AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.

In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your content easier to retrieve, understand, cite, trust, and remember. I break down four practical mechanics of GEO: retrievability, extractability, credibility, and public evidence — and show why good AI visibility still starts with good marketing.

Timestamps

00:00 Why AI search is changing SEO

01:35 What GEO actually means

03:10 Why GEO is a zero-click marketing problem

04:30 The four mechanics of GEO, beginning with retrievability

08:30 Extractability: can your content be understood and reused?

11:00 Credibility: why generic SEO content falls short

13:30 Public evidence: why your brand’s off-site record matters

18:45 Why GEO is not magic — it’s good marketing

Resources:

• Ahrefs study: AI Overviews Reduce Clicks by 58%
• Pre-order the Zero Click Marketing book (yes, there’s a chapter on AI marketing!)

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com