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Have we over complicated podcasting? | Chat with PodCraft's Matthew McLean

July 31

55 mins

View Transcript

Episode Description

Podcasting has never been a simple “hit record” and you’re done kind of game but the introduction of video has definitely added a new layer of complexity.

The trick is remembering why you’re doing it and who you’re creating for, even when the industry is noisy with trends, hype, and “must‑do” advice.

I recently sat down with Matthew McLean, co‑host of Podcraft, to unpack the state of podcasting right now.

From the ongoing debate about whether we should even be calling it “podcasting” anymore, to how video, monetisation and platform politics are reshaping the space.

We also dive into practical tools and tactics that are helping creators right now, and share why we both think podcasting still has a powerful future if you focus on the fundamentals.

What we cover in this conversation:

Is the term 'podcast' dead?

Why some industry voices are pushing for a rebrand and why many creators (us included) aren’t convinced
Why changing the name ignores the strength of the term 'podcast' and its long and impressive history

Video vs. Audio‑Only Content

Why video is valuable but not a dealbreaker for growth
The hidden complexity of adding full‑length video to your workflow (and why it’s okay to start audio‑only)
Why consistency trumps video for long‑term audience building

Monetisation Challenges with Video

Why dynamic ad serving doesn’t work on major video platforms
How video‑first strategies can unintentionally block traditional podcast ad revenue streams
When baked‑in ads make sense and when they don’t

Platform Control & Algorithm Shifts

How YouTube and Spotify are shaping video podcasting for their own monetisation goals
Why relying on a single platform’s algorithm is risky for podcasters

Championing Audio‑First