41:45,852 --> 00:41:47,716
Um, so sorry.
585
00:41:47,716 --> 00:41:49,303
Yeah, that's a rant on my side.
586
00:41:49,303 --> 00:41:51,713
no, I mean, it just, I mean, the fact is that you make it easier.
587
00:41:51,713 --> 00:41:53,014
It encourages better adoption.
588
00:41:53,014 --> 00:41:53,384
Okay.
589
00:41:53,384 --> 00:42:02,586
Like if you know that I, if you know that all, you know, whatever this network has, you
know, tap and play, you know, Apple pay and you can just do that and it works.
590
00:42:02,586 --> 00:42:07,768
And it's like, yeah, I'd rather just deal with that than have to deal with a card reader
and all that nonsense of downloading an app.
591
00:42:07,768 --> 00:42:10,638
I think a really good example of this is, uh know, analogy.
592
00:42:10,638 --> 00:42:14,709
Have you ever written the, the New York city subway system?
593
00:42:15,730 --> 00:42:16,160
Yeah.
594
00:42:16,160 --> 00:42:16,620
Okay.
595
00:42:16,620 --> 00:42:20,601
So, you know, they have this Apple pay Google pay thing now, right?
596
00:42:20,601 --> 00:42:23,454
You can just put your phone down, whatever card you got.
597
00:42:23,454 --> 00:42:24,673
There's no app, right?
598
00:42:24,673 --> 00:42:25,275
There's no app.
599
00:42:25,275 --> 00:42:29,497
You just put your phone on the reader and they've, it just charges you and you go on.
600
00:42:29,497 --> 00:42:36,121
And they even do this thing where like, after you get to, I think it's beyond 12 rides or
something, every ride from there on out in a week is free.
601
00:42:36,121 --> 00:42:37,731
So first 12 rides cost you money.
602
00:42:37,731 --> 00:42:39,816
And then after that, it's free for any subsequent ride.
603
00:42:39,816 --> 00:42:44,005
So you're like incentivized to use it more and more after 12, but you don't have to handle
it in the app.
604
00:42:44,005 --> 00:42:44,865
There's no app.
605
00:42:44,865 --> 00:42:46,410
It just automatically does that.
606
00:42:46,410 --> 00:42:47,620
stuff in the background for you.
607
00:42:47,620 --> 00:42:49,041
And so you don't have to think about anything.
608
00:42:49,041 --> 00:42:51,670
just kind of, and just the adoption is just crazy, right?
609
00:42:51,670 --> 00:42:55,453
Like even people who coming in from out of town, the fact that they don't have to download
an app.
610
00:42:55,453 --> 00:42:56,783
Yeah, they just, it's already there.
611
00:42:56,783 --> 00:42:58,173
Just tap your phone.
612
00:42:58,173 --> 00:43:00,864
And if I use it more than 12 times, it's automatically getting me a discount.
613
00:43:00,864 --> 00:43:02,584
So I might as well try and use it as much as I can.
614
00:43:02,584 --> 00:43:03,605
It increases that adoption.
615
00:43:03,605 --> 00:43:07,753
So I would love to see strategies from networks like that, where it's just literally
there's nothing.
616
00:43:07,753 --> 00:43:09,637
You just tap your phone, it works.
617
00:43:09,637 --> 00:43:13,928
And then yeah, you'll get like, there's a, there's no membership you have to sign up for
to get a discount.
618
00:43:13,928 --> 00:43:15,374
But if you use this,
619
00:43:15,374 --> 00:43:21,986
our network more than whatever 20 times a month, yeah, we'll automatically start giving
you discounts and promotions.
620
00:43:21,986 --> 00:43:30,242
I was in the UK a couple of years ago, the underground had just implemented it and it's a
slightly different, but more or less, yeah, you just tap it and it works.
621
00:43:30,242 --> 00:43:31,884
You don't even have to think about it.
622
00:43:31,884 --> 00:43:36,767
And I was just thinking like, as much as I love the New York Metro and it's I'm so happy
they've adopted it.
623
00:43:36,767 --> 00:43:44,152
It's such a pain in the butt when you're like in a rush or you're running behind for a
meeting and then you go to put your Metro card and then you're like, crap, I'm out.
624
00:43:44,152 --> 00:43:45,033
have to go reload it.
625
00:43:45,033 --> 00:43:46,914
You get in line or the thing's busted.
626
00:43:46,914 --> 00:43:49,536
And so just go into that like level of just.
627
00:43:49,886 --> 00:43:53,257
Making the experience so much more convenient and just working for the users.
628
00:43:53,257 --> 00:43:54,018
So great to see.
629
00:43:54,018 --> 00:44:00,620
Um, I mean, obviously Ron, I think we could keep talking for quite a while, but I realized
we're running up on time for you.
630
00:44:00,620 --> 00:44:08,903
Uh, for those listening, are there any other things you'd like to share or just what's the
best way for people to, uh, also engage with you and find out about any upcoming things
631
00:44:08,903 --> 00:44:10,674
that stable auto is working on.
