Episode Transcript
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There was
a time five, six, seven years ago where
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there were literally thousands of quote
unquote journalists and,
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those of us
who were actually working for money,
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we got pretty aggravated turned from,
you know,
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the editor of guns magazine to,
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hey, I've got a blog with 18 subscribers.
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And it seemed like those people were
the ones who would spend three hours
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clogging up the works.
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And. Well,
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hi there, and welcome to the Guns
podcast, U.S.
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I'm your host, Brant Wheat,
and I'd like to thank you
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for joining one of the world's
biggest gun talk programs.
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As we chat about the interesting stuff
that makes up the world of shooting.
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Of course, I'm joined
by my official co-host, Roy Huntington.
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Good morning Roy.
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Good morning to you.
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I would say the biggest you know,
I always say, want to say
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the biggest baloney guys in the world.
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Yeah. Maybe that's why we're successful.
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Because we certainly don't take ourselves
too serious.
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No, no, I agree.
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Well, before we get started,
we got a fun one.
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Well, Roy,
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it's the week
we all love to hate, hate to love.
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And it's it's it's the craziest.
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It's like the the Paris fashion show,
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the Indy 500, Daytona 500,
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the Easter Christmas all wrapped
into one next week at this time,
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I'll be at shot show and we're going to
we're going to talk about that.
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And the reason
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I'm going to talk about it, we've we it's
been brought up many, many times.
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But it occurred to me
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today as I'm getting ready, you know,
the week before shot is just ugly
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trying to get your life in order
so you can go and go to this giant trade
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show is the fact that it is
one of the few trade shows in the world
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that folks on the consumer side
really at least know about it.
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If not, you know, have a have
a lot of information.
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And, you know, as I was telling you, Roy,
I doubt if folks know where
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the plumbing show is or the Hvac show
and there's nothing against that.
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It's just those are so much industry
only industry focused that,
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the average John and, Jenny citizen,
you know, they
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it doesn't matter to them
but shot show matters to most shooters.
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And you hear us in the media
talk about it all the time.
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So we're going to talk about that
as we get ready to go.
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And kind of this idea of why
it is so important,
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or even the phenomenon of it being known
throughout the shooting community.
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So, Roy, you've been to, what,
150 of them or something?
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I think so, yeah.
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I was going to say.
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And you don't go anymore after, what, 30
or literally 30 or 40 of them, probably.
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You're you're kind of over it.
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I my first one was 1987.
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And, I think the interesting thing
about it though, is it like when I went
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then I can't remember for sure,
but I think it was like
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500 exhibitors.
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And I think now it's, what, 1500 or more?
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Yeah. 1800 like, you know. Yeah.
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And in those days,
the four days of the shot show,
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you could actually walk around it, see it,
take your time, talk to people,
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you know, you know, meet and greet
and stuff like that.
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And, and yeah, now it's just this,
like, train wreck of the show.
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I mean, it's just it's it's
so overwhelming, you know, it is.
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And, just a few numbers.
So you get a sense of it.
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It's the eighth largest
trade show in the United States.
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It's the largest shooting
focused show in the world.
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Last time,
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I walked it with a pedometer,
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which was well before I became the editor
at guns magazine.
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It was like 14 miles to walk all the rows.
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And since I became editor of guns magazine
eight years ago now,
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I don't even walk it.
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The even though my,
my mileage didn't go down
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because when you're part of the industry,
that's the part you don't like about shot
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show is you're just running
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from meeting to meeting to meeting
to meeting to meaning, meaning, meaning.
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And then you see everybody, you know,
and and you stop and say, oh, I'm late.
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And it just you
if you're doing shot show, right?
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Literally, you leave your hotel at 7 a.m.
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and you probably get back 10 or 11:00
at night,
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and you basically iron your shirt
for tomorrow and get up and do it again.
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And it's exhausting after four days.
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But it is a ginormous show.
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Last several years,
it's taking place in Vegas.
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Yeah.
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I didn't look up how many exhibitors,
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but there's a whole big bunch and truly,
pretty much everybody
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that's a connected with the shooting,
hunting outdoor trade show.
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That's what it stands for.
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Anybody connected with those industries
is there.
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And, but I'm still really fascinated
by this phenomenon
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that the average shooter, is
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if you say shot show, they can least tell
you kind of what it is.
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What do you think it is, is so important
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to the shooting community,
but kind of put that in perspective.
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Well, you know what?
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I think
shooters are such passionate people.
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And also I think the fact that
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people in the shooting industry
talk about the shot show a lot.
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I mean, people in the car business really,
you know, they don't like,
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do the podcast and come on and talk about
seem all the time, you know, I mean,
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it does occur, but, you know, plumbers
don't talk about the plumbing show.
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And but I think,
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we need to dispel a few myths and rumors
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that the shot show is not a gun show.
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So and so it's not a consumer show.
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As a matter of fact,
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the exhibitors are not allowed
to sell anything at the shot show.
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And if you sell something at the shot
show, I mean, they're very interesting.
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They come over,
they unceremoniously close your booth down
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and put a curtain around it.
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Yeah.
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You know, with a sign that says closed
because they were selling stupid.
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Yeah. I mean, it's it's remarkable.
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So, you know, in a
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nutshell, it's
a place where manufacturers.
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So Smith and Wesson and Mossberg and Ruger
and, you know, all these companies come
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and they show their wares,
they often introduce new products.
