Navigated to Inside the 2026 SHOT Show Chaos: What You Don't See - Transcript

Inside the 2026 SHOT Show Chaos: What You Don't See

Episode Transcript

1 00:00:00,160 --> 00:00:03,040 There was a time five, six, seven years ago where 2 00:00:03,040 --> 00:00:06,640 there were literally thousands of quote unquote journalists and, 3 00:00:06,960 --> 00:00:10,640 those of us who were actually working for money, 4 00:00:10,640 --> 00:00:14,040 we got pretty aggravated turned from, you know, 5 00:00:14,520 --> 00:00:17,080 the editor of guns magazine to, 6 00:00:17,080 --> 00:00:20,240 hey, I've got a blog with 18 subscribers. 7 00:00:20,240 --> 00:00:24,440 And it seemed like those people were the ones who would spend three hours 8 00:00:24,800 --> 00:00:27,800 clogging up the works. 9 00:00:30,840 --> 00:00:42,440 And. Well, 10 00:00:42,440 --> 00:00:45,440 hi there, and welcome to the Guns podcast, U.S. 11 00:00:45,680 --> 00:00:47,720 I'm your host, Brant Wheat, and I'd like to thank you 12 00:00:47,720 --> 00:00:51,400 for joining one of the world's biggest gun talk programs. 13 00:00:51,680 --> 00:00:55,440 As we chat about the interesting stuff that makes up the world of shooting. 14 00:00:55,760 --> 00:00:58,920 Of course, I'm joined by my official co-host, Roy Huntington. 15 00:00:59,200 --> 00:01:01,000 Good morning Roy. 16 00:01:01,000 --> 00:01:02,200 Good morning to you. 17 00:01:02,200 --> 00:01:05,280 I would say the biggest you know, I always say, want to say 18 00:01:05,600 --> 00:01:08,960 the biggest baloney guys in the world. 19 00:01:09,080 --> 00:01:11,480 Yeah. Maybe that's why we're successful. 20 00:01:11,480 --> 00:01:14,040 Because we certainly don't take ourselves too serious. 21 00:01:14,040 --> 00:01:16,120 No, no, I agree. 22 00:01:16,120 --> 00:01:18,240 Well, before we get started, we got a fun one. 23 00:01:18,240 --> 00:01:21,800 But, quick word from our great sponsor, tango down. 24 00:01:26,080 --> 00:01:33,600 And. Tango down has been a trusted leader 25 00:01:33,600 --> 00:01:36,720 in firearms parts and accessories for more than two decades. 26 00:01:37,080 --> 00:01:39,960 Whether you're upgrading your everyday carry or finishing out 27 00:01:39,960 --> 00:01:43,000 your next rifle, bill, Tango Down has you covered. 28 00:01:43,560 --> 00:01:47,640 Their product line continues to grow, with new releases coming in 2026. 29 00:01:48,240 --> 00:01:51,480 Visit tango down.com to explore the full lineup 30 00:01:51,600 --> 00:01:54,880 and sign up for email updates so you don't miss what's next? 31 00:01:55,560 --> 00:01:58,560 Tango down combat gear without peer. 32 00:02:01,760 --> 00:02:02,520 Well, Roy, 33 00:02:02,520 --> 00:02:05,920 it's the week we all love to hate, hate to love. 34 00:02:05,920 --> 00:02:08,600 And it's it's it's the craziest. 35 00:02:08,600 --> 00:02:11,640 It's like the the Paris fashion show, 36 00:02:11,640 --> 00:02:14,640 the Indy 500, Daytona 500, 37 00:02:14,720 --> 00:02:19,360 the Easter Christmas all wrapped into one next week at this time, 38 00:02:19,360 --> 00:02:23,760 I'll be at shot show and we're going to we're going to talk about that. 39 00:02:24,360 --> 00:02:24,840 And the reason 40 00:02:24,840 --> 00:02:27,680 I'm going to talk about it, we've we it's been brought up many, many times. 41 00:02:27,680 --> 00:02:28,640 But it occurred to me 42 00:02:28,640 --> 00:02:32,400 today as I'm getting ready, you know, the week before shot is just ugly 43 00:02:32,400 --> 00:02:36,600 trying to get your life in order so you can go and go to this giant trade 44 00:02:36,600 --> 00:02:40,720 show is the fact that it is one of the few trade shows in the world 45 00:02:41,160 --> 00:02:45,640 that folks on the consumer side really at least know about it. 46 00:02:45,920 --> 00:02:48,640 If not, you know, have a have a lot of information. 47 00:02:48,640 --> 00:02:52,120 And, you know, as I was telling you, Roy, I doubt if folks know where 48 00:02:52,120 --> 00:02:56,520 the plumbing show is or the Hvac show and there's nothing against that. 49 00:02:56,520 --> 00:03:01,160 It's just those are so much industry only industry focused that, 50 00:03:01,640 --> 00:03:06,600 the average John and, Jenny citizen, you know, they 51 00:03:06,720 --> 00:03:10,320 it doesn't matter to them but shot show matters to most shooters. 52 00:03:10,560 --> 00:03:13,320 And you hear us in the media talk about it all the time. 53 00:03:13,320 --> 00:03:16,800 So we're going to talk about that as we get ready to go. 54 00:03:16,800 --> 00:03:20,680 And kind of this idea of why it is so important, 55 00:03:21,560 --> 00:03:25,920 or even the phenomenon of it being known throughout the shooting community. 56 00:03:25,920 --> 00:03:29,000 So, Roy, you've been to, what, 150 of them or something? 57 00:03:31,600 --> 00:03:34,600 I think so, yeah. 58 00:03:36,400 --> 00:03:36,920 I was going to say. 59 00:03:36,920 --> 00:03:42,000 And you don't go anymore after, what, 30 or literally 30 or 40 of them, probably. 60 00:03:42,000 --> 00:03:43,600 You're you're kind of over it. 61 00:03:43,600 --> 00:03:46,600 I my first one was 1987. 62 00:03:46,920 --> 00:03:51,400 And, I think the interesting thing about it though, is it like when I went 63 00:03:51,400 --> 00:03:54,400 then I can't remember for sure, but I think it was like 64 00:03:54,880 --> 00:03:57,320 500 exhibitors. 65 00:03:57,320 --> 00:04:00,600 And I think now it's, what, 1500 or more? 66 00:04:00,600 --> 00:04:03,320 Yeah. 1800 like, you know. Yeah. 67 00:04:03,320 --> 00:04:06,040 And in those days, the four days of the shot show, 68 00:04:06,040 --> 00:04:10,920 you could actually walk around it, see it, take your time, talk to people, 69 00:04:10,920 --> 00:04:13,920 you know, you know, meet and greet and stuff like that. 70 00:04:14,360 --> 00:04:18,960 And, and yeah, now it's just this, like, train wreck of the show. 71 00:04:19,080 --> 00:04:23,400 I mean, it's just it's it's so overwhelming, you know, it is. 72 00:04:23,400 --> 00:04:26,040 And, just a few numbers. So you get a sense of it. 73 00:04:26,040 --> 00:04:29,480 It's the eighth largest trade show in the United States. 