In this episode of RevOps Champions, Brendon Dennewill welcomes Geoff Woods—a dynamic leader whose career spans scaling The ONE Thing brand, driving a steel company’s market cap from $750M to $12B, and now guiding executives at the forefront of AI-powered leadership.

Geoff shares how his success stems from two key drivers: surrounding himself with the right people and asking the kinds of high-leverage questions that spark real transformation. Together, he and Brendon explore how AI, when used strategically—not just tactically—can help leaders amplify their impact and focus on what truly moves the needle.

A key theme of the episode is Geoff’s redefinition of AI as more than just automation. He shares how he uses AI as a thought partner—from building AI “boards” to support business planning, to curating The Collective, a peer group of C-suite leaders collaborating on real-world applications of AI. Geoff also introduces his CRIT framework (Context, Role, Interview, Task), a practical model for using AI to solve high-value problems—the 20% of work that drives 80% of outcomes.

Geoff Woods is the founder of AI Leadership, author of The AI Driven Leader, and a trusted coach to Fortune 500 executives. Brendon Dennewill, co-founder of Denamico, brings deep expertise in aligning people, process, data, and technology for growth. Together, they challenge listeners to think bigger, act with vision, and embrace AI as a catalyst for both personal leadership development and organizational transformation.

Find more at revopschampions.com