Episode Description
Michael Zipursky studied 1,300 coaching engagements to show how experienced consultants build expertise-driven practices.
Building a consulting practice through relationships and conversations rather than marketing systems requires a specific set of mindset shifts that corporate experience does not prepare you for.
For experienced independent professionals navigating this transition, Michael Zipursky maps the precise patterns he has observed across 1,300 coaching engagements in 75 industries at Consulting Success.
Michael Zipursky is the co-founder of Consulting Success and author of Consulting Success and The Elite Consulting Mind.
Before building Consulting Success into a global coaching practice, he built and sold multiple businesses, including Kankei Culture and Relagy Marketing, drawing on relationships forged during his immersion in Japanese business culture.
His coaching frameworks address the three distinct stages where independent consultants get stuck: unclear positioning, early wins without systems, and success without scalability.
- The conversation covers ideal client clarity as the foundation of effective marketing
- Why productive does not equal effective
- How value-based pricing transforms consulting revenue
- Three perspectives on AI every consultant needs, and
- Why Michael and host Nigel Rawlins both belilinkeve coaching is essential infrastructure for independent professionals
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.
Connect with Michael
Books: Consulting Success; The Elite Consulting Mind, Act Now, Productization Playbook
Website: consultingsuccess.com
LinkedIn: Michael Zipursky
Podcast: Consulting Success Podcast
Connect with Nigel Rawlins
Website: https://wisepreneurs.com.au/
LinkedIn: https://www.linkedin.com/in/nigelrawlins/
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