74 00:04:29,640 --> 00:04:33,600 It's the largest shooting focused show in the world. 75 00:04:34,320 --> 00:04:35,240 Last time, 76 00:04:36,200 --> 00:04:37,640 I walked it with a pedometer, 77 00:04:37,640 --> 00:04:41,000 which was well before I became the editor at guns magazine. 78 00:04:41,360 --> 00:04:44,280 It was like 14 miles to walk all the rows. 79 00:04:44,280 --> 00:04:47,920 And since I became editor of guns magazine eight years ago now, 80 00:04:49,080 --> 00:04:50,960 I don't even walk it. 81 00:04:50,960 --> 00:04:54,120 The even though my, my mileage didn't go down 82 00:04:54,120 --> 00:04:58,200 because when you're part of the industry, that's the part you don't like about shot 83 00:04:58,200 --> 00:04:59,160 show is you're just running 84 00:04:59,160 --> 00:05:02,160 from meeting to meeting to meeting to meeting to meaning, meaning, meaning. 85 00:05:02,200 --> 00:05:06,720 And then you see everybody, you know, and and you stop and say, oh, I'm late. 86 00:05:06,720 --> 00:05:10,080 And it just you if you're doing shot show, right? 87 00:05:10,080 --> 00:05:12,680 Literally, you leave your hotel at 7 a.m. 88 00:05:12,680 --> 00:05:15,480 and you probably get back 10 or 11:00 at night, 89 00:05:15,480 --> 00:05:19,400 and you basically iron your shirt for tomorrow and get up and do it again. 90 00:05:19,400 --> 00:05:21,160 And it's exhausting after four days. 91 00:05:21,160 --> 00:05:23,440 But it is a ginormous show. 92 00:05:23,440 --> 00:05:26,440 Last several years, it's taking place in Vegas. 93 00:05:26,560 --> 00:05:26,760 Yeah. 94 00:05:26,760 --> 00:05:28,520 I didn't look up how many exhibitors, 95 00:05:28,520 --> 00:05:32,280 but there's a whole big bunch and truly, pretty much everybody 96 00:05:32,520 --> 00:05:36,600 that's a connected with the shooting, hunting outdoor trade show. 97 00:05:36,600 --> 00:05:38,400 That's what it stands for. 98 00:05:38,400 --> 00:05:40,480 Anybody connected with those industries is there. 99 00:05:40,480 --> 00:05:44,080 And, but I'm still really fascinated by this phenomenon 100 00:05:44,240 --> 00:05:47,240 that the average shooter, is 101 00:05:47,880 --> 00:05:50,880 if you say shot show, they can least tell you kind of what it is. 102 00:05:51,000 --> 00:05:53,840 What do you think it is, is so important 103 00:05:53,840 --> 00:05:57,160 to the shooting community, but kind of put that in perspective. 104 00:05:58,640 --> 00:05:59,440 Well, you know what? 105 00:05:59,440 --> 00:06:01,560 I think shooters are such passionate people. 106 00:06:01,560 --> 00:06:04,520 And also I think the fact that 107 00:06:04,520 --> 00:06:07,520 people in the shooting industry talk about the shot show a lot. 108 00:06:07,800 --> 00:06:10,800 I mean, people in the car business really, you know, they don't like, 109 00:06:10,920 --> 00:06:14,640 do the podcast and come on and talk about seem all the time, you know, I mean, 110 00:06:14,640 --> 00:06:18,360 it does occur, but, you know, plumbers don't talk about the plumbing show. 111 00:06:18,360 --> 00:06:21,240 And but I think, 112 00:06:21,240 --> 00:06:24,120 we need to dispel a few myths and rumors 113 00:06:24,120 --> 00:06:27,120 that the shot show is not a gun show. 114 00:06:27,360 --> 00:06:30,600 So and so it's not a consumer show. 115 00:06:30,600 --> 00:06:32,000 As a matter of fact, 116 00:06:32,000 --> 00:06:35,320 the exhibitors are not allowed to sell anything at the shot show. 117 00:06:35,320 --> 00:06:39,000 And if you sell something at the shot show, I mean, they're very interesting. 118 00:06:39,000 --> 00:06:42,720 They come over, they unceremoniously close your booth down 119 00:06:42,720 --> 00:06:44,840 and put a curtain around it. 120 00:06:44,840 --> 00:06:45,440 Yeah. 121 00:06:45,440 --> 00:06:49,760 You know, with a sign that says closed because they were selling stupid. 122 00:06:50,280 --> 00:06:52,680 Yeah. I mean, it's it's remarkable. 123 00:06:54,000 --> 00:06:54,760 So, you know, in a 124 00:06:54,760 --> 00:06:57,840 nutshell, it's a place where manufacturers. 125 00:06:57,840 --> 00:07:02,840 So Smith and Wesson and Mossberg and Ruger and, you know, all these companies come 126 00:07:03,120 --> 00:07:06,840 and they show their wares, they often introduce new products. 127 00:07:07,200 --> 00:07:11,520 And the people who look at them are people like us in the media. 128 00:07:11,520 --> 00:07:12,640 Right. 129 00:07:12,640 --> 00:07:15,840 Then there are dealers and that's like huge thing. 130 00:07:16,080 --> 00:07:17,720 The shot shows where dealers go. 131 00:07:17,720 --> 00:07:22,400 What dealers then can do is see all the new products that are coming up. 132 00:07:22,960 --> 00:07:26,160 And then what they do is that they go to their distributors 133 00:07:26,160 --> 00:07:29,480 who are their RZR and, you know, and other ones. 134 00:07:29,480 --> 00:07:33,680 Zanders and so and then they buy their products 135 00:07:33,680 --> 00:07:36,720 and the smart dealers come there with a pocket full of cash, 136 00:07:37,440 --> 00:07:42,080 and they will buy basically what they're going to be selling for the next year, 137 00:07:43,320 --> 00:07:43,920 because they 138 00:07:43,920 --> 00:07:47,760 can get, you know, long term pricing and show specials 139 00:07:47,760 --> 00:07:50,760 and, you know, and all that kind of stuff. So, 140 00:07:52,120 --> 00:07:53,720 that's what it's all about. 141 00:07:53,720 --> 00:07:57,440 And then, as you said, guys like us in the media, we tend to go 142 00:07:57,560 --> 00:08:01,680 from marketing meeting to marketing meeting to marketing me. 143 00:08:01,720 --> 00:08:04,840 And what that means is that, you know, Sally 144 00:08:04,840 --> 00:08:07,840 Smith is the marketing manager for a company. 