Navigated to The Way to Your Marketplace: Protection & Monetization of Automation Solutions | Hannover Messe 2025

The Way to Your Marketplace: Protection & Monetization of Automation Solutions | Hannover Messe 2025

June 25
45 mins

Episode Description

At Hannover Messe 2025, Stefan Bamberg, Wibu-Systems' Director Sales and KAM, delivers a deep dive masterclass on building secure, flexible online marketplaces for automation vendors. Covering real world architectures and hands on best practices, you’ll learn how to:

  • Implement end to end protection for embedded and edge devices
  • Design licensing frameworks that scale globally
  • Align with the upcoming EU Cyber Resilience Act requirements
  • Integrate transaction workflows into your own or third party platforms


👉 Meet the expert and book your personal call just now: https://www.wibu.com/meet-the-experts


In particular, Stefan breaks down the critical steps to launch and secure your own automation focused marketplace:

Architecture Patterns

  • Multi tier protection modules for device firmware, edge gateways, and cloud services
  • Secure key provisioning and hardware backed root of trust


Licensing Strategies

  • Consumption based vs. subscription models: pros, cons, and implementation tips
  • Online activation workflows with offline fallback for industrial environments


Regulatory Readiness

  • Mapping your protection stack to EU Cyber Resilience Act mandates
  • Audit ready logging and update channels


Real World Case Studies

  • Framework integration examples from leading automation OEMs
  • Lessons learned on optimizing performance and minimizing latency


Best Practices & Tooling

  • Continuous Integration (CI)/Continuous Delivery (CD) integration for continuous protection updates
  • Monitoring telemetry for proactive license enforcement


Whether you’re embedding licensing into a new platform or retrofitting an existing shop, this session equips you with the technical blueprint to protect your IP and unlock new revenue streams—fully aligned with the latest European cybersecurity standards.

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