Alisha Hook spent 25 years in talent acquisition and HR across Australia and the UK before founding Your Career Edge, a career coaching and fractional talent consultancy based in Melbourne.

Alisha explains why professional reputation carries more weight than a polished resume in the current job market, where AI-generated applications have made candidates harder to differentiate. 

She covers three trends reshaping how people find work: job hugging, peek-a-boo jobs, and anti-perks. 

The conversation extends to practical career coaching strategies including building career advocates, networking as ongoing career currency rather than a last-minute scramble, and understanding what applicant tracking systems actually filter for. 

Alisha also discusses her fractional talent work across healthcare, superannuation, and professional services, and her current ICF coaching accreditation through Thought Conductor.

Connect with Alisha: Website yourcareeredge.com.au LinkedIn Alisha Hook

Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.

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