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And the people who look at them
are people like us in the media.
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Right.
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Then there are dealers
and that's like huge thing.
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The shot shows where dealers go.
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What dealers then can do is see
all the new products that are coming up.
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And then what they do
is that they go to their distributors
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who are their RZR and,
you know, and other ones.
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Zanders and so
and then they buy their products
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and the smart dealers
come there with a pocket full of cash,
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and they will buy basically what they're
going to be selling for the next year,
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because they
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can get, you know, long term
pricing and show specials
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and, you know,
and all that kind of stuff. So,
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that's what it's all about.
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And then, as you said,
guys like us in the media, we tend to go
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from marketing meeting
to marketing meeting to marketing me.
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And what that means is that, you know,
Sally
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Smith
is the marketing manager for a company.
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And so they want to meet with us
to show us what they're doing
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and to try to solicit some editorial
or videos or whatever it is.
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And so, so we get the information, maybe
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arrange for sample products
to come and stuff like that.
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So that's what we're doing.
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So, you know, dealers
tend to meet with their distributors
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because you'll see them in the big
RCR booth.
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You see them and there's
all these distributor people there.
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And they have all these distributors,
salespeople.
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They're they're all these little desks
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and they're all what they're doing
is they're selling stuff for all year.
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Then, the
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manufacturers will tend to meet
with their factory reps.
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And what a factory rep
is, is an independent group of people
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who showcase a manufacturers property
to dealers and distributors,
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because most dealers don't have that
wherewithal to put people on the road
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to do that.
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And so the, rep groups
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manned the booths
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and they talk to the manufacturers
and they fly the flag, you know,
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and so it's a real symbiotic
kind of a thing, you know,
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the only thing that the only person
who isn't there are the consumers.
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And they used to have kind of loose rules.
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And if you were smart,
you could get your buddy,
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the dealer
over here to get you a ticket to get in.
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But it what happened was, though,
they they would clog up everywhere.
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You get all these looky loos
running around trying to get every free
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sticker in every free pen and, you know,
whatever is around.
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And and it would interfere with the,
the ability of the people
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who were there
to do business, to do business.
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And so basically people
thought it was the,
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the NSF, the Nitro
Shooting Sports Foundation,
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who put on the show to show that they were
the ones that cracked down on that.
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But it really was it.
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It was the exhibitors,
distributors, dealers.
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They said,
you got to get rid of these people
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because they're interfering
with our ability to do business, you know?
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So so in that sense, it's pretty kind of
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clean show, you know.
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Well, and we had a similar phenomenon
in the media side when,
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like especially YouTubers and podcasters
and bloggers became a thing,
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many of those folks qualified
under looser rules for media passes.
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And the thing is,
the the buyers, distributors,
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they have to pay for their passes
and the media, get free passes.
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So there was a time, five, six,
seven years ago, where there were
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literally thousands of quote
unquote journalists and, those of us
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who were actually working for money,
we could same thing.
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We got pretty aggravated that,
there's an event the day before called,
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Industry Day where you actually go
off the range and shoot all this stuff.
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And it turned from,
you know, the editor of guns
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magazine or Roy Huntington,
the publisher of FMG Shooting Guns to.
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Hey, I've got a blog with 18 subscribers.
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And it seemed like those people were
the ones who would spend three hours
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clogging up the works.
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And so there's been pretty much a, kind
of a crackdown on all that to the point
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where, I've got a good friend
who shall remain nameless.
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That is a well known personality
in, in industry,
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but he doesn't necessarily
meet the criteria range day.
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And he has a heck of a time getting in.
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So that's been good and that's been
some of the crackdown. But,
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it's it's it it was starting to collapse
under its own weight.
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And I think things have kind of stabilized
now wouldn't you say, Roy?
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Oh, I agree, I mean, you know,
when I first was going to the shot show,
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the 87, 88 and, you know, 90,
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you know, there might have been 300,
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maybe 350 actual journalists there,
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because,
you know, there really wasn't podcasting.
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You know, there there was
very little video and that video was TV.
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So there may have been like a hunting
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outdoor show or something like that,
but it was primarily print media.
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And so, you know,
these were pretty focus group.
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And so, you know, if you if you had a,
new product launch at Remington,
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you usually or a lot of times
it would be in their booth,
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for instance, in the morning
before the show opened.
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And so I mean, I would look around
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and there might be 20, 25 people there.
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And these are all the names in Gannett.
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You would, you know, Rick Jameson
and all the guys, you know, from Gary
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James, all the gun writer people
you would know from those days.
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They were all there.
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And it was really easy to
manage for the manufacturers.
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And they knew that, okay, here,
we got guns and ammo covered.
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We got guns, magazine cover.
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We got American handgun, our cover.
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They knew what was going to happen.
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Products were going to get in magazines.
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They were going to sell their products.
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It was it was accountable
and it was trackable.
233
00:12:53,760 --> 00:12:56,480
And, you know,
and you were working with friends.
234
00:12:56,480 --> 00:13:00,120
I remember I was having lunch
one time with Ken Jorgensen,
235
00:13:00,120 --> 00:13:03,960
who at the time
was the media liaison for Ruger,
236
00:13:04,520 --> 00:13:08,480
and this was probably, oh, gosh,
I don't know, maybe 10 or 12 years ago.