145 00:08:08,000 --> 00:08:11,400 And so they want to meet with us to show us what they're doing 146 00:08:11,600 --> 00:08:15,600 and to try to solicit some editorial or videos or whatever it is. 147 00:08:15,960 --> 00:08:19,560 And so, so we get the information, maybe 148 00:08:19,560 --> 00:08:21,840 arrange for sample products to come and stuff like that. 149 00:08:21,840 --> 00:08:23,280 So that's what we're doing. 150 00:08:23,280 --> 00:08:27,120 So, you know, dealers tend to meet with their distributors 151 00:08:27,160 --> 00:08:29,120 because you'll see them in the big RCR booth. 152 00:08:29,120 --> 00:08:33,120 You see them and there's all these distributor people there. 153 00:08:33,680 --> 00:08:36,120 And they have all these distributors, salespeople. 154 00:08:36,120 --> 00:08:37,440 They're they're all these little desks 155 00:08:37,440 --> 00:08:40,160 and they're all what they're doing is they're selling stuff for all year. 156 00:08:41,320 --> 00:08:42,600 Then, the 157 00:08:42,600 --> 00:08:46,320 manufacturers will tend to meet with their factory reps. 158 00:08:46,680 --> 00:08:50,320 And what a factory rep is, is an independent group of people 159 00:08:50,320 --> 00:08:55,120 who showcase a manufacturers property to dealers and distributors, 160 00:08:55,120 --> 00:08:58,160 because most dealers don't have that wherewithal to put people on the road 161 00:08:58,160 --> 00:08:59,040 to do that. 162 00:08:59,040 --> 00:09:02,000 And so the, rep groups 163 00:09:02,000 --> 00:09:03,200 manned the booths 164 00:09:03,200 --> 00:09:06,840 and they talk to the manufacturers and they fly the flag, you know, 165 00:09:07,080 --> 00:09:10,680 and so it's a real symbiotic kind of a thing, you know, 166 00:09:11,400 --> 00:09:14,400 the only thing that the only person who isn't there are the consumers. 167 00:09:15,240 --> 00:09:18,960 And they used to have kind of loose rules. 168 00:09:18,960 --> 00:09:22,000 And if you were smart, you could get your buddy, 169 00:09:22,000 --> 00:09:25,640 the dealer over here to get you a ticket to get in. 170 00:09:25,960 --> 00:09:30,560 But it what happened was, though, they they would clog up everywhere. 171 00:09:31,040 --> 00:09:34,640 You get all these looky loos running around trying to get every free 172 00:09:34,640 --> 00:09:38,680 sticker in every free pen and, you know, whatever is around. 173 00:09:39,000 --> 00:09:42,720 And and it would interfere with the, the ability of the people 174 00:09:42,720 --> 00:09:45,720 who were there to do business, to do business. 175 00:09:45,920 --> 00:09:48,520 And so basically people thought it was the, 176 00:09:48,520 --> 00:09:51,520 the NSF, the Nitro Shooting Sports Foundation, 177 00:09:51,640 --> 00:09:55,440 who put on the show to show that they were the ones that cracked down on that. 178 00:09:55,440 --> 00:09:56,480 But it really was it. 179 00:09:56,480 --> 00:09:58,960 It was the exhibitors, distributors, dealers. 180 00:09:58,960 --> 00:10:00,880 They said, you got to get rid of these people 181 00:10:00,880 --> 00:10:04,920 because they're interfering with our ability to do business, you know? 182 00:10:04,920 --> 00:10:07,920 So so in that sense, it's pretty kind of 183 00:10:08,040 --> 00:10:10,320 clean show, you know. 184 00:10:10,320 --> 00:10:13,920 Well, and we had a similar phenomenon in the media side when, 185 00:10:14,440 --> 00:10:18,320 like especially YouTubers and podcasters and bloggers became a thing, 186 00:10:19,080 --> 00:10:23,400 many of those folks qualified under looser rules for media passes. 187 00:10:23,760 --> 00:10:26,760 And the thing is, the the buyers, distributors, 188 00:10:27,000 --> 00:10:31,920 they have to pay for their passes and the media, get free passes. 189 00:10:31,920 --> 00:10:36,360 So there was a time, five, six, seven years ago, where there were 190 00:10:36,360 --> 00:10:40,920 literally thousands of quote unquote journalists and, those of us 191 00:10:40,920 --> 00:10:45,680 who were actually working for money, we could same thing. 192 00:10:45,680 --> 00:10:49,800 We got pretty aggravated that, there's an event the day before called, 193 00:10:50,000 --> 00:10:53,040 Industry Day where you actually go off the range and shoot all this stuff. 194 00:10:53,520 --> 00:10:57,560 And it turned from, you know, the editor of guns 195 00:10:57,560 --> 00:11:01,680 magazine or Roy Huntington, the publisher of FMG Shooting Guns to. 196 00:11:02,360 --> 00:11:05,480 Hey, I've got a blog with 18 subscribers. 197 00:11:05,480 --> 00:11:09,680 And it seemed like those people were the ones who would spend three hours 198 00:11:10,040 --> 00:11:11,520 clogging up the works. 199 00:11:11,520 --> 00:11:15,280 And so there's been pretty much a, kind of a crackdown on all that to the point 200 00:11:15,280 --> 00:11:18,280 where, I've got a good friend who shall remain nameless. 201 00:11:18,280 --> 00:11:21,080 That is a well known personality in, in industry, 202 00:11:21,080 --> 00:11:24,200 but he doesn't necessarily meet the criteria range day. 203 00:11:24,440 --> 00:11:26,160 And he has a heck of a time getting in. 204 00:11:26,160 --> 00:11:30,240 So that's been good and that's been some of the crackdown. But, 205 00:11:31,200 --> 00:11:34,520 it's it's it it was starting to collapse under its own weight. 206 00:11:34,520 --> 00:11:37,680 And I think things have kind of stabilized now wouldn't you say, Roy? 207 00:11:38,240 --> 00:11:42,360 Oh, I agree, I mean, you know, when I first was going to the shot show, 208 00:11:42,440 --> 00:11:45,440 the 87, 88 and, you know, 90, 209 00:11:46,240 --> 00:11:49,240 you know, there might have been 300, 210 00:11:49,560 --> 00:11:52,560 maybe 350 actual journalists there, 211 00:11:53,240 --> 00:11:55,760 because, you know, there really wasn't podcasting. 