We bring you our fascinating conversation with Jessica Iclisoy, who founded California Baby some 30 years ago. As a new mom, she randomly spotted a chemical dictionary at her local library -- and discovered her son's baby shampoo was loaded with toxic chemicals. "It's one of those things where fate puts things in front of you," she says. Appalled, Iclisoy began an investigation into safer ingredients and ultimately deveped her own baby shampoo. Today, California Baby makes over 200 baby products from ingredients that are grown on its farm in Central California and bottled at its FDA-registered, organic-certified facility in Los Angeles.