237
00:13:09,280 --> 00:13:12,160
And we were talking about how on earth,
238
00:13:12,160 --> 00:13:15,760
if you're a media manager,
239
00:13:16,200 --> 00:13:19,200
how do you manage the number of bio
240
00:13:19,200 --> 00:13:22,920
media people,
who try to contact, you know,
241
00:13:22,920 --> 00:13:26,360
because if a manufacturer says, hey,
we're announcing we have this new gun,
242
00:13:27,120 --> 00:13:29,760
contact us
and we'll send a sample out to you.
243
00:13:29,760 --> 00:13:32,280
Well, in the old days,
that was maybe eight samples,
244
00:13:32,280 --> 00:13:35,080
or ten samples
would go out to writers or magazines.
245
00:13:35,080 --> 00:13:39,720
Okay, Ken Jarvis, it was funny, you know,
in between bites, he said, well, he said,
246
00:13:39,800 --> 00:13:42,960
for instance, he used to do the same thing
at Smith and Wesson.
247
00:13:42,960 --> 00:13:47,680
And so he said, you know, in the
80s at Smith and Wesson, his,
248
00:13:49,120 --> 00:13:50,560
you know,
249
00:13:50,560 --> 00:13:53,080
what do you call the old phone Rolodex,
you know?
250
00:13:53,080 --> 00:13:53,360
Yeah.
251
00:13:53,360 --> 00:13:57,920
His Rolodex,
you know, was maybe 150 writers,
252
00:13:58,320 --> 00:14:01,880
you know, and so he said, well,
I announced a new product.
253
00:14:01,880 --> 00:14:06,320
I would send out maybe 12 guns, 15 guns,
he said.
254
00:14:06,320 --> 00:14:09,320
And I knew I was going to get coverage
that based on that.
255
00:14:09,760 --> 00:14:13,240
And he told me
at the time that I talked to him,
256
00:14:13,240 --> 00:14:18,320
which was whatever, 10 or 12 years ago,
he said that his media,
257
00:14:19,400 --> 00:14:22,240
reference, you know, that he had
258
00:14:22,240 --> 00:14:25,680
was almost 3000 contacts.
259
00:14:26,040 --> 00:14:29,040
Wow. And he said, of course,
he said, of course,
260
00:14:29,200 --> 00:14:32,200
the number of those
that are really legitimate.
261
00:14:32,240 --> 00:14:36,600
He said it wasn't a lot smaller
than it was before, you know.
262
00:14:36,720 --> 00:14:39,720
Yeah. He said,
the core of this is 2 or 300.
263
00:14:39,840 --> 00:14:42,840
But he said the problem is now
when they announce a new product,
264
00:14:43,040 --> 00:14:46,920
that he would get hundreds of requests,
say, send me
265
00:14:46,920 --> 00:14:50,280
a gun, I'll do a video
that'll get seen by 34 people.
266
00:14:50,760 --> 00:14:51,880
You know.
267
00:14:51,880 --> 00:14:52,640
Yeah.
268
00:14:52,640 --> 00:14:56,320
So yeah, he said, you just have to make
value judgments based on that.
269
00:14:56,680 --> 00:14:59,000
So, I mean, I said one more thing.
270
00:14:59,000 --> 00:15:02,640
I remember Russ Thurman and I
were at the NRA show, which is like a mini
271
00:15:02,640 --> 00:15:05,640
me version of the shot show,
but it's a consumer show,
272
00:15:05,720 --> 00:15:08,720
which means that Sam and Suzy Homemaker
can go there
273
00:15:08,880 --> 00:15:11,960
and see basically the same stuff
that we see at the shot show.
274
00:15:12,600 --> 00:15:14,640
And you can also buy it there.
275
00:15:14,640 --> 00:15:19,320
So but I remember we were there,
this was huge,
276
00:15:19,520 --> 00:15:24,600
18 years ago, you know,
15, 18 years ago as Russ Thurman and me,
277
00:15:25,880 --> 00:15:26,280
everybody
278
00:15:26,280 --> 00:15:29,480
somebody else was there
and we were in the media room.
279
00:15:29,480 --> 00:15:33,280
And you remember, at the shot show,
they have like a media room
280
00:15:33,280 --> 00:15:37,040
where you could go and hang out
and have a cup of coffee and hold meetings
281
00:15:37,040 --> 00:15:37,800
and stuff like that.
282
00:15:37,800 --> 00:15:38,800
What used to be.
283
00:15:38,800 --> 00:15:41,040
Yeah, they used to be very civilized.
284
00:15:41,040 --> 00:15:45,200
And, you know, there might be 40 people
in it at any one time, right?
285
00:15:45,320 --> 00:15:46,040
You know. Yeah.
286
00:15:46,040 --> 00:15:49,040
And you'd look around,
you know, everybody and
287
00:15:49,520 --> 00:15:51,680
and so in that room was really good.
288
00:15:51,680 --> 00:15:57,240
So Russ and I were in the media room
at the NRA show,
289
00:15:57,240 --> 00:16:01,480
and everyone at the time, you know,
everyone has suits on, you know,
290
00:16:01,480 --> 00:16:05,320
and everyone's got their briefcases
and they're doing business.
291
00:16:05,480 --> 00:16:06,280
Right.
