295 / Curious how authors can build thriving, sustainable careers—even without rapid releases or a huge backlist? 

Matthew J. Holmes shares how he transformed his wife’s books into a six-figure business, the realities of book advertising, and the mindful strategies indie authors need now.

• Turning a single slow-release series into a profitable business
• Simplicity vs. complexity in book marketing and ads
• Importance of advertising platform focus
• Common mistakes in author advertising strategies

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⚡Links:

• https://www.matthewjholmes.com/
• https://www.matthewjholmes.com/courses
• Sara’s Mysteries in the Mail letters: https://sararosettbooks.com/products/mysteries-in-the-mail
• Jami’s workshop: https://www.jamialbright.com/authorworkshops
• Joanna Penn’s podcast about Author Nation Lessons Learned: https://www.thecreativepenn.com/2025/11/17/lessons-learned-from-author-nation-2025-with-joanna-penn/

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The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast