Navigated to E184: How Casper Hit $100M in Year One: The Untold Startup Playbook

E184: How Casper Hit $100M in Year One: The Untold Startup Playbook

July 9
1h 2m

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Episode Description

Philip Krim is best known as the co-founder and former CEO of Casper, one of the fastest-growing direct-to-consumer (DTC) startups in history. Under his leadership, Casper hit $100M in revenue in its first year, went public in early 2020, and was later taken private. Today, Philip is building again—this time through Montauk Climate, a platform innovating in what he calls the “electron economy.” We talked about lessons from hypergrowth, managing through crisis, organizational design, and the future of climate investing.

Highlights:

  • How Casper hit $100M revenue in its first year
  • Building a brand consumers want to talk about
  • What it takes to lead through hypergrowth
  • Lessons from taking a company public right before COVID
  • Why he believes DTC was just the beginning of a bigger thesis
  • What the “electron economy” means and why it matters
  • Why Montauk Climate is vertically integrated across venture, credit, and incubation
  • How Philip evaluates early-stage founders—and what makes a good bet
  • Why portfolio construction is the most underrated concept in venture

-- Guest Bio: Philip Krim is the founder of Montauk Climate and the former co-founder and CEO of Casper. Under his leadership, Casper became one of the most iconic DTC brands in the world, reaching $100M in revenue in its first year and going public in 2020. After exiting Casper, Philip launched Montauk Climate, a platform focused on building and investing in the “electron economy,” with a mix of venture incubation, growth investing, and credit strategies. He is also an active early-stage investor, with early bets in Ramp, MasterClass, and Relativity Space.

Our Podcast now receives more than 300,000 downloads a month. Are you interested in sponsoring an episode? Please email David Weisburd at david@weisburdcapital.com.

#VentureCapital #VC #Startups #OpenLP #AssetManagement

-- Stay Connected: X / Twitter: David Weisburd: @dweisburd

LinkedIn: David Weisburd: https://www.linkedin.com/in/dweisburd/ Philip Krim: https://www.linkedin.com/in/philip-krim/

Links: Montauk Climate: https://www.montaukclimate.com/

-- Questions or topics you want us to discuss on How I Invest? Email us at david@weisburdcapital.com.

(0:00) Episode preview (11:12) Hiring for new skills and functions (16:50) Organizational design for startups (19:42) Task structuring for scalability (20:56) Adapting core beliefs while maintaining credibility (22:21) Data-driven decisions versus gut instincts (23:02) Skills needed for founding a company (26:19) Venture vs. public investors' perspectives (31:09) Introduction to Montauk Climate and its strategy (34:47) Role of credit in energy transition (37:21) Electron economy and incubated companies (50:42) Investment approach for private allocators (53:08) Exploring the electron economy (54:35) Traits of successful early-stage founders (57:16) Predicting investment success challenges (59:35) Portfolio construction in venture capital (1:00:13) Closing remarks
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