292
00:16:06,280 --> 00:16:12,560
And, so we look up and these guys come in
and they're like a t shirt was spilled,
293
00:16:12,560 --> 00:16:16,640
spaghetti on it and short floppy pants,
you know,
294
00:16:16,640 --> 00:16:21,200
and flip flops and,
you know, a nose piercing.
295
00:16:21,680 --> 00:16:25,400
And they've got, you know,
a couple of big ish video cameras.
296
00:16:25,400 --> 00:16:29,760
And I remember vividly they had those
remember those Motorola microphone
297
00:16:29,760 --> 00:16:33,160
things that you used to be able to buy,
like if you were a geek.
298
00:16:33,240 --> 00:16:33,920
Right. You know.
299
00:16:33,920 --> 00:16:37,280
And so you could constantly be talking to
whoever was right over there,
300
00:16:37,480 --> 00:16:38,640
you know, at another table.
301
00:16:38,640 --> 00:16:40,560
And they had that and a Russell
302
00:16:40,560 --> 00:16:44,440
I overheard, they were complaining
that no one would talk to them.
303
00:16:45,160 --> 00:16:46,040
Yeah.
304
00:16:46,040 --> 00:16:49,680
They were saying, yeah, you know, man,
that's not cool because like one member,
305
00:16:49,680 --> 00:16:53,560
we were in the Ruger and nobody really
wanted to talk to us about anything,
306
00:16:53,880 --> 00:16:54,160
you know.
307
00:16:54,160 --> 00:16:57,000
And so I remember
we let them go on for a while.
308
00:16:57,000 --> 00:16:58,840
And then Russ was the one he went over.
309
00:16:58,840 --> 00:17:01,840
He says, guys,
can I offer you some suggestions?
310
00:17:01,880 --> 00:17:04,800
If you act and dress
like you're here to do business,
311
00:17:04,800 --> 00:17:07,800
you will probably have
people want to do business with you.
312
00:17:07,800 --> 00:17:11,120
But if you come in here looking like
you just got back from the swap meet,
313
00:17:11,720 --> 00:17:14,720
you know, then people go look at that
and that's going to tell you something.
314
00:17:14,920 --> 00:17:18,160
But now, having said that,
you and I both know that.
315
00:17:18,320 --> 00:17:21,320
And now it's like the opposite almost.
316
00:17:21,520 --> 00:17:21,720
Yeah.
317
00:17:21,720 --> 00:17:24,720
You know,
I mean, it's just the bizarre people
318
00:17:24,720 --> 00:17:29,680
you see at the shot show and everybody
with an iPhone is now a video star.
319
00:17:30,200 --> 00:17:31,920
Everyone's a content creator.
320
00:17:31,920 --> 00:17:33,320
Content creator.
321
00:17:33,320 --> 00:17:33,640
Yeah.
322
00:17:33,640 --> 00:17:37,640
I saw somebody on Facebook today
that, from my past,
323
00:17:38,280 --> 00:17:41,240
professionally speaking,
you know what I did before?
324
00:17:41,240 --> 00:17:42,480
And he's from my past.
325
00:17:42,480 --> 00:17:46,200
That's what he lists
his, career as content creator.
326
00:17:47,040 --> 00:17:50,120
Well, you know, I,
I will say, though, that there's been
327
00:17:50,480 --> 00:17:53,280
a dramatic change,
328
00:17:53,280 --> 00:17:56,880
in the marketing side of business
at the short show.
329
00:17:56,880 --> 00:17:57,720
I mean, I remember
330
00:17:57,720 --> 00:18:01,440
ten, 12 years ago, the younger
marketing managers were all about, well,
331
00:18:01,440 --> 00:18:05,440
you know, video and, and, you know, these,
these content influencers,
332
00:18:05,440 --> 00:18:08,560
that's the future of, of our industry,
you know.
333
00:18:08,760 --> 00:18:09,040
Yeah.
334
00:18:09,040 --> 00:18:14,280
And I remember they started to ignore
the more traditional journalists and,
335
00:18:14,520 --> 00:18:17,400
and content creators right now,
336
00:18:17,400 --> 00:18:21,240
and people who had legs in the industry
and who knew people
337
00:18:21,240 --> 00:18:22,000
and who understood
338
00:18:22,000 --> 00:18:25,000
how business worked and all that,
and so but what we're seeing now,
339
00:18:25,000 --> 00:18:28,920
and I'm sure you'll agree with me,
is a real, a real segway from that
340
00:18:28,920 --> 00:18:34,840
back to longer term personal relationships
with people who have actual,
341
00:18:35,800 --> 00:18:38,160
you know,
the ability to actually get the word out.
342
00:18:38,160 --> 00:18:40,720
Now, granted,
that could be a podcast like this one.
343
00:18:40,720 --> 00:18:46,760
It could be, a good YouTube
channel, you know, but these are people
344
00:18:46,760 --> 00:18:50,800
who have proven themselves that they
that they can deliver what they promise.
345
00:18:50,800 --> 00:18:53,800
Hey, if you send me a gun, I'm
going to get you views.
346
00:18:54,480 --> 00:18:57,320
And so, yeah,
they I mean, they've really circled
347
00:18:57,320 --> 00:19:00,320
the wagon and narrowed the focus of who
they deal with.
348
00:19:00,440 --> 00:19:02,640
Well, I've talked to marketing directors
about this,
349
00:19:02,640 --> 00:19:05,200
and I think they had to,
because it's exactly what you said.
