Liz Micik shows independent professionals what AI agents see when they read a website, after 28 years fixing broken ones.

Her framework puts four questions to a site: can an agent find you, understand you, trust you, and use you. 

The free Signal Check at lizmicik.com/signal-check asks ChatGPT, Claude, Perplexity and Gemini about your business three times each; Nigel scored +24, with 14 checkable facts from Perplexity and none from Claude. 

Liz explains why schema now matters for a different reason, why Contact Form 7, CAPTCHAs and specs buried in PDFs stop an agent acting on your site, and why consistency across your website, LinkedIn and reviews is how a machine decides you are trustworthy. 

She also runs her own practice through a named Claude assistant, and still checks its work by hand.

Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.

Mentions and references

• Ann Handley on writing; Marie Haynes and The Search Bar; Nate B. Jones on the open brain method
• Imperva 2025 Bad Bot Report: automated traffic passed human traffic at 51 per cent
• Tools: Contact Form 7, Schema Pro, Cloudflare, Claude Code, Perplexity, Gemini

How to connect with Liz

Website and free Signal Check: lizmicik.com
LinkedIn: linkedin.com/in/lizmicik

Support the show

Connect with Nigel Rawlins
Website: https://wisepreneurs.com.au/
LinkedIn: https://www.linkedin.com/in/nigelrawlins/

Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/

The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter

Support the show: https://www.buzzsprout.com/2311675/supporters/new