What do 93% of successful Microsoft partners have in common? In this episode of Channel Up Your Marketing, host Amiee Keenan welcomes back Erica Hakonson, CEO of Maven Collective Marketing, to unpack the game-changing insights from the 2025 Microsoft Partner Benchmark and Insights Report—based on over 50,000 data points from partners worldwide.

We dive into the strategies, tools, and investments that are truly paying off inside the Microsoft ecosystem, including:

• Why designations are more than just digital badges
• How marketplace listings can unlock Microsoft leads
• The surprising ROI of investing just a little more in marketing
• What role community engagement really plays in your visibility
• Key FY26 opportunities (you’ll want to be ready for them now!)

Whether you’re an ISV, MSP, or just navigating the Microsoft partner journey, this episode is packed with actionable takeaways you can implement right away.

🎧 Listen now to discover what nearly all successful partners are doing—and how you can join them.

👉 Don’t forget to subscribe, share, and download the 2025 Microsoft Partner Benchmark Report.  https://mavencollectivemarketing.com/insights/microsoft-partner-report/