212 00:11:55,760 --> 00:11:59,840 You know, there there was very little video and that video was TV. 213 00:12:00,120 --> 00:12:01,600 So there may have been like a hunting 214 00:12:01,600 --> 00:12:05,480 outdoor show or something like that, but it was primarily print media. 215 00:12:05,480 --> 00:12:08,080 And so, you know, these were pretty focus group. 216 00:12:08,080 --> 00:12:13,600 And so, you know, if you if you had a, new product launch at Remington, 217 00:12:14,360 --> 00:12:16,760 you usually or a lot of times it would be in their booth, 218 00:12:16,760 --> 00:12:19,320 for instance, in the morning before the show opened. 219 00:12:19,320 --> 00:12:22,080 And so I mean, I would look around 220 00:12:22,080 --> 00:12:25,200 and there might be 20, 25 people there. 221 00:12:25,480 --> 00:12:27,560 And these are all the names in Gannett. 222 00:12:27,560 --> 00:12:30,960 You would, you know, Rick Jameson and all the guys, you know, from Gary 223 00:12:30,960 --> 00:12:34,120 James, all the gun writer people you would know from those days. 224 00:12:34,400 --> 00:12:35,440 They were all there. 225 00:12:35,440 --> 00:12:38,400 And it was really easy to manage for the manufacturers. 226 00:12:39,600 --> 00:12:42,920 And they knew that, okay, here, we got guns and ammo covered. 227 00:12:42,920 --> 00:12:44,400 We got guns, magazine cover. 228 00:12:44,400 --> 00:12:45,840 We got American handgun, our cover. 229 00:12:45,840 --> 00:12:47,560 They knew what was going to happen. 230 00:12:47,560 --> 00:12:49,360 Products were going to get in magazines. 231 00:12:49,360 --> 00:12:50,640 They were going to sell their products. 232 00:12:50,640 --> 00:12:53,760 It was it was accountable and it was trackable. 233 00:12:53,760 --> 00:12:56,480 And, you know, and you were working with friends. 234 00:12:56,480 --> 00:13:00,120 I remember I was having lunch one time with Ken Jorgensen, 235 00:13:00,120 --> 00:13:03,960 who at the time was the media liaison for Ruger, 236 00:13:04,520 --> 00:13:08,480 and this was probably, oh, gosh, I don't know, maybe 10 or 12 years ago. 237 00:13:09,280 --> 00:13:12,160 And we were talking about how on earth, 238 00:13:12,160 --> 00:13:15,760 if you're a media manager, 239 00:13:16,200 --> 00:13:19,200 how do you manage the number of bio 240 00:13:19,200 --> 00:13:22,920 media people, who try to contact, you know, 241 00:13:22,920 --> 00:13:26,360 because if a manufacturer says, hey, we're announcing we have this new gun, 242 00:13:27,120 --> 00:13:29,760 contact us and we'll send a sample out to you. 243 00:13:29,760 --> 00:13:32,280 Well, in the old days, that was maybe eight samples, 244 00:13:32,280 --> 00:13:35,080 or ten samples would go out to writers or magazines. 245 00:13:35,080 --> 00:13:39,720 Okay, Ken Jarvis, it was funny, you know, in between bites, he said, well, he said, 246 00:13:39,800 --> 00:13:42,960 for instance, he used to do the same thing at Smith and Wesson. 247 00:13:42,960 --> 00:13:47,680 And so he said, you know, in the 80s at Smith and Wesson, his, 248 00:13:49,120 --> 00:13:50,560 you know, 249 00:13:50,560 --> 00:13:53,080 what do you call the old phone Rolodex, you know? 250 00:13:53,080 --> 00:13:53,360 Yeah. 251 00:13:53,360 --> 00:13:57,920 His Rolodex, you know, was maybe 150 writers, 252 00:13:58,320 --> 00:14:01,880 you know, and so he said, well, I announced a new product. 253 00:14:01,880 --> 00:14:06,320 I would send out maybe 12 guns, 15 guns, he said. 254 00:14:06,320 --> 00:14:09,320 And I knew I was going to get coverage that based on that. 255 00:14:09,760 --> 00:14:13,240 And he told me at the time that I talked to him, 256 00:14:13,240 --> 00:14:18,320 which was whatever, 10 or 12 years ago, he said that his media, 257 00:14:19,400 --> 00:14:22,240 reference, you know, that he had 258 00:14:22,240 --> 00:14:25,680 was almost 3000 contacts. 259 00:14:26,040 --> 00:14:29,040 Wow. And he said, of course, he said, of course, 260 00:14:29,200 --> 00:14:32,200 the number of those that are really legitimate. 261 00:14:32,240 --> 00:14:36,600 He said it wasn't a lot smaller than it was before, you know. 262 00:14:36,720 --> 00:14:39,720 Yeah. He said, the core of this is 2 or 300. 263 00:14:39,840 --> 00:14:42,840 But he said the problem is now when they announce a new product, 264 00:14:43,040 --> 00:14:46,920 that he would get hundreds of requests, say, send me 265 00:14:46,920 --> 00:14:50,280 a gun, I'll do a video that'll get seen by 34 people. 266 00:14:50,760 --> 00:14:51,880 You know. 267 00:14:51,880 --> 00:14:52,640 Yeah. 268 00:14:52,640 --> 00:14:56,320 So yeah, he said, you just have to make value judgments based on that. 269 00:14:56,680 --> 00:14:59,000 So, I mean, I said one more thing. 270 00:14:59,000 --> 00:15:02,640 I remember Russ Thurman and I were at the NRA show, which is like a mini 271 00:15:02,640 --> 00:15:05,640 me version of the shot show, but it's a consumer show, 272 00:15:05,720 --> 00:15:08,720 which means that Sam and Suzy Homemaker can go there 273 00:15:08,880 --> 00:15:11,960 and see basically the same stuff that we see at the shot show. 274 00:15:12,600 --> 00:15:14,640 And you can also buy it there. 275 00:15:14,640 --> 00:15:19,320 So but I remember we were there, this was huge, 276 00:15:19,520 --> 00:15:24,600 18 years ago, you know, 15, 18 years ago as Russ Thurman and me, 277 00:15:25,880 --> 00:15:26,280 everybody 278 00:15:26,280 --> 00:15:29,480 somebody else was there and we were in the media room. 279 00:15:29,480 --> 00:15:33,280 And you remember, at the shot show, they have like a media room 280 00:15:33,280 --> 00:15:37,040 where you could go and hang out and have a cup of coffee and hold meetings 281 00:15:37,040 --> 00:15:37,800 and stuff like that. 282 00:15:37,800 --> 00:15:38,800 What used to be. 283 00:15:38,800 --> 00:15:41,040 Yeah, they used to be very civilized. 284 00:15:41,040 --> 00:15:45,200 And, you know, there might be 40 people in it at any one time, right? 