Hey everyone! 👋 Welcome back to Buzz Bites, the quick, buzz-worthy segment of The ISV Society Podcast.
I'm your host, Amiee Keenan, and today we are diving into a huge marketing game-changer:
Shifting your messaging from talking about features to talking about real customer value.

Because let’s face it—your customers don’t care about your AI feature, your automation engine, or your predictive analytics.
They care about what it does for THEM—how it saves time, makes their job easier, reduces stress, and helps them hit their goals faster.

So let’s get into it—here are 3 tips to shift your messaging from features to value!

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Want to learn more about The ISV Society and doing joint marketing initiatives with other ISVs, email me to schedule a call. amieek@theisvsociety.com