In this episode, we’re joined by Evan Westervelt, Sales and Marketing Manager at Midland Brewing Company. From a PBR-fueled epiphany at the Sawmill Saloon to homebrewing misadventures in Colorado, Evan shares how he found his way into Michigan’s craft beer scene—and why Midland Brewing has become a hub for innovation, collaboration, and community connection.

We talk about:

* The legacy and rebirth of Midland Brewing, including its roots in the 1930s and its transformation into a full-on beer and food destination

* Creative collabs with breweries like Stiggs and nonprofits like the Four Lakes Task Force (featuring their fundraising “Damn Good Beer”)

* Cross-industry partnerships with Northwood University and the Great Lakes Loons baseball team

* Using innovation and alternative ingredients to adapt to industry shifts

* How beer dinners (including vegan pairings!) are bringing people together one pint at a time

* Why collaboration isn’t just good for business—it’s essential for building a thriving craft beer community

Keep up via midlandbrewing.com, where you can join their newsletter and loyalty club.

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