285 00:15:45,320 --> 00:15:46,040 You know. Yeah. 286 00:15:46,040 --> 00:15:49,040 And you'd look around, you know, everybody and 287 00:15:49,520 --> 00:15:51,680 and so in that room was really good. 288 00:15:51,680 --> 00:15:57,240 So Russ and I were in the media room at the NRA show, 289 00:15:57,240 --> 00:16:01,480 and everyone at the time, you know, everyone has suits on, you know, 290 00:16:01,480 --> 00:16:05,320 and everyone's got their briefcases and they're doing business. 291 00:16:05,480 --> 00:16:06,280 Right. 292 00:16:06,280 --> 00:16:12,560 And, so we look up and these guys come in and they're like a t shirt was spilled, 293 00:16:12,560 --> 00:16:16,640 spaghetti on it and short floppy pants, you know, 294 00:16:16,640 --> 00:16:21,200 and flip flops and, you know, a nose piercing. 295 00:16:21,680 --> 00:16:25,400 And they've got, you know, a couple of big ish video cameras. 296 00:16:25,400 --> 00:16:29,760 And I remember vividly they had those remember those Motorola microphone 297 00:16:29,760 --> 00:16:33,160 things that you used to be able to buy, like if you were a geek. 298 00:16:33,240 --> 00:16:33,920 Right. You know. 299 00:16:33,920 --> 00:16:37,280 And so you could constantly be talking to whoever was right over there, 300 00:16:37,480 --> 00:16:38,640 you know, at another table. 301 00:16:38,640 --> 00:16:40,560 And they had that and a Russell 302 00:16:40,560 --> 00:16:44,440 I overheard, they were complaining that no one would talk to them. 303 00:16:45,160 --> 00:16:46,040 Yeah. 304 00:16:46,040 --> 00:16:49,680 They were saying, yeah, you know, man, that's not cool because like one member, 305 00:16:49,680 --> 00:16:53,560 we were in the Ruger and nobody really wanted to talk to us about anything, 306 00:16:53,880 --> 00:16:54,160 you know. 307 00:16:54,160 --> 00:16:57,000 And so I remember we let them go on for a while. 308 00:16:57,000 --> 00:16:58,840 And then Russ was the one he went over. 309 00:16:58,840 --> 00:17:01,840 He says, guys, can I offer you some suggestions? 310 00:17:01,880 --> 00:17:04,800 If you act and dress like you're here to do business, 311 00:17:04,800 --> 00:17:07,800 you will probably have people want to do business with you. 312 00:17:07,800 --> 00:17:11,120 But if you come in here looking like you just got back from the swap meet, 313 00:17:11,720 --> 00:17:14,720 you know, then people go look at that and that's going to tell you something. 314 00:17:14,920 --> 00:17:18,160 But now, having said that, you and I both know that. 315 00:17:18,320 --> 00:17:21,320 And now it's like the opposite almost. 316 00:17:21,520 --> 00:17:21,720 Yeah. 317 00:17:21,720 --> 00:17:24,720 You know, I mean, it's just the bizarre people 318 00:17:24,720 --> 00:17:29,680 you see at the shot show and everybody with an iPhone is now a video star. 319 00:17:30,200 --> 00:17:31,920 Everyone's a content creator. 320 00:17:31,920 --> 00:17:33,320 Content creator. 321 00:17:33,320 --> 00:17:33,640 Yeah. 322 00:17:33,640 --> 00:17:37,640 I saw somebody on Facebook today that, from my past, 323 00:17:38,280 --> 00:17:41,240 professionally speaking, you know what I did before? 324 00:17:41,240 --> 00:17:42,480 And he's from my past. 325 00:17:42,480 --> 00:17:46,200 That's what he lists his, career as content creator. 326 00:17:47,040 --> 00:17:50,120 Well, you know, I, I will say, though, that there's been 327 00:17:50,480 --> 00:17:53,280 a dramatic change, 328 00:17:53,280 --> 00:17:56,880 in the marketing side of business at the short show. 329 00:17:56,880 --> 00:17:57,720 I mean, I remember 330 00:17:57,720 --> 00:18:01,440 ten, 12 years ago, the younger marketing managers were all about, well, 331 00:18:01,440 --> 00:18:05,440 you know, video and, and, you know, these, these content influencers, 332 00:18:05,440 --> 00:18:08,560 that's the future of, of our industry, you know. 333 00:18:08,760 --> 00:18:09,040 Yeah. 334 00:18:09,040 --> 00:18:14,280 And I remember they started to ignore the more traditional journalists and, 335 00:18:14,520 --> 00:18:17,400 and content creators right now, 336 00:18:17,400 --> 00:18:21,240 and people who had legs in the industry and who knew people 337 00:18:21,240 --> 00:18:22,000 and who understood 338 00:18:22,000 --> 00:18:25,000 how business worked and all that, and so but what we're seeing now, 339 00:18:25,000 --> 00:18:28,920 and I'm sure you'll agree with me, is a real, a real segway from that 340 00:18:28,920 --> 00:18:34,840 back to longer term personal relationships with people who have actual, 341 00:18:35,800 --> 00:18:38,160 you know, the ability to actually get the word out. 342 00:18:38,160 --> 00:18:40,720 Now, granted, that could be a podcast like this one. 343 00:18:40,720 --> 00:18:46,760 It could be, a good YouTube channel, you know, but these are people 344 00:18:46,760 --> 00:18:50,800 who have proven themselves that they that they can deliver what they promise. 345 00:18:50,800 --> 00:18:53,800 Hey, if you send me a gun, I'm going to get you views. 346 00:18:54,480 --> 00:18:57,320 And so, yeah, they I mean, they've really circled 347 00:18:57,320 --> 00:19:00,320 the wagon and narrowed the focus of who they deal with. 348 00:19:00,440 --> 00:19:02,640 Well, I've talked to marketing directors about this, 349 00:19:02,640 --> 00:19:05,200 and I think they had to, because it's exactly what you said. 350 00:19:05,200 --> 00:19:09,360 Everybody in their dog that had a camera was suddenly a content creator. 351 00:19:09,360 --> 00:19:13,200 And, even some folks with some fairly substantial followings, 352 00:19:14,000 --> 00:19:18,480 they got burned by them, you know, they have a certain expectation. 353 00:19:18,760 --> 00:19:23,160 They, they never tire to manufacture, almost never ties it to. 354 00:19:23,160 --> 00:19:25,560 I want positive coverage of my product. 