Everyone has a marketing playbook.

The real question is… does it actually work?

In this episode of the WiRL podcast, marketing maven Alice Crowder breaks down what foodservice marketing is supposed to look like—and where so many brands quietly go off the rails.

We talk about the four pillars that should anchor every strategy: culinary, brand, creative, and digital. Why insights aren’t optional. Why marketing cannot afford to pick between serving the guest and serving ownership. And how credibility inside an organization is earned—or lost.

This conversation is sharp, honest, and just uncomfortable enough to be useful.

If you care about growth, performance, and marketing that actually makes sense, this one might challenge you a little.

BONUS: A lightning round at the end you can't miss!