Episode 106: Do Sportsbooks Really Know LTV After One Bet?

January 29
22 mins

Episode Description

Host Brad Allen is joined by Intelitics CEO Allan Stone to discuss player acquisition and digital marketing, including:

  • Why Fanatics is top tier at identifying player value

  • Whether sportsbooks truly know a player's value to 80-90% certainty after one bet

  • Tips for growing reach on LinkedIn

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