Somewhere between the test kitchen and the supply chain spreadsheet is where the magic happens.

In this WiRL Day-in-the-Life episode, we sit down with Jax Sperling, Vice President of Culinary & Supply Chain at Craveworthy Brands, and the woman behind Big Chicken’s reimagined menu. From Shaq Snacks and buttery garlic toast builds to the real decisions that make big food executable, Jax shares how creativity, strategy, and leadership intersect every day.

We talk about her career path, what it really looks like to lead culinary innovation at scale, and how “big fun” becomes operational reality across a growing brand portfolio. It’s an honest, insightful, and playful look at leadership — with plenty of big dip energy along the way.