In today’s WordPress product landscape, UX is no longer a nice-to-have. It is often the difference between a product people tolerate and one they genuinely want to use.

In this episode of WP Product Talk, hosts Katie Keith and Ian Misner are joined by Devin Walker, recently appointed Artistic Director of Jetpack, to dig into what UX-led product development really looks like in practice. Drawing on his hands-on work shaping Jetpack’s UI, Devin shares how to approach UX decisions deliberately, especially when products are powerful, complex, and used by a wide range of people.

We’ll cover:

• How to think about UX as a product decision, not just a design layer
• Common UI mistakes that quietly frustrate users and increase support load
• Balancing simplicity with power as products grow
• Making better UX decisions without endless redesign cycles