632
00:44:10,828 --> 00:44:11,629
Yeah, absolutely.
633
00:44:11,629 --> 00:44:14,901
mean, the best way is to find me on LinkedIn, Rohan Puri.
634
00:44:14,901 --> 00:44:23,527
uh We post regularly like two, three times a week of data and insights about how to make a
more profitable charging network.
635
00:44:23,527 --> 00:44:24,418
It's totally free.
636
00:44:24,418 --> 00:44:27,670
You can also check out our website, www.stable.auto.
637
00:44:27,670 --> 00:44:31,442
We actually publish utilization rates of chargers in the United States publicly.
638
00:44:31,442 --> 00:44:38,417
So you can actually access that information for free and get an idea for what usage rates
look like in different states and locations today.
639
00:44:38,417 --> 00:44:39,438
uh
640
00:44:39,438 --> 00:44:43,540
You know, our mission, like I said before, is to make EV charging a profitable business.
641
00:44:43,540 --> 00:44:46,981
know, 80 % of that problem is good locations and good prices.
642
00:44:46,981 --> 00:44:55,195
So if, if, if there's anything we can do to help, you know, listeners who are deploying
chargers, operating chargers, or even acquiring chargers, we're seeing a lot of that
643
00:44:55,195 --> 00:45:04,639
activity of acquiring assets in the ground, uh, from private sector, you know, please let
us know where we've been doing this sort of diligence now for at least five years of, of
644
00:45:04,639 --> 00:45:07,436
work in diligence and charging locations.
645
00:45:07,436 --> 00:45:10,085
and helping just make the money move in this space.
646
00:45:10,085 --> 00:45:13,586
And it needs to, especially with this regulatory market.
647
00:45:14,264 --> 00:45:16,484
Well, Rohan, thank you so much for coming on today.
648
00:45:16,484 --> 00:45:17,664
This is a great conversation.
649
00:45:17,664 --> 00:45:19,064
We'll have to have you on again soon.
650
00:45:19,064 --> 00:45:28,344
And I think just so many of the themes you hit on today were really things that are just
so important to the space right now around, especially making it just easier for people to
651
00:45:28,344 --> 00:45:33,224
charge and having that better experience, but then also just kind of opening it up.
652
00:45:33,224 --> 00:45:36,204
And I think just for anyone listening, you are so right.
653
00:45:36,204 --> 00:45:37,044
Like think about it.
654
00:45:37,044 --> 00:45:40,664
If people open up there, just make it easier to charge.
655
00:45:40,664 --> 00:45:42,380
We're at such an early point.
656
00:45:42,380 --> 00:45:49,827
that you could become if you're in a different CPO, you could become the next Tesla
supercharger, next really BP or Shell gas station.
657
00:45:49,827 --> 00:45:52,189
If everyone knows, okay, I don't really care about the price.
658
00:45:52,189 --> 00:45:53,090
I just know it works.
659
00:45:53,090 --> 00:45:54,812
They can get in, get out faster.
660
00:45:54,812 --> 00:45:56,293
Those start using your service.
661
00:45:56,293 --> 00:46:00,136
So with that, thanks so much for on and we'll have you on soon.
662
00:46:00,248 --> 00:46:02,310
Thanks so much Chase, appreciate it.
663
00:46:02,636 --> 00:46:03,437
Bye.
664
00:46:09,108 --> 00:46:14,348
Thanks for tuning into this episode of Grid Connections and huge thanks again to Rohan
Puri for joining us.
665
00:46:14,348 --> 00:46:19,908
From shedding light on the critical shift from getting chargers in the ground to actually
making them profitable.
666
00:46:19,908 --> 00:46:28,908
If you're in the business of deploying or managing EV infrastructure, there's never been a
more important time to rethink site selection, dynamic pricing, and the user experience.
667
00:46:29,028 --> 00:46:34,928
If you enjoyed today's conversation, please share this episode with a colleague or friend
who cares about the future of EV charging too.
668
00:46:34,928 --> 00:46:38,386
And don't forget to leave us a quick review on your favorite podcast app.
669
00:46:38,386 --> 00:46:40,957
It helps others discover the show too.
670
00:46:41,079 --> 00:46:42,850
Also stay ahead of the curve.
671
00:46:42,850 --> 00:46:48,807
Sign up for our newsletter using the link in the show notes to get the latest EV trends,
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672
00:46:48,807 --> 00:46:51,889
You can find that at greatconnections.fm slash newsletter.
673
00:46:51,889 --> 00:47:00,612
And if your team needs expert support navigating EV strategy, incentives, or
infrastructure planning, head over to greatconnections.co to learn more about how Great
674
00:47:00,612 --> 00:47:04,328
Connections Consulting can help you with your next project.
675
00:47:04,328 --> 00:47:07,991
Until next time, this is the Great Connections Podcast signing off.