In this episode of the Channel Up Your Marketing podcast, Amiee Keenan and Monica Hoyer discuss various aspects of email marketing, focusing on the importance of preference data, contextual data, segmentation, automation, and personalization.

They also explore strategies for re-engaging dormant subscribers and common pitfalls marketers face in their campaigns. The conversation emphasizes the need for marketers to be thoughtful about their data collection and usage, ensuring that their email strategies align with their goals.

Whether you’re new to email marketing or a seasoned pro, this episode is packed with insights you can put to work today.

Chapters:

• 00:00 – 02:00: Welcome and introduction to Monica

• 02:00 – 04:00: Monica’s email marketing journey (since the days of dial-up!)

• 04:00 – 06:00: The power of preference data: asking subscribers what they want

• 06:00 – 09:00: Using contextual data to drive hyper-relevant campaigns

• 09:00 – 11:00: Examples of how ISVs and VARs can use location and event data

• 11:00 – 14:00: Personalization vs. segmentation: where to start and why

• 14:00 – 18:00: Creative ways to boost personalization beyond first names

• 18:00 – 22:00: Re-engagement campaigns that work—(yes, including puppies!)

• 22:00 – 26:00: Pitfalls of trying to do too much—why starting small with clear goals matters

• 26:00 – 28:00: Wrapping up: our shared passion for email and what’s next for marketers

• 28:00 – end: Learn more about the upcoming Marketing Professionals Meetup

  Join us on June 26 for the Marketing Meet Up Session

  AI Email Magic: Conjuring Up Campaigns That Wow