In this episode, Rachel Wells sits down with Ryan Serhant (Million-Dollar Listing, Owning Manhattan star, and founder & CEO of SERHANT.) after his SXSW London talk to unpack why “attention is the product,” how founders can become media companies, and what AI really means for teams and salespeople.

Ryan explains how he turned real estate into a scalable media asset, the thinking behind his proprietary AI assistant S.MPLE, and practical approaches to hiring, culture, and retaining top talent in a rapidly changing workforce.

What you’ll hear:

* Why every business is a media company, whether you like it or not

* Ryan’s AI-native OS that automates admin so agents spend more time selling.

* Ryan’s hiring philosophy: people join for opportunity and stay for results; give autonomy, clear expectations, and room to grow.

* Common CEO mistakes in AI adoption

Listen if you want actionable thinking on media-led growth, practical AI adoption for revenue teams, and how to build an innovative culture that attracts future-ready talent.

🎧 Available now on Spotify, Apple Podcasts, YouTube Podcasts, and more.

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