In this episode of Gartner ThinkCast, we dive back into one of the most urgent questions facing enterprise leaders in 2025: How can organizations turn GenAI initiatives into measurable business value?

Recorded from a recent Gartner webinar, Gartner Senior Director Analyst Nate Suda walks through how productivity does not automatically equal value, and the often-misunderstood link between the two. From productivity leakage and task-level blindspots to bottlenecks, prioritization strategies and use case misfires, Suda delivers a clear framework for where to focus — and who to focus on — to get the most out of GenAI.

Tune in to discover:

• Why productivity does not equal value
• What productivity leakage looks like and how to stop it
• How to match GenAI use cases to employee experience
• Four ways to define productivity beyond just speed or time saved

Dig Deeper:

• Buy tickets to Gartner IT Symposium/Xpo
• Register to watch Beyond Productivity: How CIOs Can Cut Costs with Generative AI
• Read For AI Value, Focus on Your Use Cases