1 00:00:10,920 --> 00:00:12,120 Hi there, and welcome to 2 00:00:12,120 --> 00:00:15,600 for the last Time, The Guns Magazine podcast. 3 00:00:15,880 --> 00:00:18,680 I'm your host and the editor of guns magazine, Brant Wheat. 4 00:00:18,680 --> 00:00:20,320 Thanks for joining us here on one of the world's 5 00:00:20,320 --> 00:00:22,880 biggest gun talk, audio and video programs. 6 00:00:22,880 --> 00:00:26,640 As we chat with the interesting folks who make up the world of shooting. 7 00:00:27,000 --> 00:00:29,960 Before we get started, of course, please make sure you like and subscribe. 8 00:00:29,960 --> 00:00:32,600 That's how we, kind of pay the bills around here. 9 00:00:32,600 --> 00:00:34,920 So it's really important that you do that if you haven't. 10 00:00:34,920 --> 00:00:37,920 I know I sound like a broken record, but it's that important. 11 00:00:37,920 --> 00:00:40,920 So our interesting person today 12 00:00:41,000 --> 00:00:44,000 is Roy Huntington, of course, our unofficial co-host. 13 00:00:44,240 --> 00:00:47,240 And Roy, thanks for joining us. 14 00:00:47,280 --> 00:00:51,040 Today is a pretty momentous occasion on several accounts. 15 00:00:51,040 --> 00:00:54,040 So before we get started talking about that, though, 16 00:00:54,080 --> 00:00:57,480 thanks for joining us yet again on episode number 300. 17 00:00:58,240 --> 00:01:01,280 You know, when we did number one. 18 00:01:02,840 --> 00:01:04,240 And you were the first guest. 19 00:01:04,240 --> 00:01:07,240 Yeah. Who would have thought exactly. 20 00:01:07,560 --> 00:01:09,920 Well, let's jump right into it. 21 00:01:09,920 --> 00:01:13,680 We've got some, I would call it huge news. 22 00:01:14,280 --> 00:01:15,480 It's not sad news. 23 00:01:15,480 --> 00:01:18,200 It's just, life, life changes. 24 00:01:18,200 --> 00:01:21,960 And that is the announcement that you've heard it here first. 25 00:01:22,200 --> 00:01:25,520 Guns magazine and American Handgun magazine. 26 00:01:25,520 --> 00:01:27,840 The print versions are going away. 27 00:01:27,840 --> 00:01:28,680 Or actually, 28 00:01:28,680 --> 00:01:33,760 when you, get that latest November issue of guns in the mail as a subscriber, 29 00:01:33,760 --> 00:01:37,600 or if you can still find a newsstand someplace, that's it. 30 00:01:37,760 --> 00:01:39,840 It's over. 31 00:01:39,840 --> 00:01:43,040 I can't express how much I hate that 70 years of history, 32 00:01:43,800 --> 00:01:46,200 are being put to bed, so to speak. 33 00:01:46,200 --> 00:01:49,920 But, the future's looking bright, and we're going to talk about that. 34 00:01:49,920 --> 00:01:54,720 But, I know some folks are probably in shock as to what I just said. 35 00:01:54,840 --> 00:01:58,560 Yes. Guns magazine, the physical magazine, American Handgun or magazine 36 00:01:58,920 --> 00:01:59,880 are going away. 37 00:01:59,880 --> 00:02:01,760 Actually, they're they're gone already. 38 00:02:01,760 --> 00:02:04,440 So, Roy, the big, 39 00:02:05,520 --> 00:02:07,200 kind of big picture question here. 40 00:02:07,200 --> 00:02:08,200 What does this mean to you? 41 00:02:08,200 --> 00:02:11,200 You've worked here for decades and you were 42 00:02:11,200 --> 00:02:12,560 the editor of American Hand Gunner. 43 00:02:12,560 --> 00:02:15,560 You were the publisher of both magazines. 44 00:02:15,720 --> 00:02:18,240 Hearing me make that announcement, 45 00:02:18,240 --> 00:02:20,400 what's that do for you? 46 00:02:20,400 --> 00:02:23,400 A it was inevitable. 47 00:02:23,840 --> 00:02:28,120 And, I accepted it five years ago. 48 00:02:28,680 --> 00:02:33,080 You know, and I think we both have lived through the last few years. 49 00:02:33,080 --> 00:02:36,120 We knew that we we kept it going, basically 50 00:02:36,920 --> 00:02:39,400 just by sheer grit. 51 00:02:39,400 --> 00:02:40,160 That's true. 52 00:02:40,160 --> 00:02:44,840 And investment of money that really wasn't there to invest. And, 53 00:02:45,840 --> 00:02:49,680 so I, I've really been preparing for this, and I'm 54 00:02:49,680 --> 00:02:53,200 a real diehard when life and you lemons, you make lemonade. 55 00:02:53,640 --> 00:02:56,480 And I think we focus 56 00:02:56,480 --> 00:02:59,480 so much on print editions and, you know, people 57 00:02:59,480 --> 00:03:04,160 don't realize that's a huge, investment in labor and money. 58 00:03:04,160 --> 00:03:07,160 And I think we need to talk a little bit about that. Too. 59 00:03:07,200 --> 00:03:10,080 But we're not going to have that. 60 00:03:10,080 --> 00:03:13,640 And, I'm going to say distraction right now, but 61 00:03:14,160 --> 00:03:17,440 but we're not going to have that distraction, which means we've been doing 62 00:03:17,440 --> 00:03:21,520 print and digital products, you know, our websites 63 00:03:21,520 --> 00:03:25,280 and YouTube channel and direct email blasts and podcasts and all that. 64 00:03:25,280 --> 00:03:29,200 And we've been doing both, which means that, you know, both 65 00:03:29,200 --> 00:03:33,000 were getting 100% true. So, 66 00:03:34,080 --> 00:03:34,680 I mean, I've 67 00:03:34,680 --> 00:03:39,800 seen the compromises as our digital side has grown, because, you know, when I came, 68 00:03:39,800 --> 00:03:44,440 when I took over hand got to in 2000, it was that's all I did. 69 00:03:44,960 --> 00:03:47,960 You know, I worked on one magazine. 70 00:03:48,000 --> 00:03:50,760 I had two months to build it. 71 00:03:50,760 --> 00:03:52,960 And so it was just like 72 00:03:52,960 --> 00:03:56,240 the best quality possible, you know? 73 00:03:56,240 --> 00:03:58,720 And and gun's magazine was the same way. 74 00:03:58,720 --> 00:03:59,520 That was all. 75 00:03:59,520 --> 00:04:03,480 And then, you know, then, like, the website kind of got bigger, 76 00:04:03,480 --> 00:04:07,360 you know, and I remember people saying, do we really need a website? 77 00:04:08,240 --> 00:04:09,720 You know, 78 00:04:09,720 --> 00:04:11,440 so maybe not today. 79 00:04:11,440 --> 00:04:13,080 Yeah, maybe not today. 80 00:04:13,080 --> 00:04:16,480 And, so I sort of tried to start 81 00:04:16,480 --> 00:04:19,480 preparing the company about ten years ago and, 82 00:04:20,280 --> 00:04:23,160 you know, unfortunately there's a lot of old school guys, 83 00:04:23,160 --> 00:04:25,360 you know, who own the company around the company, 84 00:04:25,360 --> 00:04:28,920 and it was a little bit difficult to nudge everybody in that direction. But, 85 00:04:30,000 --> 00:04:33,120 finally, mostly in, 86 00:04:33,480 --> 00:04:36,240 appreciation for the older print readers, 87 00:04:36,240 --> 00:04:40,800 we've we've kept the magazine alive and, but you just reach a point 88 00:04:40,800 --> 00:04:44,800 and we let's talk about that, about how you just can't do it anymore 89 00:04:45,040 --> 00:04:48,120 and why thank you, millennial marketers. 90 00:04:48,480 --> 00:04:50,160 Yeah, exactly. 91 00:04:50,160 --> 00:04:53,040 And, you know, it's 92 00:04:53,040 --> 00:04:56,760 it's hard to, point at any one factor there. 93 00:04:56,760 --> 00:04:59,760 It's like anything there's a lot of factors that lined up, but, 94 00:05:00,200 --> 00:05:04,480 we've, we've kind of reached the end of the road here and, you know, 95 00:05:04,480 --> 00:05:07,600 it was incumbent upon the company because after all, we're a business. 96 00:05:07,600 --> 00:05:09,520 We're not a nonprofit. 97 00:05:09,520 --> 00:05:12,520 And there's a lot of people that depend on a weekly paycheck. 98 00:05:12,720 --> 00:05:15,000 And, it's it's been hard. 99 00:05:15,000 --> 00:05:19,120 This has been a, an awful process on us personally. 100 00:05:19,120 --> 00:05:19,560 All of us. 101 00:05:19,560 --> 00:05:24,000 The work here, the bosses, the, the folks that put everything together. 102 00:05:24,280 --> 00:05:28,200 And, I got to say, Roy, I've worked a lot of places 103 00:05:28,560 --> 00:05:31,560 and, including newspapers, 104 00:05:32,520 --> 00:05:35,840 and this has been the greatest team I've ever worked with. 105 00:05:35,840 --> 00:05:41,080 And it's not completely gone away, but, some of those folks are. 106 00:05:41,080 --> 00:05:43,680 And, that's probably the worst part. 107 00:05:43,680 --> 00:05:46,640 It's the potential to really do stuff was there. 108 00:05:46,640 --> 00:05:47,640 But at the end of the day, 109 00:05:47,640 --> 00:05:51,000 you got to make a profit or you don't have any product whatsoever. 110 00:05:51,160 --> 00:05:52,040 We're not government. 111 00:05:52,040 --> 00:05:55,040 So talk about the team a little bit. 112 00:05:55,120 --> 00:05:55,880 You bet. 113 00:05:55,880 --> 00:05:58,880 Well, you know, first of all, people think, 114 00:05:59,160 --> 00:06:01,880 you know, they look at our competitors, Guns and Ammo magazine, 115 00:06:01,880 --> 00:06:04,880 for instance, you know, well, it's owned by a billionaire. 116 00:06:05,160 --> 00:06:05,880 Okay. 117 00:06:05,880 --> 00:06:08,200 And, and I've talked to the people there. 118 00:06:08,200 --> 00:06:10,640 He doesn't care if it makes money or not. 119 00:06:10,640 --> 00:06:11,440 Yeah. Yeah. 120 00:06:11,440 --> 00:06:15,440 You know, which is a nice, you know, thing to have of you're the staff. 121 00:06:15,760 --> 00:06:16,040 Yeah. 122 00:06:16,040 --> 00:06:20,000 We're a very teeny tiny family owned business literally. 