Episode Description
In today's episode, we dive into the world of PR for nutrition professionals with guest expert Lucy Gornall.
Lucy is a freelance health & fitness journalist and copywriter with 10 years of experience writing for a number of magazines and newspapers. Previously Editor of Woman & Home’s lifestyle title, Feel Good You, and Health Editor across a number of women’s titles, Lucy now writes for publications including The Sun, indybest, Red, Men’s Fitness, Hello! and Men’s Health. She covers everything health and fitness related - gut health, hormone health, sports nutrition, you name it. Plus, she’s a PT on the side, teaching the strength-based class at London studio, Psycle.
Join us as we explore with Lucy the dos and don'ts of navigating the media landscape as a nutrition expert.
We'll provide practical tips and strategies to help you effectively communicate your expertise and get your name in the press.
Discover the art of building strong relationships with media contacts to become their go-to resource for nutrition-related stories.
We'll also share cautionary tales of what not to do when reaching out to journalists or pitching your ideas. Avoid common mistakes that can harm your professional reputation and hinder your chances of media coverage.
Whether you're a seasoned nutrition professional looking to enhance your PR skills or a newcomer seeking guidance on breaking into the media world, this episode has something for you.
Get ready to take your nutrition career to new heights with the power of public relations!
Connect with us:
Instagram & Facebook: @wellconnect.co
The Nutrition Business Secrets Podcast is the must-listen podcast for ambitious dietitians and nutritionists looking to level up their business game, without the overwhelm.
Get the secrets and stories you need to know so you can build and scale a thriving nutrition business. This is where credible industry experts share practical strategy advice, meaningful marketing tips and more.
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Send us your questions!
Got a topic or question you’d like us to cover on the podcast? Share with us on social media @wellconnect.co or pop us an email at hello@wellconnectcoaching.com
Meet the WellConnect founders:
Jo Cunningham is a registered dietitian (with background in accountancy) and WellConnect Operations Director. Jo is founder of Green Light Nutrition and has consulted as Clinical Director for a leading London dietitian clinic.
Claire Hitchen is a registered nutritionist (mBANT) and WellConnect Marketing Director & Coach. Claire has a background in health and nutrition marketing for large global brands and small start-ups, including building and scaling a well-known dietitian's personal brand.
Zoe Whitman is a business and finance coach, and best-selling author with a successful online busines...