350
00:19:05,200 --> 00:19:09,360
Everybody in their dog that had a camera
was suddenly a content creator.
351
00:19:09,360 --> 00:19:13,200
And, even some folks
with some fairly substantial followings,
352
00:19:14,000 --> 00:19:18,480
they got burned by them,
you know, they have a certain expectation.
353
00:19:18,760 --> 00:19:23,160
They, they never tire to manufacture,
almost never ties it to.
354
00:19:23,160 --> 00:19:25,560
I want positive coverage of my product.
355
00:19:25,560 --> 00:19:28,920
They say send it out
if you've got legitimate, you know,
356
00:19:30,120 --> 00:19:32,120
commentary about it, that's fine.
357
00:19:32,120 --> 00:19:37,440
But what a lot of them found was that
and especially gaming YouTube algorithms,
358
00:19:37,800 --> 00:19:40,800
the more you complain and talk trash,
359
00:19:41,440 --> 00:19:44,280
the more it tended to reward you.
360
00:19:44,280 --> 00:19:47,360
And they learned real quick
that, you know, a guy with
361
00:19:47,360 --> 00:19:52,680
with a substantial following,
but you send out a $2,000 rifle
362
00:19:52,800 --> 00:19:55,800
and all he does is talk trash about it.
363
00:19:56,760 --> 00:19:57,920
What good does that do?
364
00:19:57,920 --> 00:19:58,800
The manufacturer?
365
00:19:58,800 --> 00:20:02,000
So, I mean, they certainly have the right
to talk trash,
366
00:20:02,280 --> 00:20:05,800
but the manufacturer also has the right
not to send them a free rifle.
367
00:20:05,800 --> 00:20:09,760
So I think, like you said,
there's a certain expectation now of,
368
00:20:10,240 --> 00:20:13,640
you know, give my product a fair, review.
369
00:20:13,640 --> 00:20:16,600
And if you find some blemishes,
that's fine.
370
00:20:16,600 --> 00:20:18,240
But, the guys that
371
00:20:18,240 --> 00:20:21,600
kind of made their living early on
in YouTube of waving their arms and
372
00:20:21,840 --> 00:20:26,720
and talking smack and trashing everything,
they've kind of gone by the wayside.
373
00:20:26,720 --> 00:20:30,560
And the other factor, too,
is, the, professionalism.
374
00:20:31,200 --> 00:20:33,600
The guys, you know, it's funny, I think
375
00:20:33,600 --> 00:20:36,800
what a lot of my friends don't are saying,
well, you know, I know a lot of,
376
00:20:37,360 --> 00:20:41,040
most of the guys in the legacy media,
I know a lot of guys in the YouTube space
377
00:20:41,480 --> 00:20:45,040
and even the ones who you think
are just real disorganized.
378
00:20:45,040 --> 00:20:48,400
And Malone going, there's a marketing
machine behind all that.
379
00:20:48,880 --> 00:20:50,680
And, it's very deliberate.
380
00:20:50,680 --> 00:20:54,360
So, you know, especially the big YouTube
channels, they have teams,
381
00:20:54,640 --> 00:20:57,640
they have a marketing director,
they have a director of photography.
382
00:20:57,760 --> 00:20:59,280
I mean, most of them do.
383
00:20:59,280 --> 00:21:05,160
And it's it's, very much still it's it's
the new legacy media.
384
00:21:05,400 --> 00:21:06,800
And the ones that are successful
385
00:21:06,800 --> 00:21:10,200
are the ones that, handle
that like a business, so.
386
00:21:10,640 --> 00:21:11,280
Well anyway.
387
00:21:11,280 --> 00:21:14,720
And, you know, well, I was going to say,
yeah, that's the beauty of the shot show,
388
00:21:14,720 --> 00:21:19,440
is that it lets manufacturers meet
with these people in person.
389
00:21:20,280 --> 00:21:23,400
And then, you know, you
and I both know when you shake somebody's
390
00:21:23,400 --> 00:21:24,960
hand and talk to him for five minutes.
391
00:21:24,960 --> 00:21:26,400
Well, you now know who you're dealing,
392
00:21:28,040 --> 00:21:28,480
you know.
393
00:21:28,480 --> 00:21:31,320
And I'm never sending that guy
product ever.
394
00:21:31,320 --> 00:21:32,280
Ever again. So.
395
00:21:32,280 --> 00:21:34,280
Yeah, that's
so that's what the shot show is.
396
00:21:34,280 --> 00:21:37,080
You know,
there's a big law enforcement section
397
00:21:37,080 --> 00:21:40,080
which exploded in interest
when they introduced that,
398
00:21:40,160 --> 00:21:43,120
a lot of people may not remember that
in the early days of that show.
399
00:21:43,120 --> 00:21:47,400
I mean, up until about 20 years ago,
you were not allowed to show an AR
400
00:21:47,400 --> 00:21:49,200
15 style rifle.
401
00:21:49,200 --> 00:21:51,320
I mean, nobody not allowed.
402
00:21:51,320 --> 00:21:52,600
Yeah, yeah, yeah, there
403
00:21:52,600 --> 00:21:56,880
there was no anything like that,
you know, even even surplus guns
404
00:21:56,880 --> 00:22:00,840
that were brought in, they looked at with,
you know, dead squinty eye.
405
00:22:01,840 --> 00:22:02,640
So. Yeah.
