Scaling with Heart: Francisca [Kika] Escobar Bascur Escobar on 2X/3X Growth, Shopify, and the Power of Connection

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Kika’s Bio 

Kika helps businesses sell more and scale smarter. Founder of The Kickass Company and Sell With Kika, she’s trained over 250,000 people and is one of the top voices in eCommerce across Latin America. Kika is a leading voice in eCommerce and Business throughout Latin America. She’s the Co-Founder of TheKickass Company, a strategic business partner for brands that want to build or create an eCommerce business that actually works (not just in theory).

Through this work, she has helped dozens of companies expand their footprint, grow their sales, and scale smarter both in local and international markets. She’s also the founder of Sell With Kika, her U.S.-based consulting brand focused on eCommerce strategy, business development, and connecting U.S. companies with Latin America’s growing market.

In addition to this, she also co-founded Loadingplay, a tech company that automates the omnichannel experience, and led the creation of MDA (Market Development Associate) an initiative built in collaboration with Shopify to develop and strengthen the local eCommerce ecosystem in Chile, with more than 3.000 people participation in over 26 in person events.

A Business Engineer with over 19 years of experience in commercial strategy and sales, Kika has advised hundreds of businesses and trained more than 250,000 people through workshops, masterclasses, and public programs. She also teaches eCommerce at the MBA Tech Program at Universidad Andrés Bello (UNAB) and at eClass, where she helps professionals and business owners take their digital strategies to the next level.

She believes that when a business knows “How to Sell”, everyone wins because selling more creates opportunity, jobs, and momentum. Her approach is simple and powerful: know your customer deeply, show your product as the solution they’re already searching for, and make it easy for them to buy from you. Kika is a TEDx speaker, author of the handbook “How to Build an eCommerce” for the Santiago Chamber of Commerce, and a frequent speaker at top industry events like eCommerce Day, Fashion Online, and Digitaliza tu Pyme. 

Who is Kika Escobar Her latest recognitions include being named “Genia del Año en eCommerce 2023” and receiving the “Emprendedora de Impacto” award from UDD in 2024, acknowledgments that reflect her impact, passion, and leadership in shaping the future of eCommerce across the region.

We talk about the following and other items

Kika's Passion for Sports and Travel

The Kickass Company: Building Shopify Websites

Choosing the Right Sales Channels

Key Performance Indicators (KPIs) in E-commerce

The Art of Selling

Knowing Your Customer

Public Speaking Tips and Overcoming Fear

MCing the Korean Startup Group Event

Exploring Business Opportunities in Seattle

AI in E-commerce

Personalization Advice for Aspiring Entrepreneurs

Emerge Lab Women's Initiatives

Chilean Culture and Misconceptions

Favorite Places in Chile

Chilean Startups and Entrepreneurs

VC and Investment Landscape in Chile

Business Advice for US Companies in Chile

E-commerce Trends in Latin America

Balancing a Busy Schedule

Dealing with Entrepreneurial Highs and Lows

Social Media Strategy

Future Plans and Goals 

Kika’s Social Media

LinkedIn: https://www.linkedin.com/in/mar%C3%ADa-francisca-escobar-bascur/

TikTok: https://www.tiktok.com/@kikaescobarbascur

The KickAss Website: https://thekickass.cl/

Instagram: https://www.instagram.com/kikaescobarbascur/

Company Instagram: https://www.instagram.com/thekickass_co/

Kika’s Advice “Screw it, let's do it. Take action instead of overthinking. Ask, “What’s the worst that can happen?” and plan how you’d handle that outcome.

Shift from Gap to Gain (Dan Sullivan’s The Gap and the Gain): Gap: Comparing yourself to an ideal keeps happiness out of reach. Gain: Measuring progress against where you started builds confidence. Daily Gain habit: End each day by writing three wins big or small (e.g., waking up early, finishing laundry). Gratitude rewires your brain to spot opportunities, not deficits. 

See life as a bowl of opportunities. Treat every success or setback as a chance to learn and grow. Mindset is a personal choice, open to everyone no matter their starting point.