355 00:19:25,560 --> 00:19:28,920 They say send it out if you've got legitimate, you know, 356 00:19:30,120 --> 00:19:32,120 commentary about it, that's fine. 357 00:19:32,120 --> 00:19:37,440 But what a lot of them found was that and especially gaming YouTube algorithms, 358 00:19:37,800 --> 00:19:40,800 the more you complain and talk trash, 359 00:19:41,440 --> 00:19:44,280 the more it tended to reward you. 360 00:19:44,280 --> 00:19:47,360 And they learned real quick that, you know, a guy with 361 00:19:47,360 --> 00:19:52,680 with a substantial following, but you send out a $2,000 rifle 362 00:19:52,800 --> 00:19:55,800 and all he does is talk trash about it. 363 00:19:56,760 --> 00:19:57,920 What good does that do? 364 00:19:57,920 --> 00:19:58,800 The manufacturer? 365 00:19:58,800 --> 00:20:02,000 So, I mean, they certainly have the right to talk trash, 366 00:20:02,280 --> 00:20:05,800 but the manufacturer also has the right not to send them a free rifle. 367 00:20:05,800 --> 00:20:09,760 So I think, like you said, there's a certain expectation now of, 368 00:20:10,240 --> 00:20:13,640 you know, give my product a fair, review. 369 00:20:13,640 --> 00:20:16,600 And if you find some blemishes, that's fine. 370 00:20:16,600 --> 00:20:18,240 But, the guys that 371 00:20:18,240 --> 00:20:21,600 kind of made their living early on in YouTube of waving their arms and 372 00:20:21,840 --> 00:20:26,720 and talking smack and trashing everything, they've kind of gone by the wayside. 373 00:20:26,720 --> 00:20:30,560 And the other factor, too, is, the, professionalism. 374 00:20:31,200 --> 00:20:33,600 The guys, you know, it's funny, I think 375 00:20:33,600 --> 00:20:36,800 what a lot of my friends don't are saying, well, you know, I know a lot of, 376 00:20:37,360 --> 00:20:41,040 most of the guys in the legacy media, I know a lot of guys in the YouTube space 377 00:20:41,480 --> 00:20:45,040 and even the ones who you think are just real disorganized. 378 00:20:45,040 --> 00:20:48,400 And Malone going, there's a marketing machine behind all that. 379 00:20:48,880 --> 00:20:50,680 And, it's very deliberate. 380 00:20:50,680 --> 00:20:54,360 So, you know, especially the big YouTube channels, they have teams, 381 00:20:54,640 --> 00:20:57,640 they have a marketing director, they have a director of photography. 382 00:20:57,760 --> 00:20:59,280 I mean, most of them do. 383 00:20:59,280 --> 00:21:05,160 And it's it's, very much still it's it's the new legacy media. 384 00:21:05,400 --> 00:21:06,800 And the ones that are successful 385 00:21:06,800 --> 00:21:10,200 are the ones that, handle that like a business, so. 386 00:21:10,640 --> 00:21:11,280 Well anyway. 387 00:21:11,280 --> 00:21:14,720 And, you know, well, I was going to say, yeah, that's the beauty of the shot show, 388 00:21:14,720 --> 00:21:19,440 is that it lets manufacturers meet with these people in person. 389 00:21:20,280 --> 00:21:23,400 And then, you know, you and I both know when you shake somebody's 390 00:21:23,400 --> 00:21:24,960 hand and talk to him for five minutes. 391 00:21:24,960 --> 00:21:26,400 Well, you now know who you're dealing, 392 00:21:28,040 --> 00:21:28,480 you know. 393 00:21:28,480 --> 00:21:31,320 And I'm never sending that guy product ever. 394 00:21:31,320 --> 00:21:32,280 Ever again. So. 395 00:21:32,280 --> 00:21:34,280 Yeah, that's so that's what the shot show is. 396 00:21:34,280 --> 00:21:37,080 You know, there's a big law enforcement section 397 00:21:37,080 --> 00:21:40,080 which exploded in interest when they introduced that, 398 00:21:40,160 --> 00:21:43,120 a lot of people may not remember that in the early days of that show. 399 00:21:43,120 --> 00:21:47,400 I mean, up until about 20 years ago, you were not allowed to show an AR 400 00:21:47,400 --> 00:21:49,200 15 style rifle. 401 00:21:49,200 --> 00:21:51,320 I mean, nobody not allowed. 402 00:21:51,320 --> 00:21:52,600 Yeah, yeah, yeah, there 403 00:21:52,600 --> 00:21:56,880 there was no anything like that, you know, even even surplus guns 404 00:21:56,880 --> 00:22:00,840 that were brought in, they looked at with, you know, dead squinty eye. 405 00:22:01,840 --> 00:22:02,640 So. Yeah. 406 00:22:02,640 --> 00:22:06,240 So but once they did an experiment, they did some, some, 407 00:22:06,680 --> 00:22:08,200 you know, tactical stuff. 408 00:22:08,200 --> 00:22:10,080 And then that, of course, is exploded out. 409 00:22:10,080 --> 00:22:13,800 It's probably half the shot show now, you know, easily, so easily. 410 00:22:13,800 --> 00:22:14,160 Yeah. 411 00:22:14,160 --> 00:22:15,000 So things changed. 412 00:22:15,000 --> 00:22:17,920 So no, you can't go to the shot show. 413 00:22:17,920 --> 00:22:18,800 Yeah. 414 00:22:18,800 --> 00:22:21,480 And it's funny guys like Roy that have been there, done that. 415 00:22:21,480 --> 00:22:24,760 A lot of them are opting out and this I'm, 416 00:22:24,880 --> 00:22:28,200 I'm pushing right around 25 years myself. 417 00:22:28,560 --> 00:22:31,320 And, you know, this year I, 418 00:22:31,320 --> 00:22:34,680 unfortunately, most folks know that, you know, gun's magazine 419 00:22:34,680 --> 00:22:38,600 print edition is gone, and I'm no longer officially the editor of the gun's 420 00:22:38,600 --> 00:22:40,240 magazine print edition. 421 00:22:40,240 --> 00:22:41,880 So I'm a freelancer, 422 00:22:41,880 --> 00:22:45,560 and I've got the podcast, and I still write for guns magazine.com, 423 00:22:45,880 --> 00:22:49,000 so I'm just going, Roy, I'm not scheduling very many meetings. 424 00:22:49,000 --> 00:22:50,960 I'm just going to walk around and see all of our friends 425 00:22:50,960 --> 00:22:54,840 and kind of rekindle those networks and, see where it takes us. 426 00:22:54,840 --> 00:22:57,920 But I think that comes back to the problem. 427 00:22:58,160 --> 00:23:01,440 I was going to ask you, though, we have this problem every year 428 00:23:01,440 --> 00:23:05,120 and every media outlet from the smallest YouTube 429 00:23:05,120 --> 00:23:09,240 channel to the biggest publications have the same problem. 