123 00:06:20,520 --> 00:06:22,560 I mean I don't know what do we have right now? 124 00:06:22,560 --> 00:06:24,880 Ten employees maybe. Yeah. You know, 125 00:06:26,400 --> 00:06:28,440 at our heyday, we used to have 40, 126 00:06:28,440 --> 00:06:32,720 45, 48 employees and, but, of course, 127 00:06:32,720 --> 00:06:35,880 you know, as the market changes through the years, all that has to change. 128 00:06:35,880 --> 00:06:38,040 But I agree with you completely. 129 00:06:38,040 --> 00:06:42,120 I mean, you and I worked with hundreds of different people on the police department 130 00:06:42,320 --> 00:06:46,000 squad after squad, different people, different leaders, different everything. 131 00:06:46,000 --> 00:06:49,200 I've worked, I've worked in other segments of our industry. 132 00:06:50,280 --> 00:06:52,920 And this was absolutely, 133 00:06:52,920 --> 00:06:56,040 I enjoyed coming to work every day. 134 00:06:56,640 --> 00:07:00,760 I still do, you know, and I know you do, too, 135 00:07:01,080 --> 00:07:04,320 because I remember when when I invited you to join the team. 136 00:07:04,920 --> 00:07:08,040 You. I mean, you made it clear right from the beginning. 137 00:07:08,040 --> 00:07:10,080 It's like, you know what this is really fun. 138 00:07:10,080 --> 00:07:12,200 And I'm enjoying working with you people. 139 00:07:12,200 --> 00:07:14,640 And, I mean, we're not whiners. 140 00:07:14,640 --> 00:07:16,080 We're not motors. 141 00:07:16,080 --> 00:07:19,040 We always try to see the way to get something done. 142 00:07:19,040 --> 00:07:20,640 What's the positive thing? 143 00:07:20,640 --> 00:07:22,680 And I will say this is that, 144 00:07:23,880 --> 00:07:24,360 Tom von 145 00:07:24,360 --> 00:07:27,880 Rosen, who hired me, was my original boss, 146 00:07:28,520 --> 00:07:32,800 that he was the son of George von Rosen, who founded the company in the 30s. 147 00:07:33,360 --> 00:07:37,800 And Tom, from the my first day, 148 00:07:38,600 --> 00:07:43,040 as a freelance writer for the company, we would have a meeting. 149 00:07:43,240 --> 00:07:46,480 And the first thing if an idea came up, Tom would 150 00:07:46,480 --> 00:07:49,520 say, well, how does this affect our readers? 151 00:07:49,880 --> 00:07:53,000 Is this how is this good for the readers? 152 00:07:53,600 --> 00:07:57,120 You know, and that was always the number one thing on the plate. 153 00:07:57,120 --> 00:07:59,400 And I have to say, that never changed. It really has. 154 00:07:59,400 --> 00:08:04,280 And I think that's one thing that pains me so much, is that I know 155 00:08:04,520 --> 00:08:07,800 what's good for most of our readers is to get a print magazine. 156 00:08:08,040 --> 00:08:08,880 Yeah. 157 00:08:08,880 --> 00:08:11,280 And it makes me crazy that we can't do that. 158 00:08:11,280 --> 00:08:12,040 Yeah. 159 00:08:12,040 --> 00:08:12,440 Well, 160 00:08:12,440 --> 00:08:16,400 one of the things we've been talking about is doing away with a print magazine. 161 00:08:16,800 --> 00:08:19,560 It hurt your legitimacy because there's 162 00:08:19,560 --> 00:08:23,280 a billion websites out there, but there are very few gun magazines, 163 00:08:23,600 --> 00:08:27,680 and there's only one original newsstand gun magazine, which is us. 164 00:08:28,560 --> 00:08:30,400 January issue, 1955. 165 00:08:30,400 --> 00:08:32,400 We were the first ones on a newsstand. Yeah. 166 00:08:32,400 --> 00:08:36,680 You could buy, some of the NRA pubs, if you remember, the NRA 167 00:08:36,680 --> 00:08:37,680 and things like that. 168 00:08:37,680 --> 00:08:41,720 But to actually go to the corner drugstore and buy a shooting magazine 169 00:08:41,920 --> 00:08:43,480 on the newsstand, we were it. 170 00:08:43,480 --> 00:08:45,920 And Guns and Ammo actually came after us. 171 00:08:45,920 --> 00:08:48,680 But, you know, it's it's it is, 172 00:08:50,040 --> 00:08:53,120 it is almost heartbreaking to see the magazines 173 00:08:53,120 --> 00:08:57,120 go, but, point you made there that I wanted to address, and I'm 174 00:08:57,120 --> 00:09:01,480 pretty proud of is normally when these things happen and 175 00:09:01,520 --> 00:09:05,720 and in the publishing industry in general, what happens is it just goes away. 176 00:09:06,120 --> 00:09:07,360 You never hear anymore. 177 00:09:07,360 --> 00:09:09,280 It's people go, what happened? 178 00:09:09,280 --> 00:09:12,960 And I will say that when we started having these meetings, there's four 179 00:09:12,960 --> 00:09:17,480 editors here, of the of the brands, there's Jade day, 180 00:09:18,200 --> 00:09:21,520 editor of Shooting Industry, which is our business to business publication. 181 00:09:22,000 --> 00:09:25,000 Eric Gal, the editor of American cop.com 182 00:09:25,240 --> 00:09:28,160 and of course, Tom McHale, the editor of American Handgun or myself. 183 00:09:28,160 --> 00:09:32,520 And we all said we owe the readers an explanation. 184 00:09:32,520 --> 00:09:35,800 And from a business perspective, it's better 185 00:09:35,800 --> 00:09:37,200 if everything just kind of goes away. 186 00:09:37,200 --> 00:09:41,160 But we were united in the fact that, we do look at our readers 187 00:09:41,160 --> 00:09:44,800 as, as, certainly as friends and in some cases, quasi family. 188 00:09:45,080 --> 00:09:46,560 And we owe it to folks. 189 00:09:46,560 --> 00:09:48,360 And that was my final thing 190 00:09:48,360 --> 00:09:51,720 I said after 70 years, we need to tell people what's going on. 191 00:09:51,960 --> 00:09:54,120 And, they're adults. They can figure it out. 192 00:09:54,120 --> 00:09:56,120 They can understand, and there's going to be some, 193 00:09:56,120 --> 00:09:57,720 you know, heartache and discontent. 194 00:09:57,720 --> 00:09:59,240 That's just normal with any change. 195 00:09:59,240 --> 00:10:04,200 But, I was really proud of my coworkers that that we really stood firm and said, 196 00:10:04,200 --> 00:10:07,920 we got to tell folks what what this was about, so. 197 00:10:08,080 --> 00:10:10,520 Well, you know, I agree with you there. 198 00:10:10,520 --> 00:10:15,520 I think part of it is because our customers, our clients, our readers, 199 00:10:17,040 --> 00:10:18,080 maybe often 200 00:10:18,080 --> 00:10:21,240 don't understand the mechanics of magazine work because to them 201 00:10:21,240 --> 00:10:24,840 they say, well, I sent my subscription in, so why can't I get a magazine? 202 00:10:25,080 --> 00:10:25,360 Yeah. 203 00:10:25,360 --> 00:10:29,680 And, and just let's talk just for a couple minutes about that. 204 00:10:29,680 --> 00:10:32,680 Is that in the magazine industry, 205 00:10:32,680 --> 00:10:36,520 subscriptions pay for about 40% of the magazine. 206 00:10:36,680 --> 00:10:37,040 Right. 207 00:10:37,040 --> 00:10:42,160 And so the balance has to be taken up by investments that the company have 208 00:10:42,160 --> 00:10:45,240 that make profits on, you know, and, and, but, 209 00:10:45,240 --> 00:10:48,280 but most of that is all at paid advertising. 210 00:10:48,920 --> 00:10:51,760 And so that's what that's what encompasses 211 00:10:51,760 --> 00:10:55,720 that 100% of income necessary to successfully send out the magazine. 212 00:10:56,080 --> 00:10:59,840 Well, over the last ten years, and over the last five years, 213 00:11:00,160 --> 00:11:04,800 the cost of paper has gone up 3 to 4 times what it was. 214 00:11:06,240 --> 00:11:07,120 And which 215 00:11:07,120 --> 00:11:10,120 we have never pass that on to readers. 216 00:11:10,720 --> 00:11:13,800 So, postage has gone up 217 00:11:13,800 --> 00:11:16,800 about four, almost five times. 218 00:11:17,760 --> 00:11:20,960 It used to be there were independent magazine distributors, 219 00:11:21,200 --> 00:11:24,520 which means that you would send your magazines to these people who 220 00:11:24,520 --> 00:11:28,560 and they would physically deliver them to, you know, the local neighborhood 221 00:11:28,560 --> 00:11:31,640 grocery store and go in and put them up on the rack. 222 00:11:31,960 --> 00:11:32,200 Yeah. 223 00:11:32,200 --> 00:11:36,440 And over the years, all of those have been consolidated. 224 00:11:36,440 --> 00:11:40,480 And so essentially, in today's world, there's one distributor. 225 00:11:40,920 --> 00:11:43,640 And so you're at their mercy. 226 00:11:43,640 --> 00:11:47,040 And whatever they decide to charge, that's what they charge. 227 00:11:47,320 --> 00:11:47,680 Yeah. 228 00:11:47,680 --> 00:11:50,800 And and I think a lot of people don't know to 229 00:11:50,800 --> 00:11:53,960 if you send ten magazines to a store and they sell five. 230 00:11:54,480 --> 00:11:58,000 Well, yeah, you get, you know, maybe a dollar out of that. 231 00:11:58,000 --> 00:12:01,880 Maybe if you look at all the other expenses involved, 232 00:12:02,280 --> 00:12:05,920 but you, you eat the cost of the five that didn't sell. Yep. 233 00:12:05,920 --> 00:12:09,760 So all that postage, all that transportation, all the paper costs, 234 00:12:09,760 --> 00:12:13,920 all the paying, the writers, all of that stuff, you lose that. 235 00:12:14,200 --> 00:12:15,440 Yeah. Right. 236 00:12:15,440 --> 00:12:18,120 That, you know, that's one thing that really blew my mind 237 00:12:18,120 --> 00:12:20,960 when I first really got into the writing business. 238 00:12:20,960 --> 00:12:25,520 And, magazines and books are one of the only, industries that do this. 239 00:12:25,520 --> 00:12:28,400 Imagine if your local Chevrolet dealership 240 00:12:28,400 --> 00:12:31,400 at the end of the model year had 15 cars left over. 241 00:12:32,240 --> 00:12:34,240 They're not going to put them in the shredder. 242 00:12:34,240 --> 00:12:39,520 But that's essentially what happens in the magazine and, and, book business. 243 00:12:39,520 --> 00:12:42,160 So it's, it's that's the way it's always been. 244 00:12:42,160 --> 00:12:44,280 And people have tried to change that. 245 00:12:44,280 --> 00:12:46,920 But yeah, if something doesn't sell, 246 00:12:46,920 --> 00:12:50,360 you are not only out the cost of building it and sending it to them, 247 00:12:50,360 --> 00:12:52,680 you're out the cost of those ones that didn't sell. 248 00:12:52,680 --> 00:12:57,360 So really is and and so what has happened now is that we're over the years, 249 00:12:57,360 --> 00:13:00,920 we've increasingly lost the print advertising. 250 00:13:01,320 --> 00:13:03,320 And it's not because we don't try hard. 251 00:13:03,320 --> 00:13:05,080 Subscription rates are the same. 252 00:13:05,080 --> 00:13:08,760 In other words, the cost of the magazine really hasn't changed in years. 253 00:13:09,360 --> 00:13:12,480 And our number of subscribers is strong. 254 00:13:12,480 --> 00:13:13,680 It's where we want it. 255 00:13:13,680 --> 00:13:17,120 Unfortunately, that only pays for 40% of the production costs. 256 00:13:17,440 --> 00:13:20,640 So over the years, as I think 257 00:13:20,640 --> 00:13:25,080 everyone who's listening to this realizes as the move toward digital has occurred, 258 00:13:26,760 --> 00:13:29,400 there are younger people who are coming into the industry 259 00:13:29,400 --> 00:13:32,400 and they're assuming positions of power and authority, 260 00:13:32,880 --> 00:13:35,520 especially in the marketing side of things. 261 00:13:35,520 --> 00:13:39,840 And they personally don't read anything print. 262 00:13:40,880 --> 00:13:43,880 And so they think nobody else does. 263 00:13:44,000 --> 00:13:47,000 And Brant will attest to the fact, I can't tell you how many times 264 00:13:47,160 --> 00:13:51,480 I've sat across from a millennial marketer at the shot show and showing them 265 00:13:51,480 --> 00:13:55,680 the magazines, and it's hard to get them to even look up from their phone. 266 00:13:56,000 --> 00:13:57,040 Yeah. You know. 267 00:13:57,040 --> 00:14:00,840 And you kind of get that, oh, that's nice, Papa, you know. 268 00:14:00,840 --> 00:14:01,680 Right. 269 00:14:01,680 --> 00:14:02,600 Yeah. That's it. 270 00:14:02,600 --> 00:14:06,160 And I say, well, except I want you to realize that probably 271 00:14:06,640 --> 00:14:07,480 I don't know what it is. 272 00:14:07,480 --> 00:14:11,480 Now, 70% of the people who buy things in our industry 273 00:14:11,760 --> 00:14:14,920 are older people who like to read print magazine. 274 00:14:14,920 --> 00:14:15,720 Yeah. 275 00:14:15,720 --> 00:14:17,160 And they have the money. 276 00:14:17,160 --> 00:14:20,280 Their houses are paid for, their cars are paid for, their kids have moved out. 277 00:14:20,280 --> 00:14:21,840 The college is paid for. 278 00:14:21,840 --> 00:14:24,800 They have the disposable income, and they want to spend it 279 00:14:24,800 --> 00:14:26,520 because they couldn't before. 280 00:14:26,520 --> 00:14:28,560 Yeah. And you're not going to catch them, 281 00:14:29,560 --> 00:14:32,560 you know, with a, with a quickie digital blast. 282 00:14:32,880 --> 00:14:34,200 Yeah. You know, and. 283 00:14:34,200 --> 00:14:35,400 You know, it's been 284 00:14:35,400 --> 00:14:39,280 this is the only place I've ever worked of of magazines, certainly newspapers. 285 00:14:39,280 --> 00:14:43,440 But we get emails, I would say almost weekly of folks saying, 286 00:14:43,440 --> 00:14:47,040 hey, I really like that story on, you know, the Master Blaster 5000. 287 00:14:47,200 --> 00:14:49,360 I went out and bought three of them. Oh, yeah. 288 00:14:49,360 --> 00:14:52,760 And we get that all the time, and we pass it along to our marketing folks. 289 00:14:52,760 --> 00:14:55,560 But you might as well be, you know, 290 00:14:55,560 --> 00:14:58,480 talking to the wall when you're talking to some of these marketers. 291 00:14:58,480 --> 00:15:03,160 And I got in trouble one time with a sales person my first year 292 00:15:03,160 --> 00:15:08,680 here at the shot show, I was getting that basically cold shoulder, and I'm like, 293 00:15:09,720 --> 00:15:10,680 okay, look, Mr. 294 00:15:10,680 --> 00:15:11,600 Marketer or Mrs. 295 00:15:11,600 --> 00:15:13,960 Marketer, you know who my audience is? 296 00:15:13,960 --> 00:15:15,160 Well, yeah, yeah it's older. 297 00:15:15,160 --> 00:15:18,280 And I said, yeah, and they've got money to spend and where 298 00:15:18,280 --> 00:15:23,640 your influencer may sell a few holsters, I can move, you know, guns by doing this. 299 00:15:23,640 --> 00:15:26,240 And they just look at you like okay, that's nice. 300 00:15:26,240 --> 00:15:29,400 But I know on the flip side of it, it's been very gratifying. 301 00:15:30,240 --> 00:15:34,040 The folks at Ruger, Springfield Armory, etc., etc. 302 00:15:34,040 --> 00:15:35,880 many of our long time customers, 303 00:15:35,880 --> 00:15:39,600 they know that if they want to move guns or accessories, they put it in 304 00:15:39,600 --> 00:15:42,680 print and especially in guns and American handguns. 305 00:15:42,720 --> 00:15:45,840 And you know, that that to me, is is one of the big, 306 00:15:47,400 --> 00:15:50,600 downsides to to our, our partners, our friends 307 00:15:50,600 --> 00:15:54,280 and our clients is they're not going to have that outlet anymore. 308 00:15:55,240 --> 00:15:58,320 And it's it's a shame because if more of these marketing directors 309 00:15:58,320 --> 00:16:00,880 understood what they were getting, the value they were getting. 310 00:16:00,880 --> 00:16:02,280 Yeah, they don't understand it. 311 00:16:02,280 --> 00:16:05,280 They don't subscribe to magazines, they don't read magazines, 312 00:16:05,640 --> 00:16:07,320 and they don't understand it. 313 00:16:07,320 --> 00:16:08,400 No. Well, you. 314 00:16:08,400 --> 00:16:11,760 Know, and and I have to say that I personally know for a fact. 315 00:16:11,760 --> 00:16:14,800 And so to you that our readers are motivated 316 00:16:14,800 --> 00:16:18,600 and they believe what they read in the magazine because we tell the truth, 317 00:16:19,200 --> 00:16:20,760 we vet advertisers. 318 00:16:20,760 --> 00:16:23,760 So that's why you don't see, you know, weird 319 00:16:23,760 --> 00:16:26,560 old cigaret ads or the are you right? 320 00:16:26,560 --> 00:16:27,400 I mean, I mean. 321 00:16:27,400 --> 00:16:30,400 I just turned one down the other day because, 322 00:16:30,400 --> 00:16:33,600 they advertised previously and the product turned out to be, 323 00:16:33,960 --> 00:16:36,960 I wouldn't call it garbage, but whatever is one step above garbage. 324 00:16:36,960 --> 00:16:40,760 And, hey, they're wanting to come back, and I'm like, not doing it, not doing it. 325 00:16:40,760 --> 00:16:44,080 I'm not going to put my my byline on the line. 326 00:16:44,880 --> 00:16:48,160 If they want to buy advertising and, you know, that's all fine, but, 327 00:16:48,480 --> 00:16:51,640 I'm not going to put my name attached to anything recommending it. 328 00:16:51,920 --> 00:16:54,000 And, we're all that way here. 329 00:16:54,000 --> 00:16:55,520 That's that's one of the cool things. 330 00:16:55,520 --> 00:16:57,720 Well, but we and we shoot ourselves in the foot 331 00:16:57,720 --> 00:16:59,000 because we could go out tomorrow 332 00:16:59,000 --> 00:17:02,480 and get all these one page ads for chewing tobacco and stuff. 333 00:17:03,240 --> 00:17:04,480 Our readers would hate that. 334 00:17:04,480 --> 00:17:07,280 And you've made that clear. But. But they do. 335 00:17:07,280 --> 00:17:10,040 By, I mean, I talked to Les Barron. 336 00:17:10,040 --> 00:17:12,560 Nighthawk, custom and all these people, and that's why 337 00:17:12,560 --> 00:17:16,440 they advertise, as they say, when I put an ad in your magazine, people 338 00:17:16,440 --> 00:17:19,920 call my business and want more information and buy guns from me. 339 00:17:20,120 --> 00:17:20,400 Yeah. 340 00:17:20,400 --> 00:17:24,040 So unfortunately, there's just not enough of that. 341 00:17:24,040 --> 00:17:30,560 So, yeah, I mean, I will say, I mean, if people were willing to spend, you know, 342 00:17:31,560 --> 00:17:33,960 $50 a year, 343 00:17:33,960 --> 00:17:37,120 we could probably send out a magazine, you know? 344 00:17:37,160 --> 00:17:38,040 Yeah. 345 00:17:38,040 --> 00:17:41,960 If you wanted to pay a little more than that, we could send out a quarterly. 346 00:17:41,960 --> 00:17:44,200 That's perfect bound. I mean, it would. 347 00:17:44,200 --> 00:17:45,920 I would love to see that, you know? 348 00:17:45,920 --> 00:17:50,920 But but people, unfortunately, even though older guys, you know, and girls, 349 00:17:51,400 --> 00:17:54,720 they don't want to spend that money on what they perceive as just a magazine. 350 00:17:54,720 --> 00:17:56,640 Well, it used to be $5. 351 00:17:56,640 --> 00:18:00,960 Yeah, well, your car used to be $3,000, and now it's $50,000. 352 00:18:00,960 --> 00:18:03,040 Yeah. You know, so. 353 00:18:03,040 --> 00:18:06,720 But so that's the reason is that we just can't physically, 354 00:18:07,680 --> 00:18:10,680 support a print magazine anymore. 355 00:18:10,800 --> 00:18:11,760 So now. 356 00:18:11,760 --> 00:18:12,320 Okay, I. 357 00:18:12,320 --> 00:18:12,880 Wanted to interrupt 358 00:18:12,880 --> 00:18:16,480 one thing we didn't cover, and it's just another facet is newsstand. 359 00:18:16,920 --> 00:18:19,440 Newsstand used to be really important to us. 360 00:18:19,440 --> 00:18:21,320 Can you even find a newsstand anymore? 361 00:18:21,320 --> 00:18:26,080 I can't in my town, there isn't one other than at the grocery rack at the, 362 00:18:26,360 --> 00:18:30,120 you know, UFOs abducted President Trump. 363 00:18:30,120 --> 00:18:33,240 And, then the, you know, 17 recipes 364 00:18:33,240 --> 00:18:36,240 for pumpkin spice cookies. 365 00:18:36,360 --> 00:18:38,760 Other than that, you're not going to find magazines 366 00:18:38,760 --> 00:18:43,680 around anyplace and especially and gun magazines, there were a lot of places 367 00:18:43,680 --> 00:18:47,880 that took us off the, the shelf as part of their rush 368 00:18:47,880 --> 00:18:51,120 to embrace, whatever you want to say. 369 00:18:51,120 --> 00:18:54,160 But we we were a casualty of that culture war. 370 00:18:54,160 --> 00:18:57,280 So long story short, is we used to depend on newsstand 371 00:18:57,280 --> 00:19:01,680 for a lot of our revenue, and it's it's essentially evaporated. 372 00:19:02,000 --> 00:19:03,720 So I just wanted to get that point. 373 00:19:03,720 --> 00:19:07,080 I, we used to always have high, newsstand sell through rates. 374 00:19:07,080 --> 00:19:11,960 You know, anything above 20% is is significant on the newsstand 375 00:19:11,960 --> 00:19:14,280 which if you think about it's weird because that means 376 00:19:14,280 --> 00:19:18,200 if you put ten magazines in a newsstand, you sell 2 or 3, you're doing 377 00:19:18,200 --> 00:19:19,120 really, really well. 378 00:19:20,360 --> 00:19:21,880 Well, handguns used to have 379 00:19:21,880 --> 00:19:24,920 almost 50% sell through rate, and guns magazine 380 00:19:24,920 --> 00:19:27,920 used to always be 35%, 40%. 381 00:19:28,120 --> 00:19:29,320 Both of those are incredible. 382 00:19:29,320 --> 00:19:30,400 Yeah, but you're 383 00:19:30,400 --> 00:19:33,880 but you're right in the sense, though, that it's difficult to find a new stand. 384 00:19:33,880 --> 00:19:36,600 You the other interesting thing that happened and 385 00:19:36,600 --> 00:19:39,600 and I think it's one of the reasons why handgun was successful, 386 00:19:40,080 --> 00:19:43,560 is that magazines have become very vertical, 387 00:19:44,200 --> 00:19:48,200 you know, and it's as you know, it's difficult to be a general magazine. 388 00:19:48,320 --> 00:19:49,680 Guns magazine. 389 00:19:49,680 --> 00:19:51,400 That means you have to do shotguns and rifles 390 00:19:51,400 --> 00:19:54,520 and pistols and hand loading and, you know, hunting and everything. 391 00:19:54,520 --> 00:19:55,400 Right. 392 00:19:55,400 --> 00:19:59,080 Which means that the person who picks up your magazine, he may be a hunter. 393 00:19:59,400 --> 00:20:01,920 So he's just really looking for hunting articles, 394 00:20:01,920 --> 00:20:03,880 and the next guy might be a handgun shooter. 395 00:20:03,880 --> 00:20:07,600 So now he's only getting, you know, that many, with a handgun or. 396 00:20:07,920 --> 00:20:11,160 Well, if they buy it, it's because they like handguns, right? 397 00:20:11,160 --> 00:20:12,840 So they like everything. 398 00:20:12,840 --> 00:20:16,080 And if I've noticed on the newsstand, because we have a books-a-million here 399 00:20:16,080 --> 00:20:20,720 and it's got actually it has a, a huge magazine rack with hundreds of titles. 400 00:20:21,040 --> 00:20:22,720 But whereas it used to be, 401 00:20:23,880 --> 00:20:26,280 you know, bicyclist. 402 00:20:26,280 --> 00:20:28,600 Well, now there's ten titles. 403 00:20:28,600 --> 00:20:28,920 Yeah. 404 00:20:28,920 --> 00:20:32,040 Mountain biking on Electric bike quarterly. 405 00:20:32,440 --> 00:20:34,800 Yeah. You know. Exactly. 406 00:20:34,800 --> 00:20:39,400 Road bike lightweight carbon fiber monthly. 407 00:20:39,560 --> 00:20:40,880 Yeah. You know, I. 408 00:20:40,880 --> 00:20:44,640 Mean, I mean, even in in the hunting that's not that's even too broad. 409 00:20:44,640 --> 00:20:49,760 Now people just want to know about long distance horn hunting in Wyoming. 410 00:20:49,760 --> 00:20:50,200 That's it. 411 00:20:50,200 --> 00:20:52,200 And that's all they, they talk about. 412 00:20:52,200 --> 00:20:55,400 They go online, they find all the the forums 413 00:20:55,400 --> 00:20:58,560 and you know, and then the algorithms, we didn't even talk about that. 414 00:20:58,560 --> 00:21:02,320 That's another whole thing that's destroying our society in general is 415 00:21:02,480 --> 00:21:05,880 you only see what you what the computer thinks you want to see. 416 00:21:06,080 --> 00:21:10,800 And it reinforces that, that perception that are not perception that, 417 00:21:11,120 --> 00:21:15,600 it retrains your brain to I only want to see what I want to see. 418 00:21:15,600 --> 00:21:17,120 I don't want to find anything else. 419 00:21:17,120 --> 00:21:19,360 That's not part of my thing. 420 00:21:19,360 --> 00:21:22,080 It's distracting. Yeah. No, you're exactly right. 421 00:21:22,080 --> 00:21:25,920 I've also seen magazine circulations shrink dramatically. 422 00:21:26,800 --> 00:21:30,440 I mean, you know, there was a time when one of our competitor 423 00:21:30,440 --> 00:21:33,880 gun magazines was 775,000 circulation. 424 00:21:34,320 --> 00:21:36,960 And now they're in the high 200,000. 425 00:21:36,960 --> 00:21:38,080 You know, 426 00:21:38,080 --> 00:21:42,960 I and I recall other magazines like that were we do remember popular science and. 427 00:21:42,960 --> 00:21:47,480 Oh, I see there were like a million, you know, circulation 428 00:21:47,520 --> 00:21:51,480 and, you know, now now they're like, 50,000 and barely alive. 429 00:21:51,720 --> 00:21:52,560 Yeah. 430 00:21:52,560 --> 00:21:57,160 National Geographic, I noticed that you went from 10 million, you know. 431 00:21:57,200 --> 00:21:57,440 Yeah. 432 00:21:57,440 --> 00:22:00,600 And these big, thick, perfect bound, beautiful magazines, 433 00:22:00,600 --> 00:22:03,600 and now they're just embarrassing to see. So. 434 00:22:03,680 --> 00:22:05,640 So that's the reason, okay? 435 00:22:05,640 --> 00:22:09,840 It we cannot afford to do it anymore unless you guys are willing 436 00:22:09,840 --> 00:22:12,200 to spend $50 a year on a subscription. 437 00:22:12,200 --> 00:22:13,640 So if you want to let me know 438 00:22:14,680 --> 00:22:15,960 that, maybe we could do that. 439 00:22:15,960 --> 00:22:18,480 But I think it's important. 440 00:22:18,480 --> 00:22:23,200 Now let's talk about though, what's the new, picture going to be? 441 00:22:23,200 --> 00:22:25,320 Because I know I've already had people say, 442 00:22:25,320 --> 00:22:27,960 well, I mean, I only read two gun magazines 443 00:22:27,960 --> 00:22:30,440 and now I'm not going to be able to read those magazines. 444 00:22:30,440 --> 00:22:31,680 I don't know what I'm going to do. 445 00:22:31,680 --> 00:22:32,360 Right. 446 00:22:32,360 --> 00:22:35,600 Well, what you're going to do is get your iPad out 447 00:22:35,880 --> 00:22:37,680 and you're going to have to learn 448 00:22:37,680 --> 00:22:41,600 that if you go to American Handgun or Comment Guns magazine.com, 449 00:22:41,840 --> 00:22:45,960 if you go to the YouTube channel and type in FMA publications, 450 00:22:47,840 --> 00:22:50,120 you will find us. 451 00:22:50,120 --> 00:22:51,720 I mean, it's as simple as that. 452 00:22:51,720 --> 00:22:54,720 And there's still going to be articles, 453 00:22:54,720 --> 00:22:58,800 and sign up for our direct email blast, because if you don't already get them, 454 00:22:58,800 --> 00:23:01,560 you should be getting them, because they're vetted. 455 00:23:01,560 --> 00:23:02,760 They're high quality. 456 00:23:02,760 --> 00:23:04,200 It's not just trash. 457 00:23:04,200 --> 00:23:06,960 It's not internet, digital noise. It's. 458 00:23:06,960 --> 00:23:10,320 Yeah, it's core information that people like 459 00:23:10,320 --> 00:23:13,400 our readers want to know about, which is why they sign up for them. 460 00:23:13,720 --> 00:23:17,600 And so, you know, you may find something else interesting, 461 00:23:17,880 --> 00:23:20,640 which is when you when you read a magazine 462 00:23:20,640 --> 00:23:23,880 and you put it down, well, yes, it's still there. 463 00:23:23,880 --> 00:23:26,040 And you can pick it up and read it again. 464 00:23:26,040 --> 00:23:28,880 Right. Which is a valuable thing, I think. 465 00:23:28,880 --> 00:23:32,760 But the hard thing to do is, for instance, I have a complete collection 466 00:23:32,760 --> 00:23:33,760 of American handgun. 467 00:23:33,760 --> 00:23:36,080 And from the first issue to today. 468 00:23:36,080 --> 00:23:39,800 And but the problem is I go, well, you know, I remember 469 00:23:39,800 --> 00:23:45,240 reading about that new sig, but man, I sure can't remember which issue it is. 470 00:23:45,240 --> 00:23:46,040 Yeah, right. 471 00:23:46,040 --> 00:23:49,800 Well, when you get introduced to the website, you can do a search, 472 00:23:49,800 --> 00:23:53,640 say 2 to 6 search. 473 00:23:55,320 --> 00:23:58,320 Here's all the articles about the sig 2 to 6. 474 00:23:58,560 --> 00:24:01,920 And so if you don't know you know don't let it scare you off. 475 00:24:01,920 --> 00:24:03,880 Look at it as a new tool 476 00:24:03,880 --> 00:24:07,560 and a new way to get what you want, which is the information about guns. 477 00:24:07,560 --> 00:24:09,480 And we'll still have the same faces. 478 00:24:09,480 --> 00:24:13,840 I mean, maybe to your chagrin, you'll be seeing my face in Brent's 479 00:24:13,840 --> 00:24:17,480 face, and, you know, the all the writers that, you know, and stuff. 480 00:24:17,920 --> 00:24:20,920 So it's all going to be there. 481 00:24:21,240 --> 00:24:24,240 It's just we've we've had to cut our losses 482 00:24:24,240 --> 00:24:28,560 in order to stay in business and focus on the on the products. 483 00:24:28,880 --> 00:24:29,640 Exactly. 484 00:24:29,640 --> 00:24:31,120 Actually, you know, can I say one more thing? 485 00:24:31,120 --> 00:24:33,120 Yeah, that 486 00:24:33,120 --> 00:24:38,280 interestingly enough, the vast majority of companies who are print 487 00:24:38,280 --> 00:24:43,120 advertising have transferred their accounts to our digital side. 488 00:24:43,520 --> 00:24:45,360 Yes. And the digital products. 489 00:24:45,360 --> 00:24:49,200 And I think that shows confidence because these are senior 490 00:24:49,200 --> 00:24:52,920 companies in the industry, and they don't just spend money because they like you. 491 00:24:53,240 --> 00:24:55,280 Yeah. You know. Yep. 492 00:24:55,280 --> 00:24:57,240 And that was what was very gratifying. 493 00:24:57,240 --> 00:25:00,880 I know, our sales team, was worried about, 494 00:25:00,880 --> 00:25:04,960 you know, our folks kind of transfer their print, budgets over to digital. 495 00:25:04,960 --> 00:25:07,560 And overwhelmingly, it's been positive. 496 00:25:07,560 --> 00:25:10,680 So I think that's reflective of our audience, 497 00:25:11,360 --> 00:25:15,240 our writers, editors and the whole team that has built this thing. 498 00:25:15,240 --> 00:25:17,280 I, I hate to say it. I've said it a lot. 499 00:25:17,280 --> 00:25:19,760 We're the best kept secret in the gun business. 500 00:25:19,760 --> 00:25:23,400 But for the folks that know, they really value what we've got. 501 00:25:23,400 --> 00:25:27,240 And one other thing I'm going to add is, as long as I'm associated 502 00:25:27,240 --> 00:25:31,560 with the magazine, we are not going to, embrace 503 00:25:31,560 --> 00:25:35,960 the lowest common denominator, what's frequently called digital writing. 504 00:25:36,880 --> 00:25:40,440 I know guys, senior gun writers who are working for digital publications. 505 00:25:40,440 --> 00:25:43,240 Yeah, I got to do 40 articles a month. 506 00:25:43,240 --> 00:25:46,200 Well, those aren't gun reviews. 507 00:25:46,200 --> 00:25:46,880 Those are, 508 00:25:48,880 --> 00:25:50,160 As Jim Shepherd, our 509 00:25:50,160 --> 00:25:54,360 friend said, it's digital potato chips for the time being. 510 00:25:54,360 --> 00:25:57,360 Anyway, we're not going to embrace digital potato chips. 511 00:25:57,440 --> 00:25:59,840 We're going to keep bringing you the same stuff. 512 00:25:59,840 --> 00:26:02,280 We're just bringing it, a different method. 513 00:26:02,280 --> 00:26:05,440 So as long as I'm here and Tom's at hand, gunner, 514 00:26:06,120 --> 00:26:08,040 we're going to resist the urge to play that game, 515 00:26:08,040 --> 00:26:11,280 because I think it's ultimately just devalues everything even further. 516 00:26:11,280 --> 00:26:13,560 So we'll keep bringing the same great stuff. 517 00:26:13,560 --> 00:26:17,800 You'll just have to see it on a screen somewhere instead of, the pages 518 00:26:17,800 --> 00:26:23,320 of your favorite gun magazine in the, the outhouse at the hunting camp, so. 519 00:26:23,360 --> 00:26:25,200 Well, you know, if you think about it, though, 520 00:26:25,200 --> 00:26:28,440 if you have an iPad and if you don't have one, you you should go buy one. 521 00:26:28,440 --> 00:26:31,320 You can get a cheap one for $300. 522 00:26:31,320 --> 00:26:34,400 So you just leave one of the pages open on American hand. 523 00:26:34,400 --> 00:26:35,200 Got economy. 524 00:26:35,200 --> 00:26:38,200 Leave one of the pages open on guns magazine.com. 525 00:26:38,200 --> 00:26:43,800 And now, actually you'll be getting new gun content almost every day. 526 00:26:43,800 --> 00:26:44,200 Yeah. 527 00:26:45,320 --> 00:26:48,440 And, and you can look through it, and the pictures are bright, 528 00:26:49,080 --> 00:26:51,880 you know, and if you, if you see the podcast, 529 00:26:51,880 --> 00:26:54,880 you click on it, you can listen to the podcast. 530 00:26:55,120 --> 00:26:57,360 So there's a lot of positive things to it. 531 00:26:57,360 --> 00:27:01,760 And I know as the years have gone by, a lot of these millennial marketers 532 00:27:01,760 --> 00:27:02,680 have told me that said, 533 00:27:02,680 --> 00:27:05,640 well, yeah, but these old guys, you know, they're not really digital. 534 00:27:05,640 --> 00:27:06,560 And it's like, you know what? 535 00:27:06,560 --> 00:27:08,760 I beg to differ with you. Exactly. 536 00:27:08,760 --> 00:27:13,240 I mean, everybody I know who's 70 years old 537 00:27:13,800 --> 00:27:17,720 has an iPhone and iPad, has a desktop computer at home. 538 00:27:18,120 --> 00:27:20,480 I mean, we both know that. 539 00:27:20,480 --> 00:27:25,280 I don't know, 99.99% of the reader mail we get is an email. 540 00:27:25,560 --> 00:27:27,400 Yeah, yeah. 541 00:27:27,400 --> 00:27:30,480 And so no, and that's what I could never understand 542 00:27:30,480 --> 00:27:34,600 why these people didn't they didn't realize the fact that the older 543 00:27:34,600 --> 00:27:37,600 people are very digitally savvy. 544 00:27:37,800 --> 00:27:38,200 Yeah. 545 00:27:38,200 --> 00:27:43,360 And but they also read magazines and buy stuff they see in the magazines. 546 00:27:43,720 --> 00:27:47,280 So they should be taking advantage of both of that, you know? 547 00:27:47,280 --> 00:27:47,520 Yeah. 548 00:27:48,600 --> 00:27:49,280 Well, that 549 00:27:49,280 --> 00:27:52,520 discussion went longer than I thought, but there's so much there. 550 00:27:53,160 --> 00:27:56,160 You know, we could probably talk for a long, long time, but 551 00:27:56,280 --> 00:27:59,160 let's close this thing out. Roy. 552 00:27:59,160 --> 00:28:00,480 What what do you think? 553 00:28:00,480 --> 00:28:03,600 Can the soul of a magazine have a brand? 554 00:28:05,160 --> 00:28:05,960 My brand. 555 00:28:05,960 --> 00:28:07,880 And that's the way I've always referred to it. 556 00:28:07,880 --> 00:28:12,360 I. I don't own guns magazine, but I own guns magazine. 557 00:28:12,480 --> 00:28:15,120 At least I have for the last seven. And some years. 558 00:28:15,120 --> 00:28:18,520 Can that sole survive this transition to digital, do you think? 559 00:28:19,040 --> 00:28:20,200 Absolutely. 560 00:28:20,200 --> 00:28:24,840 Because it digital you know, is is only digital. 561 00:28:25,600 --> 00:28:28,200 It if there are no people involved that it's soulless. 562 00:28:28,200 --> 00:28:30,240 It's potato chips like you said. 563 00:28:30,240 --> 00:28:34,760 But the same passion and the same faces and the same knowledge 564 00:28:34,760 --> 00:28:38,800 and the same attention to detail that you saw in a print article 565 00:28:38,800 --> 00:28:43,000 is going to be exactly the same if you read it on the website. 566 00:28:43,560 --> 00:28:44,080 Delaware. 567 00:28:44,080 --> 00:28:48,320 Is it those same people who feel that 568 00:28:48,320 --> 00:28:52,640 the readers are important are still there and they're still doing it? 569 00:28:52,920 --> 00:28:55,280 It's just the medium is different now. 570 00:28:55,280 --> 00:28:58,760 I mean, and I know, you know, there are websites that I go 571 00:28:58,760 --> 00:29:02,640 to a lot of makers websites, machinist websites and things like that. 572 00:29:02,640 --> 00:29:06,320 And a lot of times I'll see one and you go to read it and you realize 573 00:29:06,320 --> 00:29:10,120 this is just nothing, you know, it's blah, blah, blah, blah, blah. 574 00:29:10,560 --> 00:29:12,320 And that seems. To be getting worse. 575 00:29:12,320 --> 00:29:13,480 Oh yeah it is. Thank you. 576 00:29:13,480 --> 00:29:14,640 I but then there'll 577 00:29:14,640 --> 00:29:18,640 be another real simple website or simple YouTube channel channel. 578 00:29:18,960 --> 00:29:22,840 And you can tell it it's done with, honesty. 579 00:29:23,840 --> 00:29:25,560 And, and whoever's doing it 580 00:29:25,560 --> 00:29:28,680 has the experience and has the, the, 581 00:29:29,600 --> 00:29:34,200 respect for his readers or viewers and it shows and, 582 00:29:34,240 --> 00:29:38,400 and I like to read those or watch them and I think that's what people 583 00:29:38,680 --> 00:29:43,600 need to understand that just because it they have bad experience with digital. 