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Episode Description
In this episode, I speak with Allison Satterfield, founder and creative director of Particle 31, about the intricacies of branding and logo design in the biotech industry. We discuss the challenges of creating a memorable brand name, the importance of storytelling in branding, and the specific processes involved in developing a branding strategy for biotech companies. Allison shares insights on common mistakes made by startups, the significance of owning intellectual property for logos, and how branding evolves as companies grow. The conversation also highlights effective logo design principles and the impact of brand archetypes in biotech branding.
In this episode, you'll learn:
00:00 The story behind Particle31
04:18 The challenges of naming a biotech startup
07:40 How to create a branding strategy
11:30 Common brand archetypes in biotech
14:13 What makes a good biotech logo
15:11 How to future-proof your branding
19:35 The importance of brand storytelling
21:13 Common branding mistakes in biotech
22:49 Branding on a limited budget
26:15 Evolving your brand strategy as you scale up
28:28 The one key branding advice for biotech founders
30:08 Recommended resources for branding
Books recommended by Allison:
- Simply Put by Ben Guttmann
- Building a Story Brand, by Donald Miller
Other resources mentioned:
- Founder Playlist’s library of templates
To connect with Allison Satterfied:
To connect with Joachim Eeckhout, host of the podcast: