Episode Description
Margareta Křížová offers freelance advice for professional reinvention, sharing six questions that replace the business plan.
After co-founding a boutique M&A advisory firm in Prague in 1993, Margareta spent almost 30 years in dealmaking before selling her equity stake at 53 to rebuild as an independent freelancer.
She now combines selective advisory work with entrepreneurship mentoring and runs the NEWTON University Business Accelerator, now in its fifth year with 14 projects in acceleration.
Her six questions (what do you sell, who will buy it, why, what is your go-to market, what is your pricing strategy, and do you want to work alone or with partners) cut through the complexity that stops people from starting.
She describes the financial blind spot she calls invisible work, where freelancers fail to count their own hours and underprice as a result. The conversation covers why side hustles work as a low-risk transition from corporate employment and how Margareta uses ChatGPT with Keith Cunningham's The Road Less Stupid as a virtual thinking partner for business decisions.
Mentions and references: NEWTON University Business Accelerator, Keith Cunningham, The Road Less Stupid, Third Career (book by Margareta Krizova)
Connect with Margareta: website: margaretakrizova.com | LinkedIn Margareta Křížová
Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.
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