584 00:29:43,920 --> 00:29:44,280 Yeah. 585 00:29:44,280 --> 00:29:46,480 That doesn't mean that they're going to have that with us 586 00:29:46,480 --> 00:29:48,720 because I promise you they won't. You know they won't. 587 00:29:48,720 --> 00:29:52,600 But, you know, I mean, we wouldn't be a part of it if they had said, 588 00:29:52,800 --> 00:29:55,920 okay, we're going to take a digital now and all the articles are going to be, 589 00:29:55,920 --> 00:29:59,080 I and we don't really with keywords. 590 00:29:59,080 --> 00:30:00,880 And so okay, well, yeah. 591 00:30:00,880 --> 00:30:04,800 So so so and all our YouTube videos are going to have everyone's face going. 592 00:30:09,280 --> 00:30:10,120 Like that. 593 00:30:10,120 --> 00:30:11,520 Right. 594 00:30:11,520 --> 00:30:12,160 We both would. 595 00:30:12,160 --> 00:30:13,720 It's like turn the switch off. 596 00:30:13,720 --> 00:30:16,080 Yeah, yeah, I don't think so. Not today. 597 00:30:16,080 --> 00:30:17,920 Thank you very much. 598 00:30:17,920 --> 00:30:21,200 But no, the general consensus has been true. 599 00:30:21,480 --> 00:30:23,640 Let's carry the flag on. 600 00:30:23,640 --> 00:30:26,640 You know, we're just kind of using this additional medium now. 601 00:30:26,760 --> 00:30:27,600 Yeah. So. 602 00:30:27,600 --> 00:30:29,040 And that's what it is. 603 00:30:29,040 --> 00:30:32,560 When you think about the actual term media and medium, it's 604 00:30:32,560 --> 00:30:33,920 just a way to get something. 605 00:30:33,920 --> 00:30:37,360 And, going forward, you're not going to get the paper, 606 00:30:37,360 --> 00:30:40,080 you're going to get the, the electrons coming in in your house. 607 00:30:40,080 --> 00:30:45,200 So hopefully we will keep the soul of guns magazine American handgun alive. So. 608 00:30:45,480 --> 00:30:47,000 Well, you know, go ahead. 609 00:30:47,000 --> 00:30:51,120 And I say, when there used to be a magazine in San Diego called The Reader, 610 00:30:51,960 --> 00:30:54,960 and it was a free magazine, it was, I think, a weekly. 611 00:30:54,960 --> 00:30:57,280 And it was printed on really crappy newspaper, 612 00:30:58,320 --> 00:30:59,400 because it was free. 613 00:30:59,400 --> 00:31:01,520 Right. And but you know what? 614 00:31:01,520 --> 00:31:05,480 Everybody always read it, because it was always full of really interesting things. 615 00:31:05,520 --> 00:31:08,680 It was good articles and it was vetted well and the editor cared, 616 00:31:09,160 --> 00:31:10,360 you know, and all that. 617 00:31:10,360 --> 00:31:13,920 And then as time went by, it changed and it became more glossy 618 00:31:13,920 --> 00:31:15,960 and more fancy and stuff like that. 619 00:31:15,960 --> 00:31:18,280 But it became more commercialized. 620 00:31:18,280 --> 00:31:21,240 And then pretty soon nobody cared anymore. 621 00:31:21,240 --> 00:31:22,160 Yeah, right. 622 00:31:22,160 --> 00:31:24,440 So I'm sorry I zoned out. 623 00:31:24,440 --> 00:31:26,720 Were you talking about Cracker Barrel? Oh, right. 624 00:31:26,720 --> 00:31:28,320 There you go. Yeah. Exactly. 625 00:31:28,320 --> 00:31:30,600 Yeah. And so, 626 00:31:30,600 --> 00:31:33,360 just because you're you're losing the print magazine doesn't 627 00:31:33,360 --> 00:31:34,760 mean you're losing the quality. 628 00:31:34,760 --> 00:31:37,920 And the information and the people and the passion that are in it. 629 00:31:37,920 --> 00:31:41,040 Now, you're not, you're just going to get a sort 630 00:31:41,040 --> 00:31:44,040 of more live that than ever before. 631 00:31:44,080 --> 00:31:47,040 Yeah, well, that's a great place to end that discussion. 632 00:31:47,040 --> 00:31:51,360 Other than I want to say, I'm sure there's a lot of questions, regarding this. 633 00:31:51,360 --> 00:31:53,920 And frankly, we don't have a lot of answers. 634 00:31:53,920 --> 00:31:57,040 We're, we've never done this, so we're going to wing it. 635 00:31:57,040 --> 00:31:58,440 But, yeah, I can assure you 636 00:31:58,440 --> 00:32:02,160 we're going to do the best we can and bring you the great quality content. 637 00:32:02,280 --> 00:32:04,160 As long as we're associated with it. 638 00:32:04,160 --> 00:32:07,200 And, we would really appreciate your support. 639 00:32:08,080 --> 00:32:10,680 Not just for the podcast, of course, our YouTube 640 00:32:10,680 --> 00:32:13,680 channel, but make sure you visit the websites and, 641 00:32:13,920 --> 00:32:17,800 let us know how you how our the good and the bad of what you see. 642 00:32:17,920 --> 00:32:21,600 So now, our second big announcement. 643 00:32:21,720 --> 00:32:26,360 And this is the one that is near and dear to me, the gunge magazine podcast. 644 00:32:26,600 --> 00:32:31,440 Hopefully that'll be the last time I say that is now guns podcast U.S. 645 00:32:34,160 --> 00:32:34,680 But I will tell 646 00:32:34,680 --> 00:32:37,680 you right now, as much as I love the magazine and I love writing, 647 00:32:37,720 --> 00:32:40,720 the podcast has been a passion project for me. 648 00:32:40,800 --> 00:32:45,800 This is episode 300, which is pretty remarkable for a weekly podcast. 649 00:32:45,800 --> 00:32:48,800 And actually, I got to tell you, I compiled an entire list 650 00:32:49,080 --> 00:32:54,240 of podcast episodes and I'm not exactly sure I didn't count. 651 00:32:54,240 --> 00:32:57,200 I think we're we're actually over 300 because there was 652 00:32:57,200 --> 00:32:59,800 I know there was one case where we messed up the numbering, 653 00:32:59,800 --> 00:33:01,200 and then there's been some specials. 654 00:33:01,200 --> 00:33:05,040 So I actually think we're over 300, but it's pretty remarkable and a milestone 655 00:33:05,040 --> 00:33:06,200 that we got here. 656 00:33:06,200 --> 00:33:10,440 But given all these uncertainties that we're seeing, I realized a couple 657 00:33:10,440 --> 00:33:14,280 of years ago, I need to be preparing for whatever may come. 658 00:33:14,280 --> 00:33:19,080 And for the time being, I am staying associated with guns magazine. 659 00:33:19,400 --> 00:33:21,080 But we decided to go ahead. 660 00:33:21,080 --> 00:33:24,640 Episode number 300 was the perfect time to make this switch. 661 00:33:24,640 --> 00:33:29,280 So Guns podcast U.S it's the same podcast 662 00:33:29,280 --> 00:33:32,280 we're just putting, we're giving it a refresh a little bit. 663 00:33:32,320 --> 00:33:34,360 Yeah, the logo's changed. 664 00:33:34,360 --> 00:33:37,360 We're going to try and streamline things somewhat. 665 00:33:37,800 --> 00:33:40,360 But it's still going to be the same podcast. 666 00:33:40,360 --> 00:33:44,440 And my hope is for the future, we're going to do a lot more. 667 00:33:44,440 --> 00:33:48,160 So before I get into that though, Roy, any any thoughts as the original guest 668 00:33:48,480 --> 00:33:50,640 and guest number 300. 669 00:33:52,400 --> 00:33:55,400 Of the The Guns podcast, us 670 00:33:56,880 --> 00:33:59,400 You know, I you've done a great job and I know 671 00:33:59,400 --> 00:34:02,880 I remember when you started, it was really important to you that we are 672 00:34:02,920 --> 00:34:09,480 we are valid and current, you know, and we don't B.S. 673 00:34:09,480 --> 00:34:10,440 anything. 674 00:34:10,440 --> 00:34:13,080 And so I tend to look 675 00:34:13,080 --> 00:34:17,040 at all of the comments on the podcast and all of our YouTube videos. 676 00:34:17,040 --> 00:34:20,880 And so I read them, I answer the vast majority of them. 677 00:34:21,200 --> 00:34:25,240 And the single thing that I hear most often about the podcast is 678 00:34:26,000 --> 00:34:29,520 even if they don't agree with us, they always say, you know what? 679 00:34:29,520 --> 00:34:34,800 It's really nice to hear people who are sort of sane and fair 680 00:34:35,280 --> 00:34:38,040 and honest, sort, and, and speak 681 00:34:38,040 --> 00:34:41,400 from experience and admit it when they don't know something 682 00:34:41,880 --> 00:34:47,040 and make fun of themselves when they mess up, you know, and talk about that. 683 00:34:47,280 --> 00:34:49,080 And I think that's important to us. 684 00:34:49,080 --> 00:34:52,400 That's how I and I'm, I'm looking forward to a lot more so 685 00:34:53,400 --> 00:34:54,400 with this new change. 686 00:34:54,400 --> 00:34:57,400 I think it's interesting because we have a little more independence, 687 00:34:58,840 --> 00:35:00,080 because now it's really what 688 00:35:00,080 --> 00:35:03,360 Brant wants to do, which is a little is scary. 689 00:35:03,600 --> 00:35:05,080 Yeah, if you think about it. 690 00:35:05,080 --> 00:35:08,080 But I'm really I'm really looking forward to it. 691 00:35:08,960 --> 00:35:11,960 And also, you know, Brant will will still be 692 00:35:12,200 --> 00:35:15,160 you'll still have the podcasts on the YouTube 693 00:35:15,160 --> 00:35:18,160 channel if that's where you find them now. 694 00:35:18,360 --> 00:35:21,360 But that's all the more reason to sign up for the direct email blast, 695 00:35:21,360 --> 00:35:24,360 because that way you're notified when things go live. 696 00:35:25,000 --> 00:35:26,640 I'll still be doing and, 697 00:35:26,640 --> 00:35:29,640 most of the videos on the YouTube channel and, 698 00:35:30,360 --> 00:35:34,360 and it'll be kind of just like it has been, you know, I mean, I'll be expanding 699 00:35:34,360 --> 00:35:38,120 it, doing other things, doing some longer videos, 700 00:35:38,840 --> 00:35:41,880 the more how to videos, people seem to be really interested in that. 701 00:35:42,520 --> 00:35:45,520 So but I think you're going to be seeing this sort of partnership, 702 00:35:46,360 --> 00:35:48,960 more and more between Brant nine. 703 00:35:48,960 --> 00:35:52,360 Yes. And, and we will continue to support the magazines. 704 00:35:52,680 --> 00:35:53,760 Yeah. 705 00:35:53,760 --> 00:35:57,960 Well, and that kind of leads right into, where I want to take this thing, 706 00:35:58,920 --> 00:36:00,120 looking at what has 707 00:36:00,120 --> 00:36:03,360 worked and there's been some things that sure didn't work. 708 00:36:04,120 --> 00:36:06,840 What's interesting is when you think a show, you do it 709 00:36:06,840 --> 00:36:08,280 and you think, man, that was good stuff. 710 00:36:08,280 --> 00:36:09,160 I'm really proud of that. 711 00:36:09,160 --> 00:36:13,640 It's going to going to be 2 million downloads and then it does nothing. 712 00:36:13,640 --> 00:36:14,400 Crickets. 713 00:36:14,400 --> 00:36:16,760 And then one that none of them are a throw away, 714 00:36:16,760 --> 00:36:18,360 but some of them you really don't prepare for it. 715 00:36:18,360 --> 00:36:20,600 You just kind of talk and it's like an was okay. 716 00:36:20,600 --> 00:36:23,080 But you know, I don't think it's going to change the world. 717 00:36:23,080 --> 00:36:25,320 And suddenly it's exploded. 718 00:36:25,320 --> 00:36:28,800 And, it's funny, anybody that tells you they've got it figured out 719 00:36:28,800 --> 00:36:33,320 and they know how to make stuff popular or viral, as they say they're full of, 720 00:36:33,360 --> 00:36:34,040 you know what? 721 00:36:34,040 --> 00:36:36,440 Because there there is no rhyme or reason. 722 00:36:36,440 --> 00:36:39,440 So what we do is just keep doing what we do. 723 00:36:39,600 --> 00:36:43,520 And, one trend that's very clear is folks really like Roy 724 00:36:43,520 --> 00:36:48,480 and I, conversing and, it's it's fun for me. 725 00:36:48,640 --> 00:36:50,800 Yeah, it's fun for me. 726 00:36:50,800 --> 00:36:52,680 It's it's I think it's fun for Roy. 727 00:36:52,680 --> 00:36:56,760 And so my, you have to make a content plan 728 00:36:57,000 --> 00:37:01,480 on this kind of stuff, and so basically, the guns podcast, 729 00:37:01,480 --> 00:37:05,400 you, ash, will come out every Friday as it has been, with a few exceptions. 730 00:37:05,400 --> 00:37:09,840 Occasionally I get sick or, you know, the sky falls in, but for the most part, 731 00:37:10,080 --> 00:37:14,880 every week you'll get Roy and I, talking about what we talk about. 732 00:37:14,880 --> 00:37:19,560 And then my eventual goal, we got to, as I often say, crawl, walk, run. 733 00:37:20,360 --> 00:37:23,320 We want to do a, additional episode. 734 00:37:23,320 --> 00:37:27,360 And that's going to be more freeform and not even strictly guns. 735 00:37:27,360 --> 00:37:31,200 So I was looking at the audience and they really like the gun stuff. 736 00:37:32,280 --> 00:37:33,480 Our, our 737 00:37:33,480 --> 00:37:36,640 non gun stuff doesn't usually perform as well. 738 00:37:36,640 --> 00:37:37,920 Sometimes it performs better. 739 00:37:37,920 --> 00:37:40,240 But for the most part it's a little less. 740 00:37:40,240 --> 00:37:41,720 But we still enjoyed doing it. 741 00:37:41,720 --> 00:37:44,840 And folks and they still do fairly well. 742 00:37:45,120 --> 00:37:46,800 So my thought is we'll start 743 00:37:46,800 --> 00:37:49,800 doing a midweek component and I don't even have a name for it. 744 00:37:49,960 --> 00:37:55,120 But as soon as we get this new, brand established and kind of get things, 745 00:37:55,480 --> 00:37:58,320 on a smooth track, then we're going to start looking into that. 746 00:37:58,320 --> 00:38:00,080 And that's probably the place I'm going to bring in 747 00:38:00,080 --> 00:38:02,640 some of the other guests, because we have been blessed. 748 00:38:02,640 --> 00:38:04,320 And I'll say, I've been blessed 749 00:38:04,320 --> 00:38:08,120 by my association with guns magazine and FMG publications. 750 00:38:08,400 --> 00:38:11,640 I've gotten to talk with all the top folks in the industry, 751 00:38:11,640 --> 00:38:14,480 and by that I don't mean the latest YouTube star, 752 00:38:14,480 --> 00:38:17,200 because there's folks that are far bigger than I've talked to. 753 00:38:17,200 --> 00:38:20,040 But when you talk about people that really have made a difference 754 00:38:20,040 --> 00:38:23,040 to the shooting industry, to the shooting business, 755 00:38:23,160 --> 00:38:28,880 or have been involved in some real, things that, you know, you can't even imagine. 756 00:38:28,880 --> 00:38:30,840 I've been blessed to talk to all these folks. 757 00:38:30,840 --> 00:38:34,960 I've talked to the CS, CEOs of Ruger and and Savage and, 758 00:38:35,600 --> 00:38:38,080 you know, I've, I've talked to Vince Bancroft, 759 00:38:38,080 --> 00:38:39,960 who is in the middle of the North Hollywood shootout. 760 00:38:39,960 --> 00:38:45,400 I've talked to, you know, Jerry Mish Lik and Lena and the list goes on and on. 761 00:38:45,400 --> 00:38:47,240 And, I've been blessed. 762 00:38:47,240 --> 00:38:50,240 So those kind of things, the, 763 00:38:50,280 --> 00:38:53,280 the, the interviews with personalities, 764 00:38:53,840 --> 00:38:58,520 maybe a discussion of Roy's workshop and his current, cabinetry. 765 00:38:58,680 --> 00:39:00,240 That'll probably go mid-week. 766 00:39:00,240 --> 00:39:02,160 And so keep keep an eye out for that. 767 00:39:02,160 --> 00:39:03,720 I hope to do that very soon. 768 00:39:03,720 --> 00:39:05,160 But we got to get guns 769 00:39:05,160 --> 00:39:08,880 podcast, you ass rolling and get everybody accustomed to that. 770 00:39:09,240 --> 00:39:12,720 So, Roy, my personal thanks you have, 771 00:39:13,320 --> 00:39:17,040 been a major, reason this podcast has been successful. 772 00:39:17,040 --> 00:39:21,720 And when I say one of the world's biggest gun talk programs, that's true. 773 00:39:21,720 --> 00:39:22,800 If you look at our numbers, 774 00:39:23,840 --> 00:39:24,960 podcast numbers are always 775 00:39:24,960 --> 00:39:28,800 very closely held because for a lot of different reasons. 776 00:39:28,800 --> 00:39:32,640 But from the numbers I can find, were were one of the, the leaders. 777 00:39:32,640 --> 00:39:35,640 And, that's a credit to you folks, our audience, 778 00:39:35,640 --> 00:39:38,400 you obviously like what we're doing and you like our approach. 779 00:39:38,400 --> 00:39:41,680 And I appreciate all the support you get and all those comments. 780 00:39:41,680 --> 00:39:46,440 And like Roy says, he he reads every comment I try to, but with everything else 781 00:39:46,440 --> 00:39:49,920 I had, like that little old print magazine that I don't have to deal with now. 782 00:39:50,520 --> 00:39:51,840 I hope to be more active. 783 00:39:51,840 --> 00:39:55,560 So, the other thing I need to talk about is Guns 784 00:39:55,600 --> 00:39:59,480 Podcast U.S that's a website now, and I built it with my own 785 00:40:00,280 --> 00:40:02,920 two little hands, and I think it's pretty good. 786 00:40:02,920 --> 00:40:06,000 It's got of course, that's where you can find all the podcasts. 787 00:40:06,200 --> 00:40:08,760 And I did something you don't normally find with podcasts. 788 00:40:08,760 --> 00:40:11,880 I made a list of every single solitary episode 789 00:40:12,000 --> 00:40:14,920 and where you can click to listen to the audio version. 790 00:40:14,920 --> 00:40:20,280 So if you remember, like Voice of Man the way back when they talk to, you know, 791 00:40:20,560 --> 00:40:24,760 Al Casper, the former CEO of Savage, it'll be there. 792 00:40:24,760 --> 00:40:25,400 And the problem 793 00:40:25,400 --> 00:40:28,920 is, with the podcast directories, you can only go back a certain distance. 794 00:40:29,200 --> 00:40:32,000 So every single episode is on the website 795 00:40:32,000 --> 00:40:35,240 guns podcast us we've got a blog page will be 796 00:40:36,480 --> 00:40:39,120 just talking about when I feel like I want to say something. 797 00:40:39,120 --> 00:40:41,080 We can we can do that. 798 00:40:41,080 --> 00:40:43,880 There is also information about, 799 00:40:43,880 --> 00:40:46,320 some of our partners and sponsors, 800 00:40:46,320 --> 00:40:49,880 latest gear news stuff that I don't just throw all the gear news up there. 801 00:40:49,880 --> 00:40:53,640 I throw it up at folks that we know and we trust and we believe in their gear. 802 00:40:53,880 --> 00:40:55,920 And so you can find that there. 803 00:40:55,920 --> 00:40:57,600 I'm allowing comments. 804 00:40:57,600 --> 00:41:00,720 I that may be a bad move on my part, but for now, 805 00:41:00,720 --> 00:41:04,680 I want folks to create a kind of an interactive, world. 806 00:41:05,080 --> 00:41:08,120 So, make sure you check that out. 807 00:41:08,120 --> 00:41:10,240 But guns podcast dot U.S. 808 00:41:10,240 --> 00:41:13,000 and you may say, well, why not.com because, well, 809 00:41:13,000 --> 00:41:15,840 it's not available and they won't sell it for a reasonable price. 810 00:41:15,840 --> 00:41:18,120 So we had to go with guns podcast U.S. 811 00:41:18,120 --> 00:41:22,320 and frankly, we have a lot of international, listeners and viewers, but, 812 00:41:22,960 --> 00:41:25,440 really, we're based in the United States, and we're talking about the U.S 813 00:41:25,440 --> 00:41:26,400 firearms industry. 814 00:41:26,400 --> 00:41:28,400 So that just seemed like a natural. 815 00:41:28,400 --> 00:41:30,600 And I really like, supporting that. 816 00:41:30,600 --> 00:41:36,200 U.S so guns podcast dot U.S so did I miss anything there? Roy 817 00:41:37,200 --> 00:41:38,360 I don't think so. 818 00:41:38,360 --> 00:41:43,560 I mean a lot of this I don't want to say we're shooting from the hip, but I mean, 819 00:41:43,560 --> 00:41:46,920 because we have a lot of experience with all this other stuff too, you know? 820 00:41:46,920 --> 00:41:50,760 But I think that just to have an open mind and through this transition, 821 00:41:51,000 --> 00:41:55,640 if you have any questions about any of this, please post them in the comments. 822 00:41:55,640 --> 00:41:58,280 And, and I'll get back to you or Brant. Will. 823 00:41:58,280 --> 00:41:59,280 Yeah. Oh, cool. 824 00:41:59,280 --> 00:42:00,840 I'm looking forward to it, actually. 825 00:42:00,840 --> 00:42:01,920 I mean, it was inevitable. 826 00:42:01,920 --> 00:42:04,080 It's almost like it's a weight off our back. 827 00:42:04,080 --> 00:42:07,520 Yeah, I mean, we were expecting this other shoe to drop at some point. 828 00:42:07,720 --> 00:42:08,360 Yeah. 829 00:42:08,360 --> 00:42:13,120 It's been being maintained about more by a miracle than anything else. 830 00:42:13,360 --> 00:42:16,360 So, Oh, yeah. Don't you know it, brother? 831 00:42:16,640 --> 00:42:19,800 Yeah. So. So I think it's going to be good. 832 00:42:19,800 --> 00:42:21,920 And I think there's going to be a lot of positive things, 833 00:42:21,920 --> 00:42:24,240 and I think everyone just needs to have an open mind. 834 00:42:25,200 --> 00:42:26,520 So I have some 835 00:42:26,520 --> 00:42:30,320 online sites that I go to that used to be print magazines. 836 00:42:30,320 --> 00:42:33,920 And I found that actually it can be really convenient 837 00:42:33,920 --> 00:42:37,000 because, you know, especially that search engine, it's like. 838 00:42:37,000 --> 00:42:39,240 Yeah. Gee, now my interest is this. 839 00:42:39,240 --> 00:42:41,560 So now you search for that and there it all is. 840 00:42:41,560 --> 00:42:42,440 Yeah. 841 00:42:42,440 --> 00:42:45,800 And I was reading recently that search engines 842 00:42:45,800 --> 00:42:48,920 are intentionally degrading their results. 843 00:42:49,520 --> 00:42:51,680 And I'm like, well why would they do that. 844 00:42:51,680 --> 00:42:54,120 Well it's because they want you to. 845 00:42:54,120 --> 00:42:56,160 And I noticed myself doing this. 846 00:42:56,160 --> 00:42:57,880 Page one didn't have what I wanted. 847 00:42:57,880 --> 00:42:59,240 Let's go to page two. Page three. 848 00:42:59,240 --> 00:42:59,800 Page four. Well, 849 00:42:59,800 --> 00:43:03,960 every time you do that, they're serving you more ads and gathering more data. 850 00:43:04,400 --> 00:43:08,520 And, the nice thing is, now, if you know a website that you like, 851 00:43:08,760 --> 00:43:12,760 like guns magazine or Guns podcast.us, you can go there 852 00:43:12,760 --> 00:43:14,080 and you don't have to put up with that. 853 00:43:14,080 --> 00:43:18,080 And bunch of Mickey Mouse where there's a word for it I won't use. 854 00:43:18,080 --> 00:43:21,000 But, as these big companies, 855 00:43:21,000 --> 00:43:24,360 get to a certain stage, they really don't care about you. 856 00:43:24,360 --> 00:43:27,600 They just care about sucking all the dollars out of it. 857 00:43:27,600 --> 00:43:28,200 They can. 858 00:43:28,200 --> 00:43:30,360 And that's where, a couple of these big companies have gotten. 859 00:43:30,360 --> 00:43:32,040 But we have not. Roy. 860 00:43:32,040 --> 00:43:35,000 We still think you get what you see. 861 00:43:35,000 --> 00:43:36,280 That's an important point. 862 00:43:36,280 --> 00:43:39,480 In other words, when you go to, American handgun, ecommerce, guns 863 00:43:39,480 --> 00:43:42,840 magazine.com and you search, you're not going to be blasted with, 864 00:43:43,040 --> 00:43:47,440 you know, pop up ads of girls and, you know, bikinis or whatever. 865 00:43:47,760 --> 00:43:49,560 Maybe that's bad, I don't know, but, 866 00:43:50,800 --> 00:43:51,120 yeah. 867 00:43:51,120 --> 00:43:54,160 So I just keep an open mind and just go do it. 868 00:43:54,160 --> 00:43:59,760 And this could be a good excuse to tell your wife or girlfriend or husband that. 869 00:43:59,760 --> 00:44:00,560 You know what? 870 00:44:00,560 --> 00:44:03,560 I need an iPad for Christmas. Yeah. 871 00:44:03,880 --> 00:44:05,120 Yep. Exactly. 872 00:44:05,120 --> 00:44:07,040 Well, I just look down at the timer. 873 00:44:07,040 --> 00:44:07,800 Oh, my goodness. 874 00:44:07,800 --> 00:44:12,080 This episode is certainly going long, but we've been living this for a while. 875 00:44:12,080 --> 00:44:17,840 And, again, I think the overarching thing here is unlike a lot of, brands, 876 00:44:17,840 --> 00:44:22,120 we try to explain what's going on because I think people want to understand, 877 00:44:23,080 --> 00:44:26,080 you know, I like to know what my favorite, 878 00:44:26,200 --> 00:44:29,400 musical artist is doing and what guitar they play. 879 00:44:29,400 --> 00:44:32,640 And, Roy, I know you like to know what chisel they're using 880 00:44:32,640 --> 00:44:35,640 when they're doing a mortise and tenon. 881 00:44:35,920 --> 00:44:38,040 So. It. 882 00:44:38,040 --> 00:44:41,480 I feel like that makes everybody pulling back the curtain, 883 00:44:42,680 --> 00:44:43,880 helps folks, 884 00:44:43,880 --> 00:44:47,120 really get invested in what we're doing and feel like they're part of something. 885 00:44:47,120 --> 00:44:51,840 And when you read guns magazine at guns magazine.com, or you listen 886 00:44:51,840 --> 00:44:56,120 to the podcast on a podcast directory, or you go to guns podcast dot U.S., 887 00:44:56,280 --> 00:45:00,120 you are part of a community, a small but mighty community. 888 00:45:00,120 --> 00:45:03,600 So I'm hoping this is the start of a brand new day 889 00:45:03,600 --> 00:45:05,440 where a lot of great stuff is going to happen. 890 00:45:05,440 --> 00:45:08,840 So, Roy, we've gone really long for a podcast episode. 891 00:45:09,120 --> 00:45:12,360 For us anyway, any closing thoughts before 892 00:45:12,400 --> 00:45:15,400 we wrap this thing up in a nice neat bow? 893 00:45:15,400 --> 00:45:20,040 Well, this was big news, and so I think it deserved the attention. 894 00:45:20,040 --> 00:45:20,800 And I agree with you. 895 00:45:20,800 --> 00:45:25,280 I think the readers, deserve to know what was going on 896 00:45:25,280 --> 00:45:29,120 and some of the mechanics behind it, and so I'm glad we were able to do it. 897 00:45:29,120 --> 00:45:30,600 I'm looking forward to the future. 898 00:45:30,600 --> 00:45:34,640 It'll be the same quality, the same people, the same ideas, the same fun. 899 00:45:35,800 --> 00:45:38,000 So stay with us. 900 00:45:38,000 --> 00:45:39,240 Stay with us. 901 00:45:39,240 --> 00:45:40,320 Great words. 902 00:45:40,320 --> 00:45:40,840 Well, thanks. 903 00:45:40,840 --> 00:45:42,000 Roy Huntington. 904 00:45:42,000 --> 00:45:44,840 Again, many, many thanks for everything you've done for me 905 00:45:44,840 --> 00:45:46,880 and for the podcast over the years. 906 00:45:46,880 --> 00:45:51,960 And I thank you for listening to this entire episode of the guns podcast. 907 00:45:51,960 --> 00:45:54,960 Dot U.S make sure you check out guns magazine.com 908 00:45:55,000 --> 00:45:58,160 for great Gun Writing, and also check out Guns Podcast. 909 00:45:58,160 --> 00:46:02,680 Plus for all the the fun stuff and random brain dribble from your host 910 00:46:02,960 --> 00:46:03,880 I, Brant Wheat, 911 00:46:03,880 --> 00:46:07,760 who is currently the editor of guns magazine, and I'm planning on being 912 00:46:07,760 --> 00:46:08,560 that for a while. 913 00:46:08,560 --> 00:46:11,640 But you know, we'll see what the future brings. 914 00:46:11,640 --> 00:46:15,120 But hopefully folks are going to rally around us and support what we're doing. 915 00:46:15,560 --> 00:46:17,880 Both the podcast and guns magazine.com. 916 00:46:17,880 --> 00:46:19,280 So I really appreciate it. 917 00:46:19,280 --> 00:46:23,200 Please make sure you do that like and subscribe thing that's really important. 918 00:46:23,200 --> 00:46:24,760 And that's how we keep going. 919 00:46:24,760 --> 00:46:27,760 And we explain to those millennial marketers that, hey, 920 00:46:27,760 --> 00:46:30,960 they've got a pretty significant audience here who really likes 921 00:46:30,960 --> 00:46:32,960 and believes what they're doing and they buy stuff. 922 00:46:32,960 --> 00:46:34,400 So I appreciate it. 923 00:46:34,400 --> 00:46:39,560 So on behalf of Roy Huntington and all my current and former family 924 00:46:39,560 --> 00:46:43,480 and friends here, FMcG publications, I am guns magazine editor 925 00:46:43,480 --> 00:46:46,560 Brant Wheat, reminding you yet again and for the future. 926 00:46:46,800 --> 00:46:48,800 Now get out there and get shooting. 927 00:47:02,200 --> 00:47:02,480 And.