Episode Description
Today on the podcast I host my dear friend Luis Roberto Perez Aguirre Ruiz (PAR for short), entrepreneur and Founder & CEO of Terra Energy, the largest solar company in Mexico. In this episode, we discuss how seeing his mom raise him by herself led to his formidable work ethic and how you can’t just be a dreamer, you also have to be a doer.
He also shares the consciousness crisis that took him from working on Wall Street to focusing on entrepreneurship, how he built & grew his solar company at a time when people in Mexico thought solar panels gave you cancer, how he doesn’t have employees, he has collaborators, his plans to run a marathon in Reykjavík, his book Promesas a la Muerte, and how his company has shifted from being focused on the macro to the micro.
Resources & sites mentioned in this episode:
Check out his new website here
Learn more about Terra Energy here
Buy Luis Roberto’s book Promesas a la Muerte here