406
00:22:02,640 --> 00:22:06,240
So but once they did an experiment,
they did some, some,
407
00:22:06,680 --> 00:22:08,200
you know, tactical stuff.
408
00:22:08,200 --> 00:22:10,080
And then that, of course, is exploded out.
409
00:22:10,080 --> 00:22:13,800
It's probably half the shot show now,
you know, easily, so easily.
410
00:22:13,800 --> 00:22:14,160
Yeah.
411
00:22:14,160 --> 00:22:15,000
So things changed.
412
00:22:15,000 --> 00:22:17,920
So no, you can't go to the shot show.
413
00:22:17,920 --> 00:22:18,800
Yeah.
414
00:22:18,800 --> 00:22:21,480
And it's funny guys like Roy
that have been there, done that.
415
00:22:21,480 --> 00:22:24,760
A lot of them are opting out and this I'm,
416
00:22:24,880 --> 00:22:28,200
I'm pushing right around 25 years myself.
417
00:22:28,560 --> 00:22:31,320
And, you know, this year I,
418
00:22:31,320 --> 00:22:34,680
unfortunately, most folks know that,
you know, gun's magazine
419
00:22:34,680 --> 00:22:38,600
print edition is gone, and I'm no longer
officially the editor of the gun's
420
00:22:38,600 --> 00:22:40,240
magazine print edition.
421
00:22:40,240 --> 00:22:41,880
So I'm a freelancer,
422
00:22:41,880 --> 00:22:45,560
and I've got the podcast,
and I still write for guns magazine.com,
423
00:22:45,880 --> 00:22:49,000
so I'm just going, Roy, I'm not scheduling
very many meetings.
424
00:22:49,000 --> 00:22:50,960
I'm just going to walk around
and see all of our friends
425
00:22:50,960 --> 00:22:54,840
and kind of rekindle those networks and,
see where it takes us.
426
00:22:54,840 --> 00:22:57,920
But I think that comes
back to the problem.
427
00:22:58,160 --> 00:23:01,440
I was going to ask you, though,
we have this problem every year
428
00:23:01,440 --> 00:23:05,120
and every media outlet from the smallest
YouTube
429
00:23:05,120 --> 00:23:09,240
channel to the biggest publications
have the same problem.
430
00:23:09,240 --> 00:23:11,200
What do we do at Short Show?
431
00:23:11,200 --> 00:23:12,240
And we've tried it all.
432
00:23:12,240 --> 00:23:16,400
We've tried jumping in with both feet
and videos every 15 seconds,
433
00:23:16,720 --> 00:23:22,240
and guests and interviews and product
reviews to, you know, more commentary to
434
00:23:22,680 --> 00:23:27,360
I don't know because typically
what happens and it's not just us
435
00:23:27,360 --> 00:23:30,360
because I've talked to all of our cohorts
in in the media
436
00:23:31,080 --> 00:23:33,680
is there are so many folks
covering so much
437
00:23:33,680 --> 00:23:37,200
that they just vomit out, video
438
00:23:37,200 --> 00:23:41,000
and writing and blogs and what that does,
it dilutes the audience.
439
00:23:41,320 --> 00:23:45,120
So even folks that normally have big
audiences, their coverage
440
00:23:45,120 --> 00:23:48,120
or their their audience numbers
go down at a shot show
441
00:23:48,200 --> 00:23:51,640
because there's only
so many new product videos you can watch
442
00:23:51,680 --> 00:23:55,240
as a YouTube short or,
you know, reviews on the website.
443
00:23:55,680 --> 00:24:00,200
So I'm not exactly sure
what the right answer is.
444
00:24:00,200 --> 00:24:03,480
Like I said, we had the,
The Big Shot show booth the last
445
00:24:03,480 --> 00:24:06,600
several years for the podcast,
and this year we do not have it.
446
00:24:07,640 --> 00:24:09,240
I didn't want to commit to that,
447
00:24:09,240 --> 00:24:13,040
with, things being in flux
as they have over the last year, I, I
448
00:24:13,080 --> 00:24:14,040
my hope is
449
00:24:14,040 --> 00:24:17,440
we'll do it next year and have a full
studio and come up with a brilliant plan
450
00:24:17,720 --> 00:24:18,600
and do all kinds of stuff.
451
00:24:18,600 --> 00:24:22,320
But my problem is
I don't know what to do this year.
452
00:24:22,320 --> 00:24:25,400
I'm taking all my gear,
got all my equipment, got my laptop.
453
00:24:25,800 --> 00:24:27,120
I'm not sure what I want to do.
454
00:24:27,120 --> 00:24:30,120
So Roy, I'm
going to put that to you in just a second.
455
00:24:30,120 --> 00:24:33,120
But I'm going to point out that please,
in the comments
456
00:24:33,240 --> 00:24:36,240
or, reach out editor at guns
podcast at us.
457
00:24:36,520 --> 00:24:39,840
I want to hear what folks want
because we've even done reader surveys.
458
00:24:40,120 --> 00:24:42,960
And the problem on our side is
459
00:24:42,960 --> 00:24:46,360
you do good work and it's labor intensive.
460
00:24:46,600 --> 00:24:48,280
And then 42 people watch it.
461
00:24:48,280 --> 00:24:51,360
So I don't know
if there is a secret sauce.