430 00:23:09,240 --> 00:23:11,200 What do we do at Short Show? 431 00:23:11,200 --> 00:23:12,240 And we've tried it all. 432 00:23:12,240 --> 00:23:16,400 We've tried jumping in with both feet and videos every 15 seconds, 433 00:23:16,720 --> 00:23:22,240 and guests and interviews and product reviews to, you know, more commentary to 434 00:23:22,680 --> 00:23:27,360 I don't know because typically what happens and it's not just us 435 00:23:27,360 --> 00:23:30,360 because I've talked to all of our cohorts in in the media 436 00:23:31,080 --> 00:23:33,680 is there are so many folks covering so much 437 00:23:33,680 --> 00:23:37,200 that they just vomit out, video 438 00:23:37,200 --> 00:23:41,000 and writing and blogs and what that does, it dilutes the audience. 439 00:23:41,320 --> 00:23:45,120 So even folks that normally have big audiences, their coverage 440 00:23:45,120 --> 00:23:48,120 or their their audience numbers go down at a shot show 441 00:23:48,200 --> 00:23:51,640 because there's only so many new product videos you can watch 442 00:23:51,680 --> 00:23:55,240 as a YouTube short or, you know, reviews on the website. 443 00:23:55,680 --> 00:24:00,200 So I'm not exactly sure what the right answer is. 444 00:24:00,200 --> 00:24:03,480 Like I said, we had the, The Big Shot show booth the last 445 00:24:03,480 --> 00:24:06,600 several years for the podcast, and this year we do not have it. 446 00:24:07,640 --> 00:24:09,240 I didn't want to commit to that, 447 00:24:09,240 --> 00:24:13,040 with, things being in flux as they have over the last year, I, I 448 00:24:13,080 --> 00:24:14,040 my hope is 449 00:24:14,040 --> 00:24:17,440 we'll do it next year and have a full studio and come up with a brilliant plan 450 00:24:17,720 --> 00:24:18,600 and do all kinds of stuff. 451 00:24:18,600 --> 00:24:22,320 But my problem is I don't know what to do this year. 452 00:24:22,320 --> 00:24:25,400 I'm taking all my gear, got all my equipment, got my laptop. 453 00:24:25,800 --> 00:24:27,120 I'm not sure what I want to do. 454 00:24:27,120 --> 00:24:30,120 So Roy, I'm going to put that to you in just a second. 455 00:24:30,120 --> 00:24:33,120 But I'm going to point out that please, in the comments 456 00:24:33,240 --> 00:24:36,240 or, reach out editor at guns podcast at us. 457 00:24:36,520 --> 00:24:39,840 I want to hear what folks want because we've even done reader surveys. 458 00:24:40,120 --> 00:24:42,960 And the problem on our side is 459 00:24:42,960 --> 00:24:46,360 you do good work and it's labor intensive. 460 00:24:46,600 --> 00:24:48,280 And then 42 people watch it. 461 00:24:48,280 --> 00:24:51,360 So I don't know if there is a secret sauce. 462 00:24:51,480 --> 00:24:53,960 Maybe the audience is just too diluted with too many folks 463 00:24:53,960 --> 00:24:57,240 doing it, but Roy, from your seat in Missouri, 464 00:24:57,960 --> 00:25:00,960 a couple thousand miles away from the shot show in Las Vegas, 465 00:25:01,200 --> 00:25:04,320 what do you think really impacts the folks, 466 00:25:05,320 --> 00:25:07,680 in the shooting public? 467 00:25:07,680 --> 00:25:08,440 I think it less. 468 00:25:08,440 --> 00:25:11,760 You're like a Joe Rogan have 20 million viewers, you know, 469 00:25:11,880 --> 00:25:15,280 and that's kind of a appeals to the mass market, right? 470 00:25:15,600 --> 00:25:19,320 I think we're we're we have the best success. 471 00:25:19,320 --> 00:25:22,160 And I think we're smart people have the best success. 472 00:25:22,160 --> 00:25:27,160 And if you see podcasts and YouTube channels, they usually have a core group 473 00:25:27,480 --> 00:25:32,120 of, fans, of people who have come to know 474 00:25:32,120 --> 00:25:35,120 them, come to respect them, 475 00:25:36,280 --> 00:25:39,280 listen and believe what they say and do. 476 00:25:39,920 --> 00:25:43,000 And I think those are the people you have to have your audience for. 477 00:25:43,240 --> 00:25:46,600 I think just shotgunning stuff out there, you know? 478 00:25:46,720 --> 00:25:50,840 I mean, if I was at the shot show and I covered, you know, the new shoelace 479 00:25:50,840 --> 00:25:56,160 manufacturer and, you know, the new camo paint manufacturer and stuff, 480 00:25:56,320 --> 00:25:59,320 I think my viewers would just say, what are you doing? 481 00:25:59,880 --> 00:26:01,560 You know? Yeah. 482 00:26:01,560 --> 00:26:03,120 But if if I did, 483 00:26:04,080 --> 00:26:05,360 like, ten short 484 00:26:05,360 --> 00:26:09,600 videos of the ten coolest things I shot at, I saw a shot show, 485 00:26:10,120 --> 00:26:13,120 and they would be guns, accessories. 486 00:26:13,360 --> 00:26:16,360 There might be a person I met, you know, 487 00:26:16,680 --> 00:26:20,880 but they were things that were tailored to the market of the 488 00:26:20,880 --> 00:26:24,000 the people who watch what we do and who read what we do. 489 00:26:24,200 --> 00:26:26,920 And I think those are the people who are most successful. 490 00:26:26,920 --> 00:26:28,200 You know, I really do. 491 00:26:28,200 --> 00:26:32,680 I mean, every time that I do a video that I know will appeal 492 00:26:33,360 --> 00:26:37,040 to the people who watch what we do, it invariably does. 493 00:26:37,040 --> 00:26:38,040 Well, yeah. 494 00:26:38,040 --> 00:26:40,120 And, you know, and if I do one from out here, 495 00:26:40,120 --> 00:26:44,400 you know, in the left field somewhere, it's almost funny 496 00:26:44,440 --> 00:26:47,440 because you get comments that say, like, what was that all about? 497 00:26:48,080 --> 00:26:48,840 Yeah. You know. 498 00:26:48,840 --> 00:26:49,080 Yeah. 499 00:26:49,080 --> 00:26:52,920 So well, we're always pushing the envelope and trying to, 500 00:26:53,400 --> 00:26:57,440 expand and see, you know what what, the audience really likes and 501 00:26:57,600 --> 00:26:58,400 and you're absolutely right. 502 00:26:58,400 --> 00:27:01,400 We've got a great core group, that is growing. 