Kimberley Tran talks with Jose 'Pepe' Gorbea about memorable brand campaigns, from chocolate sales to elephant protection, and the value of sustainability and diversity in marketing. In this podcast, Gorbea brings his past work to life in stories about drawing consumers into an experience through brand advertising, starting with the origins of a brand, and transcending regional differences to form international campaigns.

Applications for the 2022 Design Nation Conference are now open. Design Nation is an all-expenses-paid exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world. The conference will run from April 9-10th 2022, at The Shed, Hudson Yards, in New York City. Applications are due February 2nd, 2022. Applications include resume and portfolio submission, as well as short-answer responses. All applications are considered on a need-blind basis, and all travel and accommodation costs are covered for accepted attendees.

For more information, please visit our website: https://dn.businesstoday.org/.