In this episode of Talent Matters, Heidi Bannister, Founder and Managing Director at Arthur Edward, shares how a deep understanding of the beauty industry has helped her build a trusted recruitment agency that partners with global brands to deliver top talent.

Starting out in product development, sales and marketing, Heidi brings hands-on experience to recruitment – and it shows. She talks about the importance of sector knowledge, long-term relationships, and genuine passion for product in making the right hire. From trade shows to team strategy, she lifts the lid on what makes the cosmetic and personal care sector so unique.

We talk about:

• Why industry experience gives recruiters an edge in beauty

• How flexibility is helping smaller brands win top talent

• Why passion and communication matter just as much as technical skill

• How sustainability and diversity are shaping hiring decisions

• Why long-term thinking beats quick wins in recruitment

If you recruit in beauty, FMCG, or niche markets – or just want to hear how recruitment works when you know your product inside out – this one’s for you.

// ABOUT HEIDI BANNISTER

Heidi Bannister is the Founder and Managing Director of Arthur Edward, a specialist recruitment agency serving the beauty, cosmetics, and personal care sectors. With a career that began in product development and marketing, Heidi has spent over two decades recruiting across the full product lifecycle and is an active member of the Society of Cosmetic Scientists, the British Society of Perfumers, and Cosmetic Executive Women.

// ABOUT WAVE⁠⁠⁠⁠

Wave⁠⁠⁠⁠ is the candidate attraction solution for recruitment agencies. Source high-calibre candidates faster and hassle-free. Build and grow a high-performing recruitment website. Buy and manage your job board contracts with ease.