503 00:27:01,800 --> 00:27:06,640 And, it's always interesting to hear their, their input. So, 504 00:27:07,680 --> 00:27:08,160 I will say 505 00:27:08,160 --> 00:27:11,560 the only thing that I've got in mind is I've always wanted always 506 00:27:11,960 --> 00:27:15,880 with all this new technology we've got, I want to focus on stories, 507 00:27:16,560 --> 00:27:19,720 because everybody, like I said, everybody, it's anybody's connected 508 00:27:19,720 --> 00:27:21,840 with the shooting industry is there. 509 00:27:21,840 --> 00:27:24,000 And what I'm considering doing. 510 00:27:24,000 --> 00:27:25,560 We have a nice hotel room. 511 00:27:25,560 --> 00:27:30,560 It's a little suite, and it's it's a nice, environment 512 00:27:30,560 --> 00:27:31,760 I'm thinking about instead of 513 00:27:31,760 --> 00:27:35,040 doing all this stuff from the show floor trying to chase everything, 514 00:27:35,600 --> 00:27:38,040 just sit down with folks, because we've done that with, 515 00:27:38,040 --> 00:27:42,120 some of our, our writers, our former writers, Frank Jardim and Will Dabbs and, 516 00:27:42,600 --> 00:27:45,240 Alan Garber and a bunch of folks like that. 517 00:27:45,240 --> 00:27:47,800 And, I think that's what our audience likes. 518 00:27:47,800 --> 00:27:49,040 They like to hear stories. 519 00:27:49,040 --> 00:27:52,040 And, it's hard for me to compete 520 00:27:52,080 --> 00:27:55,680 at my age and my viewpoint with, the younger folks 521 00:27:55,680 --> 00:27:59,280 that are breathless about that, that new grip screw that came out with, 522 00:28:00,240 --> 00:28:03,520 32 lines, Chickering instead of 15. 523 00:28:03,800 --> 00:28:06,960 I just there's so much of that going on, it's hard for me 524 00:28:06,960 --> 00:28:08,920 to, to really get too excited about, well, the. 525 00:28:08,920 --> 00:28:11,520 End, because they're all chasing each other, you know? 526 00:28:11,520 --> 00:28:13,440 In other words, who has the most things? 527 00:28:13,440 --> 00:28:14,960 Who saw the coolest thing? 528 00:28:14,960 --> 00:28:17,120 Who frantic, frantic, congruent crew. 529 00:28:17,120 --> 00:28:17,880 You know, I think 530 00:28:17,880 --> 00:28:22,000 as long as we always revert back to what do we know, what do we do best? 531 00:28:22,320 --> 00:28:25,200 You know, we know who our reader base is. 532 00:28:25,200 --> 00:28:28,560 Our viewer base is, well, then let's cater to that market. 533 00:28:28,840 --> 00:28:30,000 Yeah. You know. Exactly. 534 00:28:30,000 --> 00:28:31,560 And I think people are comfortable 535 00:28:31,560 --> 00:28:35,760 that way when they click and they go on to, you know, our podcasts, 536 00:28:35,760 --> 00:28:39,000 they kind of know and trust what they're going to get. 537 00:28:39,200 --> 00:28:41,400 Yep. You know so that's the goal. 538 00:28:41,400 --> 00:28:43,800 So right I got to get packing. 539 00:28:43,800 --> 00:28:46,800 So we're going to wrap this bad boy up. 540 00:28:47,160 --> 00:28:51,200 Like I said leave his comment Roy checks those things every day. 541 00:28:51,440 --> 00:28:55,080 And to the guy that didn't like the music, I check your page out. 542 00:28:55,080 --> 00:28:57,600 Really? Come on. It's a kid. Anyway. 543 00:28:58,560 --> 00:29:01,080 No, I've had, multiple, 544 00:29:01,080 --> 00:29:02,320 questions about the music. 545 00:29:02,320 --> 00:29:05,000 And, so far, 99% of liked it. 546 00:29:05,000 --> 00:29:06,000 Except that one guy. 547 00:29:06,000 --> 00:29:09,480 So anyway, Roy checks those comments a lot, 548 00:29:09,640 --> 00:29:12,000 and he's liable to come back at you if you're an idiot. 549 00:29:12,000 --> 00:29:15,000 So be careful there, or you can reach us. 550 00:29:15,120 --> 00:29:16,840 An editor at Guns Podcast. 551 00:29:16,840 --> 00:29:17,800 I us, of course. 552 00:29:17,800 --> 00:29:20,840 Before we go, don't forget our great sponsor, Tango Down. 553 00:29:21,480 --> 00:29:24,800 Visit Tango down.com to explore the full lineup 554 00:29:24,800 --> 00:29:28,120 and sign up for email updates so you don't miss what's next? 555 00:29:28,760 --> 00:29:32,200 Tango down Combat gear without peer is. 556 00:29:34,920 --> 00:29:36,720 Well, thanks for joining us here on another 557 00:29:36,720 --> 00:29:38,760 great episode of the Guns podcast, U.S. 558 00:29:38,760 --> 00:29:41,400 As I said, I'll be packing right now. 559 00:29:41,400 --> 00:29:44,160 Not sure what you're going to see in this space next week, 560 00:29:44,160 --> 00:29:45,840 but I'm sure it'll be fun and interesting. 561 00:29:45,840 --> 00:29:50,160 So, Roy, any, final parting words before we do that big sign off? 562 00:29:50,880 --> 00:29:53,760 I'm just so glad I'm not doing that. 563 00:29:53,760 --> 00:29:56,480 You know, I knew that I do it. 564 00:29:56,480 --> 00:29:57,560 All right, good luck. 565 00:29:57,560 --> 00:29:59,000 But we have talked. 566 00:29:59,000 --> 00:30:01,320 One of these days, I'm going to get you out there. 567 00:30:01,320 --> 00:30:04,400 We're going to do a meet and greet with the fans, and and it'll be it'll 568 00:30:04,400 --> 00:30:08,640 rekindle your spirit and, and then folks will know 569 00:30:08,640 --> 00:30:12,120 hell has frozen over the Zamboni machine is all true. 570 00:30:12,560 --> 00:30:15,320 So anyway, thanks for joining us. 571 00:30:15,320 --> 00:30:16,400 We really appreciate that 572 00:30:16,400 --> 00:30:19,760 that you folks watch us because we've got a great audience. 573 00:30:19,760 --> 00:30:23,880 It's growing, and we really appreciate that you take time 574 00:30:23,880 --> 00:30:27,400 out of your day to to listen or, view what we're talking about. 575 00:30:27,400 --> 00:30:30,840 So on behalf of Roy Huntingdon, I am Brant 576 00:30:30,840 --> 00:30:33,840 Wheat, the host of Guns podcast U.S., reminding you yet again. 577 00:30:34,000 --> 00:30:35,800 Now get out there and get shooting.

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