The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today.

Sponsor:

Wineglass Ranch

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Working Cows 2026 Listener Survey

Relevant Links:

Arrow L Ranch Composite Bull Sale