Want more customers walking through your door? This episode is a masterclass in marketing for independent shoe store owners. Pete is joined by Kody Fitzjerrells, founder of Omni Digital Group, to unpack the biggest marketing mistakes retailers make—and how to fix them.

💬 You’ll hear about:

→ The "Five-Mile Famous" strategy that puts your store in front of the right people
→ What most retailers get wrong about Meta ads
→ Why 59% of your customers only shop with you once
→ How to use your customer database to drive repeat traffic
→ Video content strategies anyone can start using this week

📌 Connect with Kody Fitzjerrells

Website: https://www.omnidigitalgroup.com

Linkedin: https://www.linkedin.com/in/kodyf

 📌 Connect with Pete Mohr

Website: https://simplifyingentrepreneurship.com

 The Footwear Retailer Podcast: https://www.youtube.com/@thefootwearretailer

Running your business shouldn’t mean running yourself into the ground.

The 10 Laws for Moving from Operator to Owner is a free downloadable guide to help you systemize your operations, empower your team, and actually enjoy the business you’ve worked so hard to build.

Grab your free copy now at simplifyingentrepreneurship.com/laws.
The shift starts here.

PLUS: Whenever you're ready, here are 3 ways I can help you move from the Operator’s seat to the Owner’s seat in your business:

1. Take the Value Builder Assessment to better understand the areas of your business that add the most value to your business - Click Here

2. Uncover your Kolbe. Whether just for you, or for your full team, better understand leadership strengths and ways you can advance your People - Click Here.

3. Listen my other podcast Business Owner Breakthrough podcast as well for quick tools and tips - Click Here