In this episode, Luke speaks with GUNNAR Optiks CEO Joe Croft about the company’s two decades in gaming, their collaborations with top studios, and how gaming eyewear is evolving. Joe shares insight into their upcoming Fallout: New Vegas “Lucky 38” collaboration, the brand-new Visor uni-lens shield arriving in 2026, and which major IPs GUNNAR is already in talks with — including Halo, Gears, Doom, DC, and Marvel.

We also discuss how gaming partnerships actually happen, the surprising role 50 Cent played in connecting GUNNAR to Infinity Ward, and why eyewear matters more than most players realize.

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