462
00:24:51,480 --> 00:24:53,960
Maybe the audience is just too diluted
with too many folks
463
00:24:53,960 --> 00:24:57,240
doing it,
but Roy, from your seat in Missouri,
464
00:24:57,960 --> 00:25:00,960
a couple thousand miles away
from the shot show in Las Vegas,
465
00:25:01,200 --> 00:25:04,320
what do you think
really impacts the folks,
466
00:25:05,320 --> 00:25:07,680
in the shooting public?
467
00:25:07,680 --> 00:25:08,440
I think it less.
468
00:25:08,440 --> 00:25:11,760
You're like a Joe
Rogan have 20 million viewers, you know,
469
00:25:11,880 --> 00:25:15,280
and that's kind of a appeals to the mass
market, right?
470
00:25:15,600 --> 00:25:19,320
I think we're we're
we have the best success.
471
00:25:19,320 --> 00:25:22,160
And I think we're smart
people have the best success.
472
00:25:22,160 --> 00:25:27,160
And if you see podcasts and YouTube
channels, they usually have a core group
473
00:25:27,480 --> 00:25:32,120
of, fans, of people who have come to know
474
00:25:32,120 --> 00:25:35,120
them, come to respect them,
475
00:25:36,280 --> 00:25:39,280
listen and believe what they say and do.
476
00:25:39,920 --> 00:25:43,000
And I think those are the people
you have to have your audience for.
477
00:25:43,240 --> 00:25:46,600
I think just shotgunning stuff out there,
you know?
478
00:25:46,720 --> 00:25:50,840
I mean, if I was at the shot show
and I covered, you know, the new shoelace
479
00:25:50,840 --> 00:25:56,160
manufacturer and, you know, the new camo
paint manufacturer and stuff,
480
00:25:56,320 --> 00:25:59,320
I think my viewers would just say,
what are you doing?
481
00:25:59,880 --> 00:26:01,560
You know? Yeah.
482
00:26:01,560 --> 00:26:03,120
But if if I did,
483
00:26:04,080 --> 00:26:05,360
like, ten short
484
00:26:05,360 --> 00:26:09,600
videos of the ten coolest things
I shot at, I saw a shot show,
485
00:26:10,120 --> 00:26:13,120
and they would be guns, accessories.
486
00:26:13,360 --> 00:26:16,360
There might be a person I met, you know,
487
00:26:16,680 --> 00:26:20,880
but they were things
that were tailored to the market of the
488
00:26:20,880 --> 00:26:24,000
the people who watch what we do
and who read what we do.
489
00:26:24,200 --> 00:26:26,920
And I think those are the people
who are most successful.
490
00:26:26,920 --> 00:26:28,200
You know, I really do.
491
00:26:28,200 --> 00:26:32,680
I mean, every time that I do a video
that I know will appeal
492
00:26:33,360 --> 00:26:37,040
to the people who watch what we do, it
invariably does.
493
00:26:37,040 --> 00:26:38,040
Well, yeah.
494
00:26:38,040 --> 00:26:40,120
And, you know,
and if I do one from out here,
495
00:26:40,120 --> 00:26:44,400
you know, in the left
field somewhere, it's almost funny
496
00:26:44,440 --> 00:26:47,440
because you get comments that say, like,
what was that all about?
497
00:26:48,080 --> 00:26:48,840
Yeah. You know.
498
00:26:48,840 --> 00:26:49,080
Yeah.
499
00:26:49,080 --> 00:26:52,920
So well, we're always pushing the envelope
and trying to,
500
00:26:53,400 --> 00:26:57,440
expand and see, you know what
what, the audience really likes and
501
00:26:57,600 --> 00:26:58,400
and you're absolutely right.
502
00:26:58,400 --> 00:27:01,400
We've got a great core group,
that is growing.
503
00:27:01,800 --> 00:27:06,640
And, it's always interesting
to hear their, their input. So,
504
00:27:07,680 --> 00:27:08,160
I will say
505
00:27:08,160 --> 00:27:11,560
the only thing that I've got in mind
is I've always wanted always
506
00:27:11,960 --> 00:27:15,880
with all this new technology we've got,
I want to focus on stories,
507
00:27:16,560 --> 00:27:19,720
because everybody, like I said, everybody,
it's anybody's connected
508
00:27:19,720 --> 00:27:21,840
with the shooting industry is there.
509
00:27:21,840 --> 00:27:24,000
And what I'm considering doing.
510
00:27:24,000 --> 00:27:25,560
We have a nice hotel room.
511
00:27:25,560 --> 00:27:30,560
It's a little suite,
and it's it's a nice, environment
512
00:27:30,560 --> 00:27:31,760
I'm thinking about instead of
513
00:27:31,760 --> 00:27:35,040
doing all this stuff from the show floor
trying to chase everything,
514
00:27:35,600 --> 00:27:38,040
just sit down with folks,
because we've done that with,
515
00:27:38,040 --> 00:27:42,120
some of our, our writers, our former
writers, Frank Jardim and Will Dabbs and,
516
00:27:42,600 --> 00:27:45,240
Alan Garber
and a bunch of folks like that.
517
00:27:45,240 --> 00:27:47,800
And, I think that's
what our audience likes.
518
00:27:47,800 --> 00:27:49,040
They like to hear stories.
