In this episode of Well Coached, Chris sits down with music industry powerhouse Kelli Haywood—founder of KCH Entertainment and co-founder of the That Sounds Fun Network and H Squared Management. From building major artist brands to steering emerging voices, Kelli shares the mindset, clarity, and conviction required to succeed in today’s saturated market. You’ll hear stories of pivoting, partnering, and pushing through challenges—all grounded in values-driven leadership. If you’re craving a playbook for sustainable growth and intentional momentum, this one’s for you.

What You’ll Learn in This Episode:

• The difference between doing everything and doing the right things
• Why clarity and conviction are essential for creative leadership
• How to know when a partnership is worth pursuing
• Lessons from building brands in music, media, and podcasting
• What it really takes to grow your platform—and monetize it

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