Episode 57 – Personalized Marketing Using First-Party Data and Gen AI with Deanna Ballew
Episode Description
In this episode, we’re joined by Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, to discuss the future of personalized marketing in a world without third-party cookies. We cover:
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The pressing need for first-party data strategies that incrementally collect data from users in exchange for something of value (such as premium content or discount codes).
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Why a community of peers is one of the best ways to build brand trust and recognition — and demand a higher price point.
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How to create personalized and relevant experiences while respecting user privacy.
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How AI can revolutionize Content Management Systems (CMSs) by improving accessibility and localizing content. For example: automatically generating image alt tags and inserting product images into videos based on the user’s local language or market.
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