Episode Description
Ben Legg co-founded The Portfolio Collective, a 16,000-member community helping experienced professionals monetize expertise.
Ben Legg served as COO of Google Europe, led Coca-Cola's India turnaround, worked at McKinsey, and served in the British Army's Royal Engineers before co-founding The Portfolio Collective, a 16,000-member community for portfolio professionals.
Ben explains why experienced professionals are leaving corporate careers for portfolio work, covering the practical mechanics of building advisory practices, keynote speaking, and consulting across multiple clients. He introduces the Designer vs Hamster framework for working on your career rather than inside it, and shares how fractional work actually finds people: 20% through listings, 30% online presence, and 50% through networking. The conversation includes a specific example of using Gemini to audit his personal brand, the Catapult course for launching a portfolio career, and why thinking of yourself as a company of one with strategy, brand, products, and continuous improvement changes how you approach independent work. Ben also discusses cognitive vitality practices including walking meetings and intentional day design.
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.
Mentions and references
Books
Marketing for CEOs: Death or Glory in the Digital Age by Ben Legg
People mentioned
- Charles Handy — Second Curve concept and Shamrock Organisatio (referenced by Nigel)
- Richard Susskind — thinking about AI and tasks (referenced by Nigel)
- Filip Drimalka — referenced by Nigel from a previous podcast episode on AI; author of The Future of No Work
- Paul Jarvis — referenced by Nigel (Company of One).
- Fiona Chorlton-Voong — co-founder of The Portfolio Collective
How to Connect with Ben Legg
- The Portfolio Collective — community of 16,000+ portfolio professionals (portfolio-collective.com)
- Ben Legg on LinkedIn https://www.linkedin.com/in/benlegg/
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Downloads
- Embodied Intelligence Self-Assessment
- Professional Reputation Audit
https://wisepreneurs.com.au/free-assessments/
Please support the podcast
https://www.buzzsprout.com/2311675/supporters/new
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