The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citing my recent NPR appearance and using Paul Rudd as the leading example, I explain the zero click web… for your mom. Well, for my mom. Both, really. I also break down why the shift is convenient for users, difficult for publishers, and impossible for marketers to ignore.

In this episode:

00:00 — Zero-click marketing for the normies

01:09 — Paul Rudd and the zero click internet

02:41 — The broken bargain between platforms and publishers

03:50 — How AI accelerates the shift

05:14 — Creating value without holding it behind a click

06:00 — What my NPR/Planet Money interview reveals about influence

07:32 — Making ideas useful, clear, and memorable enough to travel

Learn more: zeroclickmarketing.co

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This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com