519
00:27:49,040 --> 00:27:52,040
And, it's hard for me to compete
520
00:27:52,080 --> 00:27:55,680
at my age and my viewpoint with,
the younger folks
521
00:27:55,680 --> 00:27:59,280
that are breathless about that,
that new grip screw that came out with,
522
00:28:00,240 --> 00:28:03,520
32 lines, Chickering instead of 15.
523
00:28:03,800 --> 00:28:06,960
I just there's so much of that going
on, it's hard for me
524
00:28:06,960 --> 00:28:08,920
to, to really get too excited about,
well, the.
525
00:28:08,920 --> 00:28:11,520
End, because they're all chasing
each other, you know?
526
00:28:11,520 --> 00:28:13,440
In other words, who has the most things?
527
00:28:13,440 --> 00:28:14,960
Who saw the coolest thing?
528
00:28:14,960 --> 00:28:17,120
Who frantic, frantic, congruent crew.
529
00:28:17,120 --> 00:28:17,880
You know, I think
530
00:28:17,880 --> 00:28:22,000
as long as we always revert back to
what do we know, what do we do best?
531
00:28:22,320 --> 00:28:25,200
You know, we know who our reader base is.
532
00:28:25,200 --> 00:28:28,560
Our viewer base is, well,
then let's cater to that market.
533
00:28:28,840 --> 00:28:30,000
Yeah. You know. Exactly.
534
00:28:30,000 --> 00:28:31,560
And I think people are comfortable
535
00:28:31,560 --> 00:28:35,760
that way when they click
and they go on to, you know, our podcasts,
536
00:28:35,760 --> 00:28:39,000
they kind of know and trust
what they're going to get.
537
00:28:39,200 --> 00:28:41,400
Yep. You know so that's the goal.
538
00:28:41,400 --> 00:28:43,800
So right I got to get packing.
539
00:28:43,800 --> 00:28:46,800
So we're going to wrap this bad boy up.
540
00:28:47,160 --> 00:28:51,200
Like I said leave his comment
Roy checks those things every day.
541
00:28:51,440 --> 00:28:55,080
And to the guy that didn't like the music,
I check your page out.
542
00:28:55,080 --> 00:28:57,600
Really? Come on. It's a kid. Anyway.
543
00:28:58,560 --> 00:29:01,080
No, I've had, multiple,
544
00:29:01,080 --> 00:29:02,320
questions about the music.
545
00:29:02,320 --> 00:29:05,000
And, so far, 99% of liked it.
546
00:29:05,000 --> 00:29:06,000
Except that one guy.
547
00:29:06,000 --> 00:29:09,480
So anyway, Roy checks
those comments a lot,
548
00:29:09,640 --> 00:29:12,000
and he's liable to come back at you
if you're an idiot.
549
00:29:12,000 --> 00:29:15,000
So be careful there, or you can reach us.
550
00:29:15,120 --> 00:29:16,840
An editor at Guns Podcast.
551
00:29:16,840 --> 00:29:17,800
I us, of course.
552
00:29:17,800 --> 00:29:20,840
Before we go, don't
forget our great sponsor, Tango Down.
553
00:29:21,480 --> 00:29:24,800
Visit
Tango down.com to explore the full lineup
554
00:29:24,800 --> 00:29:28,120
and sign up for email updates
so you don't miss what's next?
555
00:29:28,760 --> 00:29:32,200
Tango down Combat gear without peer is.
556
00:29:34,920 --> 00:29:36,720
Well,
thanks for joining us here on another
557
00:29:36,720 --> 00:29:38,760
great episode of the Guns podcast, U.S.
558
00:29:38,760 --> 00:29:41,400
As I said, I'll be packing right now.
559
00:29:41,400 --> 00:29:44,160
Not sure what you're going to see
in this space next week,
560
00:29:44,160 --> 00:29:45,840
but I'm sure it'll be fun and interesting.
561
00:29:45,840 --> 00:29:50,160
So, Roy, any, final parting words
before we do that big sign off?
562
00:29:50,880 --> 00:29:53,760
I'm just so glad I'm not doing that.
563
00:29:53,760 --> 00:29:56,480
You know, I knew that I do it.
564
00:29:56,480 --> 00:29:57,560
All right, good luck.
565
00:29:57,560 --> 00:29:59,000
But we have talked.
566
00:29:59,000 --> 00:30:01,320
One of these days, I'm
going to get you out there.
567
00:30:01,320 --> 00:30:04,400
We're going to do a meet and greet
with the fans, and and it'll be it'll
568
00:30:04,400 --> 00:30:08,640
rekindle your spirit and,
and then folks will know
569
00:30:08,640 --> 00:30:12,120
hell has frozen over
the Zamboni machine is all true.
570
00:30:12,560 --> 00:30:15,320
So anyway, thanks for joining us.
571
00:30:15,320 --> 00:30:16,400
We really appreciate that
572
00:30:16,400 --> 00:30:19,760
that you folks watch us
because we've got a great audience.
573
00:30:19,760 --> 00:30:23,880
It's growing, and we really appreciate
that you take time
574
00:30:23,880 --> 00:30:27,400
out of your day to to listen or, view
what we're talking about.
575
00:30:27,400 --> 00:30:30,840
So on behalf of Roy Huntingdon, I am Brant
576
00:30:30,840 --> 00:30:33,840
Wheat, the host of Guns podcast
U.S., reminding you yet again.
577
00:30:34,000 --> 00:30:35,800
Now get out there and get shooting.
